Hønnerup Invest ApS
Private limited companyCVR 30275233Odense NVActive
Hønnerup Invest ApS is a private limited company, based in Odense NV, active in market research and public opinion polling, founded in 2007. Net profit fell 62% from 2019 to 2025, ending at DKK 38,213.
Key figures · financial year 2025
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 1,041 | 1,228 | 1,391 | +13.2% |
| Operating profit (EBIT) | 179 | 196 | 508 | +159.3% |
| Profit before tax | 106 | 134 | 49 | −63% |
| Net profit | 79 | 100 | 38 | −62% |
| Total assets | 2,746 | 2,602 | 13,578 | +421.9% |
| Equity | −340 | −240 | 3,011 | +1,356.2% |
| Liabilities | 3,086 | 2,842 | 10,566 | +271.9% |
| Cash and cash equivalents | 2 | 4 | 6 | +43.1% |
| Average number of employees | 4 | 4 | 4 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 14/11/2025 | The company | PDF not statedXBRL |
| 2019 | 01/07/2018 – 30/06/2019 | 27/08/2019 | The company | PDFXBRL |
| 2018 | 01/07/2017 – 30/06/2018 | 05/09/2018 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
48 companies in the databaseComparison with the other companies in market research and public opinion polling based on the latest financial year.
Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 38,424of 69,742 Better than 45% | No. 19,304of 69,964 Better than 72% |
| Same industry and fewer than 20 employees31 companies in the comparison | No. 21of 31 Better than 33% | No. 4of 31 Better than 90% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 17,475of 24,791 Better than 30% | No. 12,333of 24,909 Better than 50% |
| All companies of type ApS66,508 companies in the comparison | No. 37,067of 66,379 Better than 44% | No. 15,826of 66,505 Better than 76% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Market research and public opinion polling- Hønnerup Invest ApSDKK 1.4m
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Hønnerup Invest ApSDKK 38,213
- Epinion A/SDKK 10.9m
- Norstat Danmark A/SDKK 15.8m
- Hønnerup Invest ApSDKK 3m
- Epinion A/SDKK 23.3m
- Norstat Danmark A/SDKK 53.4m
- Hønnerup Invest ApS10
- Epinion A/S168
- Norstat Danmark A/S143
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mogens Hønnerup Nielsen | CEO | 01/05/2022 |
- Founders
- Mogens Hønnerup Nielsen
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mogens Hønnerup Nielsen | Director | 15/02/2007 | 12/10/2010 |
| Pernille Gleerup Sidenius Junker Nielsen | Director | 12/10/2010 | 05/09/2018 |
| Mogens Hønnerup Nielsen | Director | 05/09/2018 | 01/12/2020 |
| Pernille Gleerup Sidenius Junker Nielsen | Director | 01/12/2020 | 01/05/2022 |
Signing rule: Selskabet tegnes af én direktør alene.
Address and production units
1 active production unitsStavadgyden 78
5210 Odense NV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Hønnerup Invest ApS | Stavadgyden 78, Gammel Korup, 5210 Odense NV | 10 | 1013037910 |
Purpose
Selskabets formål er handel, service og investering samt andet dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
30 registered events20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20226 changesindustry 1 · address 1 · management 2 · ownership 2
- IndustryIndustry changed to Market research and public opinion polling (732000)
- AddressMoved to Stavadgyden 78, Gammel Korup, 5210 Odense NV
- ManagementMogens Hønnerup Nielsen appointed ceo
- ManagementPernille Gleerup Sidenius Junker Nielsen stepped down as director
- OwnershipMogens Hønnerup Nielsen registered as owner (100%)
- OwnershipPernille Gleerup Sidenius Junker Nielsen is no longer registered as owner
20213 changesaddress 2 · name 1
- AddressMoved to Stavadgyden 78, Gammel Korup, 5210 Odense NV
- AddressMoved to Stavadgyden 78, Gammel Korup, 5210 Odense NV
- NameName changed from TKR INVEST ApS to Hønnerup Invest ApS
20204 changesmanagement 2 · ownership 2
- ManagementPernille Gleerup Sidenius Junker Nielsen appointed director
- ManagementMogens Hønnerup Nielsen stepped down as director
- OwnershipPernille Gleerup Sidenius Junker Nielsen registered as owner (100%)
- OwnershipMogens Hønnerup Nielsen is no longer registered as owner
20191 changeaccounts 1
- AccountsAnnual report for 2019 published
20186 changesaddress 1 · management 2 · ownership 2 · accounts 1
- AddressMoved to James Grieve Vænget 8, Søhus, 5270 Odense N
- ManagementMogens Hønnerup Nielsen appointed director
- ManagementPernille Gleerup Sidenius Junker Nielsen stepped down as director
- OwnershipMogens Hønnerup Nielsen registered as owner (100%)
- OwnershipPernille Gleerup Sidenius Junker Nielsen is no longer registered as owner
- AccountsAnnual report for 2018 published
20142 changesaddress 1 · ownership 1
- AddressMoved to James Grieve Vænget 8, 5270 Odense N
- OwnershipPernille Gleerup Sidenius Junker Nielsen registered as owner (100%)
20133 changesaddress 1 · name 1 · industry 1
- AddressMoved to Enighedsvej 7, Vejle, 5672 Broby
- NameName changed from HØNNERUP INVEST ApS to TKR INVEST ApS
- IndustryIndustry changed to Other advertising activities (731190)
20102 changesmanagement 2
- ManagementPernille Gleerup Sidenius Junker Nielsen appointed director
- ManagementMogens Hønnerup Nielsen stepped down as director
20072 changesfounded 1 · management 1
- FoundedRegistered as HØNNERUP INVEST ApS
- ManagementMogens Hønnerup Nielsen appointed director
Related companies
Same industry in Odense
- Wilke A/S178 employees
- Bilendi A/S30 employees
- A&b Analyse A/S2 employees
Same people in management
- BBC Studios Nordic Productions A/Svia Ole Schmidt
- AIDER Godkendt Revisionsaktieselskabvia Ole Schmidt
- Unibio A/Svia Mogens Hønnerup Nielsen
- Cafe Nielsen ApSvia Ole Schmidt
- ISOTEK Manpower ApSvia Mogens Hønnerup Nielsen
- Freehand Coffee Company A/Svia Ole Schmidt
Largest in the industry
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Nielseniq (denmark) ApSDKK 61.7m
- Ipsos A/SDKK 53.7m
- Wilke A/SDKK 37.9m
- Fifty5Blue Denmark ApSDKK 32.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.