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Bilendi A/S

Public limited companyCVR 31176360Odense CActive

Bilendi A/S is a public limited company, based in Odense C, active in market research and public opinion polling, founded in 2007. Net profit fell 72% from 2024 to 2025, ending at DKK 1.3m. With 30 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 4.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 20.6m+5.6% vs. 2024
Net profitDKK 1.3m−72.2% vs. 2024
EquityDKK 4.9m−60.8% vs. 2024
Employees30latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 6% (2024 → 2025), to DKK 20.6m.
  • Net profit fell 72% (2024 → 2025), to DKK 1.3m.
  • Equity fell 61% (2024 → 2025), to DKK 4.9m.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
EquityNet profit
Financial figures for Bilendi A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit16,86916,80518,26919,67019,46720,558+5.6%
Operating profit (EBIT)5,2444,3703,2373,7753,1492,856−9.3%
Profit before tax5,6266,6853,4083,4555,2241,952−62.6%
Net profit4,4785,7322,7472,5234,5641,270−72.2%
Total assets23,17825,13027,96427,68129,39321,707−26.2%
Equity9,99112,71513,51110,85112,4264,867−60.8%
Liabilities8,2207,5667,6699,5309,5179,680+1.7%
Cash and cash equivalents4,9574,3326,6384,7434,1683,164−24.1%
Average number of employees2022262727270%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 61% from 2024 to 2025 (DKK 12.4m to DKK 4.9m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Bilendi A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202417/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202106/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 20.6mNo. 11 of 48
Better than 79% of the companies in the industry
EquityDKK 4.9mNo. 14 of 48
Better than 72% of the companies in the industry
Number of employees30No. 12 of 48
Better than 77% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,723of 9,892
Better than 72%
No. 4,789of 9,922
Better than 52%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,301of 24,791
Better than 87%
No. 9,861of 24,909
Better than 60%
All companies of type A/S18,025 companies in the comparison
No. 5,807of 17,786
Better than 67%
No. 11,589of 18,024
Better than 36%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Bilendi A/SDKK 20.6m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Bilendi A/SDKK 1.3m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Bilendi A/SDKK 4.9m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Bilendi A/S30
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • SA Bilendi100%
Bilendi A/S

Management

4 active registrations

Executive management

Executive management at Bilendi A/S
NameRoleAppointed
Steen AgerskovCEO02/01/2018

Board of directors

Board of directors at Bilendi A/S
NameRoleAppointed
Marc BidouChair of the board19/02/2015
Hervé PiedvacheBoard member19/02/2015
Gilles Guy Gaston RichardBoard member14/11/2023
Founders
Mso Holding 2005 ApS
Former management (14)
Former management at Bilendi A/S
NameRoleAppointedResigned
Mik Sebastian OddershedeBoard member03/09/200719/02/2015
Jan SkouenborgBoard member03/09/200719/06/2009
Birgit-Malene BlockChair of the board03/09/200702/07/2010
Erik LaumandBoard member19/06/200923/11/2009
Henrik Popp HansenBoard member23/11/200919/02/2015
Claus ClausenChair of the board02/07/201019/02/2015
Helle Raun OddershedeDirector11/08/201102/01/2018
Bjarne Aarup AndersenBoard member17/04/201219/02/2015
Steen AgerskovBoard member17/04/201219/02/2015
Mik Sebastian OddershedeDirector18/02/201525/09/2015
Steen AgerskovDirector18/02/201501/01/2018
Thierry HollocouBoard member19/02/201502/02/2022
Marc FoisilBoard member02/02/202215/11/2022
Magali Sophie AldonBoard member15/11/202201/08/2023

Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af et medlem af bestyrelsen i forening med en direktør eller af den samlede bestyrelse.

Address and production units

2 active production units

Londongade 4
5000 Odense C

Odense Municipality · Postcode 5000

Production units
Production unitAddressEmployeesP number
BILENDI A/SLondongade 4, st, 5000 Odense C251014099634
Bilendi A/SHavnegade 39, st, 1058 København K51021484578

Purpose

Selskabets formål er at udvikle, sælge, finansiere og producere markedsundersøgelser samt at tilbyde strategisk rådgivning og anden rådgivning samt anden hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesmanagement 2 · accounts 1
  • Gilles Guy Gaston Richard appointed board member
  • Magali Sophie Aldon stepped down as board member
  • Annual report for 2022 published
20225 changesmanagement 4 · accounts 1
  • Magali Sophie Aldon appointed board member
  • Marc Foisil stepped down as board member
  • Annual report for 2021 published
  • Marc Foisil appointed board member
  • Thierry Hollocou stepped down as board member
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Londongade 4, st, 5000 Odense C
20184 changesaddress 1 · management 3
  • Moved to Londongade 4, st, 5000 Odense C
  • Steen Agerskov appointed ceo
  • Helle Raun Oddershede stepped down as director
  • Steen Agerskov stepped down as director
20171 changename 1
  • Name changed from M3 RESEARCH A/S to BILENDI A/S
201512 changesmanagement 11 · ownership 1
  • Mik Sebastian Oddershede stepped down as director
  • Hervé Piedvache appointed board member
  • Thierry Hollocou appointed board member
  • Marc Bidou appointed chair of the board
  • Steen Agerskov stepped down as board member
  • Bjarne Aarup Andersen stepped down as board member
  • Claus Clausen stepped down as chair of the board
  • Henrik Popp Hansen stepped down as board member
  • Mik Sebastian Oddershede stepped down as board member
  • SA Bilendi registered as owner (100%)
  • Mik Sebastian Oddershede appointed director
  • Steen Agerskov appointed director
20122 changesmanagement 2
  • Steen Agerskov appointed board member
  • Bjarne Aarup Andersen appointed board member
20111 changemanagement 1
  • Helle Raun Oddershede appointed director
20103 changesaddress 1 · management 2
  • Moved to Londongade 4, st, 5000 Odense C
  • Claus Clausen appointed chair of the board
  • Birgit-Malene Block stepped down as chair of the board
20094 changesmanagement 4
  • Henrik Popp Hansen appointed board member
  • Erik Laumand stepped down as board member
  • Erik Laumand appointed board member
  • Jan Skouenborg stepped down as board member
20081 changeindustry 1
  • Industry changed to Market research and public opinion polling (732000)
20074 changesfounded 1 · management 3
  • Registered as M3 RESEARCH A/S
  • Mik Sebastian Oddershede appointed board member
  • Birgit-Malene Block appointed chair of the board
  • Jan Skouenborg appointed board member

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Same industry in Odense

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction