Aalund Research Center ApS
Private limited companyCVR 26892961Aarhus CActive
Aalund Research Center ApS is a private limited company, based in Aarhus C, active in activities of call centres, founded in 2002. Equity was negative at the end of 2025 (−DKK 40,614). After a loss in 2019, the company made a profit of DKK 178k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 6 fewer employees than a year earlier: 28 (08/2026) against 34 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Activities of call centres (822000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 6,423 | 6,510 | 5,615 | −13.8% |
| Operating profit (EBIT) | −431 | −183 | 235 | +228.5% |
| Profit before tax | −436 | −244 | 228 | +193.5% |
| Net profit | −426 | −206 | 178 | +186.3% |
| Total assets | 648 | 1,006 | 622 | −38.2% |
| Equity | −341 | −547 | −41 | +92.6% |
| Liabilities | 989 | 1,553 | – | – |
| Cash and cash equivalents | 193 | 170 | 312 | +83.8% |
| Average number of employees | 22 | 20 | 14 | −30% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 40,614 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Fewer employees
The number of employees fell 30% from 20 in 2019 to 14 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 16/04/2020 | The company | PDFXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 27/05/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
60 companies in the databaseComparison with the other companies in activities of call centres based on the latest financial year.
Industry median: gross profit DKK 6.6m, net profit DKK 400k, equity DKK 945k, 13 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 7,411of 9,892 Better than 25% | No. 9,057of 9,922 Better than 9% |
| Same industry and 20–49 employees15 companies in the comparison | No. 14of 15 Better than 7% | No. 15of 15 Better than 0% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 9,049of 24,791 Better than 64% | No. 23,384of 24,909 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 12,211of 66,379 Better than 82% | No. 57,485of 66,505 Better than 14% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Activities of call centres- Aalund Research Center ApSDKK 5.6m
- Rezponz A/SDKK 161.5m
- 5R People ApSDKK 141.6m
- Aalund Research Center ApSDKK 178k
- Rezponz A/SDKK 9m
- 5R People ApSDKK 17.7m
- Aalund Research Center ApS−DKK 40,614
- Rezponz A/SDKK 30.5m
- 5R People ApSDKK 19.5m
- Aalund Research Center ApS28
- Rezponz A/S498
- 5R People ApS503
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Kai | Director | 04/10/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Morten Kai | Board member | 11/11/2002 |
| John Aalund Kristensen | Chair of the board | 21/06/2012 |
| Isabella Pultz Kjeldsen | Board member | 08/10/2019 |
- Founders
- John Aalund Kristensen
Former management (9)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Torben Gronø Lind | Board member | 11/11/2002 | 21/04/2009 |
| Helle Kaare | Director | 11/11/2002 | 14/02/2003 |
| John Aalund Kristensen | Director | 14/02/2003 | 31/12/2005 |
| Morten Kai | Assistant director | 01/01/2006 | 31/12/2011 |
| Bo Christensen | Director | 01/01/2006 | 31/12/2011 |
| Bo Christensen | Board member | 21/04/2009 | 21/12/2011 |
| Simon Westergaard | Board member | 21/12/2011 | 10/03/2015 |
| Michelle Thingvad Nikolajsen | Director | 01/01/2012 | 04/10/2022 |
| Christian Thorn | Board member | 10/03/2015 | 08/10/2019 |
Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af bestyrelsesformanden i forening med en direktør.
Address and production units
2 active production unitsFrederiksgade 73
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (2)
- Aalund ApSMarket research and public opinion polling
- Aalund Nordic A/SMarket research and public opinion polling
| Production unit | Address | Employees | P number |
|---|---|---|---|
| AALUND RESEARCH CENTER ApS | Frederiksgade 73, 8000 Aarhus C | 26 | 1009559503 |
| Aalund Research Center | Toldbodgade 19B, 1253 København K | 2 | 1015905707 |
Purpose
Selskabets formål er at levere basal national og international market research og telemarketingservice.
The purpose is quoted from the register in Danish.
Changes year by year
32 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Activities of call centres (822000)
20222 changesmanagement 2
- ManagementMorten Kai appointed director
- ManagementMichelle Thingvad Nikolajsen stepped down as director
20202 changesaddress 1 · accounts 1
- AddressMoved to Frederiksgade 73, 8000 Aarhus C
- AccountsAnnual report for 2019 published
20193 changesmanagement 2 · accounts 1
- ManagementIsabella Pultz Kjeldsen appointed board member
- ManagementChristian Thorn stepped down as board member
- AccountsAnnual report for 2018 published
20152 changesmanagement 2
- ManagementChristian Thorn appointed board member
- ManagementSimon Westergaard stepped down as board member
20122 changesmanagement 2
- ManagementJohn Aalund Kristensen appointed chair of the board
- ManagementMichelle Thingvad Nikolajsen appointed director
20114 changesmanagement 4
- ManagementMorten Kai stepped down as assistant director
- ManagementBo Christensen stepped down as director
- ManagementSimon Westergaard appointed board member
- ManagementBo Christensen stepped down as board member
20092 changesmanagement 2
- ManagementBo Christensen appointed board member
- ManagementTorben Gronø Lind stepped down as board member
20081 changeindustry 1
- IndustryIndustry changed to Activities of call centres (822000)
20063 changesname 1 · management 2
- NameName changed from AALUND BASIC ApS to AALUND RESEARCH CENTER ApS
- ManagementMorten Kai appointed assistant director
- ManagementBo Christensen appointed director
20051 changemanagement 1
- ManagementJohn Aalund Kristensen stepped down as director
20033 changesmanagement 2 · industry 1
- ManagementJohn Aalund Kristensen appointed director
- ManagementHelle Kaare stepped down as director
- IndustryIndustry changed to Call Centres virksomhed (748600)
20025 changesfounded 1 · management 3 · ownership 1
- FoundedRegistered as AALUND BASIC ApS
- ManagementMorten Kai appointed board member
- ManagementTorben Gronø Lind appointed board member
- ManagementHelle Kaare appointed director
- OwnershipAALUND NORDIC A/S registered as owner (100%)
Related companies
Same industry in Aarhus
- 5R People ApS503 employees
- Olt ApS81 employees
- The Contact Company ApS61 employees
- Tele-mark A/S53 employees
- Valeur Customer Service A/S33 employees
- One Call ApS30 employees
Same people in management
- James Lind Care Apsvia Torben Gronø Lind
- Aalund ApSvia Christian Thorn
- Aalund Nordic A/Svia Bo Christensen
- Marketscape A/Svia John Aalund Kristensen
- PSConsult ApSvia Torben Gronø Lind
Largest in the industry
- Rezponz A/SDKK 161.5m
- 5R People ApSDKK 141.6m
- TDC Telco ApSDKK 107.6m
- Concentrix Denmark A/SDKK 101.4m
- CCC Nordic A/SDKK 89.6m
- Copenhagen Sales ApSDKK 53.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.