Fifty5Blue Denmark ApS
Private limited companyCVR 43331256København VActive
Fifty5Blue Denmark ApS is a private limited company, based in København V, active in market research and public opinion polling, founded in 2022. After a loss in 2024, the company made a profit of DKK 3.9m in 2025. Measured by gross profit, it ranks no. 6 of 48 companies in the industry in the database. With 93 employees, the company is about 13 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 146,791% (2024 → 2025), to DKK 32.3m.
- Net profit went from a loss of DKK 30.7m to a profit of DKK 3.9m (2024 → 2025).
- Equity turned positive again: DKK 16.6m (2024 → 2025).
Employees
- 6 fewer employees than a year earlier: 93 (07/2026) against 99 (07/2025).
Management and owners, last 24 months
- New in management: Jan Knakkergaard Møller (director, 19/11/2024), Mesut Sakal (director, 19/11/2024) and Dennis Christensen (director, 01/04/2025).
- Stepped down: Keld Lunda Nielsen (director, 01/04/2025), Henrik Jørgen Hansen (director, 19/11/2024) and Paul Francis Cherry (director, 19/11/2024).
Registrations, last 24 months
- 04/03/2026: Name changed from Kantar Media Denmark ApS to Fifty5Blue Denmark ApS
- 17/12/2025: Share capital changed from 40,001 DKK to 40,002 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 17,798 | 45,385 | 22 | 32,316 | +146,790.9% |
| Operating profit (EBIT) | 1,237 | 7,436 | −36,861 | – | – |
| Profit before tax | 1,237 | 7,340 | −37,784 | 3,864 | +110.2% |
| Net profit | 965 | 5,723 | −30,692 | 3,904 | +112.7% |
| Total assets | 30,779 | 30,436 | 28,937 | 42,192 | +45.8% |
| Equity | 9,125 | 14,848 | −19,285 | 16,619 | +186.2% |
| Liabilities | 21,654 | 15,588 | 48,222 | 25,573 | −47% |
| Cash and cash equivalents | 7,754 | 1,018 | 0 | – | – |
| Average number of employees | 40 | 58 | 60 | 56 | −6.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 14/07/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 31/07/2024 | The company | PDFXBRL |
| 2022 | 16/06/2022 – 31/12/2022 | 27/07/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
48 companies in the databaseComparison with the other companies in market research and public opinion polling based on the latest financial year.
Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 2,656of 4,412 Better than 40% | No. 2,393of 4,466 Better than 46% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 237of 16,614 Better than 99% | No. 638of 16,661 Better than 96% |
| All companies of type ApS66,508 companies in the comparison | No. 1,306of 66,379 Better than 98% | No. 4,814of 66,505 Better than 93% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Market research and public opinion polling- Fifty5Blue Denmark ApSDKK 32.3m
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Fifty5Blue Denmark ApSDKK 3.9m
- Epinion A/SDKK 10.9m
- Norstat Danmark A/SDKK 15.8m
- Fifty5Blue Denmark ApSDKK 16.6m
- Epinion A/SDKK 23.3m
- Norstat Danmark A/SDKK 53.4m
- Fifty5Blue Denmark ApS93
- Epinion A/S168
- Norstat Danmark A/S143
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kantar Media Netherlands Holdings B.V.100%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Knakkergaard Møller | Director | 19/11/2024 |
| Mesut Sakal | Director | 19/11/2024 |
| Dennis Christensen | Director | 01/04/2025 |
- Founders
- Taylor Nelson Sofres B.V.
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Keld Lunda Nielsen | Director | 16/06/2022 | 01/04/2025 |
| Henrik Jørgen Hansen | Director | 16/06/2022 | 19/11/2024 |
| Paul Francis Cherry | Director | 16/06/2022 | 19/11/2024 |
Signing rule: Selskabet tegnes af 1 direktør eller af den samlede direktion.
Address and production units
1 active production unitsRådhuspladsen 45
1550 København V
København Municipality · Postcode 1550
Other companies at the address (1)
- Blackwood Seven A/SComputer programming activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Fifty5Blue Denmark ApS | Rådhuspladsen 45, 3, 1550 København V | 105 | 1028336906 |
Purpose
Selskabets formål er levering af markedsundersøgelser af høj kvalitet, medieintelligens og målinger indenfor områderne i) måling og analyse af individuelle målgrupper efter medietype, på tværs af digitale og analoge skærme og enheder og efter demografi, ii) måling af reklameaktiviteter efter forbrug, efter kreativitet, efter kanal og efter medie, og iii) måling af forbrugernes medieforbrug, indkøbsadfærd og holdninger samt skræddersyede forskningsprojekter.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20262 changesaccounts 1 · name 1
- AccountsAnnual report for 2025 published
- NameName changed from Kantar Media Denmark ApS to Fifty5Blue Denmark ApS
20254 changescapital 1 · accounts 1 · management 2
- CapitalShare capital changed from 40,001 DKK to 40,002 DKK
- AccountsAnnual report for 2024 published
- ManagementDennis Christensen appointed director
- ManagementKeld Lunda Nielsen stepped down as director
20245 changesmanagement 4 · accounts 1
- ManagementJan Knakkergaard Møller appointed director
- ManagementMesut Sakal appointed director
- ManagementHenrik Jørgen Hansen stepped down as director
- ManagementPaul Francis Cherry stepped down as director
- AccountsAnnual report for 2023 published
20234 changesaccounts 1 · ownership 2 · capital 1
- AccountsAnnual report for 2022 published
- OwnershipKantar Media Netherlands Holdings B.V. registered as owner (100%)
- OwnershipTaylor Nelson Sofres B.V. is no longer registered as owner
- CapitalShare capital changed from 40,000 DKK to 40,001 DKK
20226 changesaddress 1 · founded 1 · management 3 · ownership 1
- AddressMoved to Rådhuspladsen 45, 3, 1550 København V
- FoundedRegistered as Kantar Media Denmark ApS
- ManagementKeld Lunda Nielsen appointed director
- ManagementHenrik Jørgen Hansen appointed director
- ManagementPaul Francis Cherry appointed director
- OwnershipTaylor Nelson Sofres B.V. registered as owner (100%)
Related companies
Same industry in København
- Epinion A/S168 employees
- Norstat Danmark A/S143 employees
- Ipsos A/S78 employees
- GetWhy A/S70 employees
- Voxmeter A/S56 employees
- Nielseniq (denmark) ApS56 employees
Same people in management
- Techedge ApSvia Keld Lunda Nielsen
- Kantar A/Svia Henrik Jørgen Hansen
- Adriat Vin Import A/Svia Henrik Jørgen Hansen
Largest in the industry
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Nielseniq (denmark) ApSDKK 61.7m
- Ipsos A/SDKK 53.7m
- Wilke A/SDKK 37.9m
- GetWhy A/SDKK 31.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.