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Lead Agency A/S

Public limited companyCVR 30803965København NActive

Lead Agency A/S is a public limited company, based in København N, active in public relations and communication activities, founded in 2007. Net profit rose 41% from 2024 to 2025, ending at DKK 6.3m. Measured by gross profit, it ranks no. 5 of 195 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 44.8m+22.2% vs. 2024
Net profitDKK 6.3m+41.1% vs. 2024
EquityDKK 11.3m+39.2% vs. 2024
Employees53latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 22% (2024 → 2025), to DKK 44.8m.
  • Net profit rose 41% (2024 → 2025), to DKK 6.3m.
  • Equity rose 39% (2024 → 2025), to DKK 11.3m.

Employees

  • 1 fewer employees than a year earlier: 53 (08/2026) against 54 (08/2025).

Management and owners, last 24 months

  • New in management: Marianne Hjaltelin (board member, 05/02/2025) and Lea Krag Fogh (board member, 05/02/2025).
  • Stepped down: Ulla Lundhus (board member, 05/02/2025) and Amalie Kathrine Ørum Gaardbo (board member, 05/02/2025).
  • New owners registered: Lead Agency A/S (10/02/2025) and Lefo Holding ApS (10/02/2025).
  • No longer registered as owner: Lead Agency A/S (09/02/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
EquityNet profit
Financial figures for Lead Agency A/S
202020212022202320242025Change
Revenue39,60251,40556,07049,52865,706not stated–
Gross profit27,43732,99932,08831,81936,65044,800+22.2%
Operating profit (EBIT)4,8845,8212921365,6948,026+41%
Profit before tax4,7515,625101385,7168,067+41.1%
Net profit3,6914,368464,4516,279+41.1%
Total assets23,96924,89012,36111,38419,26724,473+27%
Equity6,5247,7415,5594,4318,12311,303+39.2%
Liabilities16,61516,4046,0646,49410,37212,174+17.4%
Cash and cash equivalents13,73413,1171,5776149,78212,391+26.7%
Average number of employees293442424045+12.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Lead Agency A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202417/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202010/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 44.8mNo. 5 of 195
Better than 98% of the companies in the industry
EquityDKK 11.3mNo. 11 of 195
Better than 95% of the companies in the industry
Number of employees53No. 5 of 195
Better than 98% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,031of 4,412
Better than 54%
No. 2,760of 4,466
Better than 38%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,600of 24,791
Better than 94%
No. 6,254of 24,909
Better than 75%
All companies of type A/S18,025 companies in the comparison
No. 3,214of 17,786
Better than 82%
No. 8,263of 18,024
Better than 54%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Lead Agency A/SDKK 44.8m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Lead Agency A/SDKK 6.3m
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Lead Agency A/SDKK 11.3m
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Lead Agency A/S53
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Volle Holding ApS10%
  • Saitta Consult ApS10%
  • Baun Hørdum ApS10%
  • Svavars Holding ApS10%
  • Gaardbo Consult ApS10%
  • Kayak Consult ApS20%
  • Lead Agency A/S10%
  • Lefo Holding ApS10%
Lead Agency A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Lead Agency A/S
NameRoleAppointed
Marianne HjaltelinDirector01/09/2022

Board of directors

Board of directors at Lead Agency A/S
NameRoleAppointed
Thomas LadefogedChair of the board25/09/2019
Marianne HjaltelinBoard member05/02/2025
Lea Krag FoghBoard member05/02/2025
Founders
Victor Christoffersen ApS
Former management (13)
Former management at Lead Agency A/S
NameRoleAppointedResigned
Victor ChristoffersenDirector01/07/200717/09/2007
Kresten Schultz-JørgensenDirector17/09/200701/01/2018
Niels Jørgen KornerupBoard member02/10/200727/08/2018
Michael ChristiansenBoard member02/10/200727/08/2018
Kresten Schultz-JørgensenBoard member02/10/200701/01/2018
Torsten HvidtBoard member20/08/201325/09/2019
Søren KasterBoard member13/04/201607/02/2023
Søren KasterDirector13/04/201601/09/2022
Søren Brandi-HansenBoard member13/04/201625/09/2019
Anita Baun HørdumBoard member31/01/201908/02/2021
Barbara Saitta BregendalBoard member08/02/202107/02/2023
Ulla LundhusBoard member04/02/202205/02/2025
Amalie Kathrine Ørum GaardboBoard member07/02/202305/02/2025

Signing rule: Selskabet tegnes af en direktør sammen med et medlem af bestyrelsen eller af den samlede bestyrelse.

Address and production units

1 active production units

Ravnsborg Tværgade 5C
2200 København N

København Municipality · Postcode 2200

Production units
Production unitAddressEmployeesP number
LEAD AGENCY A/SRavnsborg Tværgade 5C, 1, 2200 København N531013544065

Purpose

Selskabets formål er at drive konsulentvirksomhed inden for strategisk planlægning og anden i forbindelse hermed stående virksomhed. Et af Selskabets øvrige formål er i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.

The purpose is quoted from the register in Danish.

Changes year by year

100 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20258 changesaccounts 1 · ownership 3 · management 4
  • Annual report for 2024 published
  • Lefo Holding ApS registered as owner (10%)
  • LEAD AGENCY A/S registered as owner (10%)
  • LEAD AGENCY A/S is no longer registered as owner
  • Marianne Hjaltelin appointed board member
  • Lea Krag Fogh appointed board member
  • Amalie Kathrine Ørum Gaardbo stepped down as board member
  • Ulla Lundhus stepped down as board member
20247 changesownership 6 · accounts 1
  • LEAD AGENCY A/S registered as owner (20%)
  • LEAD AGENCY A/S is no longer registered as owner
  • Kayak Consult ApS registered as owner (20%)
  • Shirmohammadi ApS is no longer registered as owner
  • Kayak Consult ApS is no longer registered as owner
  • PA CONSULT ApS is no longer registered as owner
  • Annual report for 2023 published
20237 changesaccounts 1 · management 3 · ownership 3
  • Annual report for 2022 published
  • Amalie Kathrine Ørum Gaardbo appointed board member
  • Barbara Saitta Bregendal stepped down as board member
  • Søren Kaster stepped down as board member
  • LEAD AGENCY A/S registered as owner (25%)
  • KASTER ApS is no longer registered as owner
  • LEAD AGENCY A/S is no longer registered as owner
202211 changesmanagement 3 · ownership 7 · accounts 1
  • Marianne Hjaltelin appointed director
  • Søren Kaster stepped down as director
  • LEAD AGENCY A/S registered as owner (5%)
  • Kayak Consult ApS registered as owner (15%)
  • LEAD AGENCY A/S is no longer registered as owner
  • Annual report for 2021 published
  • LEAD AGENCY A/S registered as owner (20%)
  • KASTER ApS registered as owner (10%)
  • KASTER ApS is no longer registered as owner
  • LEAD AGENCY A/S is no longer registered as owner
  • Ulla Lundhus appointed board member
20216 changesaccounts 1 · ownership 3 · management 2
  • Annual report for 2020 published
  • KASTER ApS registered as owner (20%)
  • Gaardbo Consult ApS registered as owner (10%)
  • Barbara Saitta Bregendal appointed board member
  • Anita Baun Hørdum stepped down as board member
  • KASTER ApS is no longer registered as owner
20204 changesownership 4
  • KASTER ApS registered as owner (25%)
  • LEAD AGENCY A/S registered as owner (10%)
  • Shirmohammadi ApS registered as owner (10%)
  • KASTER ApS is no longer registered as owner
20194 changesmanagement 4
  • Thomas Ladefoged appointed chair of the board
  • Søren Brandi-Hansen stepped down as board member
  • Torsten Hvidt stepped down as board member
  • Anita Baun Hørdum appointed board member
201815 changesownership 11 · management 4
  • PA CONSULT ApS registered as owner (10%)
  • Volle Holding ApS registered as owner (10%)
  • Saitta Consult ApS registered as owner (10%)
  • Baun Hørdum ApS registered as owner (10%)
  • Svavars Holding ApS registered as owner (10%)
  • SKAS Holding ApS is no longer registered as owner
  • PA CONSULT ApS is no longer registered as owner
  • Volle Holding ApS is no longer registered as owner
  • Stiig Jansen ApS is no longer registered as owner
  • KASTER ApS registered as owner (50%)
  • MC EQUITY ApS is no longer registered as owner
  • Michael Christiansen stepped down as board member
  • Niels Jørgen Kornerup stepped down as board member
  • Kresten Schultz-Jørgensen stepped down as board member
  • Kresten Schultz-Jørgensen stepped down as director
201616 changescapital 2 · management 3 · merger 1 · ownership 9 · address 1
  • Share capital changed from 525,000 DKK to 750,000 DKK
  • Søren Brandi-Hansen appointed board member
  • Søren Kaster appointed board member
  • Søren Kaster appointed director
  • Merger registered in CVR
  • MC EQUITY ApS registered as owner (15%)
  • PA CONSULT ApS registered as owner (25%)
  • SKAS Holding ApS registered as owner (5%)
  • Volle Holding ApS registered as owner (15%)
  • Stiig Jansen ApS registered as owner (25%)
  • SCHULTZ JØRGENSEN HOLDING ApS is no longer registered as owner
  • Stiig Jansen ApS is no longer registered as owner
  • PA CONSULT ApS is no longer registered as owner
  • MC EQUITY ApS is no longer registered as owner
  • Share capital changed from 500,000 DKK to 525,000 DKK
  • Moved to Ravnsborg Tværgade 5C, 1, 2200 København N
20154 changesownership 4
  • SCHULTZ JØRGENSEN HOLDING ApS registered as owner (66.67%)
  • Stiig Jansen ApS registered as owner (10%)
  • PA CONSULT ApS registered as owner (10%)
  • MC EQUITY ApS registered as owner (5%)
20133 changesmanagement 1 · name 1 · capital 1
  • Torsten Hvidt appointed board member
  • Name changed from LEAD AGENCY ApS to LEAD AGENCY A/S
  • Share capital changed from 125,000 DKK to 500,000 DKK
20111 changeindustry 1
  • Industry changed to Public relations og kommunikation (702100)
20102 changesaddress 2
  • Moved to Rosenborggade 15-17, 1130 København K
  • Moved to Bregentved Alle 11, 2820 Gentofte
200711 changesindustry 2 · management 6 · name 1 · address 1 · founded 1
  • Industry changed to Anden teknisk rådgivning (742090)
  • Kresten Schultz-Jørgensen appointed board member
  • Michael Christiansen appointed board member
  • Niels Jørgen Kornerup appointed board member
  • Industry changed to Anden virksomhedsrådgivning (741490)
  • Name changed from VICH 9820 ApS to LEAD AGENCY ApS
  • Moved to Egebjerg Alle 2, 2900 Hellerup
  • Kresten Schultz-Jørgensen appointed director
  • Victor Christoffersen stepped down as director
  • Registered as VICH 9820 ApS
  • Victor Christoffersen appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction