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GetWhy A/S

Public limited companyCVR 33510608NordhavnActive

GetWhy A/S is a public limited company, based in Nordhavn, active in market research and public opinion polling, founded in 2011. Measured by gross profit, it ranks no. 7 of 48 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 33.2m. With 70 employees, the company is about 10 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 31.9m+122.6% vs. 2024
Net profit−DKK 33.2m+45.2% vs. 2024
EquityDKK 121.2m+116.6% vs. 2024
Employees70latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 123% (2024 → 2025), to DKK 31.9m.
  • The loss got smaller: from DKK 60.5m to DKK 33.2m (2024 → 2025).
  • Equity rose 117% (2024 → 2025), to DKK 121.2m.

Employees

  • 13 more employees than a year earlier: 70 (08/2026) against 57 (08/2025).

Management and owners, last 24 months

  • New in management: Justin Thomas Kelly (board member, 13/10/2025), Jan Walther Andersen (board member, 30/06/2026) and Donnchadh Diarmuid Casey (board member, 30/06/2026).
  • Stepped down: Jonas Gudbjartur Alexandersson (director, 01/05/2026) and Simon Sinding Jørgensen (board member, 30/06/2026).
  • New owners registered: Aktieselskabet Arbejdernes Landsbank (07/07/2025) and Peakspan Cgp Uk Limited (07/07/2025).
  • No longer registered as owner: Aktieselskabet Arbejdernes Landsbank (06/07/2025) and Peakspan Cgp Uk Limited (06/07/2025).

Registrations, last 24 months

  • 07/07/2025: Share capital changed from 6,248,073 DKK to 7,105,702 DKK
  • 27/06/2025: Share capital changed from 4,875,200 DKK to 6,248,073 DKK
  • 03/02/2025: Moved to Sundkaj 125, 2150 Nordhavn

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 80m−DKK 60m−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
EquityNet profit
Financial figures for GetWhy A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit15,77514,9035,791−55314,34431,929+122.6%
Operating profit (EBIT)−9,568−14,478−24,630−45,187−57,864−37,477+35.2%
Profit before tax−11,434−17,119−27,484−51,184−63,677−39,681+37.7%
Net profit−8,656−14,554−26,005−48,848−60,503−33,181+45.2%
Total assets51,50457,75765,92582,265113,555176,913+55.8%
Equity10,3945,58713,861−7,46855,965121,205+116.6%
Liabilities41,11052,17052,06489,04956,58955,708−1.6%
Cash and cash equivalents4,8802,6808,73885842,64481,856+92%
Average number of employees–––516755−17.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for GetWhy A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202302/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405060708009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 31.9mNo. 7 of 48
Better than 87% of the companies in the industry
EquityDKK 121.2mNo. 1 of 48
Better than 100% of the companies in the industry
Number of employees70No. 5 of 48
Better than 91% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,672of 4,412
Better than 39%
No. 563of 4,466
Better than 87%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,223of 24,791
Better than 91%
No. 1,158of 24,909
Better than 95%
All companies of type A/S18,025 companies in the comparison
No. 4,192of 17,786
Better than 76%
No. 2,007of 18,024
Better than 89%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. GetWhy A/SDKK 31.9m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. GetWhy A/S−DKK 33.2m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. GetWhy A/SDKK 121.2m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. GetWhy A/S70
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holledig Capital I K/S5%
  • CEB Funds Holding ApS5%
  • Aktieselskabet Arbejdernes Landsbank10%
  • Peakspan Cgp Uk Limited50%
GetWhy A/S

Management

9 active registrations

Executive management

Executive management at GetWhy A/S
NameRoleAppointed
Casper Bondo HenningsenCEO25/04/2018
Peter Munk WerenbergDirector01/01/2024
Niklas LaugesenDirector31/05/2024

Board of directors

Board of directors at GetWhy A/S
NameRoleAppointed
Stig HølledigBoard member23/08/2019
Morten ChristiansenChair of the board01/02/2023
Philip Ralston DurBoard member31/05/2024
Justin Thomas KellyBoard member13/10/2025
Jan Walther AndersenBoard member30/06/2026
Donnchadh Diarmuid CaseyBoard member30/06/2026
Founders
Snitker United ApS
Former management (22)
Former management at GetWhy A/S
NameRoleAppointedResigned
Kathleen Ann GoveDirector01/03/201120/09/2011
Thomas Visby SnitkerDirector20/09/201130/01/2014
Martin Bo PedersenBoard member30/01/201414/04/2015
Thomas Visby SnitkerChair of the board30/01/201414/04/2015
Jonas Gudbjartur AlexanderssonBoard member30/01/201414/04/2015
Jonas Gudbjartur AlexanderssonCEO30/01/201424/04/2018
Thore Jon Fogh JohansenBoard member30/01/201414/04/2015
Jakob Algreen-UssingChair of the board13/03/201718/09/2018
Lars BorgmannBoard member13/03/201718/09/2018
Peter Vejlgaard ArbsBoard member13/03/201724/05/2022
Jonas Gudbjartur AlexanderssonDirector25/04/201801/05/2026
Jonas Gudbjartur AlexanderssonBoard member18/09/201823/08/2019
Thomas Bagge DujardinChair of the board18/09/201822/08/2019
Thomas MagnussenChair of the board23/08/201931/01/2023
Thomas Bagge DujardinBoard member23/08/201924/05/2022
Lau Henrik Sloth Hoffmann KristensenBoard member06/11/201924/05/2022
Morten ChristiansenBoard member29/05/202031/01/2023
Klaus MelchiorDirector08/06/202001/01/2024
Simon Pleidrup LagreliusBoard member11/10/202131/05/2024
Simon Sinding JørgensenBoard member24/05/202230/06/2026
Thomas MagnussenBoard member01/02/202306/07/2023
Ulrich Algreen IrgensBoard member06/07/202331/05/2024

Signing rule: Selskabet tegnes af direktionen og bestyrelsesformanden, af direktionen og to bestyrelsesmedlemmer eller af den samlede bestyrelse.

Address and production units

1 active production units

Sundkaj 125
2150 Nordhavn

København Municipality · Postcode 2150

Other companies at the address (5)

Production units
Production unitAddressEmployeesP number
GetWhy A/SSundkaj 125, 2150 Nordhavn701016695064

Purpose

Selskabets formål er er at levere internet service virksomhed i form af brugertest og dermed forbundne aktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

135 registered events
20265 changesaccounts 1 · management 4
  • Annual report for 2025 published
  • Donnchadh Diarmuid Casey appointed board member
  • Jan Walther Andersen appointed board member
  • Simon Sinding Jørgensen stepped down as board member
  • Jonas Gudbjartur Alexandersson stepped down as director
20259 changesmanagement 1 · capital 2 · ownership 4 · accounts 1 · address 1
  • Justin Thomas Kelly appointed board member
  • Share capital changed from 6,248,073 DKK to 7,105,702 DKK
  • PEAKSPAN CGP UK LIMITED registered as owner (50%)
  • AKTIESELSKABET ARBEJDERNES LANDSBANK registered as owner (10%)
  • PEAKSPAN CGP UK LIMITED is no longer registered as owner
  • AKTIESELSKABET ARBEJDERNES LANDSBANK is no longer registered as owner
  • Annual report for 2024 published
  • Share capital changed from 4,875,200 DKK to 6,248,073 DKK
  • Moved to Sundkaj 125, 2150 Nordhavn
202425 changescapital 3 · ownership 14 · accounts 1 · management 6 · name 1
  • Share capital changed from 4,858,038 DKK to 4,875,200 DKK
  • PEAKSPAN CGP UK LIMITED registered as owner (33.33%)
  • CEB Funds Holding ApS registered as owner (5%)
  • CEB Funds Holding ApS is no longer registered as owner
  • PEAKSPAN CGP UK LIMITED is no longer registered as owner
  • Annual report for 2023 published
  • Share capital changed from 3,569,565 DKK to 4,858,038 DKK
  • Philip Ralston Dur appointed board member
  • Niklas Laugesen appointed director
  • Ulrich Algreen Irgens stepped down as board member
  • Simon Pleidrup Lagrelius stepped down as board member
  • CEB Funds Holding ApS registered as owner (10%)
  • Holledig Capital I K/S registered as owner (5%)
  • PEAKSPAN CGP UK LIMITED registered as owner (25%)
  • AKTIESELSKABET ARBEJDERNES LANDSBANK registered as owner (10%)
  • 2L Kapital A/S is no longer registered as owner
  • Flyvende Falk Holding ApS is no longer registered as owner
  • AKTIESELSKABET ARBEJDERNES LANDSBANK is no longer registered as owner
  • CEB Funds Holding ApS is no longer registered as owner
  • Holledig Capital I K/S is no longer registered as owner
  • Share capital changed from 3,113,143 DKK to 3,569,565 DKK
  • THERAZONE ApS is no longer registered as owner
  • Name changed from USERTRIBE A/S to GetWhy A/S
  • Peter Munk Werenberg appointed director
  • Klaus Melchior stepped down as director
202311 changescapital 2 · accounts 1 · management 6 · ownership 2
  • Share capital changed from 3,112,862 DKK to 3,113,143 DKK
  • Share capital changed from 2,710,024 DKK to 3,112,862 DKK
  • Annual report for 2022 published
  • Ulrich Algreen Irgens appointed board member
  • Thomas Magnussen stepped down as board member
  • 2L Kapital A/S registered as owner (5%)
  • 2L HOLDING A/S is no longer registered as owner
  • Morten Christiansen appointed chair of the board
  • Thomas Magnussen appointed board member
  • Morten Christiansen stepped down as board member
  • Thomas Magnussen stepped down as chair of the board
20228 changescapital 1 · management 4 · ownership 2 · accounts 1
  • Share capital changed from 2,050,833 DKK to 2,710,024 DKK
  • Simon Sinding Jørgensen appointed board member
  • Lau Henrik Sloth Hoffmann Kristensen stepped down as board member
  • Thomas Bagge Dujardin stepped down as board member
  • Peter Vejlgaard Arbs stepped down as board member
  • AKTIESELSKABET ARBEJDERNES LANDSBANK registered as owner (15%)
  • FJELSTED RASMUSSEN INVEST ApS is no longer registered as owner
  • Annual report for 2021 published
20219 changescapital 3 · management 1 · ownership 4 · accounts 1
  • Share capital changed from 2,034,493 DKK to 2,050,833 DKK
  • Simon Pleidrup Lagrelius appointed board member
  • Share capital changed from 1,945,371 DKK to 2,034,493 DKK
  • CEB Funds Holding ApS registered as owner (15%)
  • CEB Funds Holding ApS is no longer registered as owner
  • Share capital changed from 1,868,296 DKK to 1,945,371 DKK
  • Flyvende Falk Holding ApS registered as owner (5%)
  • Flyvende Falk Holding ApS is no longer registered as owner
  • Annual report for 2020 published
20208 changescapital 3 · address 1 · management 2 · ownership 2
  • Share capital changed from 1,838,636 DKK to 1,868,296 DKK
  • Moved to Langebrogade 4, 1411 København K
  • Klaus Melchior appointed director
  • Share capital changed from 1,724,708 DKK to 1,838,636 DKK
  • Morten Christiansen appointed board member
  • Flyvende Falk Holding ApS registered as owner (5%)
  • Share capital changed from 1,634,936 DKK to 1,724,708 DKK
  • Akasha Ventures ApS is no longer registered as owner
201918 changescapital 2 · management 6 · ownership 9 · address 1
  • Share capital changed from 1,476,704 DKK to 1,634,936 DKK
  • Lau Henrik Sloth Hoffmann Kristensen appointed board member
  • 2L HOLDING A/S registered as owner (5%)
  • Share capital changed from 569,637 DKK to 1,476,704 DKK
  • Stig Hølledig appointed board member
  • Thomas Bagge Dujardin appointed board member
  • Thomas Magnussen appointed chair of the board
  • Jonas Gudbjartur Alexandersson stepped down as board member
  • Holledig Capital I K/S registered as owner (10%)
  • THERAZONE ApS registered as owner (5%)
  • THORE FOGH ApS is no longer registered as owner
  • Thomas Bagge Dujardin stepped down as chair of the board
  • Moved to Langebrogade 4, 1411 København K
  • THORE FOGH ApS registered as owner (5%)
  • FJELSTED RASMUSSEN INVEST ApS registered as owner (5%)
  • CEB Funds Holding ApS registered as owner (25%)
  • Akasha Ventures ApS registered as owner (5%)
  • Founders' Alliance Fund Holding ApS is no longer registered as owner
20187 changesmanagement 7
  • Thomas Bagge Dujardin appointed chair of the board
  • Jonas Gudbjartur Alexandersson appointed board member
  • Jakob Algreen-Ussing stepped down as chair of the board
  • Lars Borgmann stepped down as board member
  • Casper Bondo Henningsen appointed ceo
  • Jonas Gudbjartur Alexandersson appointed director
  • Jonas Gudbjartur Alexandersson stepped down as ceo
201711 changescapital 2 · ownership 5 · name 1 · management 3
  • Share capital changed from 557,770 DKK to 569,637 DKK
  • Founders' Alliance Fund Holding ApS registered as owner (90%)
  • THOMAS SNITKER HOLDING ApS is no longer registered as owner
  • Akasha Ventures ApS is no longer registered as owner
  • THORE FOGH ApS is no longer registered as owner
  • JA MEDIA ApS is no longer registered as owner
  • Name changed from USERTRIBE ApS to USERTRIBE A/S
  • Share capital changed from 554,880 DKK to 557,770 DKK
  • Jakob Algreen-Ussing appointed chair of the board
  • Peter Vejlgaard Arbs appointed board member
  • Lars Borgmann appointed board member
20161 changeaddress 1
  • Moved to Bremerholm 4, 3, 1069 København K
20159 changescapital 1 · ownership 4 · management 4
  • Share capital changed from 164,000 DKK to 554,880 DKK
  • THOMAS SNITKER HOLDING ApS registered as owner (5%)
  • Akasha Ventures ApS registered as owner (33.33%)
  • THORE FOGH ApS registered as owner (15%)
  • JA MEDIA ApS registered as owner (33.33%)
  • Thore Jon Fogh Johansen stepped down as board member
  • Thomas Visby Snitker stepped down as chair of the board
  • Martin Bo Pedersen stepped down as board member
  • Jonas Gudbjartur Alexandersson stepped down as board member
20149 changescapital 1 · name 1 · address 1 · management 6
  • Share capital changed from 80,000 DKK to 164,000 DKK
  • Name changed from UF HOLDING ApS to USERTRIBE ApS
  • Moved to Vester Voldgade 96, 2. tv, 1552 København V
  • Jonas Gudbjartur Alexandersson appointed ceo
  • Thore Jon Fogh Johansen appointed board member
  • Thomas Visby Snitker appointed chair of the board
  • Martin Bo Pedersen appointed board member
  • Jonas Gudbjartur Alexandersson appointed board member
  • Thomas Visby Snitker stepped down as director
20115 changesname 1 · management 3 · founded 1
  • Name changed from USABILITYFORCE ApS to UF HOLDING ApS
  • Thomas Visby Snitker appointed director
  • Kathleen Ann Gove stepped down as director
  • Registered as USABILITYFORCE ApS
  • Kathleen Ann Gove appointed director

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction