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Nielseniq (denmark) ApS

Private limited companyCVR 47074428København SActive

Nielseniq (denmark) ApS is a private limited company, based in København S, active in market research and public opinion polling, founded in 1972. Net profit rose 102% from 2024 to 2025, ending at DKK 8.3m. Measured by gross profit, it ranks no. 3 of 48 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 61.7m+9.5% vs. 2024
Net profitDKK 8.3m+101.7% vs. 2024
EquityDKK 34m+32.4% vs. 2024
Employees56latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 61.7m.
  • Net profit rose 102% (2024 → 2025), to DKK 8.3m.
  • Equity rose 32% (2024 → 2025), to DKK 34m.

Registrations, last 24 months

  • 15/05/2025: Moved to Kay Fiskers Plads 9, 2300 København S

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
EquityNet profit
Financial figures for Nielseniq (denmark) ApS
202020212022202320242025Change
Revenue101,179100,90096,991not statednot statednot stated–
Gross profit74,02250,08952,95752,45456,31961,659+9.5%
Operating profit (EBIT)4,0714974,5784,0274,3159,647+123.6%
Profit before tax3,9233294,4324,5705,3159,953+87.3%
Net profit3,0572443,4883,5704,1288,325+101.7%
Total assets61,51548,65841,47051,72160,92266,334+8.9%
Equity23,29214,53618,02421,59425,72134,047+32.4%
Liabilities38,22334,12123,44530,12735,20032,287−8.3%
Cash and cash equivalents5984629561798781,012+15.2%
Average number of employees6858525149490%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Nielseniq (denmark) ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202206/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202106/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202007/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 61.7mNo. 3 of 48
Better than 96% of the companies in the industry
EquityDKK 34mNo. 3 of 48
Better than 96% of the companies in the industry
Number of employees56No. 7 of 48
Better than 87% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,375of 4,412
Better than 69%
No. 1,615of 4,466
Better than 64%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,259of 10,152
Better than 88%
No. 2,560of 10,275
Better than 75%
All companies of type ApS66,508 companies in the comparison
No. 556of 66,379
Better than 99%
No. 2,867of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Nielseniq (denmark) ApSDKK 61.7m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Nielseniq (denmark) ApSDKK 8.3m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Nielseniq (denmark) ApSDKK 34m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Nielseniq (denmark) ApS56
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • ACNielsen AB100%
Nielseniq (denmark) ApS

Management

4 active registrations

Executive management

Executive management at Nielseniq (denmark) ApS
NameRoleAppointed
Ingrid Anna Karolina EkströmCEO20/06/2024

Board of directors

Board of directors at Nielseniq (denmark) ApS
NameRoleAppointed
Berit SyversenBoard member23/05/2017
Claus WerborgBoard member14/09/2021
Ingrid Anna Karolina EkströmChair of the board12/06/2024
Former management (48)
Former management at Nielseniq (denmark) ApS
NameRoleAppointedResigned
Flemming HansenChair of the board27/10/197225/03/1993
Bo Pedersen ElversDirector27/10/197205/05/1995
Lene HansenBoard member27/10/197218/09/1989
Lene HansenDirector27/10/197221/06/1993
Christel RoedBoard member27/10/197204/07/1989
Birgit HansenBoard member27/10/197204/07/1989
Hugo TranbergBoard member27/10/197222/06/1994
Tarmo Ilmari VahvelainenDeputy chair27/10/197215/11/1989
Emanuele De NataleBoard member27/10/197217/08/1992
Mario Filippo FerrarioBoard member27/10/197217/08/1992
Robert NesBoard member27/10/197228/01/1999
Robert NesDirector27/10/197228/01/1999
Richard Todd BradleyBoard member27/10/197230/04/1996
Hugo TranbergDirector16/11/199222/06/1994
Henrik DyringBoard member25/03/199314/02/1995
Henrik DyringDirector25/03/199314/02/1995
Hans-Gerd FuchtenkortBoard member30/04/199628/01/1999
Kurt SkovlundChair of the board28/01/199923/05/2005
Niels Brun KnudsenBoard member28/01/199930/04/2000
Niels Brun KnudsenDirector28/01/199928/01/1999
Torben Bank JensenBoard member28/01/199909/04/1999
Torben Bank JensenDirector28/01/199909/04/1999
Peter Joakim RabenBoard member28/01/199924/10/2001
Patrik MellströmBoard member28/01/199928/09/2000
Peter Joakim RabenDirector09/04/199901/01/2000
Jens Wittrup WillumsenDirector01/01/200024/10/2001
Thomas Faiq DressendörferBoard member28/09/200024/10/2001
Magnus Frederik NordgrenBoard member24/10/200125/08/2003
Robert Glen CoxBoard member24/10/200118/05/2005
Johan Boris SjöstrandBoard member24/10/200123/05/2003
Johan Boris SjöstrandDirector24/10/200123/05/2003
Risto Juhani MailaBoard member23/05/200318/05/2005
Risto Juhani MailaDirector23/05/200301/12/2004
Risto Juhani MailaChair of the board23/05/200527/06/2007
Klaus Juhl WulffChair of the board27/06/200721/11/2008
Peter Schelde KristensenBoard member27/06/200721/08/2014
Karoline Marie PalmérBoard member21/11/200810/10/2011
Peter Schelde KristensenCEO25/05/200922/05/2012
Antonis PapathomasBoard member08/03/201010/10/2011
Annette Louise ThomsenBoard member10/10/201123/05/2017
Bo EkströmChair of the board10/10/201121/05/2012
Ivar Reimer MichaelsenChair of the board21/05/201228/02/2013
Ivar Reimer MichaelsenCEO22/05/201228/02/2013
Cecilie Westh KnudsenChair of the board28/02/201330/09/2020
Cecilie Westh KnudsenCEO28/02/201330/09/2020
Simon Møller OlsenBoard member21/08/201427/06/2021
Simon Møller OlsenChair of the board28/06/202112/06/2024
Simon Møller OlsenCEO28/06/202101/06/2024

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af en direktør i forening med et bestyrelsesmedlem

Address and production units

1 active production units

Kay Fiskers Plads 9
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
NIELSENIQ (DENMARK) ApSKay Fiskers Plads 9, 2300 København S541003088628

Purpose

Selskabets formål er at drive virksomhed med markedsanalyse og rådgivning samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

122 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Kay Fiskers Plads 9, 2300 København S
20245 changesaccounts 1 · management 4
  • Annual report for 2023 published
  • Ingrid Anna Karolina Ekström appointed ceo
  • Ingrid Anna Karolina Ekström appointed chair of the board
  • Simon Møller Olsen stepped down as chair of the board
  • Simon Møller Olsen stepped down as ceo
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20216 changesmanagement 4 · name 1 · accounts 1
  • Claus Werborg appointed board member
  • Name changed from THE NIELSEN COMPANY (DENMARK) ApS to NIELSENIQ (DENMARK) ApS
  • Annual report for 2020 published
  • Simon Møller Olsen appointed ceo
  • Simon Møller Olsen appointed chair of the board
  • Simon Møller Olsen stepped down as board member
20202 changesmanagement 2
  • Cecilie Westh Knudsen stepped down as ceo
  • Cecilie Westh Knudsen stepped down as chair of the board
20172 changesmanagement 2
  • Berit Syversen appointed board member
  • Annette Louise Thomsen stepped down as board member
20142 changesmanagement 2
  • Simon Møller Olsen appointed board member
  • Peter Schelde Kristensen stepped down as board member
20134 changesmanagement 4
  • Cecilie Westh Knudsen appointed ceo
  • Cecilie Westh Knudsen appointed chair of the board
  • Ivar Reimer Michaelsen stepped down as ceo
  • Ivar Reimer Michaelsen stepped down as chair of the board
20124 changesmanagement 4
  • Ivar Reimer Michaelsen appointed ceo
  • Peter Schelde Kristensen stepped down as ceo
  • Ivar Reimer Michaelsen appointed chair of the board
  • Bo Ekström stepped down as chair of the board
20114 changesmanagement 4
  • Annette Louise Thomsen appointed board member
  • Bo Ekström appointed chair of the board
  • Antonis Papathomas stepped down as board member
  • Karoline Marie Palmér stepped down as board member
20101 changemanagement 1
  • Antonis Papathomas appointed board member
20092 changesownership 1 · management 1
  • ACNielsen AB registered as owner (100%)
  • Peter Schelde Kristensen appointed ceo
20084 changesname 1 · management 2 · industry 1
  • Name changed from ACNIELSEN A/S to THE NIELSEN COMPANY (DENMARK) ApS
  • Karoline Marie Palmér appointed board member
  • Klaus Juhl Wulff stepped down as chair of the board
  • Industry changed to Market research and public opinion polling (732000)
20073 changesmanagement 3
  • Klaus Juhl Wulff appointed chair of the board
  • Peter Schelde Kristensen appointed board member
  • Risto Juhani Maila stepped down as chair of the board
20056 changesname 1 · capital 1 · management 4
  • Name changed from ACNIELSEN AIM A/S to ACNIELSEN A/S
  • Share capital changed from 7,706,500 DKK to 7,706,600 DKK
  • Risto Juhani Maila appointed chair of the board
  • Kurt Skovlund stepped down as chair of the board
  • Risto Juhani Maila stepped down as board member
  • Robert Glen Cox stepped down as board member
20043 changesmanagement 1 · address 2
  • Risto Juhani Maila stepped down as director
  • Moved to Strandvejen 70, 2900 Hellerup
  • Moved to Strandvejen 70,
20035 changesmanagement 5
  • Magnus Frederik Nordgren stepped down as board member
  • Risto Juhani Maila appointed director
  • Risto Juhani Maila appointed board member
  • Johan Boris Sjöstrand stepped down as director
  • Johan Boris Sjöstrand stepped down as board member
20017 changesmanagement 7
  • Robert Glen Cox appointed board member
  • Johan Boris Sjöstrand appointed director
  • Johan Boris Sjöstrand appointed board member
  • Magnus Frederik Nordgren appointed board member
  • Thomas Faiq Dressendörfer stepped down as board member
  • Jens Wittrup Willumsen stepped down as director
  • Peter Joakim Raben stepped down as board member
20005 changesmanagement 5
  • Thomas Faiq Dressendörfer appointed board member
  • Patrik Mellström stepped down as board member
  • Niels Brun Knudsen stepped down as board member
  • Jens Wittrup Willumsen appointed director
  • Peter Joakim Raben stepped down as director
199914 changesmanagement 14
  • Peter Joakim Raben appointed director
  • Torben Bank Jensen stepped down as director
  • Torben Bank Jensen stepped down as board member
  • Peter Joakim Raben appointed board member
  • Torben Bank Jensen appointed director
  • Torben Bank Jensen appointed board member
  • Niels Brun Knudsen appointed director
  • Niels Brun Knudsen stepped down as director
  • Niels Brun Knudsen appointed board member
  • Kurt Skovlund appointed chair of the board
  • Patrik Mellström appointed board member
  • Hans-Gerd Fuchtenkort stepped down as board member
  • Robert Nes stepped down as director
  • Robert Nes stepped down as board member
19971 changename 1
  • Name changed from AIM NIELSEN A/S to ACNIELSEN AIM A/S
19962 changesmanagement 2
  • Hans-Gerd Fuchtenkort appointed board member
  • Richard Todd Bradley stepped down as board member
19953 changesmanagement 3
  • Bo Pedersen Elvers stepped down as director
  • Henrik Dyring stepped down as board member
  • Henrik Dyring stepped down as director
19945 changesname 1 · capital 1 · merger 1 · management 2
  • Name changed from AIM RESEARCH A/S to AIM NIELSEN A/S
  • Share capital changed from 3,000,000 DKK to 7,706,500 DKK
  • Merger registered in CVR
  • Hugo Tranberg stepped down as director
  • Hugo Tranberg stepped down as board member
19934 changesmanagement 4
  • Lene Hansen stepped down as director
  • Henrik Dyring appointed board member
  • Henrik Dyring appointed director
  • Flemming Hansen stepped down as chair of the board
19923 changesmanagement 3
  • Hugo Tranberg appointed director
  • Mario Filippo Ferrario stepped down as board member
  • Emanuele De Natale stepped down as board member
19901 changecapital 1
  • Share capital changed from 300,000 DKK to 3,000,000 DKK
19895 changesmanagement 4 · name 1
  • Tarmo Ilmari Vahvelainen stepped down as deputy chair
  • Lene Hansen stepped down as board member
  • Birgit Hansen stepped down as board member
  • Christel Roed stepped down as board member
  • Name changed from AIM A/S, INSTITUT FOR MENINGSMÅLING to AIM RESEARCH A/S
197214 changesfounded 1 · management 13
  • Registered as AIM A/S, INSTITUT FOR MENINGSMÅLING
  • Bo Pedersen Elvers appointed director
  • Richard Todd Bradley appointed board member
  • Robert Nes appointed director
  • Robert Nes appointed board member
  • Mario Filippo Ferrario appointed board member
  • Emanuele De Natale appointed board member
  • Tarmo Ilmari Vahvelainen appointed deputy chair
  • Hugo Tranberg appointed board member
  • Birgit Hansen appointed board member
  • Christel Roed appointed board member
  • Lene Hansen appointed director
  • Lene Hansen appointed board member
  • Flemming Hansen appointed chair of the board

Related companies

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction