Senses DS ApS
Private limited companyCVR 34465576København VActive
Senses DS ApS is a private limited company, based in København V, active in fitness facilities, founded in 2012. After a loss in 2018, the company made a profit of DKK 4.6m in 2025. Measured by gross profit, it ranks no. 10 of 361 companies in the industry in the database. Operations are spread over 3 production units in 3 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 11 more employees than a year earlier: 88 (08/2026) against 77 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Fitness facilities (931300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 5,150 | 13,650 | +165.1% |
| Operating profit (EBIT) | −3,342 | 6,074 | +281.7% |
| Profit before tax | −3,820 | 6,062 | +258.7% |
| Net profit | −3,820 | 4,629 | +221.2% |
| Total assets | 8,714 | 9,934 | +14% |
| Equity | 2,176 | 4,744 | +118% |
| Liabilities | 6,186 | 5,154 | −16.7% |
| Cash and cash equivalents | 199 | 8,149 | +3,990.9% |
| Average number of employees | – | 8 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2019, 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/07/2026 | The company | PDF not statedXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 26/06/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
361 companies in the databaseComparison with the other companies in fitness facilities based on the latest financial year.
Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 3,582of 4,412 Better than 19% | No. 3,371of 4,466 Better than 25% |
| Same industry and 50–199 employees20 companies in the comparison | No. 5of 20 Better than 79% | No. 6of 20 Better than 74% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 3,121of 33,588 Better than 91% | No. 6,316of 33,687 Better than 81% |
| All companies of type ApS66,508 companies in the comparison | No. 4,078of 66,379 Better than 94% | No. 11,670of 66,505 Better than 82% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Fitness facilities- Senses DS ApSDKK 13.6m
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- Senses DS ApSDKK 4.6m
- Pure Gym Denmark A/SDKK 120.5m
- SATS Danmark A/S−DKK 24.5m
- Senses DS ApSDKK 4.7m
- Pure Gym Denmark A/SDKK 181.4m
- SATS Danmark A/S−DKK 478.8m
- Senses DS ApS88
- Pure Gym Denmark A/S1,676
- SATS Danmark A/S965
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Susan Jeanette Søgaard Hansen | Chief financial officer | 11/03/2012 |
- Founders
- Hws Holding ApS
Signing rule: Selskabet tegnes af en direktør
Address and production units
3 active production unitsSommerstedgade 5
1718 København V
København Municipality · Postcode 1718
Other companies at the address (1)
- Senses Vesterbro ApSFitness facilities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SENSES DS ApS | Sommerstedgade 5-7, 1718 København V | 88 | 1017568198 |
| Senses | Finsensvej 37F, 1, 2000 Frederiksberg | 8 | 1023857738 |
| Senses Nørrebro | Ryesgade 23, 2200 København N | – | 1028797482 |
Purpose
Selskabets formål er at drive motionscentervirksomhed, kurser og arrangementer samt dermed beslægtede aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Fitness facilities (931300)
20242 changesownership 2
- OwnershipSenses Holding Aps registered as owner (100%)
- OwnershipHWS HOLDING ApS is no longer registered as owner
20191 changeaccounts 1
- AccountsAnnual report for 2018 published
20125 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Sommerstedgade 5-7, 1718 København V
- IndustryIndustry changed to Fitness facilities (931300)
- FoundedRegistered as SENSES DS ApS
- ManagementSusan Jeanette Søgaard Hansen appointed chief financial officer
- OwnershipHWS HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- Pure Gym Denmark A/S1,676 employees
- Arca ApS207 employees
- Yo Studios København ApS67 employees
- [jo:ga] ApS64 employees
- Pwr. 8 Studio Cph ApS60 employees
- Pwr. 8 Studio Frb ApS40 employees
Same people in management
- SATS Danmark A/Svia Susan Jeanette Søgaard Hansen
- Senses Vesterbro ApSvia Susan Jeanette Søgaard Hansen
Largest in the industry
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- FitnessX A/SDKK 113.9m
- Fitness & Dreams ApSDKK 24.2m
- Arca ApSDKK 21.2m
- Well-come Fitness K/SDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.