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Publicis Denmark A/S

Public limited companyCVR 25298977København KActive

Publicis Denmark A/S is a public limited company, based in København K, active in public relations and communication activities, founded in 2000. Equity was negative at the end of 2025 (−DKK 60.7m). The company went from a profit in 2024 to a loss of DKK 76.5m in 2025. With 53 employees, the company is about 18 times larger than the industry median.

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Key figures · financial year 2025

Gross profit−DKK 30.9m−167.7% vs. 2024
Net profit−DKK 76.5m−2,091.4% vs. 2024
Equity−DKK 60.7m−483.9% vs. 2024
Employees53latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 168% (2024 → 2025), to −DKK 30.9m.
  • Net profit went from a profit of DKK 3.8m to a loss of DKK 76.5m (2024 → 2025).
  • Equity turned negative: −DKK 60.7m (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 53 (08/2026) against 55 (08/2025).

Registrations, last 24 months

  • 15/06/2026: Share capital changed from 503,000 DKK to 504,000 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 80m−DKK 60m−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Publicis Denmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit41,47691,76953,76916,55445,554−30,862−167.7%
Operating profit (EBIT)6522,20913,021−25,4924,326−73,647−1,802.4%
Profit before tax−6,40621,06411,738−25,7203,281−75,888−2,413%
Net profit−8,84717,4888,599−25,2853,842−76,508−2,091.4%
Total assets85,099128,94195,44446,897114,828149,295+30%
Equity49,50766,99558,10511,97015,812−60,696−483.9%
Liabilities35,44661,83237,19334,78199,016209,991+112.1%
Cash and cash equivalents76660––
Average number of employees4042–4648480%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 60.7m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Publicis Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/08/2024The companyPDFXBRL
202201/01/2022 – 31/12/202218/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/08/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profit−DKK 30.9mNo. 195 of 195
Better than 0% of the companies in the industry
Equity−DKK 60.7mNo. 195 of 195
Better than 0% of the companies in the industry
Number of employees53No. 4 of 195
Better than 98% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3m
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 4,394of 4,412
Better than 0%
No. 4,445of 4,466
Better than 0%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 24,770of 24,791
Better than 0%
No. 24,877of 24,909
Better than 0%
All companies of type A/S18,025 companies in the comparison
No. 17,745of 17,786
Better than 0%
No. 17,967of 18,024
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Publicis Denmark A/S−DKK 30.9m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Publicis Denmark A/S−DKK 76.5m
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Publicis Denmark A/S−DKK 60.7m
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Publicis Denmark A/S53
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Publicis Groupe Holdings B.V.100%
Publicis Denmark A/S

Management

6 active registrations

Executive management

Executive management at Publicis Denmark A/S
NameRoleAppointed
Lars Martin Bergås AnthonisenCEO15/05/2024
Thomas Elkan BoisenDirector01/08/2024

Board of directors

Board of directors at Publicis Denmark A/S
NameRoleAppointed
Thomas Elkan BoisenBoard member26/02/2021
Philippe BordetBoard member13/05/2024
Gautier PicquetBoard member13/05/2024
Emma Boel ThorpBoard member13/05/2024
Founders
Henrik Steen Jensen, Steffen Ebdrup, Erik Jensen
Former management (47)
Former management at Publicis Denmark A/S
NameRoleAppointedResigned
Henrik Steen JensenBoard member01/04/200029/09/2000
Steffen EbdrupBoard member01/04/200029/09/2000
Erik JensenBoard member01/04/200029/09/2000
Erik JensenDirector01/04/200029/09/2000
Torben SchønBoard member29/09/200001/02/2001
Anders Bertil LindbergBoard member29/09/200029/04/2010
Anders Lennart KempeDirector29/09/200001/02/2001
Jørgen Herman MelchiorBoard member01/02/200103/10/2002
Christian Ulrik TrolleBoard member01/02/200103/10/2002
Marianne WithBoard member01/02/200103/10/2002
Peter Axel SteereBoard member01/02/200103/10/2002
Peter Axel SteereDirector01/02/200131/03/2003
Harald Johan NorvikBoard member03/10/200218/03/2005
Björn Olof LarssonBoard member03/10/200216/03/2004
Morten PolmarBoard member03/10/200216/03/2004
Morten WoldsdalChair of the board03/10/200223/05/2004
Mads Twomey-MadsenDirector01/04/200322/08/2008
Patrick Verner TepfersBoard member16/03/200420/04/2006
Richard Charles PinderBoard member18/03/200520/04/2006
Carl Robert Oscar Gunnar JohanssonBoard member20/04/200602/06/2016
Mark HassBoard member20/04/200604/03/2010
Ditte Kirstein BrammerDirector01/10/200818/03/2010
Peter James MillerBoard member04/03/201004/06/2014
Mads Christian EsbensenDirector18/03/201015/05/2012
Jan Axel LindowBoard member29/04/201014/05/2013
Peter Axel SteereDirector15/05/201214/05/2013
Søren Holkenfeldt Behrendt BergDirector14/05/201325/04/2018
Peter Axel SteereChair of the board14/05/201330/06/2017
Anders Lennart KempeBoard member14/05/201302/06/2016
Guillaume Jean Daniel Marie HerbetteBoard member03/06/201630/06/2017
Patrick Jean Paul DumouchelBoard member03/06/201630/06/2017
Annette Piilgaard RasmussenBoard member30/06/201725/09/2018
Jacob Alexander PeitersenChair of the board30/06/201725/09/2018
Justin Kenneth BillingsleyBoard member30/06/201725/09/2018
Annette Piilgaard RasmussenCEO25/04/201828/02/2020
Mari-Ann MortensenChair of the board25/09/201802/10/2020
Leif Aage FredstedBoard member25/09/201802/10/2020
David ClarkBoard member25/09/201801/10/2020
Kenneth BrinkmannCEO28/02/202015/05/2024
Kenneth BrinkmannBoard member02/10/202013/05/2024
David ClarkChair of the board02/10/202026/02/2021
Tomas LaukoBoard member02/10/202026/02/2021
Jean-Michel Claude Gilbert BonamyChair of the board26/02/202112/05/2021
Gerard Paul BoyleBoard member26/02/202111/05/2021
Mari-Ann MortensenDirector23/04/202101/08/2024
Gerard Paul BoyleChair of the board12/05/202113/05/2024
Benoit, Andre JeannotBoard member30/06/202113/05/2024

Signing rule: Selskabet tegnes af direktøren alene, af to medlemmer af bestyrelsen i forening eller af den samlede bestyrelse

Address and production units

2 active production units

Landemærket 10
1119 København K

København Municipality · Postcode 1119

Production units
Production unitAddressEmployeesP number
Publicis Denmark A/SLandemærket 10, 3, 1119 København K211011529611
Publicis Denmark A/SVermundsgade 40A, 2, 2100 København Ø31027578450

Purpose

Selskabets formål er at yde reklamebureau ydelser, at drive den digitale forretningstransformation med management konsulentydelser, ændre management, oplevelsesdesign og IT udviklingsydelser, at drive markedsanalysesektoren og markedstransformationsområdet, at yde konsulentydelser indenfor kommerciel kommunikation og public relations henholdsvis management konsulentydelser, herunder styring af omdømme, marketing og kommunikation, at levere assistance i at forme den offentlig mening and lobbyarbejde og at levere serviceydelser der relaterer sig til de førnævnte

The purpose is quoted from the register in Danish.

Changes year by year

130 registered events
20262 changesaccounts 1 · capital 1
  • Annual report for 2025 published
  • Share capital changed from 503,000 DKK to 504,000 DKK
20251 changeaccounts 1
  • Annual report for 2024 published
202411 changesaccounts 1 · management 10
  • Annual report for 2023 published
  • Thomas Elkan Boisen appointed director
  • Mari-Ann Mortensen stepped down as director
  • Lars Martin Bergås Anthonisen appointed ceo
  • Kenneth Brinkmann stepped down as ceo
  • Philippe Bordet appointed board member
  • Emma Boel Thorp appointed board member
  • Gautier Picquet appointed board member
  • Benoit, Andre Jeannot stepped down as board member
  • Gerard Paul Boyle stepped down as chair of the board
  • Kenneth Brinkmann stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
202114 changesaccounts 1 · management 10 · name 1 · capital 1 · merger 1
  • Annual report for 2020 published
  • Benoit, Andre Jeannot appointed board member
  • Gerard Paul Boyle appointed chair of the board
  • Jean-Michel Claude Gilbert Bonamy stepped down as chair of the board
  • Gerard Paul Boyle stepped down as board member
  • Mari-Ann Mortensen appointed director
  • Name changed from MMS COMMUNICATIONS DENMARK A/S to Publicis Denmark A/S
  • Share capital changed from 501,000 DKK to 503,000 DKK
  • Gerard Paul Boyle appointed board member
  • Thomas Elkan Boisen appointed board member
  • Jean-Michel Claude Gilbert Bonamy appointed chair of the board
  • Tomas Lauko stepped down as board member
  • David Clark stepped down as chair of the board
  • Merger registered in CVR
202011 changesmanagement 8 · address 1 · capital 1 · merger 1
  • Kenneth Brinkmann appointed board member
  • Tomas Lauko appointed board member
  • David Clark appointed chair of the board
  • Mari-Ann Mortensen stepped down as chair of the board
  • Leif Aage Fredsted stepped down as board member
  • David Clark stepped down as board member
  • Moved to Landemærket 10, 3, 1119 København K
  • Share capital changed from 500,000 DKK to 501,000 DKK
  • Merger registered in CVR
  • Kenneth Brinkmann appointed ceo
  • Annette Piilgaard Rasmussen stepped down as ceo
201810 changesaddress 2 · management 8
  • Moved to Vermundsgade 40A, 2, 2100 København Ø
  • Moved to Landemærket 10, 2, 1119 København K
  • Mari-Ann Mortensen appointed chair of the board
  • David Clark appointed board member
  • Leif Aage Fredsted appointed board member
  • Jacob Alexander Peitersen stepped down as chair of the board
  • Justin Kenneth Billingsley stepped down as board member
  • Annette Piilgaard Rasmussen stepped down as board member
  • Annette Piilgaard Rasmussen appointed ceo
  • Søren Holkenfeldt Behrendt Berg stepped down as director
20176 changesmanagement 6
  • Jacob Alexander Peitersen appointed chair of the board
  • Justin Kenneth Billingsley appointed board member
  • Annette Piilgaard Rasmussen appointed board member
  • Patrick Jean Paul Dumouchel stepped down as board member
  • Guillaume Jean Daniel Marie Herbette stepped down as board member
  • Peter Axel Steere stepped down as chair of the board
20168 changesname 1 · merger 1 · management 4 · address 2
  • Name changed from MSLGROUP DENMARK A/S to MMS COMMUNICATIONS DENMARK A/S
  • Merger registered in CVR
  • Patrick Jean Paul Dumouchel appointed board member
  • Guillaume Jean Daniel Marie Herbette appointed board member
  • Anders Lennart Kempe stepped down as board member
  • Carl Robert Oscar Gunnar Johansson stepped down as board member
  • Moved to Landemærket 10, 2. sal, 1119 København K
  • Moved to Landemærket 10, 3, 1119 København K
20152 changesownership 2
  • Publicis Groupe Holdings B.V. registered as owner (100%)
  • JKL AB is no longer registered as owner
20141 changemanagement 1
  • Peter James Miller stepped down as board member
20136 changesmanagement 5 · address 1
  • Søren Holkenfeldt Behrendt Berg appointed director
  • Peter Axel Steere appointed chair of the board
  • Anders Lennart Kempe appointed board member
  • Peter Axel Steere stepped down as director
  • Jan Axel Lindow stepped down as board member
  • Moved to Esplanaden 34A, 1, 1263 København K
20123 changesname 1 · management 2
  • Name changed from JKL GROUP A/S to MSLGROUP DENMARK A/S
  • Peter Axel Steere appointed director
  • Mads Christian Esbensen stepped down as director
20107 changesname 1 · management 6
  • Name changed from JKL A/S to JKL GROUP A/S
  • Jan Axel Lindow appointed board member
  • Anders Bertil Lindberg stepped down as board member
  • Mads Christian Esbensen appointed director
  • Ditte Kirstein Brammer stepped down as director
  • Peter James Miller appointed board member
  • Mark Hass stepped down as board member
20083 changesmanagement 2 · industry 1
  • Ditte Kirstein Brammer appointed director
  • Mads Twomey-Madsen stepped down as director
  • Industry changed to Public relations og kommunikation (702100)
20065 changesaddress 1 · management 4
  • Moved to Amaliegade 41A, 1256 København K
  • Carl Robert Oscar Gunnar Johansson appointed board member
  • Mark Hass appointed board member
  • Richard Charles Pinder stepped down as board member
  • Patrick Verner Tepfers stepped down as board member
20052 changesmanagement 2
  • Richard Charles Pinder appointed board member
  • Harald Johan Norvik stepped down as board member
20044 changesmanagement 4
  • Morten Woldsdal stepped down as chair of the board
  • Patrick Verner Tepfers appointed board member
  • Björn Olof Larsson stepped down as board member
  • Morten Polmar stepped down as board member
20032 changesmanagement 2
  • Mads Twomey-Madsen appointed director
  • Peter Axel Steere stepped down as director
20029 changesmanagement 8 · ownership 1
  • Björn Olof Larsson appointed board member
  • Morten Woldsdal appointed chair of the board
  • Morten Polmar appointed board member
  • Harald Johan Norvik appointed board member
  • Christian Ulrik Trolle stepped down as board member
  • Peter Axel Steere stepped down as board member
  • Marianne With stepped down as board member
  • Jørgen Herman Melchior stepped down as board member
  • JKL AB registered as owner (100%)
20017 changesmanagement 7
  • Christian Ulrik Trolle appointed board member
  • Peter Axel Steere appointed director
  • Peter Axel Steere appointed board member
  • Marianne With appointed board member
  • Jørgen Herman Melchior appointed board member
  • Anders Lennart Kempe stepped down as director
  • Torben Schøn stepped down as board member
200014 changesname 1 · address 1 · management 11 · founded 1
  • Name changed from JUT NR. 2026 A/S to JKL A/S
  • Moved to Nyhavn 43A, st. tv, 1051 København K
  • Anders Bertil Lindberg appointed board member
  • Anders Lennart Kempe appointed director
  • Torben Schøn appointed board member
  • Henrik Steen Jensen stepped down as board member
  • Steffen Ebdrup stepped down as board member
  • Erik Jensen stepped down as director
  • Erik Jensen stepped down as board member
  • Registered as JUT NR. 2026 A/S
  • Henrik Steen Jensen appointed board member
  • Steffen Ebdrup appointed board member
  • Erik Jensen appointed director
  • Erik Jensen appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction