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WPP Media Denmark A/S

Public limited companyCVR 30240782København SActive

WPP Media Denmark A/S is a public limited company, based in København S, active in activities of non-financial head offices, founded in 2007. Net profit fell 47% from 2024 to 2025, ending at DKK 31.4m. With 454 employees, the company is about 9 times larger than the industry median. Gross profit is higher than that of 85% of the companies in the industry in the database.

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Key figures · financial year 2025

RevenueDKK 683.5m+82.2% vs. 2024
Net profitDKK 31.4m−46.9% vs. 2024
EquityDKK 99.1m+5.9% vs. 2024
Employees454latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 90% (2024 → 2025), to DKK 329.6m.
  • Revenue rose 82% (2024 → 2025), to DKK 683.5m.
  • Net profit fell 47% (2024 → 2025), to DKK 31.4m.
  • Equity rose 6% (2024 → 2025), to DKK 99.1m.

Employees

  • 151 more employees than a year earlier: 454 (07/2026) against 303 (07/2025).

Registrations, last 24 months

  • 31/12/2025: Merger registered in CVR
  • 31/12/2025: Share capital changed from 510,000 DKK to 520,000 DKK
  • 23/07/2025: Merger registered in CVR
  • 02/06/2025: Name changed from GROUPM DENMARK A/S to WPP Media Denmark A/S
  • 01/01/2025: Industry changed to Activities of non-financial head offices (701010)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
EquityNet profit
Financial figures for WPP Media Denmark A/S
202020212022202320242025Change
Revenue687,8841,029,6731,074,7371,103,559375,076683,450+82.2%
Gross profit126,634142,312169,459166,857173,865329,577+89.6%
Operating profit (EBIT)3,1161,8152,2058,9993,95939,499+897.7%
Profit before tax3,5501,5141,001105,40660,35840,651−32.7%
Net profit2,7571,195720103,22559,14631,432−46.9%
Total assets189,343236,259205,898345,942244,768502,821+105.4%
Equity20,62926,0841,230104,45593,60199,113+5.9%
Liabilities168,714210,151203,809241,287151,167403,402+166.9%
Cash and cash equivalents–––––2–
Average number of employees203230249242247434,000+175,608.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250mDKK 300mDKK 350m202020212022202320242025
Gross profitMedian, the industry (310 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for WPP Media Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/08/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202201/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040050008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

310 companies in the database

Comparison with the other companies in activities of non-financial head offices based on the latest financial year.

Gross profitDKK 329.6mNo. 41 of 276
Better than 85% of the companies in the industry
EquityDKK 99.1mNo. 177 of 310
Better than 43% of the companies in the industry
Number of employees454No. 1 of 310
Better than 100% of the companies in the industry

Industry median: gross profit DKK 31.9m, net profit DKK 3.9m, equity DKK 179.4m, 49 employees.

DKK 100kDKK 2.7mDKK 75.2mDKK 2.1bnDKK 18.8bnHere
Distribution of gross profit for 235 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 117of 763
Better than 85%
No. 400of 796
Better than 50%
Same industry and 200–499 employees22 companies in the comparison
No. 4of 21
Better than 85%
No. 14of 22
Better than 38%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 167of 24,791
Better than 99%
No. 1,365of 24,909
Better than 95%
All companies of type A/S18,025 companies in the comparison
No. 444of 17,786
Better than 98%
No. 2,281of 18,024
Better than 87%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of non-financial head offices
Gross profit
  1. WPP Media Denmark A/SDKK 329.6m
  2. LEGO A/SDKK 56.6bn
  3. Demant A/SDKK 17.4bn
Net profit
  1. WPP Media Denmark A/SDKK 31.4m
  2. LEGO A/SDKK 16.7bn
  3. Demant A/SDKK 1.5bn
Equity
  1. WPP Media Denmark A/SDKK 99.1m
  2. LEGO A/SDKK 49.3bn
  3. Demant A/SDKK 9.9bn
Employees
  1. WPP Media Denmark A/S454
  2. LEGO A/S5
  3. Demant A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Wpp Holding Denmark A/S100%
WPP Media Denmark A/S

Management

4 active registrations

Executive management

Executive management at WPP Media Denmark A/S
NameRoleAppointed
Jonas von Barnekow Benzon HemmingsenCEO29/01/2007

Board of directors

Board of directors at WPP Media Denmark A/S
NameRoleAppointed
Jonas von Barnekow Benzon HemmingsenBoard member29/01/2007
Pia TellefsenChair of the board06/11/2019
Michelle Anne Gullander HerskindBoard member03/03/2023
Founders
Wpp Holding Denmark A/S
Former management (5)
Former management at WPP Media Denmark A/S
NameRoleAppointedResigned
Claus ClausenChair of the board29/01/200707/01/2013
Luke SimmondsBoard member20/02/200828/11/2013
Allan PetersenChair of the board07/01/201328/11/2013
Jens StorkfeltChair of the board28/11/201306/11/2019
Paw Daniel Munoz SaxgrenBoard member28/11/201303/03/2023

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et direktionsmedlem eller af to bestyrelsesmedlemmer i forening.

Address and production units

2 active production units

Holmbladsgade 133
2300 København S

København Municipality · Postcode 2300

Other companies at the address (7)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
WPP Media Denmark A/SHolmbladsgade 133, 2300 København S3941013000707
GroupM Denmark A/SEuropaplads 2, 3, 8000 Aarhus C401015068244

Purpose

Selskabets formål er at drive mediaformidlingsvirksomhed samt enhver i forbindelse hermed bestående virksomhed i Danmark såvel som i udlandet.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20256 changescapital 1 · merger 2 · accounts 1 · name 1 · industry 1
  • Share capital changed from 510,000 DKK to 520,000 DKK
  • Merger registered in CVR
  • Annual report for 2024 published
  • Merger registered in CVR
  • Name changed from GROUPM DENMARK A/S to WPP Media Denmark A/S
  • Industry changed to Activities of non-financial head offices (701010)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesaccounts 1 · management 2
  • Annual report for 2022 published
  • Michelle Anne Gullander Herskind appointed board member
  • Paw Daniel Munoz Saxgren stepped down as board member
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changescapital 1 · merger 1 · accounts 1
  • Share capital changed from 500,000 DKK to 510,000 DKK
  • Merger registered in CVR
  • Annual report for 2020 published
20193 changesaddress 1 · management 2
  • Moved to Holmbladsgade 133, 2300 København S
  • Pia Tellefsen appointed chair of the board
  • Jens Storkfelt stepped down as chair of the board
20182 changesmerger 2
  • Merger registered in CVR
  • Merger registered in CVR
20141 changeaddress 1
  • Moved to Kristen Bernikows Gade 1, 4, 1105 København K
20136 changesmanagement 6
  • Paw Daniel Munoz Saxgren appointed board member
  • Jens Storkfelt appointed chair of the board
  • Allan Petersen stepped down as chair of the board
  • Luke Simmonds stepped down as board member
  • Allan Petersen appointed chair of the board
  • Claus Clausen stepped down as chair of the board
20082 changesmanagement 1 · industry 1
  • Luke Simmonds appointed board member
  • Industry changed to Activities of non-financial head offices (701010)
20076 changesaddress 1 · founded 1 · management 3 · ownership 1
  • Moved to Antonigade 2, 1106 København K
  • Registered as GROUPM DENMARK A/S
  • Claus Clausen appointed chair of the board
  • Jonas von Barnekow Benzon Hemmingsen appointed board member
  • Jonas von Barnekow Benzon Hemmingsen appointed ceo
  • WPP HOLDING DENMARK A/S registered as owner (100%)

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Same industry in København

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

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