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Friday P/S

Partnership limited by sharesCVR 35635661København KActive

Friday P/S is a partnership limited by shares, based in København K, active in public relations and communication activities, founded in 2014. Measured by gross profit, it ranks no. 8 of 195 companies in the industry in the database. With 31 employees, the company is about 10 times larger than the industry median. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

RevenueDKK 46.2m+8% vs. 2024
Net profitDKK 0
EquityDKK 2.2munchanged vs. 2024
Employees31latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 3% (2024 → 2025), to DKK 30.9m.
  • Revenue rose 8% (2024 → 2025), to DKK 46.2m.

Employees

  • 3 fewer employees than a year earlier: 31 (07/2026) against 34 (07/2025).

Management and owners, last 24 months

  • New in management: Christina Barré Frederiksen (board member, 10/04/2025), Mikael Baden Henriksen (ceo, 31/12/2025) and Martin Ove Rasmussen (ceo, 02/01/2025).
  • Stepped down: Mikael Baden Henriksen (ceo, 02/01/2025), Anja Hellberg (board member, 31/10/2024) and Martin Ove Rasmussen (ceo, 31/12/2025).
  • New owners registered: la Cour Film ApS (01/01/2026).
  • No longer registered as owner: Søren Skafte Overgaard Holding ApS (31/12/2024) and Anja Hellberg (31/10/2024).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Friday P/S
202020212022202320242025Change
Revenue33,11329,26633,12536,68942,80846,236+8%
Gross profit24,21719,65022,87527,88130,05930,939+2.9%
Operating profit (EBIT)1929504211554−53.1%
Net profit000000–
Total assets14,96611,98612,37915,32212,28111,716−4.6%
Equity2,2082,0082,1082,2082,2082,2080%
Liabilities12,7589,97810,27113,11410,073––
Cash and cash equivalents3,7022,1121,3342,8191,3551,828+34.9%
Average number of employees292625334138−7.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Annual reports

6 financial years
Annual reports for Friday P/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202520/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202010/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 30.9mNo. 8 of 195
Better than 96% of the companies in the industry
EquityDKK 2.2mNo. 38 of 195
Better than 81% of the companies in the industry
Number of employees31No. 8 of 195
Better than 96% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,270of 9,892
Better than 87%
No. 6,366of 9,922
Better than 36%
Same industry and 20–49 employees12 companies in the comparison
No. 4of 12
Better than 73%
No. 8of 12
Better than 36%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,238of 33,588
Better than 96%
No. 10,205of 33,687
Better than 70%
All companies of type KAS496 companies in the comparison
No. 121of 479
Better than 75%
No. 292of 496
Better than 41%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Friday P/SDKK 30.9m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Friday P/SDKK 0
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Friday P/SDKK 2.2m
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Friday P/S31
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Thinknew ApS5%
  • Badenbaden ApS5%
  • Sune Bjørnvig5%
  • Mads Lykke Haukrogh5%
  • Friday Foundation ApS50%
  • Godtkjær Holding ApS5%
  • LAP Holding aps5%
  • Christina Barré Frederiksen5%
  • la Cour Film ApS5%
Friday P/S

Management

5 active registrations

Executive management

Executive management at Friday P/S
NameRoleAppointed
Mikael Baden HenriksenCEO31/12/2025

Board of directors

Board of directors at Friday P/S
NameRoleAppointed
Lars Bo KirkChair of the board04/05/2021
Sune BjørnvigBoard member04/05/2021
Mikael Baden HenriksenBoard member04/05/2021
Christina Barré FrederiksenBoard member10/04/2025
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Thinknew ApS, Badenbaden ApS
Former management (11)
Former management at Friday P/S
NameRoleAppointedResigned
Lars Bo KirkBoard member01/01/201425/04/2017
Lars Bo KirkCEO01/01/201404/05/2021
Mikael Baden HenriksenChair of the board01/01/201403/05/2021
Peter Bruun NikolajsenBoard member01/01/201425/04/2017
Kim LarsenBoard member01/01/201714/04/2020
Søren Skafte OvergaardBoard member25/04/201704/05/2021
Lars Bo KirkBoard member01/01/201803/05/2021
Claus BendsenBoard member01/01/201817/12/2020
Mikael Baden HenriksenCEO04/05/202102/01/2025
Anja HellbergBoard member11/04/202331/10/2024
Martin Ove RasmussenCEO02/01/202531/12/2025

Signing rule: Selskabet tegnes af 1 direktør i forening med bestyrelsesformanden eller af 3 bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Bredgade 25F
1260 København K

København Municipality · Postcode 1260

Production units
Production unitAddressEmployeesP number
FRIDAY P/SBredgade 25F, 4, 1260 København K311019031477

Purpose

Selskabets formål er at yde strategisk kommunikationsrådgivning og dertil beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

103 registered events
20262 changesaccounts 1 · ownership 1
  • Annual report for 2025 published
  • la Cour Film ApS registered as owner (5%)
20256 changesmanagement 5 · accounts 1
  • Mikael Baden Henriksen appointed ceo
  • Martin Ove Rasmussen stepped down as ceo
  • Annual report for 2024 published
  • Christina Barré Frederiksen appointed board member
  • Martin Ove Rasmussen appointed ceo
  • Mikael Baden Henriksen stepped down as ceo
20245 changesownership 3 · management 1 · accounts 1
  • SØREN SKAFTE OVERGAARD HOLDING ApS is no longer registered as owner
  • Anja Hellberg stepped down as board member
  • Anja Hellberg is no longer registered as owner
  • Annual report for 2023 published
  • Christina Barré Frederiksen registered as owner (5%)
20233 changesaccounts 1 · management 1 · ownership 1
  • Annual report for 2022 published
  • Anja Hellberg appointed board member
  • LAP Holding aps registered as owner (5%)
20223 changesaddress 1 · accounts 1 · ownership 1
  • Moved to Bredgade 25F, 4, 1260 København K
  • Annual report for 2021 published
  • Godtkjær Holding ApS registered as owner (5%)
202117 changesownership 7 · capital 1 · accounts 1 · management 8
  • Maria Kejser Petersen is no longer registered as owner
  • Share capital changed from 2,200,000 DKK to 2,000,000 DKK
  • Mikael Baden Henriksen registered as owner (25%)
  • Mikael Baden Henriksen is no longer registered as owner
  • Lars Bo Kirk registered as owner (25%)
  • Lars Bo Kirk is no longer registered as owner
  • Annual report for 2020 published
  • Mikael Baden Henriksen appointed ceo
  • Lars Bo Kirk appointed chair of the board
  • Sune Bjørnvig appointed board member
  • Mikael Baden Henriksen appointed board member
  • Søren Skafte Overgaard stepped down as board member
  • Lars Bo Kirk stepped down as ceo
  • Lars Bo Kirk stepped down as board member
  • Mikael Baden Henriksen stepped down as chair of the board
  • Pengekat ApS is no longer registered as owner
  • FREISNER HOLDING ApS is no longer registered as owner
20206 changesownership 3 · management 2 · capital 1
  • Bendsens ApS is no longer registered as owner
  • Claus Bendsen stepped down as board member
  • Kristoffer Dahy Ernst ApS is no longer registered as owner
  • Share capital changed from 2,000,000 DKK to 2,200,000 DKK
  • Kim Larsen stepped down as board member
  • FREISNER HOLDING ApS registered as owner (5%)
20192 changesownership 2
  • Pengekat ApS registered as owner (5%)
  • Maria Kejser Petersen registered as owner (5%)
201813 changesownership 9 · name 1 · capital 1 · management 2
  • KÄPHÖJ ApS is no longer registered as owner
  • SØREN DOLRIIS ApS is no longer registered as owner
  • KÄPHÖJ ApS registered as owner (5%)
  • SØREN DOLRIIS ApS registered as owner (5%)
  • Name changed from FRIDAY & PARTNERS P/S to FRIDAY P/S
  • Share capital changed from 700,000 DKK to 2,000,000 DKK
  • Lars Bo Kirk appointed board member
  • Claus Bendsen appointed board member
  • Anja Hellberg registered as owner (5%)
  • Kristoffer Dahy Ernst ApS registered as owner (5%)
  • Sune Bjørnvig registered as owner (5%)
  • Mads Lykke Haukrogh registered as owner (5%)
  • FRIDAY FOUNDATION ApS registered as owner (50%)
201716 changesownership 11 · management 4 · capital 1
  • THINKNEW ApS registered as owner (5%)
  • Bendsens ApS registered as owner (5%)
  • BADENBADEN ApS registered as owner (5%)
  • HEART & SOUL COMMUNICATIONS ApS is no longer registered as owner
  • Anders Keinicke Sørensen is no longer registered as owner
  • THINKNEW ApS is no longer registered as owner
  • POSITION ApS is no longer registered as owner
  • Bendsens ApS is no longer registered as owner
  • BADENBADEN ApS is no longer registered as owner
  • Søren Skafte Overgaard appointed board member
  • Peter Bruun Nikolajsen stepped down as board member
  • Lars Bo Kirk stepped down as board member
  • Share capital changed from 500,000 DKK to 700,000 DKK
  • Kim Larsen appointed board member
  • HEART & SOUL COMMUNICATIONS ApS registered as owner (10%)
  • SØREN SKAFTE OVERGAARD HOLDING ApS registered as owner (5%)
20161 changeaddress 1
  • Moved to Bredgade 25F, 5, 1260 København K
201519 changesownership 19
  • Anders Keinicke Sørensen registered as owner (10%)
  • THINKNEW ApS registered as owner (10%)
  • POSITION ApS registered as owner (10%)
  • Bendsens ApS registered as owner (10%)
  • BADENBADEN ApS registered as owner (10%)
  • Bendsens ApS is no longer registered as owner
  • POSITION ApS is no longer registered as owner
  • BADENBADEN ApS is no longer registered as owner
  • THINKNEW ApS is no longer registered as owner
  • Bendsens ApS registered as owner (25%)
  • POSITION ApS registered as owner (25%)
  • BADENBADEN ApS registered as owner (25%)
  • THINKNEW ApS registered as owner (25%)
  • POSITION ApS is no longer registered as owner
  • BADENBADEN ApS is no longer registered as owner
  • THINKNEW ApS is no longer registered as owner
  • POSITION ApS registered as owner (33.33%)
  • BADENBADEN ApS registered as owner (33.33%)
  • THINKNEW ApS registered as owner (33.33%)
201410 changesownership 4 · address 1 · founded 1 · management 4
  • BADENBADEN ApS is no longer registered as owner
  • THINKNEW ApS is no longer registered as owner
  • Moved to Bredgade 25D, 2, 1260 København K
  • Registered as FRIDAY & PARTNERS P/S
  • Mikael Baden Henriksen appointed chair of the board
  • Peter Bruun Nikolajsen appointed board member
  • Lars Bo Kirk appointed ceo
  • Lars Bo Kirk appointed board member
  • BADENBADEN ApS registered as owner (50%)
  • THINKNEW ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction