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Dive Shoptimizer ApS

Private limited companyCVR 32288014Aarhus CActive

Dive Shoptimizer ApS is a private limited company, based in Aarhus C, active in market research and public opinion polling, founded in 2009. Equity was negative at the end of 2025 (−DKK 1.9m). The company made a loss in both 2024 and 2025, most recently DKK 646k.

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Key figures · financial year 2025

Gross profitDKK 2.1m−0.2% vs. 2024
Net profit−DKK 646k+25.3% vs. 2024
Equity−DKK 1.9m−39.4% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss got smaller: from DKK 865k to DKK 646k (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 7 (08/2026) against 6 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0202020212022202320242025
EquityNet profit
Financial figures for Dive Shoptimizer ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,7601,0892957092,0732,069−0.2%
Operating profit (EBIT)−684−520−772−182−904−862+4.7%
Profit before tax−691−532−820−265−1,046−965+7.8%
Net profit−627−532−820−265−865−646+25.3%
Total assets1,4421,0945294932,5952,635+1.5%
Equity135−397−1,217−1,483−1,348−1,879−39.4%
Liabilities1,3071,4901,7461,8833,9434,514+14.5%
Cash and cash equivalents01360667723−70.3%
Average number of employees443254−20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.9m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Dive Shoptimizer ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202520/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202104/07/2022The companyPDFXBRL
202001/10/2019 – 31/12/202024/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 2.1mNo. 34 of 48
Better than 30% of the companies in the industry
Equity−DKK 1.9mNo. 40 of 48
Better than 17% of the companies in the industry
Number of employees7No. 30 of 48
Better than 38% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 30,259of 69,742
Better than 57%
No. 68,161of 69,964
Better than 3%
Same industry and fewer than 20 employees31 companies in the comparison
No. 17of 31
Better than 47%
No. 26of 31
Better than 17%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,303of 24,791
Better than 38%
No. 24,426of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 29,378of 66,379
Better than 56%
No. 64,693of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Dive Shoptimizer ApSDKK 2.1m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Dive Shoptimizer ApS−DKK 646k
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Dive Shoptimizer ApS−DKK 1.9m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Dive Shoptimizer ApS7
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Dive Group OÜ100%
Dive Shoptimizer ApS

Management

1 active registrations

Executive management

Executive management at Dive Shoptimizer ApS
NameRoleAppointed
Kerli SoosaarDirector06/03/2020
Founders
Lybye Invest ApS
Former management (2)
Former management at Dive Shoptimizer ApS
NameRoleAppointedResigned
Søren LybyeDirector09/07/200901/12/2020
Jakob VestergaardDirector02/12/202030/06/2022

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Vestergade 24
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Dive Shoptimizer ApSVestergade 24, 8000 Aarhus C71015389105

Purpose

Virksomhedens formål er markedsanalyse og offentlig meningsmåling

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20244 changesname 1 · accounts 1 · address 2
  • Name changed from TELEMIND ApS to Dive Shoptimizer ApS
  • Annual report for 2023 published
  • Moved to Vestergade 24, 8000 Aarhus C
  • Moved to Vestergade 24, 8000 Aarhus C
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Jakob Vestergaard stepped down as director
20211 changeaccounts 1
  • Annual report for 2020 published
20209 changesmanagement 3 · ownership 6
  • Jakob Vestergaard appointed director
  • Søren Lybye stepped down as director
  • Dive Group OÜ registered as owner (100%)
  • LYBYE INVEST ApS is no longer registered as owner
  • Dive Group OÜ is no longer registered as owner
  • LYBYE INVEST ApS registered as owner (25%)
  • Kerli Soosaar appointed director
  • Dive Group OÜ registered as owner (66.67%)
  • LYBYE INVEST ApS is no longer registered as owner
20183 changesaddress 1 · ownership 2
  • Moved to Axel Gruhns Vej 2B, 1, 8270 Højbjerg
  • LYBYE INVEST ApS registered as owner (100%)
  • HOUSE OF MINDS A/S is no longer registered as owner
20171 changeaddress 1
  • Moved to Mejlgade 44E, 1, 8000 Aarhus C
20121 changeaddress 1
  • Moved to Mejlgade 44, 1, 8000 Aarhus C
20111 changeaddress 1
  • Moved to Banegårdspladsen 18, 3, 8000 Aarhus C
20094 changesownership 1 · industry 1 · founded 1 · management 1
  • HOUSE OF MINDS A/S registered as owner (100%)
  • Industry changed to Market research and public opinion polling (732000)
  • Registered as TELEMIND ApS
  • Søren Lybye appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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