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Pure Gym Denmark A/S

Public limited companyCVR 25652991ValbyActive

Pure Gym Denmark A/S is a public limited company, based in Valby, active in fitness facilities, founded in 2000. Net profit rose 1240% from 2024 to 2025, ending at DKK 120.5m. Measured by gross profit, it ranks no. 1 of 361 companies in the industry in the database. Operations are spread over 138 production units in 88 towns.

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Key figures · financial year 2025

RevenueDKK 1.2bn−0.9% vs. 2024
Net profitDKK 120.5m+1,239.6% vs. 2024
EquityDKK 181.4m+197.6% vs. 2024
Employees1,676latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 14% (2024 → 2025), to DKK 544.3m.
  • Net profit rose 1,240% (2024 → 2025), to DKK 120.5m.
  • Equity rose 198% (2024 → 2025), to DKK 181.4m.

Employees

  • 134 fewer employees than a year earlier: 1,676 (07/2026) against 1,810 (07/2025).

Management and owners, last 24 months

  • New in management: Hannah Haugbølle Thomsen (board member, 10/03/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400m−DKK 300m−DKK 200m−DKK 100mDKK 0DKK 100mDKK 200m202020212022202320242025
EquityNet profit
Financial figures for Pure Gym Denmark A/S
202020212022202320242025Change
Revenue914,953768,1491,189,2581,195,1781,187,6811,176,484−0.9%
Gross profit316,654292,758434,704421,945475,900544,272+14.4%
Operating profit (EBIT)−342,928−270,645−67,214−47,42828,144168,760+499.6%
Profit before tax−385,014−278,715−71,930−54,01113,682155,919+1,039.6%
Net profit−329,536−221,453−23,064−49,3628,992120,454+1,239.6%
Total assets698,357660,809593,292639,903755,184777,139+2.9%
Equity19,699−201,75325,18375,82160,968181,422+197.6%
Liabilities595,807802,489464,148432,748569,412508,421−10.7%
Cash and cash equivalents11,57795,59713,66894,90474,35981,994+10.3%
Average number of employees11,036678630597510−14.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 100mDKK 200mDKK 300mDKK 400mDKK 500m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Annual reports

6 financial years
Annual reports for Pure Gym Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202117/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202023/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05001,0001,5002,0002,50008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 544.3mNo. 1 of 361
Better than 100% of the companies in the industry
EquityDKK 181.4mNo. 1 of 361
Better than 100% of the companies in the industry
Number of employees1,676No. 1 of 361
Better than 100% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 105of 147
Better than 29%
No. 143of 177
Better than 19%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 99of 24,791
Better than 100%
No. 844of 24,909
Better than 97%
All companies of type A/S18,025 companies in the comparison
No. 261of 17,786
Better than 99%
No. 1,537of 18,024
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Pure Gym Denmark A/SDKK 544.3m
  2. SATS Danmark A/SDKK 159.5m
  3. FitnessX A/SDKK 113.9m
Net profit
  1. Pure Gym Denmark A/SDKK 120.5m
  2. SATS Danmark A/S−DKK 24.5m
  3. FitnessX A/SDKK 34.8m
Equity
  1. Pure Gym Denmark A/SDKK 181.4m
  2. SATS Danmark A/S−DKK 478.8m
  3. FitnessX A/SDKK 164.6m
Employees
  1. Pure Gym Denmark A/S1,676
  2. SATS Danmark A/S965
  3. FitnessX A/S634

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pure Gym Denmark Holding A/S100%
Pure Gym Denmark A/S

Management

4 active registrations

Executive management

Executive management at Pure Gym Denmark A/S
NameRoleAppointed
Morten Nørdum BentzenCEO22/12/2020

Board of directors

Board of directors at Pure Gym Denmark A/S
NameRoleAppointed
Morten Nørdum BentzenBoard member22/12/2020
Alexander Basil John WoodChair of the board01/03/2021
Hannah Haugbølle ThomsenBoard member10/03/2025
Auditor
KPMG P/S
Founders
VX 10.312 ApS
Former management (27)
Former management at Pure Gym Denmark A/S
NameRoleAppointedResigned
Peter Andreas StakemannDirector01/10/200001/12/2000
Henrik Bensimon RossingDirector01/12/200031/03/2008
Per NielsenBoard member05/03/200728/05/2015
Sophie Caroline Bensimon RossingBoard member05/03/200728/05/2015
Per NielsenCEO31/03/200828/10/2015
Henrik Bensimon RossingChair of the board31/03/200828/05/2015
Torben Arnold FaberBoard member03/06/200815/11/2012
Jesper BoysenBoard member26/02/201308/04/2014
Rasmus Elmann IngerslevDeputy chair02/01/201528/05/2015
Thomas Broe-AndersenChair of the board28/05/201508/06/2015
Kasper SørensenBoard member28/05/201503/11/2016
Patrice Robert Gustav JabetBoard member28/05/201507/06/2015
Per NielsenBoard member08/06/201510/12/2015
Patrice Robert Gustav JabetChair of the board08/06/201504/11/2016
Steen AlbrechtslundCEO28/10/201518/06/2020
Thomas Broe-AndersenBoard member10/12/201514/01/2020
Niels MeidahlBoard member04/11/201609/10/2020
Kasper SørensenChair of the board04/11/201605/05/2019
Peter KorsholmChair of the board06/05/201914/01/2020
Kasper SørensenBoard member06/05/201914/01/2020
Lars Brøndum Hagedorn FrødstrupBoard member14/01/202022/12/2020
Humphrey Michael CobboldChair of the board14/01/202001/03/2021
Lars Brøndum Hagedorn FrødstrupCEO18/06/202022/12/2020
Ahmet BayramBoard member27/10/202022/12/2020
Alexander Basil John WoodBoard member22/12/202028/02/2021
Michael SchrøderBoard member01/03/202101/06/2022
Zelda HanssonBoard member11/04/202330/09/2024

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af et bestyrelsesmedlem og en direktør i forening.

Address and production units

138 active production units

Torveporten 2
2500 Valby

København Municipality · Postcode 2500

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Pure Gym Denmark A/STorveporten 2, 4, 2500 Valby811023176560
Aalborg, DannebrogsgadeDannebrogsgade 58, 9000 Aalborg371015131361
Aarhus N., JBVJens Baggesens Vej 90G, 8200 Aarhus N351015131299
Silkeborg, PapirfabrikkenPapirfabrikken 22, 8600 Silkeborg341015557180
LygtenRentemestervej 2, 2400 København NV321015131582
Aarhus C., ScandinavianMargrethepladsen 4, 8000 Aarhus C311015557202
Odense C., GrønløkkevejGrønløkkevej 9, 5000 Odense C311015557385
PureGym RisskovRavnsøvej 58, 1, 8240 Risskov301016182164
Herlev, StålenNørrelundvej 4, 2730 Herlev291015131477
Søborg HovedgadeSøborg Hovedgade 27, 2870 Dyssegård281018177516
Aalborg, FriisNytorv 28, 9000 Aalborg271015711074
Kbh Ø., ÅrhusgadeÅrhusgade 102, 2100 København Ø261015131515
PureGym EnglandsvejEnglandsvej 28, 2300 København S231017316474
PureGym RødovreRødovre Centrum 1F, 2. 200, 2610 Rødovre231018551833
Aarhus N., TrøjborgNiels Juels Gade 84, 8200 Aarhus N221015131876

Showing 15 of 138 units (sorted by employees).

Purpose

Selskabets formål er at drive fitness-center og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

101 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Hannah Haugbølle Thomsen appointed board member
  • Industry changed to Fitness facilities (931300)
20242 changesmanagement 1 · accounts 1
  • Zelda Hansson stepped down as board member
  • Annual report for 2023 published
20234 changescapital 1 · accounts 1 · name 1 · management 1
  • Share capital changed from 891,102 DKK to 891,103 DKK
  • Annual report for 2022 published
  • Name changed from FITNESS WORLD A/S to Pure Gym Denmark A/S
  • Zelda Hansson appointed board member
20224 changescapital 1 · management 1 · accounts 1 · address 1
  • Share capital changed from 891,101 DKK to 891,102 DKK
  • Michael Schrøder stepped down as board member
  • Annual report for 2021 published
  • Moved to Torveporten 2, 4, 2500 Valby
20217 changesaddress 2 · accounts 1 · management 4
  • Moved to Torveporten 2, 4, 2500 Valby
  • Moved to Kirstine Pedersens Vej 27, 2610 Rødovre
  • Annual report for 2020 published
  • Alexander Basil John Wood appointed chair of the board
  • Michael Schrøder appointed board member
  • Humphrey Michael Cobbold stepped down as chair of the board
  • Alexander Basil John Wood stepped down as board member
202016 changesmanagement 15 · merger 1
  • Morten Nørdum Bentzen appointed ceo
  • Alexander Basil John Wood appointed board member
  • Morten Nørdum Bentzen appointed board member
  • Ahmet Bayram stepped down as board member
  • Lars Brøndum Hagedorn Frødstrup stepped down as ceo
  • Lars Brøndum Hagedorn Frødstrup stepped down as board member
  • Ahmet Bayram appointed board member
  • Niels Meidahl stepped down as board member
  • Lars Brøndum Hagedorn Frødstrup appointed ceo
  • Steen Albrechtslund stepped down as ceo
  • Merger registered in CVR
  • Humphrey Michael Cobbold appointed chair of the board
  • Lars Brøndum Hagedorn Frødstrup appointed board member
  • Kasper Sørensen stepped down as board member
  • Peter Korsholm stepped down as chair of the board
  • Thomas Broe-Andersen stepped down as board member
20194 changesmanagement 3 · merger 1
  • Kasper Sørensen appointed board member
  • Peter Korsholm appointed chair of the board
  • Kasper Sørensen stepped down as chair of the board
  • Merger registered in CVR
20181 changeaddress 1
  • Moved to Egegårdsvej 61, 2610 Rødovre
20165 changesmanagement 4 · merger 1
  • Kasper Sørensen appointed chair of the board
  • Niels Meidahl appointed board member
  • Patrice Robert Gustav Jabet stepped down as chair of the board
  • Kasper Sørensen stepped down as board member
  • Merger registered in CVR
201519 changesmanagement 16 · address 1 · capital 1 · ownership 1
  • Thomas Broe-Andersen appointed board member
  • Per Nielsen stepped down as board member
  • Steen Albrechtslund appointed ceo
  • Per Nielsen stepped down as ceo
  • Moved to Mosedalvej 11, 2500 Valby
  • Patrice Robert Gustav Jabet appointed chair of the board
  • Per Nielsen appointed board member
  • Thomas Broe-Andersen stepped down as chair of the board
  • Patrice Robert Gustav Jabet stepped down as board member
  • Share capital changed from 891,100 DKK to 891,101 DKK
  • Pure Gym Denmark Holding A/S registered as owner (100%)
  • Patrice Robert Gustav Jabet appointed board member
  • Kasper Sørensen appointed board member
  • Thomas Broe-Andersen appointed chair of the board
  • Rasmus Elmann Ingerslev stepped down as deputy chair
  • Henrik Bensimon Rossing stepped down as chair of the board
  • Sophie Caroline Bensimon Rossing stepped down as board member
  • Per Nielsen stepped down as board member
  • Rasmus Elmann Ingerslev appointed deputy chair
20142 changesmanagement 1 · capital 1
  • Jesper Boysen stepped down as board member
  • Share capital changed from 945,550 DKK to 891,100 DKK
20133 changescapital 1 · merger 1 · management 1
  • Share capital changed from 1,000,000 DKK to 945,550 DKK
  • Merger registered in CVR
  • Jesper Boysen appointed board member
20122 changesmanagement 1 · address 1
  • Torben Arnold Faber stepped down as board member
  • Moved to Hambros Alle 32, 2900 Hellerup
20091 changemerger 1
  • Merger registered in CVR
200810 changesaddress 1 · name 2 · capital 1 · management 4 · merger 1 · industry 1
  • Moved to Strandvejen 247C, 2920 Charlottenlund
  • Name changed from FITNESS WORLD ApS to FITNESS WORLD A/S
  • Share capital changed from 127,550 DKK to 1,000,000 DKK
  • Torben Arnold Faber appointed board member
  • Name changed from FITNESS WORLD HOLDING ApS to FITNESS WORLD ApS
  • Merger registered in CVR
  • Henrik Bensimon Rossing appointed chair of the board
  • Per Nielsen appointed ceo
  • Henrik Bensimon Rossing stepped down as director
  • Industry changed to Fitness facilities (931300)
20074 changescapital 1 · name 1 · management 2
  • Share capital changed from 125,000 DKK to 127,550 DKK
  • Name changed from FITNESS WORLD GASVÆRKSVEJ ApS to FITNESS WORLD HOLDING ApS
  • Sophie Caroline Bensimon Rossing appointed board member
  • Per Nielsen appointed board member
20061 changemerger 1
  • Merger registered in CVR
20054 changesname 2 · industry 1 · address 1
  • Name changed from FITNESS WORLD ApS to FITNESS WORLD GASVÆRKSVEJ ApS
  • Industry changed to Sol-, motions- og helsecentre mv. (930400)
  • Moved to Gasværksvej 16, 1, 1656 København V
  • Name changed from AKVAVIT GROUP ApS to FITNESS WORLD ApS
20012 changesindustry 1 · address 1
  • Industry changed to Restauranter (553010)
  • Moved to Gammel Strand 34, 1202 København K
20006 changesname 1 · address 1 · management 3 · founded 1
  • Name changed from ApS KBUS 8 NR. 5415 to AKVAVIT GROUP ApS
  • Moved to Vestergade 13, 1, 1456 København K
  • Henrik Bensimon Rossing appointed director
  • Peter Andreas Stakemann stepped down as director
  • Registered as ApS KBUS 8 NR. 5415
  • Peter Andreas Stakemann appointed director

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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