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Aalund ApS

Private limited companyCVR 27685161Aarhus CActive

Aalund ApS is a private limited company, based in Aarhus C, active in market research and public opinion polling, founded in 2004. Equity was negative at the end of 2025 (−DKK 5.4m). The company made a loss in both 2019 and 2025, most recently DKK 1m.

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Key figures · financial year 2025

Gross profitDKK 2.3m−41.1% vs. 2019
Net profit−DKK 1m−27.3% vs. 2019
Equity−DKK 5.4m−322.2% vs. 2019
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 1 fewer employees than a year earlier: 4 (08/2026) against 5 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 6m−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0201820192025
EquityNet profit
Financial figures for Aalund ApS
201820192025Change
Revenuenot statednot statednot stated–
Gross profit2,8143,8452,263−41.1%
Operating profit (EBIT)−323−747−1,029−37.7%
Profit before tax−362−837−1,318−57.5%
Net profit−360−808−1,028−27.3%
Total assets1,9741,8251,718−5.8%
Equity−480−1,288−5,438−322.2%
Liabilities2,4543,113––
Cash and cash equivalents560202498+146.4%
Average number of employees575−28.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m201820192025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 5.4m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2018–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Aalund ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
201901/01/2019 – 31/12/201912/04/2020The companyPDFXBRL
201801/01/2018 – 31/12/201829/05/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 2.3mNo. 33 of 48
Better than 32% of the companies in the industry
Equity−DKK 5.4mNo. 45 of 48
Better than 6% of the companies in the industry
Number of employees4No. 27 of 48
Better than 45% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 28,369of 69,742
Better than 59%
No. 69,237of 69,964
Better than 1%
Same industry and fewer than 20 employees31 companies in the comparison
No. 16of 31
Better than 50%
No. 30of 31
Better than 3%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 14,793of 24,791
Better than 40%
No. 24,661of 24,909
Better than 1%
All companies of type ApS66,508 companies in the comparison
No. 27,632of 66,379
Better than 58%
No. 65,784of 66,505
Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Aalund ApSDKK 2.3m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Aalund ApS−DKK 1m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Aalund ApS−DKK 5.4m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Aalund ApS4
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Aalund ApS

Management

5 active registrations

Executive management

Executive management at Aalund ApS
NameRoleAppointed
Morten KaiCEO01/04/2023
Isabella Pultz KjeldsenDirector01/04/2023

Board of directors

Board of directors at Aalund ApS
NameRoleAppointed
Isabella Pultz KjeldsenBoard member08/10/2019
John Aalund KristensenChair of the board02/06/2021
Morten KaiBoard member02/06/2021
Founders
Aalund Nordic A/S
Former management (14)
Former management at Aalund ApS
NameRoleAppointedResigned
John Aalund KristensenChair of the board19/03/200428/10/2018
Torben Gronø LindBoard member19/03/200421/04/2009
Torben Gronø LindDirector19/03/200431/12/2007
Morten KaiBoard member19/03/200428/10/2018
Simon WestergaardDirector01/01/200810/03/2015
Simon WestergaardBoard member21/04/200910/03/2015
John Aalund KristensenDirector10/03/201501/01/2016
Christian ThornBoard member10/03/201508/10/2019
Søren Secher HuvendickDirector01/01/201629/10/2018
Søren Secher HuvendickBoard member17/03/201729/10/2018
John Aalund KristensenBoard member29/10/201801/06/2021
John Aalund KristensenDirector29/10/201802/06/2021
Morten KaiChair of the board29/10/201801/06/2021
Morten KaiDirector02/06/202131/03/2023

Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af bestyrelsesformanden i forening med en direktør.

Address and production units

2 active production units

Frederiksgade 73
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
AALUND ApSToldbodgade 19B, 1253 København K21015905898
Aalund ApSFrederiksgade 73, 8000 Aarhus C21010504488

Purpose

Selskabets formål er at levere værktøjer til at udvikle kunderelationerne mellem finansielle virksomheder og deres kunder. Samt udføre market research indenfor det finansielle ydelser bredt forstået i hele Norden.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20233 changesmanagement 3
  • Isabella Pultz Kjeldsen appointed director
  • Morten Kai appointed ceo
  • Morten Kai stepped down as director
20216 changesmanagement 6
  • Morten Kai appointed director
  • Morten Kai appointed board member
  • John Aalund Kristensen appointed chair of the board
  • John Aalund Kristensen stepped down as director
  • Morten Kai stepped down as chair of the board
  • John Aalund Kristensen stepped down as board member
20202 changesaddress 1 · accounts 1
  • Moved to Frederiksgade 73, 8000 Aarhus C
  • Annual report for 2019 published
20194 changesmanagement 2 · accounts 1 · name 1
  • Isabella Pultz Kjeldsen appointed board member
  • Christian Thorn stepped down as board member
  • Annual report for 2018 published
  • Name changed from Aalund Financial Market & Customer Research ApS to Aalund ApS
20187 changesmanagement 7
  • John Aalund Kristensen appointed director
  • Morten Kai appointed chair of the board
  • John Aalund Kristensen appointed board member
  • Søren Secher Huvendick stepped down as board member
  • Søren Secher Huvendick stepped down as director
  • Morten Kai stepped down as board member
  • John Aalund Kristensen stepped down as chair of the board
20171 changemanagement 1
  • Søren Secher Huvendick appointed board member
20163 changesname 1 · management 2
  • Name changed from AALUND ApS to Aalund Financial Market & Customer Research ApS
  • Søren Secher Huvendick appointed director
  • John Aalund Kristensen stepped down as director
20154 changesmanagement 4
  • Christian Thorn appointed board member
  • John Aalund Kristensen appointed director
  • Simon Westergaard stepped down as board member
  • Simon Westergaard stepped down as director
20101 changename 1
  • Name changed from AALUND FINANCIAL BUSINESS RESEARCH ApS to AALUND ApS
20092 changesmanagement 2
  • Simon Westergaard appointed board member
  • Torben Gronø Lind stepped down as board member
20082 changesindustry 1 · management 1
  • Industry changed to Market research and public opinion polling (732000)
  • Simon Westergaard appointed director
20072 changesmanagement 1 · ownership 1
  • Torben Gronø Lind stepped down as director
  • AALUND NORDIC A/S registered as owner (100%)
20061 changecapital 1
  • Share capital changed from 166,667 DKK to 175,439 DKK
20047 changescapital 1 · industry 1 · founded 1 · management 4
  • Share capital changed from 125,000 DKK to 166,667 DKK
  • Industry changed to Interior design activities (741300)
  • Registered as AALUND FINANCIAL BUSINESS RESEARCH ApS
  • Torben Gronø Lind appointed board member
  • Morten Kai appointed board member
  • Torben Gronø Lind appointed director
  • John Aalund Kristensen appointed chair of the board

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Same industry in Aarhus

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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