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Semler Mobility Retail A/S

Public limited companyCVR 27268188BrøndbyActive

Semler Mobility Retail A/S is a public limited company, based in Brøndby, active in retail sale of motor vehicles, founded in 2003. After a loss in 2024, the company made a profit of DKK 50.9m in 2025. Measured by gross profit, it ranks no. 2 of 861 companies in the industry in the database. Operations are spread over 26 production units in 17 towns.

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Key figures · financial year 2025

RevenueDKK 14.7bn+29.3% vs. 2024
Net profitDKK 50.9m+251.6% vs. 2024
EquityDKK 167.2m+41.3% vs. 2024
Employees1,617latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 18% (2024 → 2025), to DKK 961.5m.
  • Revenue rose 29% (2024 → 2025), to DKK 14.7bn.
  • Net profit went from a loss of DKK 33.5m to a profit of DKK 50.9m (2024 → 2025).
  • Equity rose 41% (2024 → 2025), to DKK 167.2m.

Employees

  • 48 more employees than a year earlier: 1,617 (07/2026) against 1,569 (07/2025).

Management and owners, last 24 months

  • New in management: Thomas Kenneth Olesen (board member, 27/02/2025), Lars Rasmussen (deputy board member, 27/02/2025) and Andreas Aarup Larsen (deputy board member, 27/02/2025) (+2).
  • Stepped down: Claus Bjerring Christiansen (ceo, 29/09/2025) and Claus Bjerring Christiansen (board member, 29/09/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100mDKK 0DKK 100mDKK 200mDKK 300mDKK 400mDKK 500m202020212022202320242025
EquityNet profit
Financial figures for Semler Mobility Retail A/S
202020212022202320242025Change
Revenue6,968,9518,149,3268,832,62210,402,88711,348,21314,675,879+29.3%
Gross profit783,2791,001,412929,066894,097817,577961,504+17.6%
Operating profit (EBIT)177,875349,500195,00058,61575,966151,964+100%
Profit before tax163,786331,806161,592−49,719−26,56668,937+359.5%
Net profit126,976257,806125,246−45,079−33,54450,856+251.6%
Total assets1,254,8362,095,2982,589,6942,859,2802,443,0962,621,549+7.3%
Equity320,943452,142321,279150,949118,321167,177+41.3%
Liabilities929,4431,635,9402,256,9402,698,2682,278,9942,451,102+7.6%
Cash and cash equivalents1,3498022681,711205239+16.6%
Average number of employees1,1861,1541,2531,2941,1561,248+8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200mDKK 400mDKK 600mDKK 800mDKK 1bn202020212022202320242025
Gross profitMedian, the industry (862 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 6% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Semler Mobility Retail A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202503/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/03/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202306/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02004006008001,0001,2001,4001,6001,80008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

862 companies in the database

Comparison with the other companies in retail sale of motor vehicles based on the latest financial year.

Gross profitDKK 961.5mNo. 2 of 861
Better than 100% of the companies in the industry
EquityDKK 167.2mNo. 6 of 862
Better than 99% of the companies in the industry
Number of employees1,617No. 3 of 862
Better than 100% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.

DKK 100kDKK 1.1mDKK 11.3mDKK 119.8mDKK 579mHere
Distribution of gross profit for 813 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 71of 147
Better than 52%
No. 145of 177
Better than 18%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 57of 24,791
Better than 100%
No. 913of 24,909
Better than 96%
All companies of type A/S18,025 companies in the comparison
No. 152of 17,786
Better than 99%
No. 1,627of 18,024
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of motor vehicles
Gross profit
  1. Semler Mobility Retail A/SDKK 961.5m
  2. Ejner Hessel A/SDKK 1.3bn
  3. Autohuset Vestergaard A/S PersonvogneDKK 373.3m
Net profit
  1. Semler Mobility Retail A/SDKK 50.9m
  2. Ejner Hessel A/SDKK 168.7m
  3. Autohuset Vestergaard A/S PersonvogneDKK 12.2m
Equity
  1. Semler Mobility Retail A/SDKK 167.2m
  2. Ejner Hessel A/SDKK 1.2bn
  3. Autohuset Vestergaard A/S PersonvogneDKK 265.5m
Employees
  1. Semler Mobility Retail A/S1,617
  2. Ejner Hessel A/S1,866
  3. Autohuset Vestergaard A/S Personvogne719

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Semler Mobility Retail A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

8 active registrations

Executive management

Executive management at Semler Mobility Retail A/S
NameRoleAppointed
Michael EbelingCEO29/09/2025

Board of directors

Board of directors at Semler Mobility Retail A/S
NameRoleAppointed
Tina Majgård Moltke-LethDeputy chair11/09/2020
Flemming RasmussenBoard member30/11/2020
Ulrik Drejsig PetersenChair of the board25/03/2021
Thomas Kenneth OlesenBoard member27/02/2025
Lars RasmussenDeputy board member27/02/2025
Andreas Aarup LarsenDeputy board member27/02/2025
Michael EbelingBoard member29/09/2025
Founders
ApS KBUS 38 nr.3117
Former management (57)
Former management at Semler Mobility Retail A/S
NameRoleAppointedResigned
Annemette HellerDirector24/07/200328/07/2003
Helle Garde CarlsenChair of the board24/07/200328/07/2003
Anne Marie OsterriethBoard member24/07/200328/07/2003
Annemette HellerBoard member24/07/200328/07/2003
Mogens Mørch NygaardDirector28/07/200323/04/2004
Peter Eiler Poul ChristiansenChair of the board28/07/200323/04/2004
Jan Henrik ChristiansenBoard member28/07/200313/01/2009
Henrik Engel EichenDirector18/12/200309/07/2007
Lasse Kjær SchwalmDeputy board member23/04/200401/01/2009
Rene MourierBoard member23/04/200413/01/2009
Gerd LassenBoard member23/04/200401/01/2009
Cecilie IngdalBoard member23/04/200402/05/2012
Lars Erik NielsenBoard member23/04/200413/01/2009
Søren SkifterBoard member23/04/200425/04/2007
Martin MourierBoard member23/04/200413/01/2009
Leo HansenDeputy board member23/04/200401/01/2009
Peter Erik SkifterBoard member25/04/200702/05/2012
Johnny BerntsenCEO09/07/200717/09/2007
Lars SimperCEO17/09/200701/09/2015
Jesper MourierBoard member24/04/200813/01/2009
Michael Børre LassenBoard member13/01/200915/11/2010
Christian Dulong HoffDeputy chair13/01/200902/05/2012
Johnny BerntsenChair of the board13/01/200906/05/2010
Charlotte Semler-WestBoard member13/01/200902/05/2012
Mogens Mørch NygaardBoard member13/01/200906/05/2010
Christian Swane MourierBoard member13/01/200902/05/2012
Max Wenzel IgnjatovicBoard member19/05/200924/03/2017
Lars Frydendahl Gjedde PauganDeputy board member19/05/200928/02/2011
Toni Freddy NygaardDeputy board member19/05/200902/05/2013
Nikolaj Brylow PetersenBoard member19/05/200928/02/2011
Irene SchølerBoard member19/05/200902/05/2012
Thomas BramsgartDeputy board member19/05/200902/05/2012
Henrik Øjerson SørensenDeputy board member19/05/200902/05/2013
Jens Jørgen Jessen BjerrisgaardChair of the board06/05/201025/03/2021
Henriette NielsenBoard member15/11/201002/05/2012
Lars SimperBoard member02/05/201201/09/2015
Kim Skovgaard RasmussenDeputy chair02/05/201225/04/2018
Rene Bent HermansenBoard member02/05/201330/04/2014
Brian Charlie PedersenDeputy board member02/05/201324/03/2017
Henrik Hein WillmanBoard member30/04/201424/03/2017
Henning SiersbækBoard member01/09/201524/04/2018
Thomas JöhnckeCEO01/09/201527/10/2017
Ulrik SchønemannDirector01/05/201627/10/2017
Flemming RasmussenDeputy board member24/03/201729/11/2020
Henrik Øjerson SørensenBoard member24/03/201725/03/2021
Mark Stjerne Trier GjettingDeputy board member24/03/201725/03/2021
Lone Jarl PetersenBoard member24/03/201730/11/2020
Ulrik Drejsig PetersenCEO27/10/201701/12/2018
Henning SiersbækDeputy chair25/04/201811/09/2020
Ulrik Drejsig PetersenBoard member25/04/201811/09/2020
Claus Bjerring ChristiansenCEO01/12/201829/09/2025
Morten BuusBoard member11/09/202001/12/2021
Jeppe Wenneberg NygaardBoard member25/03/202111/03/2022
Jane SvendsenDeputy board member25/03/202110/03/2022
Emma Louise Rathenburg HansenDeputy board member25/03/202130/09/2022
Claus Bjerring ChristiansenBoard member01/12/202129/09/2025
Jane SvendsenBoard member11/03/202206/09/2024

Signing rule: Selskabet tegnes af bestyrelsesformanden og næstformanden i forening eller af bestyrelsesformanden i forening med den administrerende direktør, eller af to bestyrelsesmedlemmer.

Address and production units

26 active production units

Park Allé 355
2605 Brøndby

Brøndby Municipality · Postcode 2605

Other companies at the address (8)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Semler Mobility OdenseMiddelfartvej 50, Bolbro, 5200 Odense V1991013455097
Semler Mobility RisskovRavnsøvej 5, 8240 Risskov1751013455127
Semler Mobility AmagerEnglandsvej 437, 2770 Kastrup1691013454856
Semler Mobility Audi GladsaxeTurbinevej 1, 2860 Søborg1501010002598
Semler Mobility AalborgNy Kærvej 47, 9000 Aalborg1291013455119
Semler Mobility GladsaxeDynamovej 5, 2860 Søborg1221013454872
Semler Mobility HillerødEgespurs Alle 1, 3400 Hillerød1101013455070
Semler Mobility HøjbjergØster Parkvej 12, 8270 Højbjerg1031013455135
Semler Mobility KøgeTangmosevej 110, 4600 Køge971013455089
Semler Mobility Audi FredericiaKongens Kvarter 32, Brovad, 7000 Fredericia871017729159
Semler Mobility Retail A/SPark Allé 355, 2605 Brøndby711019262746
Semler Mobility Audi HørsholmKokkedal Industripark 6, 2980 Kokkedal681017729108
CICTurbinevej 9, st, 2860 Søborg671030988570
Semler Mobility Skadecenter StorkøbenhavnStamholmen 111A, 2650 Hvidovre471028161294
Semler Mobility AmagerKirstinehøj 16, 2770 Kastrup301013799241

Showing 15 of 26 units (sorted by employees).

Purpose

Selskabets formål er handel, produktion og dertil knyttet virksomhed samt besiddelse af, investering i og drift af virksomheder, der driver virksomhed med handel, produktion og dertil knyttet virksomhed samt besidder ejendomme

The purpose is quoted from the register in Danish.

Changes year by year

143 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20259 changesmanagement 7 · accounts 1 · industry 1
  • Michael Ebeling appointed ceo
  • Michael Ebeling appointed board member
  • Claus Bjerring Christiansen stepped down as board member
  • Claus Bjerring Christiansen stepped down as ceo
  • Annual report for 2024 published
  • Lars Rasmussen appointed deputy board member
  • Andreas Aarup Larsen appointed deputy board member
  • Thomas Kenneth Olesen appointed board member
  • Industry changed to Retail sale of motor vehicles (478100)
20242 changesmanagement 1 · accounts 1
  • Jane Svendsen stepped down as board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20226 changesmanagement 4 · accounts 1 · name 1
  • Emma Louise Rathenburg Hansen stepped down as deputy board member
  • Annual report for 2021 published
  • Jane Svendsen appointed board member
  • Jeppe Wenneberg Nygaard stepped down as board member
  • Jane Svendsen stepped down as deputy board member
  • Name changed from SEMLER RETAIL A/S to Semler Mobility Retail A/S
202110 changesmanagement 9 · accounts 1
  • Claus Bjerring Christiansen appointed board member
  • Morten Buus stepped down as board member
  • Annual report for 2020 published
  • Ulrik Drejsig Petersen appointed chair of the board
  • Emma Louise Rathenburg Hansen appointed deputy board member
  • Jane Svendsen appointed deputy board member
  • Jeppe Wenneberg Nygaard appointed board member
  • Mark Stjerne Trier Gjetting stepped down as deputy board member
  • Henrik Øjerson Sørensen stepped down as board member
  • Jens Jørgen Jessen Bjerrisgaard stepped down as chair of the board
20207 changesmanagement 7
  • Flemming Rasmussen appointed board member
  • Lone Jarl Petersen stepped down as board member
  • Flemming Rasmussen stepped down as deputy board member
  • Tina Majgård Moltke-Leth appointed deputy chair
  • Morten Buus appointed board member
  • Ulrik Drejsig Petersen stepped down as board member
  • Henning Siersbæk stepped down as deputy chair
20187 changesmanagement 6 · address 1
  • Claus Bjerring Christiansen appointed ceo
  • Ulrik Drejsig Petersen stepped down as ceo
  • Moved to Park Allé 355, 2605 Brøndby
  • Ulrik Drejsig Petersen appointed board member
  • Henning Siersbæk appointed deputy chair
  • Kim Skovgaard Rasmussen stepped down as deputy chair
  • Henning Siersbæk stepped down as board member
201711 changesaddress 1 · management 10
  • Moved to Park Allé 355, 2605 Brøndby
  • Ulrik Drejsig Petersen appointed ceo
  • Ulrik Schønemann stepped down as director
  • Thomas Jöhncke stepped down as ceo
  • Flemming Rasmussen appointed deputy board member
  • Lone Jarl Petersen appointed board member
  • Mark Stjerne Trier Gjetting appointed deputy board member
  • Henrik Øjerson Sørensen appointed board member
  • Henrik Hein Willman stepped down as board member
  • Brian Charlie Pedersen stepped down as deputy board member
  • Max Wenzel Ignjatovic stepped down as board member
20162 changesmanagement 1 · address 1
  • Ulrik Schønemann appointed director
  • Moved to Park Allé 355, 2605 Brøndby
20155 changesmanagement 4 · ownership 1
  • Henning Siersbæk appointed board member
  • Thomas Jöhncke appointed ceo
  • Lars Simper stepped down as board member
  • Lars Simper stepped down as ceo
  • SEMLER GRUPPEN A/S registered as owner (100%)
20142 changesmanagement 2
  • Henrik Hein Willman appointed board member
  • Rene Bent Hermansen stepped down as board member
20135 changescapital 1 · management 4
  • Share capital changed from 26,000,000 DKK to 26,500,000 DKK
  • Brian Charlie Pedersen appointed deputy board member
  • Rene Bent Hermansen appointed board member
  • Henrik Øjerson Sørensen stepped down as deputy board member
  • Toni Freddy Nygaard stepped down as deputy board member
201214 changesname 1 · capital 1 · merger 1 · address 1 · management 10
  • Name changed from SMC-BILER A/S to SEMLER RETAIL A/S
  • Share capital changed from 25,000,000 DKK to 26,000,000 DKK
  • Merger registered in CVR
  • Moved to Park Allé 355, 2605 Brøndby
  • Lars Simper appointed board member
  • Kim Skovgaard Rasmussen appointed deputy chair
  • Henriette Nielsen stepped down as board member
  • Irene Schøler stepped down as board member
  • Thomas Bramsgart stepped down as deputy board member
  • Christian Swane Mourier stepped down as board member
  • Charlotte Semler-West stepped down as board member
  • Christian Dulong Hoff stepped down as deputy chair
  • Peter Erik Skifter stepped down as board member
  • Cecilie Ingdal stepped down as board member
20113 changescapital 1 · management 2
  • Share capital changed from 21,500,000 DKK to 25,000,000 DKK
  • Lars Frydendahl Gjedde Paugan stepped down as deputy board member
  • Nikolaj Brylow Petersen stepped down as board member
20106 changesmanagement 5 · capital 1
  • Henriette Nielsen appointed board member
  • Michael Børre Lassen stepped down as board member
  • Share capital changed from 15,000,000 DKK to 21,500,000 DKK
  • Jens Jørgen Jessen Bjerrisgaard appointed chair of the board
  • Mogens Mørch Nygaard stepped down as board member
  • Johnny Berntsen stepped down as chair of the board
200923 changesaddress 1 · capital 1 · management 21
  • Moved to Turbinevej 1, 2730 Herlev
  • Share capital changed from 10,000,000 DKK to 15,000,000 DKK
  • Max Wenzel Ignjatovic appointed board member
  • Lars Frydendahl Gjedde Paugan appointed deputy board member
  • Nikolaj Brylow Petersen appointed board member
  • Irene Schøler appointed board member
  • Thomas Bramsgart appointed deputy board member
  • Henrik Øjerson Sørensen appointed deputy board member
  • Toni Freddy Nygaard appointed deputy board member
  • Christian Swane Mourier appointed board member
  • Mogens Mørch Nygaard appointed board member
  • Charlotte Semler-West appointed board member
  • Johnny Berntsen appointed chair of the board
  • Christian Dulong Hoff appointed deputy chair
  • Michael Børre Lassen appointed board member
  • Jesper Mourier stepped down as board member
  • Martin Mourier stepped down as board member
  • Lars Erik Nielsen stepped down as board member
  • Rene Mourier stepped down as board member
  • Jan Henrik Christiansen stepped down as board member
  • Lasse Kjær Schwalm stepped down as deputy board member
  • Leo Hansen stepped down as deputy board member
  • Gerd Lassen stepped down as board member
20082 changesmanagement 1 · industry 1
  • Jesper Mourier appointed board member
  • Industry changed to Detailhandel med personbiler, varebiler og minibusser (451120)
200710 changesmanagement 6 · industry 1 · merger 1 · capital 2
  • Lars Simper appointed ceo
  • Johnny Berntsen stepped down as ceo
  • Johnny Berntsen appointed ceo
  • Henrik Engel Eichen stepped down as director
  • Industry changed to Detailhandel med biler (501020)
  • Merger registered in CVR
  • Share capital changed from 3,700,000 DKK to 10,000,000 DKK
  • Share capital changed from 700,000 DKK to 3,700,000 DKK
  • Peter Erik Skifter appointed board member
  • Søren Skifter stepped down as board member
20051 changecapital 1
  • Share capital changed from 600,000 DKK to 700,000 DKK
200410 changescapital 1 · management 9
  • Share capital changed from 500,000 DKK to 600,000 DKK
  • Lasse Kjær Schwalm appointed deputy board member
  • Leo Hansen appointed deputy board member
  • Martin Mourier appointed board member
  • Søren Skifter appointed board member
  • Lars Erik Nielsen appointed board member
  • Cecilie Ingdal appointed board member
  • Gerd Lassen appointed board member
  • Rene Mourier appointed board member
  • Mogens Mørch Nygaard stepped down as director
20036 changesmanagement 3 · name 1 · address 1 · founded 1
  • Henrik Engel Eichen appointed director
  • Name changed from A/S PSE 17 NR. 1359 to SMC-BILER A/S
  • Moved to Park Allé 355, 2605 Brøndby
  • Mogens Mørch Nygaard appointed director
  • Jan Henrik Christiansen appointed board member
  • Registered as A/S PSE 17 NR. 1359

Related companies

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See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction