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Primetime P/S

Partnership limited by sharesCVR 40416137København NActive

Primetime P/S is a partnership limited by shares, based in København N, active in public relations and communication activities, founded in 2019. Measured by gross profit, it ranks no. 4 of 195 companies in the industry in the database. With 49 employees, the company is about 16 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 71.2m−3.8% vs. 2024
Net profitDKK 0
EquityDKK 450kunchanged vs. 2024
Employees49latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 48.1m.
  • Revenue fell 4% (2024 → 2025), to DKK 71.2m.

Employees

  • 2 fewer employees than a year earlier: 49 (07/2026) against 51 (07/2025).

Management and owners, last 24 months

  • New in management: Nils Thomas Weincke (chair of the board, 19/05/2026) and Thomas Erik Rahbek Juul-Dam (board member, 26/05/2026).
  • Stepped down: Thomas Erik Rahbek Juul-Dam (director, 26/05/2026), Niels Jørgen Kornerup (chair of the board, 19/05/2026) and Peter Johannes Sterup (board member, 26/05/2026).
  • New owners registered: Thomas Erik Rahbek Juul-Dam (21/05/2026), Casper Hyldekvist (21/05/2026) and Thomas Erik Rahbek Juul-Dam (01/04/2026) (+1).
  • No longer registered as owner: Thomas Erik Rahbek Juul-Dam (31/03/2026), Casper Hyldekvist (31/03/2026) and Karsten Anker Petersen (18/05/2026) (+3).

Registrations, last 24 months

  • 19/05/2026: Name changed from Primetime Kommunikation P/S to Primetime P/S
  • 24/03/2025: Moved to Nørrebrogade 45, 2200 København N

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500k202020212022202320242025
EquityNet profit
Financial figures for Primetime P/S
202020212022202320242025Change
Revenue39,46158,46469,07972,09574,00771,212−3.8%
Gross profit34,66940,69145,79049,76650,00348,117−3.8%
Operating profit (EBIT)14885671089038−58.1%
Net profit000000–
Total assets14,99317,28323,01927,21122,64424,909+10%
Equity4504504504504504500%
Liabilities14,54316,83322,56926,76122,19424,459+10.2%
Cash and cash equivalents5,6402,3934,84401,4196,884+385%
Average number of employees394446535451−5.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 2% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Primetime P/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202104/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202026/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 48.1mNo. 4 of 195
Better than 98% of the companies in the industry
EquityDKK 450kNo. 117 of 195
Better than 40% of the companies in the industry
Number of employees49No. 3 of 195
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 470of 9,892
Better than 95%
No. 8,303of 9,922
Better than 16%
Same industry and 20–49 employees12 companies in the comparison
No. 1of 12
Better than 100%
No. 12of 12
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 732of 33,588
Better than 98%
No. 20,464of 33,687
Better than 39%
All companies of type KAS496 companies in the comparison
No. 74of 479
Better than 85%
No. 426of 496
Better than 14%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Primetime P/SDKK 48.1m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Primetime P/SDKK 0
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Primetime P/SDKK 450k
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Primetime P/S49
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Thomas Erik Rahbek Juul-Dam50%
  • Casper Hyldekvist50%
Primetime P/S

Management

4 active registrations

Executive management

Executive management at Primetime P/S
NameRoleAppointed
Casper HyldekvistDirector01/04/2019

Board of directors

Board of directors at Primetime P/S
NameRoleAppointed
Casper HyldekvistBoard member01/04/2019
Nils Thomas WeinckeChair of the board19/05/2026
Thomas Erik Rahbek Juul-DamBoard member26/05/2026
Founders
Thomas Erik Rahbek Juul-Dam, Casper Hyldekvist, Sterup Holding ApS
Former management (7)
Former management at Primetime P/S
NameRoleAppointedResigned
Peter Johannes SterupChair of the board01/04/201926/05/2023
Thomas Erik Rahbek Juul-DamBoard member01/04/201901/05/2020
Niels Jørgen KornerupBoard member01/05/202025/05/2023
Thomas Erik Rahbek Juul-DamDirector01/05/202026/05/2026
Niels Jørgen KornerupChair of the board26/05/202319/05/2026
Eva Zeuthen BentsenBoard member26/05/202331/01/2024
Peter Johannes SterupBoard member12/03/202426/05/2026

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et bestyrelsesmedlem, en direktør,  komplementaren eller af den samlede bestyrelse.

Address and production units

1 active production units

Nørrebrogade 45
2200 København N

København Municipality · Postcode 2200

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Primetime P/SNørrebrogade 45, 2200 København N521024586150

Purpose

Selskabets formål er at drive analysevirksomhed samt medie- og kommunikationsrådgivning og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

43 registered events
202617 changesmanagement 5 · ownership 10 · name 1 · accounts 1
  • Thomas Erik Rahbek Juul-Dam appointed board member
  • Peter Johannes Sterup stepped down as board member
  • Thomas Erik Rahbek Juul-Dam stepped down as director
  • Thomas Erik Rahbek Juul-Dam registered as owner (50%)
  • Casper Hyldekvist registered as owner (50%)
  • Casper Hyldekvist is no longer registered as owner
  • Thomas Erik Rahbek Juul-Dam is no longer registered as owner
  • Name changed from Primetime Kommunikation P/S to Primetime P/S
  • Nils Thomas Weincke appointed chair of the board
  • Niels Jørgen Kornerup stepped down as chair of the board
  • Karsten Anker Petersen is no longer registered as owner
  • Casper Hyldekvist registered as owner (33.33%)
  • Thomas Erik Rahbek Juul-Dam registered as owner (33.33%)
  • STERUP HOLDING ApS is no longer registered as owner
  • Thomas Erik Rahbek Juul-Dam is no longer registered as owner
  • Casper Hyldekvist is no longer registered as owner
  • Annual report for 2025 published
20252 changesaddress 1 · accounts 1
  • Moved to Nørrebrogade 45, 2200 København N
  • Annual report for 2024 published
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Peter Johannes Sterup appointed board member
  • Eva Zeuthen Bentsen stepped down as board member
20235 changesaccounts 1 · management 4
  • Annual report for 2022 published
  • Eva Zeuthen Bentsen appointed board member
  • Niels Jørgen Kornerup appointed chair of the board
  • Peter Johannes Sterup stepped down as chair of the board
  • Niels Jørgen Kornerup stepped down as board member
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesownership 3 · accounts 1
  • STERUP HOLDING ApS registered as owner (50%)
  • Karsten Anker Petersen registered as owner (10%)
  • STERUP HOLDING ApS is no longer registered as owner
  • Annual report for 2020 published
20203 changesmanagement 3
  • Thomas Erik Rahbek Juul-Dam appointed director
  • Niels Jørgen Kornerup appointed board member
  • Thomas Erik Rahbek Juul-Dam stepped down as board member
20198 changesfounded 1 · management 4 · ownership 3
  • Registered as Primetime Kommunikation P/S
  • Peter Johannes Sterup appointed chair of the board
  • Casper Hyldekvist appointed director
  • Casper Hyldekvist appointed board member
  • Thomas Erik Rahbek Juul-Dam appointed board member
  • Thomas Erik Rahbek Juul-Dam registered as owner (15%)
  • STERUP HOLDING ApS registered as owner (50%)
  • Casper Hyldekvist registered as owner (15%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction