YouGov CP Denmark ApS
Private limited companyCVR 44286696København VActive
YouGov CP Denmark ApS is a private limited company, based in København V, active in market research and public opinion polling, founded in 2023. Equity was negative at the end of 2024 (−DKK 7.4m). Measured by gross profit, it ranks no. 9 of 48 companies in the industry in the database. The latest net result (2024) was a loss of DKK 7.5m.
Key figures · financial year 2024
What has changed
calculated from recorded figures and datesEmployees
- 1 fewer employees than a year earlier: 37 (07/2026) against 38 (07/2025).
Management and owners, last 24 months
- New in management: William Alexander Bowes (director, 20/04/2026) and Thomas Richter (director, 20/04/2026).
- Stepped down: Charlotte Cathrine Horsten (director, 18/09/2026), Jan Frederik Hagelund (director, 20/04/2026) and Tilly Claire Heald (director, 27/03/2026).
Registrations, last 24 months
- 27/12/2024: Moved to Skelbækgade 2, 3. tv, 1717 København V
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2024 · amounts in DKK thousand| 2024 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 22,596 | – |
| Operating profit (EBIT) | −6,747 | – |
| Profit before tax | −7,468 | – |
| Net profit | −7,468 | – |
| Total assets | 15,646 | – |
| Equity | −7,428 | – |
| Liabilities | 20,856 | – |
| Cash and cash equivalents | 163 | – |
| Average number of employees | 34 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2024 figuresNegative equity
Equity was −DKK 7.4m at the end of 2024.
How is this calculated?
Equity in the latest annual report is below zero.
A more recent annual report is missing
The latest annual report in the database is for 2024 (period ending 2024-12-31). The next year's report is not in the database.
How is this calculated?
More than 19 months have passed since the end of the latest annual report's period: a twelve-month financial year, a five-month deadline and two months of margin. The company may have a shifted financial year, or the report has not been loaded yet.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2024 | 07/09/2023 – 31/12/2024 | 29/01/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
48 companies in the databaseComparison with the other companies in market research and public opinion polling based on the latest financial year.
Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 2,339of 9,892 Better than 76% | No. 9,760of 9,922 Better than 2% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 369of 16,614 Better than 98% | No. 16,562of 16,661 Better than 1% |
| All companies of type ApS66,508 companies in the comparison | No. 2,094of 66,379 Better than 97% | No. 65,990of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Market research and public opinion polling- YouGov CP Denmark ApSDKK 22.6m
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- YouGov CP Denmark ApS−DKK 7.5m
- Epinion A/SDKK 10.9m
- Norstat Danmark A/SDKK 15.8m
- YouGov CP Denmark ApS−DKK 7.4m
- Epinion A/SDKK 23.3m
- Norstat Danmark A/SDKK 53.4m
- YouGov CP Denmark ApS37
- Epinion A/S168
- Norstat Danmark A/S143
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- YouGov Netherlands B.V.100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| William Alexander Bowes | Director | 20/04/2026 |
| Thomas Richter | Director | 20/04/2026 |
- Founders
- Gold CP Holding B.V.
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Myriam Martensen | Director | 07/09/2023 | 06/03/2024 |
| Charlotte Cathrine Horsten | Director | 13/12/2023 | 18/09/2026 |
| Jan Frederik Hagelund | Director | 16/01/2024 | 20/04/2026 |
| Tilly Claire Heald | Director | 16/01/2024 | 27/03/2026 |
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsSkelbækgade 2
1717 København V
København Municipality · Postcode 1717
Other companies at the address (1)
- Yougov Nordic & Baltic A/SMarket research and public opinion polling
| Production unit | Address | Employees | P number |
|---|---|---|---|
| YouGov CP Denmark ApS | Skelbækgade 2, 3. tv, 1717 København V | 38 | 1029618565 |
Purpose
Selskabets formål er at drive virksomhed med markedsanalyse, panelforskning, lifestileforskning, marketing, rådgivning og anden hermed i forbindelse stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20266 changesmanagement 5 · accounts 1
- ManagementCharlotte Cathrine Horsten stepped down as director
- ManagementWilliam Alexander Bowes appointed director
- ManagementThomas Richter appointed director
- ManagementJan Frederik Hagelund stepped down as director
- ManagementTilly Claire Heald stepped down as director
- AccountsAnnual report for 2024 published
20247 changesaddress 1 · name 1 · ownership 2 · management 3
- AddressMoved to Skelbækgade 2, 3. tv, 1717 København V
- NameName changed from Consumer Panel Denmark GfK ApS to YouGov CP Denmark ApS
- OwnershipYouGov Netherlands B.V. registered as owner (100%)
- OwnershipGold CP Holding B.V. is no longer registered as owner
- ManagementMyriam Martensen stepped down as director
- ManagementJan Frederik Hagelund appointed director
- ManagementTilly Claire Heald appointed director
20236 changesmanagement 2 · capital 1 · address 1 · founded 1 · ownership 1
- ManagementCharlotte Cathrine Horsten appointed director
- CapitalShare capital changed from 40,000 DKK to 40,001 DKK
- AddressMoved to Kay Fiskers Plads 9, 6, 2300 København S
- FoundedRegistered as Consumer Panel Denmark GfK ApS
- ManagementMyriam Martensen appointed director
- OwnershipGold CP Holding B.V. registered as owner (100%)
Related companies
Same industry in København
- Epinion A/S168 employees
- Norstat Danmark A/S143 employees
- Fifty5Blue Denmark ApS93 employees
- Ipsos A/S78 employees
- GetWhy A/S70 employees
- Voxmeter A/S56 employees
Largest in the industry
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Nielseniq (denmark) ApSDKK 61.7m
- Ipsos A/SDKK 53.7m
- Wilke A/SDKK 37.9m
- Fifty5Blue Denmark ApSDKK 32.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.