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Kantar A/S

Public limited companyCVR 11945198København VActive

Kantar A/S is a public limited company, based in København V, active in market research and public opinion polling, founded in 1987. The company went from a profit in 2024 to a loss of DKK 9.2m in 2025. Measured by gross profit, it ranks no. 8 of 48 companies in the industry in the database. With 27 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 60m−6.9% vs. 2024
Net profit−DKK 9.2m−193.4% vs. 2024
EquityDKK 4.3m−73.7% vs. 2024
Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 26% (2024 → 2025), to DKK 31.1m.
  • Revenue fell 7% (2024 → 2025), to DKK 60m.
  • Net profit went from a profit of DKK 9.9m to a loss of DKK 9.2m (2024 → 2025).
  • Equity fell 74% (2024 → 2025), to DKK 4.3m.

Employees

  • 6 fewer employees than a year earlier: 27 (08/2026) against 33 (08/2025).

Management and owners, last 24 months

  • New in management: Abram Wijnand van Schaik (chair of the board, 06/06/2025) and Thomas Axelson (board member, 06/06/2025).
  • Stepped down: Jørgen Østergaard Larsen (chair of the board, 06/06/2025) and Sebastien Janini (board member, 06/06/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Kantar A/S
202020212022202320242025Change
Revenue176,120178,95391,93661,59964,42959,973−6.9%
Gross profit104,774104,47558,99430,13742,27831,079−26.5%
Operating profit (EBIT)17,55222,6385,2291,33612,222––
Profit before tax17,63621,82610,3761,10212,789305−97.6%
Net profit13,66717,3628,0938609,859−9,212−193.4%
Total assets232,210119,24055,42363,58586,01145,903−46.6%
Equity29,44922,9625,5736,43316,2924,285−73.7%
Liabilities202,76196,27848,58055,88269,71941,618−40.3%
Cash and cash equivalents20,97118,66182752311,1228,588−22.8%
Average number of employees13212273333231−3.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 74% from 2024 to 2025 (DKK 16.3m to DKK 4.3m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 9% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Kantar A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202514/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202413/07/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202315/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202530354009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 31.1mNo. 8 of 48
Better than 85% of the companies in the industry
EquityDKK 4.3mNo. 15 of 48
Better than 70% of the companies in the industry
Number of employees27No. 11 of 48
Better than 79% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,262of 9,892
Better than 87%
No. 5,062of 9,922
Better than 49%
Companies that are at least 30 years old10,276 companies in the comparison
No. 2,091of 10,152
Better than 79%
No. 6,496of 10,275
Better than 37%
All companies of type A/S18,025 companies in the comparison
No. 4,294of 17,786
Better than 76%
No. 12,103of 18,024
Better than 33%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Kantar A/SDKK 31.1m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Kantar A/S−DKK 9.2m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Kantar A/SDKK 4.3m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Kantar A/S27
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Taylor Nelson Sofres B.V.100%
Kantar A/S

Management

4 active registrations

Executive management

Executive management at Kantar A/S
NameRoleAppointed
Irene Oleander IversenCEO27/04/2023

Board of directors

Board of directors at Kantar A/S
NameRoleAppointed
Irene Oleander IversenBoard member27/04/2023
Abram Wijnand van SchaikChair of the board06/06/2025
Thomas AxelsonBoard member06/06/2025
Founders
A/S Pse Nr. 1680
Former management (36)
Former management at Kantar A/S
NameRoleAppointedResigned
Mogens GaardenBoard member21/12/198728/05/1997
Tyge Jesper RotheChair of the board21/12/198728/05/1997
Per Emil Hasselbalch StakemannDirector21/12/198706/04/1988
René Jørgen SpogardBoard member21/12/198708/02/2002
John Alan NapierChair of the board21/12/198730/01/1992
Michael Butler StoneyBoard member21/12/198711/03/1992
Flemming HansenBoard member16/02/199508/02/2002
Martin Stevenson Crosie FrameBoard member28/05/199708/02/2002
Michael Nørgaard JensenDirector02/04/200109/05/2003
Michael Nørgaard JensenBoard member08/02/200209/05/2003
Antony Brian CowlingBoard member08/02/200211/11/2004
Sam Van Der FeltzChair of the board08/02/200217/03/2006
Jørgen HalbergDirector03/05/200201/12/2003
Jørgen HalbergBoard member09/05/200301/12/2003
René Jørgen SpogardCEO09/05/200301/12/2003
Edward Frederick HoeflingBoard member09/05/200317/03/2006
Olivier BisserierBoard member03/07/200322/04/2010
Pernille FabriciusBoard member01/12/200301/04/2005
Pernille FabriciusDirector01/12/200301/04/2005
Keld Lunda NielsenDirector01/12/200327/06/2008
Henrik Jørgen HansenCEO01/12/200327/04/2023
Morten Kromann-LarsenDirector01/12/200331/03/2019
Henrik Jørgen HansenBoard member01/04/200527/04/2023
Mads Aagaard WintherDirector01/04/200531/08/2008
Martin Lysemose HoffmannDirector01/05/200701/12/2019
Bruno Helmut HötzelBoard member31/03/200831/03/2008
Trevor RichardsChair of the board01/05/200831/12/2013
Nicolaas NeeleDirector21/01/201027/10/2021
Christian Andre PanzerBoard member22/04/201001/02/2012
Paul Francis CherryBoard member01/02/201227/04/2023
Yvonne Sofia Kristina PernoddChair of the board02/05/201425/03/2022
Berit Raith Juul PuggaardDirector01/01/201927/04/2023
Irene Oleander IversenDirector01/12/201926/04/2023
Keld Lunda NielsenChair of the board25/03/202227/04/2023
Jørgen Østergaard LarsenChair of the board27/04/202306/06/2025
Sebastien JaniniBoard member27/04/202306/06/2025

Signing rule: Selskabet tegnes af et medlem af direktionen, af et medlem af direktionen i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

1 active production units

Rådhuspladsen 45
1550 København V

København Municipality · Postcode 1550

Production units
Production unitAddressEmployeesP number
Kantar A/SRådhuspladsen 45, 1550 København V271002914592

Purpose

Selskabets formål er at foretage markedsanalyser/ undersøgelser samt andre aktiviteter relateret hertil.

The purpose is quoted from the register in Danish.

Changes year by year

94 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20255 changesaccounts 1 · management 4
  • Annual report for 2024 published
  • Abram Wijnand van Schaik appointed chair of the board
  • Thomas Axelson appointed board member
  • Sebastien Janini stepped down as board member
  • Jørgen Østergaard Larsen stepped down as chair of the board
20241 changeaccounts 1
  • Annual report for 2023 published
202311 changesaccounts 1 · management 10
  • Annual report for 2022 published
  • Sebastien Janini appointed board member
  • Irene Oleander Iversen appointed board member
  • Irene Oleander Iversen appointed ceo
  • Jørgen Østergaard Larsen appointed chair of the board
  • Keld Lunda Nielsen stepped down as chair of the board
  • Berit Raith Juul Puggaard stepped down as director
  • Paul Francis Cherry stepped down as board member
  • Henrik Jørgen Hansen stepped down as board member
  • Henrik Jørgen Hansen stepped down as ceo
  • Irene Oleander Iversen stepped down as director
20223 changesaccounts 1 · management 2
  • Annual report for 2021 published
  • Keld Lunda Nielsen appointed chair of the board
  • Yvonne Sofia Kristina Pernodd stepped down as chair of the board
20213 changesmanagement 1 · accounts 1 · name 1
  • Nicolaas Neele stepped down as director
  • Annual report for 2020 published
  • Name changed from GALLUP A/S to Kantar A/S
20202 changescapital 1 · merger 1
  • Share capital changed from 534,000 DKK to 600,000 DKK
  • Merger registered in CVR
20194 changesmanagement 4
  • Irene Oleander Iversen appointed director
  • Martin Lysemose Hoffmann stepped down as director
  • Morten Kromann-Larsen stepped down as director
  • Berit Raith Juul Puggaard appointed director
20181 changeaddress 1
  • Moved to Rådhuspladsen 45, 1550 København V
20161 changeaddress 1
  • Moved to Masnedøgade 22-24, 2100 København Ø
20141 changemanagement 1
  • Yvonne Sofia Kristina Pernodd appointed chair of the board
20131 changemanagement 1
  • Trevor Richards stepped down as chair of the board
20122 changesmanagement 2
  • Paul Francis Cherry appointed board member
  • Christian Andre Panzer stepped down as board member
20103 changesmanagement 3
  • Christian Andre Panzer appointed board member
  • Olivier Bisserier stepped down as board member
  • Nicolaas Neele appointed director
20086 changesmanagement 5 · industry 1
  • Mads Aagaard Winther stepped down as director
  • Keld Lunda Nielsen stepped down as director
  • Trevor Richards appointed chair of the board
  • Bruno Helmut Hötzel appointed board member
  • Bruno Helmut Hötzel stepped down as board member
  • Industry changed to Market research and public opinion polling (732000)
20071 changemanagement 1
  • Martin Lysemose Hoffmann appointed director
20062 changesmanagement 2
  • Edward Frederick Hoefling stepped down as board member
  • Sam Van Der Feltz stepped down as chair of the board
20054 changesmanagement 4
  • Henrik Jørgen Hansen appointed board member
  • Mads Aagaard Winther appointed director
  • Pernille Fabricius stepped down as board member
  • Pernille Fabricius stepped down as director
20041 changemanagement 1
  • Antony Brian Cowling stepped down as board member
200314 changesmanagement 14
  • Henrik Jørgen Hansen appointed ceo
  • Pernille Fabricius appointed board member
  • Pernille Fabricius appointed director
  • Keld Lunda Nielsen appointed director
  • Morten Kromann-Larsen appointed director
  • René Jørgen Spogard stepped down as ceo
  • Jørgen Halberg stepped down as board member
  • Jørgen Halberg stepped down as director
  • Olivier Bisserier appointed board member
  • Edward Frederick Hoefling appointed board member
  • René Jørgen Spogard appointed ceo
  • Jørgen Halberg appointed board member
  • Michael Nørgaard Jensen stepped down as board member
  • Michael Nørgaard Jensen stepped down as director
20027 changesmanagement 7
  • Jørgen Halberg appointed director
  • Michael Nørgaard Jensen appointed board member
  • Sam Van Der Feltz appointed chair of the board
  • Antony Brian Cowling appointed board member
  • Martin Stevenson Crosie Frame stepped down as board member
  • Flemming Hansen stepped down as board member
  • René Jørgen Spogard stepped down as board member
20011 changemanagement 1
  • Michael Nørgaard Jensen appointed director
19981 changeownership 1
  • Taylor Nelson Sofres B.V. registered as owner (100%)
19973 changesmanagement 3
  • Martin Stevenson Crosie Frame appointed board member
  • Tyge Jesper Rothe stepped down as chair of the board
  • Mogens Gaarden stepped down as board member
19951 changemanagement 1
  • Flemming Hansen appointed board member
19924 changesaddress 1 · name 1 · management 2
  • Moved to Masnedøgade 22-26, 2100 København Ø
  • Name changed from AGB GALLUP ApS to GALLUP A/S
  • Michael Butler Stoney stepped down as board member
  • John Alan Napier stepped down as chair of the board
19902 changesname 1 · capital 1
  • Name changed from ApS SPKR 4 NR. 1473 to AGB GALLUP ApS
  • Share capital changed from 80,000 DKK to 534,000 DKK
19881 changemanagement 1
  • Per Emil Hasselbalch Stakemann stepped down as director
19877 changesfounded 1 · management 6
  • Registered as ApS SPKR 4 NR. 1473
  • Tyge Jesper Rothe appointed chair of the board
  • Michael Butler Stoney appointed board member
  • John Alan Napier appointed chair of the board
  • René Jørgen Spogard appointed board member
  • Per Emil Hasselbalch Stakemann appointed director
  • Mogens Gaarden appointed board member

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction