CVRdatabase
Menu

Aalund Nordic A/S

Public limited companyCVR 15109432Aarhus CActive

Aalund Nordic A/S is a public limited company, based in Aarhus C, active in market research and public opinion polling, founded in 1991. Equity was negative at the end of 2025 (−DKK 2.1m). After a loss in 2019, the company made a profit of DKK 350k in 2025. 7 people are registered in the company's management and ownership.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 2.3m−32.8% vs. 2019
Net profitDKK 350k+135.8% vs. 2019
Equity−DKK 2.1m−184.7% vs. 2019
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 4 fewer employees than a year earlier: 3 (08/2026) against 7 (08/2025).

Management and owners, last 24 months

  • Stepped down: René Eriksen Sinnbeck (board member, 24/02/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3m201820192025
EquityNet profit
Financial figures for Aalund Nordic A/S
201820192025Change
Revenuenot statednot statednot stated–
Gross profit2,5773,4212,297−32.8%
Operating profit (EBIT)−1,993436−233−153.4%
Profit before tax−2,580−1,113320+128.7%
Net profit−2,408−976350+135.8%
Total assets9,6579,1853,128−65.9%
Equity3,4562,472−2,095−184.7%
Liabilities5,0145,534––
Cash and cash equivalents559761648−14.9%
Average number of employees52613−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m201820192025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Fewer employees

    The number of employees fell 50% from 26 in 2019 to 13 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Aalund Nordic A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
201901/01/2019 – 31/12/201916/04/2020The companyPDFXBRL
201801/01/2018 – 31/12/201829/05/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 2.3mNo. 32 of 48
Better than 34% of the companies in the industry
Equity−DKK 2.1mNo. 41 of 48
Better than 15% of the companies in the industry
Number of employees3No. 19 of 48
Better than 62% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 28,053of 69,742
Better than 60%
No. 68,297of 69,964
Better than 2%
Same industry and fewer than 20 employees31 companies in the comparison
No. 15of 31
Better than 53%
No. 27of 31
Better than 13%
Companies that are at least 30 years old10,276 companies in the comparison
No. 7,082of 10,152
Better than 30%
No. 10,113of 10,275
Better than 2%
All companies of type A/S18,025 companies in the comparison
No. 14,354of 17,786
Better than 19%
No. 17,523of 18,024
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Aalund Nordic A/SDKK 2.3m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Aalund Nordic A/SDKK 350k
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Aalund Nordic A/S−DKK 2.1m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Aalund Nordic A/S3
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Aalund International A/S90%
  • Clamosol A/S10%
Aalund Nordic A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

6 active registrations

Executive management

Executive management at Aalund Nordic A/S
NameRoleAppointed
Morten KaiCEO01/04/2023

Board of directors

Board of directors at Aalund Nordic A/S
NameRoleAppointed
Gudbrand GråbakBoard member25/03/2014
Isabella Pultz KjeldsenBoard member08/10/2019
Daniel Vejby Aalund KristensenDeputy board member19/03/2020
John Aalund KristensenChair of the board02/06/2023
Morten KaiBoard member02/06/2023
Founders
John Aalund Kristensen, Johnny Gudmar Andersen, Maj Aalund Krogsgaard
Former management (26)
Former management at Aalund Nordic A/S
NameRoleAppointedResigned
Torben Gronø LindBoard member03/04/199122/04/2009
Karl Kenneth Vinther IversenBoard member03/04/199112/07/1993
Jørnn Ladegaard JensenBoard member03/04/199129/04/2003
Peter TygesenBoard member03/04/199112/07/1993
Annie Lykke GregersenBoard member03/04/199112/07/1993
Anders Peter WestmarkChair of the board03/04/199108/03/1999
Morten KaiBoard member08/03/199913/12/2017
Torben Gronø LindDirector01/09/199929/04/2003
Maj Aalund KrogsgaardBoard member01/09/199911/09/2001
Morten KaiDirector01/09/199914/12/2017
Kurt LangkjærBoard member11/09/200129/04/2003
Bo ChristensenAssistant director01/01/200631/12/2011
Hans Ulrik StæhrBoard member22/04/200925/03/2014
Malene Voigt-MøllerAssistant director01/01/201225/03/2014
Gudbrand GråbakAssistant director01/01/201225/03/2014
John Aalund KristensenBoard member24/03/201417/05/2018
John Aalund KristensenCEO25/03/201401/04/2023
Malene Voigt-MøllerBoard member25/03/201418/03/2015
Karl Markus Albert SjöholmChair of the board25/03/201414/12/2017
Christian ThornBoard member18/03/201508/10/2019
Søren Secher HuvendickBoard member20/03/201731/10/2018
Morten KaiChair of the board14/12/201701/06/2023
Christian ThornDirector17/05/201817/05/2019
Steffen HansenBoard member17/05/201908/10/2019
René Eriksen SinnbeckBoard member17/05/201924/02/2025
John Aalund KristensenBoard member19/03/202001/06/2023

Signing rule: Selskabet tegnes af bestyrelsesformanden og en direktør eller bestyrelsesformanden og et bestyrelsesmedlem eller af tre bestyrelsesmedlemmer i forening.

Address and production units

2 active production units

Frederiksgade 73
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
AALUND BUSINESS RESEARCH A/SFrederiksgade 73, 8000 Aarhus C21002966811
AALUND BUSENESS RESEARCH A/SToldbodgade 19B, 1253 København K11002966823

Purpose

Selskabets formål er at foretage markedsanalyser og yde konsulentbistand

The purpose is quoted from the register in Danish.

Changes year by year

75 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changemanagement 1
  • René Eriksen Sinnbeck stepped down as board member
20236 changesmanagement 6
  • Morten Kai appointed board member
  • John Aalund Kristensen appointed chair of the board
  • John Aalund Kristensen stepped down as board member
  • Morten Kai stepped down as chair of the board
  • Morten Kai appointed ceo
  • John Aalund Kristensen stepped down as ceo
20204 changesaddress 1 · accounts 1 · management 2
  • Moved to Frederiksgade 73, 8000 Aarhus C
  • Annual report for 2019 published
  • John Aalund Kristensen appointed board member
  • Daniel Vejby Aalund Kristensen appointed deputy board member
20197 changesmanagement 6 · accounts 1
  • Isabella Pultz Kjeldsen appointed board member
  • Steffen Hansen stepped down as board member
  • Christian Thorn stepped down as board member
  • Annual report for 2018 published
  • René Eriksen Sinnbeck appointed board member
  • Steffen Hansen appointed board member
  • Christian Thorn stepped down as director
20183 changesmanagement 3
  • Søren Secher Huvendick stepped down as board member
  • Christian Thorn appointed director
  • John Aalund Kristensen stepped down as board member
20175 changesmanagement 5
  • Morten Kai appointed chair of the board
  • Karl Markus Albert Sjöholm stepped down as chair of the board
  • Morten Kai stepped down as director
  • Morten Kai stepped down as board member
  • Søren Secher Huvendick appointed board member
20153 changescapital 1 · management 2
  • Share capital changed from 1,100,000 DKK to 2,425,000 DKK
  • Christian Thorn appointed board member
  • Malene Voigt-Møller stepped down as board member
20148 changesmanagement 8
  • John Aalund Kristensen appointed ceo
  • Malene Voigt-Møller appointed board member
  • Karl Markus Albert Sjöholm appointed chair of the board
  • Gudbrand Gråbak appointed board member
  • Gudbrand Gråbak stepped down as assistant director
  • Malene Voigt-Møller stepped down as assistant director
  • Hans Ulrik Stæhr stepped down as board member
  • John Aalund Kristensen appointed board member
20122 changesmanagement 2
  • Gudbrand Gråbak appointed assistant director
  • Malene Voigt-Møller appointed assistant director
20111 changemanagement 1
  • Bo Christensen stepped down as assistant director
20101 changename 1
  • Name changed from AALUND BUSINESS RESEARCH A/S to AALUND NORDIC A/S
20098 changesownership 6 · management 2
  • AALUND INTERNATIONAL A/S registered as owner (90%)
  • CLAMOSOL A/S registered as owner (10%)
  • AALUND INTERNATIONAL A/S is no longer registered as owner
  • CLAMOSOL A/S is no longer registered as owner
  • Hans Ulrik Stæhr appointed board member
  • Torben Gronø Lind stepped down as board member
  • AALUND INTERNATIONAL A/S registered as owner (66.67%)
  • CLAMOSOL A/S registered as owner (20%)
20081 changeindustry 1
  • Industry changed to Market research and public opinion polling (732000)
20061 changemanagement 1
  • Bo Christensen appointed assistant director
20033 changesmanagement 3
  • Kurt Langkjær stepped down as board member
  • Torben Gronø Lind stepped down as director
  • Jørnn Ladegaard Jensen stepped down as board member
20012 changesmanagement 2
  • Kurt Langkjær appointed board member
  • Maj Aalund Krogsgaard stepped down as board member
19996 changesmanagement 5 · capital 1
  • Torben Gronø Lind appointed director
  • Morten Kai appointed director
  • Maj Aalund Krogsgaard appointed board member
  • Share capital changed from 1,000,000 DKK to 1,100,000 DKK
  • Morten Kai appointed board member
  • Anders Peter Westmark stepped down as chair of the board
19981 changename 1
  • Name changed from AALUND RESEARCH A/S to AALUND BUSINESS RESEARCH A/S
19941 changecapital 1
  • Share capital changed from 835,000 DKK to 1,000,000 DKK
19933 changesmanagement 3
  • Karl Kenneth Vinther Iversen stepped down as board member
  • Annie Lykke Gregersen stepped down as board member
  • Peter Tygesen stepped down as board member
19917 changesfounded 1 · management 6
  • Registered as AALUND RESEARCH A/S
  • Karl Kenneth Vinther Iversen appointed board member
  • Anders Peter Westmark appointed chair of the board
  • Annie Lykke Gregersen appointed board member
  • Torben Gronø Lind appointed board member
  • Jørnn Ladegaard Jensen appointed board member
  • Peter Tygesen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction