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Fitness & Dreams ApS

Private limited companyCVR 38983393ViborgActive

Fitness & Dreams ApS is a private limited company, based in Viborg, active in fitness facilities, founded in 2017. After a loss in 2024, the company made a profit of DKK 1.6m in 2025. Measured by gross profit, it ranks no. 4 of 361 companies in the industry in the database. Operations are spread over 34 production units in 27 towns.

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Key figures · financial year 2025

Gross profitDKK 24.2m+21.9% vs. 2024
Net profitDKK 1.6m+334.3% vs. 2024
EquityDKK 1.5m+258.1% vs. 2024
Employees193latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 22% (2024 → 2025), to DKK 24.2m.
  • Net profit went from a loss of DKK 671k to a profit of DKK 1.6m (2024 → 2025).
  • Equity rose 258% (2024 → 2025), to DKK 1.5m.

Employees

  • 23 more employees than a year earlier: 193 (07/2026) against 170 (07/2025).

Management and owners, last 24 months

  • New in management: Finn Hovalt Mathiassen (chair of the board, 17/12/2024), Per Hermann Jepsen (board member, 17/12/2024) and Frank Mikkelsen (board member, 17/12/2024) (+3).
  • Stepped down: Svend Nørlund Christensen (board member, 23/01/2026).
  • New owners registered: Fitness Galaxy ApS (23/01/2026), Nørlund Holding ApS (31/03/2026) and Jepsen J. ApS (18/06/2026) (+1).
  • No longer registered as owner: Jepsen J. ApS (17/06/2026), Fitness Galaxy ApS (22/01/2026) and Nørlund Holding ApS (22/01/2026) (+1).

Registrations, last 24 months

  • 16/06/2026: Merger registered in CVR
  • 05/05/2026: Moved to Falkevej 19, 8800 Viborg
  • 01/01/2025: Merger registered in CVR
  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15m202020212022202320242025
EquityNet profit
Financial figures for Fitness & Dreams ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit–6,8575,9518,43019,83524,171+21.9%
Operating profit (EBIT)−198−4,724−6,522−4,1725403,585+563.4%
Profit before tax−610−7,800−9,745−7,960−9582,505+361.4%
Net profit−531−6,373−8,016−6,765−6711,572+334.3%
Total assets11,82944,51541,26937,07035,23833,188−5.8%
Equity1,22416,1158,1001,3354091,464+258.1%
Liabilities10,60423,35029,98033,43932,58829,010−11%
Cash and cash equivalents–557199199418199−52.4%
Average number of employees11814162728+3.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 4% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Fitness & Dreams ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202321/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202215/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012014016018020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 24.2mNo. 4 of 361
Better than 99% of the companies in the industry
EquityDKK 1.5mNo. 56 of 361
Better than 85% of the companies in the industry
Number of employees193No. 5 of 361
Better than 99% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,046of 4,412
Better than 31%
No. 3,847of 4,466
Better than 14%
Same industry and 50–199 employees20 companies in the comparison
No. 1of 20
Better than 100%
No. 11of 20
Better than 47%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,620of 33,588
Better than 95%
No. 12,852of 33,687
Better than 62%
All companies of type ApS66,508 companies in the comparison
No. 1,916of 66,379
Better than 97%
No. 24,442of 66,505
Better than 63%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Fitness & Dreams ApSDKK 24.2m
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Fitness & Dreams ApSDKK 1.6m
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Fitness & Dreams ApSDKK 1.5m
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Fitness & Dreams ApS193
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Fitness & Dreams ApS

Management

6 active registrations

Executive management

Executive management at Fitness & Dreams ApS
NameRoleAppointed
Jeppe Wilken JensenDirector03/10/2017

Board of directors

Board of directors at Fitness & Dreams ApS
NameRoleAppointed
Finn Hovalt MathiassenChair of the board17/12/2024
Per Hermann JepsenBoard member17/12/2024
Frank MikkelsenBoard member17/12/2024
Jeppe Wilken JensenBoard member17/12/2024
Christian Lau DeleuranBoard member17/12/2024
Founders
Jepsen J. ApS, Fitness Galaxy ApS
Former management (1)
Former management at Fitness & Dreams ApS
NameRoleAppointedResigned
Svend Nørlund ChristensenBoard member17/12/202423/01/2026

Signing rule: Selskabet tegnes af en direktør alene eller af den samlede bestyrelse

Address and production units

34 active production units

Falkevej 19
8800 Viborg

Viborg Municipality · Postcode 8800

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Fitness & Dreams ApSSt. Sct. Hans Gade 2, 8800 Viborg301022896853
LOOP ViborgFalkevej 19, 8800 Viborg171023503006
LOOP FITNESS 103 ApSSaturnvej 4, 7430 Ikast101012683207
LOOP HERNING ApSMerkurvej 163, 7400 Herning81016287268
LOOP FITNESS NYKØBING MORS ApSGrønnegade 29, 7900 Nykøbing M71018149695
Loop Fitness 103 ApS - SilkeborgNørrevænget 5, 8600 Silkeborg71018890107
Loop Fitness 105 ApS - RandersMariagervej 67, 8920 Randers NV71018889966
LOOP FITNESS 105 ApSMagnus Kjærs Gade 4, 7500 Holstebro61014581053
LOOP FITNESS THISTED ApSNørretorv 6B, 7700 Thisted61017310905
LOOP HORSENS ApSHøegh Guldbergs Gade 36, 8700 Horsens61018690108
AP Bjerringbro ApSVejlevej 47, 8800 Viborg51022958417
Fitness & Dreams Amager ApSFalkevej 19, 8800 Viborg51031393244
LOOP HørningRådhuspladsen 2A, 8362 Hørning51030612694
LOOP lite RingkøbingVellingvej 49, 6950 Ringkøbing51023501526
Fitness & Dreams Slangerup ApSFalkevej 19, 8800 Viborg41027244080

Showing 15 of 34 units (sorted by employees).

Purpose

Selskabets formål er at drive fitness- og motionscenter og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
202612 changesownership 8 · merger 1 · address 1 · accounts 1 · management 1
  • JEPSEN J. ApS registered as owner (15%)
  • JEPSEN J. ApS is no longer registered as owner
  • Merger registered in CVR
  • Moved to Falkevej 19, 8800 Viborg
  • NØRLUND HOLDING ApS registered as owner (5%)
  • NØRLUND HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
  • Svend Nørlund Christensen stepped down as board member
  • NØRLUND HOLDING ApS registered as owner (10%)
  • Fitness Galaxy ApS registered as owner (66.67%)
  • NØRLUND HOLDING ApS is no longer registered as owner
  • Fitness Galaxy ApS is no longer registered as owner
20253 changesaccounts 1 · industry 1 · merger 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
  • Merger registered in CVR
20247 changesmanagement 6 · accounts 1
  • Per Hermann Jepsen appointed board member
  • Christian Lau Deleuran appointed board member
  • Finn Hovalt Mathiassen appointed chair of the board
  • Svend Nørlund Christensen appointed board member
  • Frank Mikkelsen appointed board member
  • Jeppe Wilken Jensen appointed board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaccounts 1 · capital 1 · ownership 1 · merger 1
  • Annual report for 2021 published
  • Share capital changed from 50,000 DKK to 139,635 DKK
  • NØRLUND HOLDING ApS registered as owner (20%)
  • Merger registered in CVR
20214 changesaddress 1 · accounts 1 · industry 1 · name 1
  • Moved to St. Sct. Hans Gade 2, 8800 Viborg
  • Annual report for 2020 published
  • Industry changed to Fitness facilities (931300)
  • Name changed from PFJ Holding ApS to Fitness & Dreams ApS
20181 changeaddress 1
  • Moved to Toldboden 3, 2. d, 8800 Viborg
20175 changesaddress 1 · founded 1 · management 1 · ownership 2
  • Moved to Toldboden 3, 8800 Viborg
  • Registered as PFJ Holding ApS
  • Jeppe Wilken Jensen appointed director
  • Fitness Galaxy ApS registered as owner (50%)
  • JEPSEN J. ApS registered as owner (20%)

Related companies

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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