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Rud Pedersen A/S

Public limited companyCVR 31362814København VActive

Rud Pedersen A/S is a public limited company, based in København V, active in public relations and communication activities, founded in 2008. Net profit rose 147% from 2024 to 2025, ending at DKK 8.2m. Measured by gross profit, it ranks no. 1 of 195 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 62m+15.1% vs. 2024
Net profitDKK 8.2m+146.6% vs. 2024
EquityDKK 15.5m+16.6% vs. 2024
Employees64latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 62m.
  • Net profit rose 147% (2024 → 2025), to DKK 8.2m.
  • Equity rose 17% (2024 → 2025), to DKK 15.5m.

Employees

  • 1 fewer employees than a year earlier: 64 (08/2026) against 65 (08/2025).

Management and owners, last 24 months

  • New in management: Sofie Ustrup Christensen (ceo, 01/10/2026).
  • Stepped down: Jens Hjorth-Larsen (ceo, 30/09/2026).
  • No longer registered as owner: Global Public Affairs Co Scandinavia AB (01/10/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for Rud Pedersen A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit45,54248,00644,28739,93153,84561,957+15.1%
Operating profit (EBIT)–7,0673,7147734,47410,801+141.4%
Profit before tax8,5908,1094,2404314,45610,661+139.3%
Net profit6,6226,6313,293353,3298,209+146.6%
Total assets25,35429,65324,58021,28225,64932,256+25.8%
Equity13,54914,91112,4569,61813,32815,538+16.6%
Liabilities11,80514,73811,99211,63812,32116,718+35.7%
Cash and cash equivalents9,2176,5075,2666,5755,5007,464+35.7%
Average number of employees485352526260−3.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Rud Pedersen A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202215/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202004/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405060708009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 62mNo. 1 of 195
Better than 100% of the companies in the industry
EquityDKK 15.5mNo. 6 of 195
Better than 97% of the companies in the industry
Number of employees64No. 2 of 195
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,365of 4,412
Better than 69%
No. 2,482of 4,466
Better than 44%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,160of 24,791
Better than 95%
No. 5,164of 24,909
Better than 79%
All companies of type A/S18,025 companies in the comparison
No. 2,398of 17,786
Better than 87%
No. 7,086of 18,024
Better than 61%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Rud Pedersen A/SDKK 62m
  2. Geelmuyden.kiese A/SDKK 58.6m
  3. Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
Net profit
  1. Rud Pedersen A/SDKK 8.2m
  2. Geelmuyden.kiese A/SDKK 11.6m
  3. Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 21.8m
Equity
  1. Rud Pedersen A/SDKK 15.5m
  2. Geelmuyden.kiese A/SDKK 17m
  3. Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 13.6m
Employees
  1. Rud Pedersen A/S64
  2. Geelmuyden.kiese A/S58
  3. Advice. Ledelses- & Kommunikationsrådgivning A/S62

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rud Pedersen Public Affairs Company AB66.67%
  • Blomgren ApS5%
  • Løntoft Holding ApS10%
Rud Pedersen A/S

Management

4 active registrations

Executive management

Executive management at Rud Pedersen A/S
NameRoleAppointed
Sofie Ustrup ChristensenCEO01/10/2026

Board of directors

Board of directors at Rud Pedersen A/S
NameRoleAppointed
Jacob Christopher Blomgren KnudsenBoard member19/04/2021
Morten Rud PedersenBoard member01/06/2021
Martin LøntoftChair of the board01/06/2021
Founders
ApS KBUS 38 nr.3117
Former management (16)
Former management at Rud Pedersen A/S
NameRoleAppointedResigned
Jørgen Herman MelchiorChair of the board01/04/200807/04/2008
Peter Andreas StakemannBoard member01/04/200807/04/2008
Peter Andreas StakemannDirector01/04/200807/04/2008
Lone Annette Saul StakemannBoard member01/04/200807/04/2008
Morten Rud PedersenChair of the board07/04/200831/05/2021
Jan Juul ChristensenBoard member07/04/200818/03/2016
Jan Juul ChristensenDirector07/04/200801/05/2014
Per Johnny MagnussonBoard member07/04/200809/12/2010
Sune WæselBoard member09/12/201025/04/2013
Steen HansenBoard member23/02/201131/03/2020
Jonas Juul Bisserup BechfeldtCEO01/05/201431/01/2023
Martin LøntoftBoard member14/08/201431/05/2021
John Knigge IversenBoard member18/03/201619/04/2021
Jens Hjorth-LarsenCEO01/02/202330/09/2026
Jonas Juul Bisserup BechfeldtBoard member11/04/202319/02/2024
Sune Steffen HansenBoard member11/04/202330/06/2024

Signing rule: Selskabet tegnes af én direktør, eller af bestyrelsesformanden i forening med et bestyrelsesmedlem, eller af den samlede bestyrelse.

Address and production units

1 active production units

Christians Brygge 24
1559 København V

København Municipality · Postcode 1559

Production units
Production unitAddressEmployeesP number
RUD PEDERSEN A/SChristians Brygge 24, 3. th, 1559 København V641014329796

Purpose

Selskabets formål er at drive konsulent og rådgivningsvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

79 registered events
20263 changesmanagement 2 · accounts 1
  • Sofie Ustrup Christensen appointed ceo
  • Jens Hjorth-Larsen stepped down as ceo
  • Annual report for 2025 published
20252 changesownership 1 · accounts 1
  • Global Public Affairs Co Scandinavia AB is no longer registered as owner
  • Annual report for 2024 published
20247 changesownership 3 · merger 1 · management 2 · accounts 1
  • Steffen-Hansen Holding ApS is no longer registered as owner
  • Merger registered in CVR
  • Sune Steffen Hansen stepped down as board member
  • Annual report for 2023 published
  • LØNTOFT HOLDING ApS registered as owner (10%)
  • LØNTOFT HOLDING ApS is no longer registered as owner
  • Jonas Juul Bisserup Bechfeldt stepped down as board member
20235 changesaccounts 1 · management 4
  • Annual report for 2022 published
  • Jonas Juul Bisserup Bechfeldt appointed board member
  • Sune Steffen Hansen appointed board member
  • Jens Hjorth-Larsen appointed ceo
  • Jonas Juul Bisserup Bechfeldt stepped down as ceo
20221 changeaccounts 1
  • Annual report for 2021 published
202113 changesaddress 2 · ownership 4 · management 6 · accounts 1
  • Moved to Christians Brygge 24, 3. th, 1559 København V
  • Global Public Affairs Co Scandinavia AB registered as owner (5%)
  • Morten Rud Pedersen appointed board member
  • Martin Løntoft appointed chair of the board
  • Martin Løntoft stepped down as board member
  • Morten Rud Pedersen stepped down as chair of the board
  • Annual report for 2020 published
  • Blomgren ApS registered as owner (5%)
  • Steffen-Hansen Holding ApS registered as owner (5%)
  • Knigge Holding ApS is no longer registered as owner
  • Jacob Christopher Blomgren Knudsen appointed board member
  • John Knigge Iversen stepped down as board member
  • Moved to Ved Stranden 16, 2, 1061 København K
20204 changesownership 3 · management 1
  • LØNTOFT HOLDING ApS registered as owner (15%)
  • LØNTOFT HOLDING ApS is no longer registered as owner
  • Steen Hansen stepped down as board member
  • CYPERN CORNER HOLDING ApS is no longer registered as owner
20173 changesownership 3
  • RUD PEDERSEN A/S is no longer registered as owner
  • RUD PEDERSEN A/S registered as owner (10%)
  • RUD PEDERSEN A/S is no longer registered as owner
20168 changesownership 6 · management 2
  • Knigge Holding ApS registered as owner (10%)
  • RUD PEDERSEN A/S registered as owner (10%)
  • CYPERN CORNER HOLDING ApS registered as owner (15%)
  • PHARE HOLDING ApS is no longer registered as owner
  • CYPERN CORNER HOLDING ApS is no longer registered as owner
  • RUD PEDERSEN A/S is no longer registered as owner
  • John Knigge Iversen appointed board member
  • Jan Juul Christensen stepped down as board member
20156 changesownership 5 · capital 1
  • PHARE HOLDING ApS registered as owner (15%)
  • PHARE HOLDING ApS is no longer registered as owner
  • CYPERN CORNER HOLDING ApS registered as owner (10%)
  • RUD PEDERSEN A/S registered as owner (5%)
  • CYPERN CORNER HOLDING ApS is no longer registered as owner
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
20144 changesmanagement 3 · ownership 1
  • Martin Løntoft appointed board member
  • LØNTOFT HOLDING ApS registered as owner (10%)
  • Jonas Juul Bisserup Bechfeldt appointed ceo
  • Jan Juul Christensen stepped down as director
20131 changemanagement 1
  • Sune Wæsel stepped down as board member
20121 changeownership 1
  • CYPERN CORNER HOLDING ApS registered as owner (15%)
20111 changemanagement 1
  • Steen Hansen appointed board member
20103 changesmanagement 2 · address 1
  • Sune Wæsel appointed board member
  • Per Johnny Magnusson stepped down as board member
  • Moved to Ved Stranden 16, 2, 1061 København K
200817 changesaddress 1 · name 1 · management 12 · ownership 2 · founded 1
  • Moved to Nybrogade 8, st, 1203 København K
  • Name changed from A/S PSE 17 NR. 1775 to RUD PEDERSEN A/S
  • Morten Rud Pedersen appointed chair of the board
  • Per Johnny Magnusson appointed board member
  • Jan Juul Christensen appointed director
  • Jan Juul Christensen appointed board member
  • Peter Andreas Stakemann stepped down as board member
  • Lone Annette Saul Stakemann stepped down as board member
  • Peter Andreas Stakemann stepped down as director
  • Jørgen Herman Melchior stepped down as chair of the board
  • PHARE HOLDING ApS registered as owner (20%)
  • Rud Pedersen Public Affairs Company AB registered as owner (66.67%)
  • Registered as A/S PSE 17 NR. 1775
  • Peter Andreas Stakemann appointed board member
  • Lone Annette Saul Stakemann appointed board member
  • Peter Andreas Stakemann appointed director
  • Jørgen Herman Melchior appointed chair of the board

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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