CVRdatabase
Menu

Yougov Nordic & Baltic A/S

Public limited companyCVR 25045459København VActive

Yougov Nordic & Baltic A/S is a public limited company, based in København V, active in market research and public opinion polling, founded in 1999. Net profit rose 475% from 2024 to 2025, ending at DKK 1.7m. Measured by gross profit, it ranks no. 10 of 48 companies in the industry in the database. With 30 employees, the company is about 4 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 22.3m+2.8% vs. 2024
Net profitDKK 1.7m+474.8% vs. 2024
EquityDKK 15.2m+11.1% vs. 2024
Employees30latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 3% (2024 → 2025), to DKK 22.3m.
  • Net profit rose 475% (2024 → 2025), to DKK 1.7m.
  • Equity rose 11% (2024 → 2025), to DKK 15.2m.

Employees

  • 5 fewer employees than a year earlier: 30 (08/2026) against 35 (08/2025).

Management and owners, last 24 months

  • New in management: Linn Sara Katarina Öberg (board member, 19/02/2026), Linn Sara Katarina Öberg (ceo, 19/02/2026) and William Alexander Bowes (chair of the board, 30/03/2026) (+1).
  • Stepped down: Alexander George McIntosh (board member, 09/02/2026), Tilly Claire Heald (chair of the board, 27/03/2026) and Alexander George Mcintosh (ceo, 09/02/2026) (+1).

Registrations, last 24 months

  • 27/12/2024: Moved to Skelbækgade 2, 3. tv, 1717 København V

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15m202020212022202320242025
EquityNet profit
Financial figures for Yougov Nordic & Baltic A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit17,52132,97830,09931,37321,72722,326+2.8%
Operating profit (EBIT)−3,3873,5082,7695,2209151,889+106.6%
Profit before tax−6,5333,0463,9623,7357422,112+184.5%
Net profit−6,5333,0467,2902,8002921,677+474.8%
Total assets36,22644,62732,61639,23837,74235,320−6.4%
Equity−5,8836,85412,10514,94113,65915,169+11.1%
Liabilities42,10937,77320,51124,29724,08410,020−58.4%
Cash and cash equivalents4,2783,6027,7485,6426,8446,578−3.9%
Average number of employees373436343134+9.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Yougov Nordic & Baltic A/S
Financial yearPeriodPublishedFigures forDocuments
202501/08/2024 – 31/07/202526/02/2026The companyPDF not statedXBRL
202401/08/2023 – 31/07/202403/03/2025The companyPDFXBRL
202301/08/2022 – 31/07/202305/03/2024The companyPDFXBRL
202201/08/2021 – 31/07/202216/02/2023The companyPDFXBRL
202101/08/2020 – 31/07/202127/01/2022The companyPDFXBRL
202001/08/2019 – 31/07/202009/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 22.3mNo. 10 of 48
Better than 81% of the companies in the industry
EquityDKK 15.2mNo. 7 of 48
Better than 87% of the companies in the industry
Number of employees30No. 8 of 48
Better than 85% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,389of 9,892
Better than 76%
No. 2,213of 9,922
Better than 78%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,079of 24,791
Better than 88%
No. 5,228of 24,909
Better than 79%
All companies of type A/S18,025 companies in the comparison
No. 5,471of 17,786
Better than 69%
No. 7,178of 18,024
Better than 60%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Yougov Nordic & Baltic A/SDKK 22.3m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Yougov Nordic & Baltic A/SDKK 1.7m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Yougov Nordic & Baltic A/SDKK 15.2m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Yougov Nordic & Baltic A/S30
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • YouGov Netherlands B.V.100%
Yougov Nordic & Baltic A/S

Management

4 active registrations

Executive management

Executive management at Yougov Nordic & Baltic A/S
NameRoleAppointed
Linn Sara Katarina ÖbergCEO19/02/2026

Board of directors

Board of directors at Yougov Nordic & Baltic A/S
NameRoleAppointed
Linn Sara Katarina ÖbergBoard member19/02/2026
William Alexander BowesChair of the board30/03/2026
Anna Marie RajahBoard member25/06/2026
Founders
Anpartsselskabet Stakemann
Former management (39)
Former management at Yougov Nordic & Baltic A/S
NameRoleAppointedResigned
Kim MadsenChair of the board15/11/199912/01/2000
Peter Andreas StakemannBoard member15/11/199912/01/2000
Peter Andreas StakemannDirector15/11/199912/01/2000
Annemette HellerBoard member15/11/199912/01/2000
Ole Ausig WeissBoard member12/01/200022/01/2001
Lars Lund-NielsenDirector12/01/200023/10/2008
Mads Norgaard StenbjerreBoard member12/01/200029/05/2001
Mikael SøgaardBoard member22/01/200118/06/2001
Nils Håkan ClaessonBoard member22/01/200108/10/2003
Morten ChristiansenBoard member10/05/200110/09/2007
Hans Henrik BøvingBoard member18/06/200104/03/2004
Peter Thor Munck BirkmandBoard member08/10/200310/09/2007
Peter Thor Munck BirkmandDirector08/10/200308/10/2003
Steen Louis ReinholdtBoard member04/03/200408/02/2007
Peter BrännströmBoard member25/02/200510/09/2007
Søren FogtdalBoard member08/02/200720/06/2007
Thomas Weilby KnudsenBoard member20/06/200710/09/2007
Stephan ShakespeareBoard member10/09/200712/11/2009
Katherine Anne Francis LeeBoard member10/09/200720/08/2008
Henrik DyringBoard member25/01/200815/12/2015
Nadhim Al ZahawiChair of the board25/01/200810/03/2010
Ole Michael HaghfeltBoard member23/10/200815/04/2013
Ole Michael HaghfeltCEO23/10/200815/04/2013
Lars Lund-NielsenBoard member12/11/200910/03/2014
Stephan ShakespeareChair of the board10/03/201030/11/2011
Alan Philip Stephen NewmanChair of the board30/11/201106/12/2017
Tim BrittonBoard member30/11/201101/01/2015
Henrik DyringCEO15/04/201301/02/2014
Bianca Wennemoes BruhnCEO01/02/201409/12/2021
Bianca Wennemoes BruhnBoard member10/03/201409/12/2021
Sundip Singh ChahalBoard member15/12/201505/12/2017
Sundip Singh ChahalChair of the board06/12/201708/12/2021
Alexander George McIntoshBoard member06/12/201709/02/2026
Sundip Singh ChahalBoard member09/12/202126/02/2024
Sundip Singh ChahalCEO09/12/202126/02/2024
Tilly Claire HealdChair of the board09/12/202127/03/2026
Randip Singh ChhokarBoard member09/12/202110/10/2024
Alexander George McintoshCEO26/02/202409/02/2026
Lynda VivianBoard member15/10/202405/06/2026

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer i forening eller af formanden i forening med en direktør.

Address and production units

1 active production units

Skelbækgade 2
1717 København V

København Municipality · Postcode 1717

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
YOUGOV NORDIC & BALTIC A/SSkelbækgade 2, 3. tv, 1717 København V301007248926

Purpose

Selskabets formål er at drive handel og virksomhed med markedsanalyse.

The purpose is quoted from the register in Danish.

Changes year by year

106 registered events
20269 changesmanagement 8 · accounts 1
  • Anna Marie Rajah appointed board member
  • Lynda Vivian stepped down as board member
  • William Alexander Bowes appointed chair of the board
  • Tilly Claire Heald stepped down as chair of the board
  • Annual report for 2025 published
  • Linn Sara Katarina Öberg appointed ceo
  • Linn Sara Katarina Öberg appointed board member
  • Alexander George Mcintosh stepped down as ceo
  • Alexander George McIntosh stepped down as board member
20251 changeaccounts 1
  • Annual report for 2024 published
20247 changesaddress 1 · management 5 · accounts 1
  • Moved to Skelbækgade 2, 3. tv, 1717 København V
  • Lynda Vivian appointed board member
  • Randip Singh Chhokar stepped down as board member
  • Annual report for 2023 published
  • Alexander George Mcintosh appointed ceo
  • Sundip Singh Chahal stepped down as ceo
  • Sundip Singh Chahal stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesownership 2 · accounts 1
  • YouGov Netherlands B.V. registered as owner (100%)
  • YouGov plc is no longer registered as owner
  • Annual report for 2021 published
20218 changesmanagement 7 · accounts 1
  • Sundip Singh Chahal appointed ceo
  • Randip Singh Chhokar appointed board member
  • Tilly Claire Heald appointed chair of the board
  • Sundip Singh Chahal appointed board member
  • Bianca Wennemoes Bruhn stepped down as board member
  • Bianca Wennemoes Bruhn stepped down as ceo
  • Sundip Singh Chahal stepped down as chair of the board
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Klosterstræde 9, 2, 1157 København K
20174 changesmanagement 4
  • Alexander George McIntosh appointed board member
  • Sundip Singh Chahal appointed chair of the board
  • Alan Philip Stephen Newman stepped down as chair of the board
  • Sundip Singh Chahal stepped down as board member
20153 changesmanagement 3
  • Sundip Singh Chahal appointed board member
  • Henrik Dyring stepped down as board member
  • Tim Britton stepped down as board member
20144 changesmanagement 4
  • Bianca Wennemoes Bruhn appointed board member
  • Lars Lund-Nielsen stepped down as board member
  • Bianca Wennemoes Bruhn appointed ceo
  • Henrik Dyring stepped down as ceo
20134 changescapital 1 · management 3
  • Share capital changed from 2,003,187 DKK to 2,003,188 DKK
  • Henrik Dyring appointed ceo
  • Ole Michael Haghfelt stepped down as board member
  • Ole Michael Haghfelt stepped down as ceo
20121 changeaddress 1
  • Moved to Bryggervangen 55, 1. th, 2100 København Ø
20113 changesmanagement 3
  • Tim Britton appointed board member
  • Alan Philip Stephen Newman appointed chair of the board
  • Stephan Shakespeare stepped down as chair of the board
20102 changesmanagement 2
  • Stephan Shakespeare appointed chair of the board
  • Nadhim Al Zahawi stepped down as chair of the board
20093 changesmanagement 2 · name 1
  • Lars Lund-Nielsen appointed board member
  • Stephan Shakespeare stepped down as board member
  • Name changed from ZAPERA.COM A/S to YOUGOV NORDIC & BALTIC A/S
20087 changesmanagement 6 · industry 1
  • Ole Michael Haghfelt appointed board member
  • Ole Michael Haghfelt appointed ceo
  • Lars Lund-Nielsen stepped down as director
  • Katherine Anne Francis Lee stepped down as board member
  • Nadhim Al Zahawi appointed chair of the board
  • Henrik Dyring appointed board member
  • Industry changed to Market research and public opinion polling (732000)
200711 changesmanagement 10 · ownership 1
  • Katherine Anne Francis Lee appointed board member
  • Stephan Shakespeare appointed board member
  • Thomas Weilby Knudsen stepped down as board member
  • Peter Brännström stepped down as board member
  • Peter Thor Munck Birkmand stepped down as board member
  • Morten Christiansen stepped down as board member
  • YouGov plc registered as owner (100%)
  • Thomas Weilby Knudsen appointed board member
  • Søren Fogtdal stepped down as board member
  • Søren Fogtdal appointed board member
  • Steen Louis Reinholdt stepped down as board member
20061 changeaddress 1
  • Moved to Ryesgade 3A, 2200 København N
20051 changemanagement 1
  • Peter Brännström appointed board member
20042 changesmanagement 2
  • Steen Louis Reinholdt appointed board member
  • Hans Henrik Bøving stepped down as board member
20035 changesmanagement 4 · address 1
  • Peter Thor Munck Birkmand appointed director
  • Peter Thor Munck Birkmand stepped down as director
  • Peter Thor Munck Birkmand appointed board member
  • Nils Håkan Claesson stepped down as board member
  • Moved to Ryesgade 3, 1, 2200 København N
20021 changecapital 1
  • Share capital changed from 1,250,000 DKK to 2,003,187 DKK
20018 changesmanagement 7 · capital 1
  • Hans Henrik Bøving appointed board member
  • Mikael Søgaard stepped down as board member
  • Mads Norgaard Stenbjerre stepped down as board member
  • Morten Christiansen appointed board member
  • Share capital changed from 1,000,000 DKK to 1,250,000 DKK
  • Nils Håkan Claesson appointed board member
  • Mikael Søgaard appointed board member
  • Ole Ausig Weiss stepped down as board member
200011 changesindustry 1 · address 1 · capital 1 · name 1 · management 7
  • Industry changed to Interior design activities (741300)
  • Moved to Kalkbrænderiløbskaj 6, 2100 København Ø
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Name changed from A/S PSE 38 NR. 2100 to ZAPERA.COM A/S
  • Lars Lund-Nielsen appointed director
  • Mads Norgaard Stenbjerre appointed board member
  • Ole Ausig Weiss appointed board member
  • Kim Madsen stepped down as chair of the board
  • Annemette Heller stepped down as board member
  • Peter Andreas Stakemann stepped down as director
  • Peter Andreas Stakemann stepped down as board member
19995 changesfounded 1 · management 4
  • Registered as A/S PSE 38 NR. 2100
  • Kim Madsen appointed chair of the board
  • Annemette Heller appointed board member
  • Peter Andreas Stakemann appointed director
  • Peter Andreas Stakemann appointed board member

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction