CVRdatabase
Menu

Norstat Danmark A/S

Public limited companyCVR 25849809København KActive

Norstat Danmark A/S is a public limited company, based in København K, active in market research and public opinion polling, founded in 2001. Net profit rose 18% from 2024 to 2025, ending at DKK 15.8m. Measured by gross profit, it ranks no. 2 of 48 companies in the industry in the database. Profit has grown three years in a row.

Follow
PDF reportCompare

Key figures · financial year 2025

RevenueDKK 123.4m+3.5% vs. 2024
Net profitDKK 15.8m+18% vs. 2024
EquityDKK 53.4m+42.1% vs. 2024
Employees143latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 4% (2024 → 2025), to DKK 70.4m.
  • Revenue rose 4% (2024 → 2025), to DKK 123.4m.
  • Net profit rose 18% (2024 → 2025), to DKK 15.8m.
  • Equity rose 42% (2024 → 2025), to DKK 53.4m.

Employees

  • 92 fewer employees than a year earlier: 143 (07/2026) against 235 (07/2025).

Management and owners, last 24 months

  • New in management: Tue Meier-Poulsen (board member, 26/11/2024), Berit Raith Juul Puggaard (ceo, 01/03/2025) and Tue Meier-Poulsen (ceo, 13/12/2024).
  • Stepped down: Øystein Økland (deputy chair, 26/11/2024), Jesper Platz (ceo, 13/12/2024) and Tue Meier-Poulsen (ceo, 01/03/2025).
  • New owners registered: Norstat Danmark Holding A/S (09/10/2025).
  • No longer registered as owner: Norstat AS (09/10/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
EquityNet profit
Financial figures for Norstat Danmark A/S
202020212022202320242025Change
Revenuenot statednot stated112,089116,669119,187123,416+3.5%
Gross profit26,78248,79258,73468,67967,58670,442+4.2%
Operating profit (EBIT)6,81512,226−17,83215,44916,38819,904+21.5%
Profit before tax6,63712,018−18,21316,20417,53920,489+16.8%
Net profit5,1569,315−17,21312,81013,41215,831+18%
Total assets39,73560,34257,23681,84279,15590,314+14.1%
Equity22,73331,12473247,16837,58053,411+42.1%
Liabilities17,00329,21856,50434,67441,57436,903−11.2%
Cash and cash equivalents27,02833,35827,76952,1796342−33.6%
Average number of employees4758951069398+5.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Annual reports

6 financial years
Annual reports for Norstat Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202329/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202228/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030035008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 70.4mNo. 2 of 48
Better than 98% of the companies in the industry
EquityDKK 53.4mNo. 2 of 48
Better than 98% of the companies in the industry
Number of employees143No. 2 of 48
Better than 98% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,157of 4,412
Better than 74%
No. 1,167of 4,466
Better than 74%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,018of 24,791
Better than 96%
No. 2,224of 24,909
Better than 91%
All companies of type A/S18,025 companies in the comparison
No. 2,154of 17,786
Better than 88%
No. 3,436of 18,024
Better than 81%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Norstat Danmark A/SDKK 70.4m
  2. Epinion A/SDKK 78.3m
  3. Nielseniq (denmark) ApSDKK 61.7m
Net profit
  1. Norstat Danmark A/SDKK 15.8m
  2. Epinion A/SDKK 10.9m
  3. Nielseniq (denmark) ApSDKK 8.3m
Equity
  1. Norstat Danmark A/SDKK 53.4m
  2. Epinion A/SDKK 23.3m
  3. Nielseniq (denmark) ApSDKK 34m
Employees
  1. Norstat Danmark A/S143
  2. Epinion A/S168
  3. Nielseniq (denmark) ApS56

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Norstat Danmark Holding A/S100%
Norstat Danmark A/S

Management

4 active registrations

Executive management

Executive management at Norstat Danmark A/S
NameRoleAppointed
Berit Raith Juul PuggaardCEO01/03/2025

Board of directors

Board of directors at Norstat Danmark A/S
NameRoleAppointed
Erling Johan B EriksenChair of the board30/09/2021
Mats Ingvar BeckBoard member30/09/2021
Tue Meier-PoulsenBoard member26/11/2024
Founders
Erik Jensen
Former management (19)
Former management at Norstat Danmark A/S
NameRoleAppointedResigned
Erik JensenDirector02/01/200126/03/2001
John Erik Lauring PedersenDirector26/03/200123/03/2006
Morten RosentoftBoard member25/09/200309/07/2004
Morten RosentoftDirector25/09/200324/10/2005
Ole Nørgaard JensenBoard member25/09/200330/04/2013
Tefre HøljeChair of the board25/09/200323/03/2006
Niels Kühl HasagerCEO24/10/200530/09/2006
John Erik Lauring PedersenChair of the board23/03/200620/02/2012
Steinar LarsenBoard member01/06/200620/02/2012
Steinar LarsenDirector01/06/200621/05/2007
Jesper Claus LarsenDirector01/10/200621/05/2007
Jesper PlatzCEO01/10/200601/02/2016
Øystein ØklandDeputy chair20/02/201226/11/2024
Are StrømChair of the board20/02/201225/02/2015
Erling Johan B EriksenBoard member30/04/201329/09/2021
Knut Morten AasrudChair of the board25/02/201530/09/2021
Tue Meier-PoulsenCEO01/02/201617/03/2022
Jesper PlatzCEO17/03/202213/12/2024
Tue Meier-PoulsenCEO13/12/202401/03/2025

Signing rule: Selskabet tegnes af bestyrelsesformanden alene, af den administrerende direktør alene eller af to bestyrelsesmedlemmer i forening.

Address and production units

3 active production units

Købmagergade 60
1150 København K

København Municipality · Postcode 1150

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
NORSTAT DANMARK A/SKlingenberg 16, 3, 5000 Odense C1391013742762
Norstat Danmark AarhusRyesgade 18, 2, 8000 Aarhus C771027676681
NORSTAT DANMARK A/SKøbmagergade 60, 2, 1150 København K41008210744

Purpose

Selskabets formål er indsamling, statistik bearbejdning og distribution af primærdata/information, samt dermed beslægtet virksomhed efter bestyrelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

71 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20255 changesownership 2 · accounts 1 · management 2
  • Norstat Danmark Holding A/S registered as owner (100%)
  • Norstat AS is no longer registered as owner
  • Annual report for 2024 published
  • Berit Raith Juul Puggaard appointed ceo
  • Tue Meier-Poulsen stepped down as ceo
20245 changesmanagement 4 · accounts 1
  • Tue Meier-Poulsen appointed ceo
  • Jesper Platz stepped down as ceo
  • Tue Meier-Poulsen appointed board member
  • Øystein Økland stepped down as deputy chair
  • Annual report for 2023 published
20233 changesaccounts 1 · capital 1 · merger 1
  • Annual report for 2022 published
  • Share capital changed from 1,001,000 DKK to 1,002,000 DKK
  • Merger registered in CVR
20225 changesaccounts 1 · address 1 · management 2 · merger 1
  • Annual report for 2021 published
  • Moved to Købmagergade 60, 2, 1150 København K
  • Jesper Platz appointed ceo
  • Tue Meier-Poulsen stepped down as ceo
  • Merger registered in CVR
20215 changesmanagement 4 · accounts 1
  • Mats Ingvar Beck appointed board member
  • Erling Johan B Eriksen appointed chair of the board
  • Knut Morten Aasrud stepped down as chair of the board
  • Erling Johan B Eriksen stepped down as board member
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Frederiksborggade 1, 3. th, 1360 København K
20162 changesmanagement 2
  • Tue Meier-Poulsen appointed ceo
  • Jesper Platz stepped down as ceo
20152 changesmanagement 2
  • Knut Morten Aasrud appointed chair of the board
  • Are Strøm stepped down as chair of the board
20141 changeaddress 1
  • Moved to Frederiksborggade 1, 3. th, 1360 København K
20132 changesmanagement 2
  • Erling Johan B Eriksen appointed board member
  • Ole Nørgaard Jensen stepped down as board member
20124 changesmanagement 4
  • Are Strøm appointed chair of the board
  • Øystein Økland appointed deputy chair
  • Steinar Larsen stepped down as board member
  • John Erik Lauring Pedersen stepped down as chair of the board
20103 changescapital 1 · ownership 1 · address 1
  • Share capital changed from 1,000,000 DKK to 1,001,000 DKK
  • Norstat AS registered as owner (100%)
  • Moved to Frederiksborggade 1, 4. th, 1360 København K
20081 changeindustry 1
  • Industry changed to Market research and public opinion polling (732000)
20073 changescapital 1 · management 2
  • Share capital changed from 3,500,000 DKK to 1,000,000 DKK
  • Jesper Claus Larsen stepped down as director
  • Steinar Larsen stepped down as director
200610 changescapital 1 · address 1 · management 8
  • Share capital changed from 500,000 DKK to 3,500,000 DKK
  • Moved to Frederiksborggade 1, 1. th, 1360 København K
  • Jesper Platz appointed ceo
  • Jesper Claus Larsen appointed director
  • Niels Kühl Hasager stepped down as ceo
  • Steinar Larsen appointed director
  • Steinar Larsen appointed board member
  • John Erik Lauring Pedersen appointed chair of the board
  • Tefre Hølje stepped down as chair of the board
  • John Erik Lauring Pedersen stepped down as director
20052 changesmanagement 2
  • Niels Kühl Hasager appointed ceo
  • Morten Rosentoft stepped down as director
20042 changesmanagement 1 · name 1
  • Morten Rosentoft stepped down as board member
  • Name changed from NORSTAT DANMARK ApS to NORSTAT DANMARK A/S
20038 changesname 1 · management 4 · capital 1 · merger 1 · industry 1
  • Name changed from DANSK STATISTIK MARKEDSUNDERSØGELSER ApS to NORSTAT DANMARK ApS
  • Morten Rosentoft appointed director
  • Tefre Hølje appointed chair of the board
  • Ole Nørgaard Jensen appointed board member
  • Morten Rosentoft appointed board member
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Merger registered in CVR
  • Industry changed to Interior design activities (741300)
20016 changesname 1 · address 1 · management 3 · founded 1
  • Name changed from JUT NR. 2114 ApS to DANSK STATISTIK MARKEDSUNDERSØGELSER ApS
  • Moved to H.C. Ørsteds Vej 54, 1879 Frederiksberg C
  • John Erik Lauring Pedersen appointed director
  • Erik Jensen stepped down as director
  • Registered as JUT NR. 2114 ApS
  • Erik Jensen appointed director

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction