Senses DS ApS

Private limited companyCVR 34465576København VActive

Senses DS ApS is a private limited company, based in København V, active in fitness facilities, founded in 2012. After a loss in 2018, the company made a profit of DKK 4.6m in 2025. Measured by gross profit, it ranks no. 10 of 361 companies in the industry in the database. Operations are spread over 3 production units in 3 towns.

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Key figures · financial year 2025

Gross profitDKK 13.6m+165.1% vs. 2018
Net profitDKK 4.6m+221.2% vs. 2018
EquityDKK 4.7m+118% vs. 2018
Employees88latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 11 more employees than a year earlier: 88 (08/2026) against 77 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4m20182025
EquityNet profit
Financial figures for Senses DS ApS
20182025Change
Revenuenot statednot stated–
Gross profit5,15013,650+165.1%
Operating profit (EBIT)−3,3426,074+281.7%
Profit before tax−3,8206,062+258.7%
Net profit−3,8204,629+221.2%
Total assets8,7149,934+14%
Equity2,1764,744+118%
Liabilities6,1865,154−16.7%
Cash and cash equivalents1998,149+3,990.9%
Average number of employees–8–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2019, 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m20182025
Gross profitMedian, the industry (361 companies)

Annual reports

2 financial years
Annual reports for Senses DS ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
201801/01/2018 – 31/12/201826/06/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 13.6mNo. 10 of 361
Better than 98% of the companies in the industry
EquityDKK 4.7mNo. 14 of 361
Better than 96% of the companies in the industry
Number of employees88No. 32 of 361
Better than 91% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,582of 4,412
Better than 19%
No. 3,371of 4,466
Better than 25%
Same industry and 50–199 employees20 companies in the comparison
No. 5of 20
Better than 79%
No. 6of 20
Better than 74%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,121of 33,588
Better than 91%
No. 6,316of 33,687
Better than 81%
All companies of type ApS66,508 companies in the comparison
No. 4,078of 66,379
Better than 94%
No. 11,670of 66,505
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Senses DS ApSDKK 13.6m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Senses DS ApSDKK 4.6m
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Senses DS ApSDKK 4.7m
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Senses DS ApS88
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Senses Holding Aps100%
Senses DS ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Senses DS ApS
NameRoleAppointed
Susan Jeanette Søgaard HansenChief financial officer11/03/2012
Founders
Hws Holding ApS

Signing rule: Selskabet tegnes af en direktør

Address and production units

3 active production units

Sommerstedgade 5
1718 København V

København Municipality · Postcode 1718

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
SENSES DS ApSSommerstedgade 5-7, 1718 København V881017568198
SensesFinsensvej 37F, 1, 2000 Frederiksberg81023857738
Senses NørrebroRyesgade 23, 2200 København N–1028797482

Purpose

Selskabets formål er at drive motionscentervirksomhed, kurser og arrangementer samt dermed beslægtede aktiviteter

The purpose is quoted from the register in Danish.

Changes year by year

10 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeindustry 1
  • Industry changed to Fitness facilities (931300)
20242 changesownership 2
  • Senses Holding Aps registered as owner (100%)
  • HWS HOLDING ApS is no longer registered as owner
20191 changeaccounts 1
  • Annual report for 2018 published
20125 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 1
  • Moved to Sommerstedgade 5-7, 1718 København V
  • Industry changed to Fitness facilities (931300)
  • Registered as SENSES DS ApS
  • Susan Jeanette Søgaard Hansen appointed chief financial officer
  • HWS HOLDING ApS registered as owner (100%)

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction