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Ipsos A/S

Public limited companyCVR 14747788København KActive

Ipsos A/S is a public limited company, based in København K, active in market research and public opinion polling, founded in 1990. Net profit fell 57% from 2024 to 2025, ending at DKK 2m. Measured by gross profit, it ranks no. 4 of 48 companies in the industry in the database. With 78 employees, the company is about 11 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 53.7m+1.2% vs. 2024
Net profitDKK 2m−56.6% vs. 2024
EquityDKK 12.7m−7.6% vs. 2024
Employees78latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1% (2024 → 2025), to DKK 53.7m.
  • Net profit fell 57% (2024 → 2025), to DKK 2m.
  • Equity fell 8% (2024 → 2025), to DKK 12.7m.

Employees

  • 3 fewer employees than a year earlier: 78 (08/2026) against 81 (08/2025).

Management and owners, last 24 months

  • New in management: Kelly Beaver (board member, 31/07/2026) and Jean Laurent Poitou (board member, 15/09/2025).
  • Stepped down: Benjamin Page (board member, 15/09/2025) and Jean Laurent Poitou (board member, 31/07/2026).

Registrations, last 24 months

  • 06/11/2024: Moved to Store Kongensgade 1, 1264 København K

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
EquityNet profit
Financial figures for Ipsos A/S
202020212022202320242025Change
Revenuenot statednot statednot stated107,521121,999not stated–
Gross profit29,00136,81344,84749,94353,03853,699+1.2%
Operating profit (EBIT)−293,8157,8269,7236,5592,912−55.6%
Profit before tax−4313,4557,5469,4796,1542,703−56.1%
Net profit−5772,7225,9097,3094,5031,956−56.6%
Total assets40,19946,73444,60654,09569,52967,235−3.3%
Equity3,2555,9788,89512,70513,70812,664−7.6%
Liabilities36,94440,756–41,39055,82154,570−2.2%
Cash and cash equivalents7,6886,2664,5157,09010,29811,373+10.4%
Average number of employees474955576674+12.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ipsos A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202209/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 53.7mNo. 4 of 48
Better than 94% of the companies in the industry
EquityDKK 12.7mNo. 9 of 48
Better than 83% of the companies in the industry
Number of employees78No. 3 of 48
Better than 96% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,641of 4,412
Better than 63%
No. 2,664of 4,466
Better than 40%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,401of 10,152
Better than 86%
No. 4,282of 10,275
Better than 58%
All companies of type A/S18,025 companies in the comparison
No. 2,726of 17,786
Better than 85%
No. 7,822of 18,024
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Ipsos A/SDKK 53.7m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Ipsos A/SDKK 2m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Ipsos A/SDKK 12.7m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Ipsos A/S78
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Ipsos EMEA Holdings Ltd.100%
Ipsos A/S

Management

4 active registrations

Executive management

Executive management at Ipsos A/S
NameRoleAppointed
Klaus Friis MikkelsenCEO22/01/2009

Board of directors

Board of directors at Ipsos A/S
NameRoleAppointed
Klaus Friis MikkelsenBoard member22/01/2009
Shane Joseph FarrellBoard member11/04/2012
Kelly BeaverBoard member31/07/2026
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
VX 10.312 ApS, Medimex ApS, ApS Hvkmd 5 Nr. 555, ApS Kbil 9 Nr. 1008
Former management (31)
Former management at Ipsos A/S
NameRoleAppointedResigned
Vagn Carstensen EgebergBoard member01/09/199024/08/1993
Ulf Svejgaard PoulsenBoard member01/09/199012/06/1991
Susanne Saul StakemannChair of the board01/09/199012/06/1991
Erik LiljebergBoard member01/09/199021/11/2001
Erik LiljebergDirector01/09/199001/12/1998
Per Emil Hasselbalch StakemannBoard member01/09/199012/06/1991
Per Emil Hasselbalch StakemannDirector01/09/199012/06/1991
Nils Jeppe OvergaardBoard member01/09/199021/11/2001
Børge Otto MadsenBoard member01/09/199021/11/2001
Michael ThimmCEO01/12/199827/09/2001
Kasper VilstrupBoard member01/03/200121/11/2001
Ulf Peter HillstedtCEO27/09/200113/12/2002
Henrik Mogens Wedell-WedellsborgBoard member21/11/200110/05/2006
Bjørn JohanssonChair of the board21/11/200129/04/2002
Ulf Peter HillstedtBoard member21/11/200110/05/2006
Eva Elisabeth AnnellBoard member29/04/200210/05/2006
Christian HjorthCEO13/12/200215/10/2004
Jens Carsten NielsenBoard member25/03/200310/05/2006
Kim Linnemann BensbyCEO15/10/200409/04/2008
Peter David ChopraBoard member22/05/200617/05/2007
Timothy Stephen BowlesBoard member22/05/200617/05/2007
Robert Dean LukerBoard member22/05/200617/05/2007
Simon John WoodlockBoard member22/05/200617/05/2007
Ulf Sören BonnevierBoard member17/05/200711/04/2012
Peter HuijboomChair of the board17/05/200711/04/2012
Lenard GoedekeBoard member17/05/200722/01/2009
Lenard GoedekeCEO09/04/200822/01/2009
Carlos Guillermo HardingBoard member11/04/201210/03/2017
Catherine Laurence StocletBoard member10/03/201701/10/2022
Benjamin PageBoard member01/10/202215/09/2025
Jean Laurent PoitouBoard member15/09/202531/07/2026

Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening, af en direktør og et bestyrelsesmedlem i forening eller af en direktør i forening med et medlem af direktionen i selskabets moderselskab, Univero AB.

Address and production units

1 active production units

Store Kongensgade 1
1264 København K

København Municipality · Postcode 1264

Production units
Production unitAddressEmployeesP number
IPSOS A/SStore Kongensgade 1, 1264 København K781000797699

Purpose

Selskabets formål er at udøve forsknings- og rådgivningsvirksomhed samt anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

89 registered events
20263 changesmanagement 2 · accounts 1
  • Kelly Beaver appointed board member
  • Jean Laurent Poitou stepped down as board member
  • Annual report for 2025 published
20253 changesmanagement 2 · accounts 1
  • Jean Laurent Poitou appointed board member
  • Benjamin Page stepped down as board member
  • Annual report for 2024 published
20242 changesaddress 1 · accounts 1
  • Moved to Store Kongensgade 1, 1264 København K
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Benjamin Page appointed board member
  • Catherine Laurence Stoclet stepped down as board member
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Store Kongensgade 1, 1264 København K
20181 changeaddress 1
  • Moved to Store Kongensgade 1, 1264 København K
20172 changesmanagement 2
  • Catherine Laurence Stoclet appointed board member
  • Carlos Guillermo Harding stepped down as board member
20161 changeaddress 1
  • Moved to Store Kongensgade 1, 1264 København K
20141 changeownership 1
  • Ipsos EMEA Holdings Ltd. registered as owner (100%)
20125 changesmanagement 4 · name 1
  • Shane Joseph Farrell appointed board member
  • Carlos Guillermo Harding appointed board member
  • Peter Huijboom stepped down as chair of the board
  • Ulf Sören Bonnevier stepped down as board member
  • Name changed from SYNOVATE DENMARK A/S to IPSOS A/S
20095 changescapital 1 · management 4
  • Share capital changed from 660,000 DKK to 700,000 DKK
  • Klaus Friis Mikkelsen appointed board member
  • Klaus Friis Mikkelsen appointed ceo
  • Lenard Goedeke stepped down as ceo
  • Lenard Goedeke stepped down as board member
20083 changesmanagement 2 · industry 1
  • Lenard Goedeke appointed ceo
  • Kim Linnemann Bensby stepped down as ceo
  • Industry changed to Market research and public opinion polling (732000)
20078 changescapital 1 · management 7
  • Share capital changed from 650,000 DKK to 660,000 DKK
  • Peter Huijboom appointed chair of the board
  • Lenard Goedeke appointed board member
  • Ulf Sören Bonnevier appointed board member
  • Peter David Chopra stepped down as board member
  • Simon John Woodlock stepped down as board member
  • Robert Dean Luker stepped down as board member
  • Timothy Stephen Bowles stepped down as board member
20069 changesname 1 · management 8
  • Name changed from VILSTRUP RESEARCH A/S to SYNOVATE DENMARK A/S
  • Peter David Chopra appointed board member
  • Simon John Woodlock appointed board member
  • Robert Dean Luker appointed board member
  • Timothy Stephen Bowles appointed board member
  • Jens Carsten Nielsen stepped down as board member
  • Eva Elisabeth Annell stepped down as board member
  • Ulf Peter Hillstedt stepped down as board member
  • Henrik Mogens Wedell-Wedellsborg stepped down as board member
20044 changescapital 2 · management 2
  • Share capital changed from 640,000 DKK to 650,000 DKK
  • Kim Linnemann Bensby appointed ceo
  • Christian Hjorth stepped down as ceo
  • Share capital changed from 630,000 DKK to 640,000 DKK
20031 changemanagement 1
  • Jens Carsten Nielsen appointed board member
20026 changescapital 2 · management 4
  • Share capital changed from 620,000 DKK to 630,000 DKK
  • Christian Hjorth appointed ceo
  • Ulf Peter Hillstedt stepped down as ceo
  • Eva Elisabeth Annell appointed board member
  • Bjørn Johansson stepped down as chair of the board
  • Share capital changed from 610,000 DKK to 620,000 DKK
200110 changesmanagement 10
  • Ulf Peter Hillstedt appointed board member
  • Bjørn Johansson appointed chair of the board
  • Henrik Mogens Wedell-Wedellsborg appointed board member
  • Kasper Vilstrup stepped down as board member
  • Børge Otto Madsen stepped down as board member
  • Nils Jeppe Overgaard stepped down as board member
  • Erik Liljeberg stepped down as board member
  • Ulf Peter Hillstedt appointed ceo
  • Michael Thimm stepped down as ceo
  • Kasper Vilstrup appointed board member
19982 changesmanagement 2
  • Michael Thimm appointed ceo
  • Erik Liljeberg stepped down as director
19931 changemanagement 1
  • Vagn Carstensen Egeberg stepped down as board member
19916 changesname 1 · capital 1 · management 4
  • Name changed from A/S PSE NR. 4076 to VILSTRUP RESEARCH A/S
  • Share capital changed from 300,000 DKK to 610,000 DKK
  • Ulf Svejgaard Poulsen stepped down as board member
  • Per Emil Hasselbalch Stakemann stepped down as director
  • Per Emil Hasselbalch Stakemann stepped down as board member
  • Susanne Saul Stakemann stepped down as chair of the board
199010 changesfounded 1 · management 9
  • Registered as A/S PSE NR. 4076
  • Vagn Carstensen Egeberg appointed board member
  • Ulf Svejgaard Poulsen appointed board member
  • Børge Otto Madsen appointed board member
  • Nils Jeppe Overgaard appointed board member
  • Per Emil Hasselbalch Stakemann appointed director
  • Per Emil Hasselbalch Stakemann appointed board member
  • Erik Liljeberg appointed director
  • Erik Liljeberg appointed board member
  • Susanne Saul Stakemann appointed chair of the board

Related companies

Same industry in København

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction