IPG Mediabrands A/S
Public limited companyCVR 24205576København KActive
IPG Mediabrands A/S is a public limited company, based in København K, active in planning and design of advertising campaigns, founded in 1999. The company made a loss in both 2024 and 2025, most recently DKK 27.3m. With 17 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 26.3m in 2025.
Key figures · financial year 2025
RevenueDKK 174.5m−33% vs. 2024
Net profit−DKK 27.3m−620% vs. 2024
EquityDKK 26.3m−63.7% vs. 2024
Employees17latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 284% (2024 → 2025), to DKK 28.6m.
- Revenue fell 33% (2024 → 2025), to DKK 174.5m.
- The loss grew: from DKK 3.8m to DKK 27.3m (2024 → 2025).
- Equity fell 64% (2024 → 2025), to DKK 26.3m.
Employees
- 4 fewer employees than a year earlier: 17 (08/2026) against 21 (08/2025).
Management and owners, last 24 months
- New in management: Johan Malling Boserup (board member, 17/03/2026), Bo Jarlkov Damgaard (board member, 22/04/2026) and Bo Jarlkov Damgaard (ceo, 22/04/2026) (+7).
- Stepped down: Allan Petersen (chair of the board, 16/09/2025), Jes Uffe Durup Henriksen (board member, 17/09/2025) and Jes Uffe Durup Henriksen (director, 17/09/2025) (+7).
- New owners registered: Interpublic Group (Luxembourg) S.à.r.l. (02/10/2025).
- No longer registered as owner: MediaBrands Denmark ApS (02/10/2025).
Registrations, last 24 months
- 02/10/2025: Merger registered in CVR
- 02/10/2025: Share capital changed from 1,020,000 DKK to 1,030,000 DKK
- 02/10/2025: Name changed from IUM A/S to IPG Mediabrands A/S
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 452,623 | 484,047 | 414,403 | 365,294 | 260,549 | 174,495 | −33% |
| Gross profit | 18,389 | 24,405 | 17,137 | 11,922 | 7,462 | 28,642 | +283.9% |
| Operating profit (EBIT) | −4,812 | 2,912 | −5,176 | −10,511 | −14,076 | −26,158 | −85.8% |
| Profit before tax | −8,986 | 3,875 | −3,448 | −309 | −3,842 | −27,277 | −610% |
| Net profit | −7,713 | 3,006 | −2,961 | −259 | −3,789 | −27,277 | −620% |
| Total assets | 269,015 | 269,969 | 277,123 | 316,613 | 112,991 | 59,901 | −47% |
| Equity | 76,321 | 79,327 | 76,366 | 76,108 | 72,319 | 26,273 | −63.7% |
| Liabilities | 191,782 | 189,731 | 199,845 | 239,593 | 39,761 | 33,629 | −15.4% |
| Cash and cash equivalents | 169,927 | 115,510 | 150,996 | 169,677 | 20,686 | 17,782 | −14% |
| Average number of employees | 40 | 32 | 33 | 33 | 30 | 61 | +103.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 64% from 2024 to 2025 (DKK 72.3m to DKK 26.3m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 12/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 11/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 13/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 16/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Gross profitDKK 28.6mNo. 35 of 715
Better than 95% of the companies in the industry
EquityDKK 26.3mNo. 16 of 716
Better than 98% of the companies in the industry
Number of employees17No. 17 of 716
Better than 98% of the companies in the industry
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 932of 69,742 Better than 99% | No. 4,852of 69,964 Better than 93% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 3of 633 Better than 100% | No. 6of 634 Better than 99% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 2,465of 24,791 Better than 90% | No. 3,708of 24,909 Better than 85% |
| All companies of type A/S18,025 companies in the comparison | No. 4,540of 17,786 Better than 74% | No. 5,316of 18,024 Better than 71% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaignsGross profit
- IPG Mediabrands A/SDKK 28.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
Net profit
- IPG Mediabrands A/S−DKK 27.3m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
Equity
- IPG Mediabrands A/SDKK 26.3m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
Employees
- IPG Mediabrands A/S17
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Interpublic Group (Luxembourg) S.à.r.l.100%
IPG Mediabrands A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Bo Jarlkov Damgaard | CEO | 22/04/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Johan Malling Boserup | Board member | 17/03/2026 |
| Bo Jarlkov Damgaard | Board member | 22/04/2026 |
| Michael Holmer | Chair of the board | 22/04/2026 |
- Founders
- Anpartsselskabet Stakemann
Former management (37)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kim Madsen | Chair of the board | 01/10/1999 | 31/05/2000 |
| Peter Andreas Stakemann | Board member | 01/10/1999 | 31/05/2000 |
| Peter Andreas Stakemann | Director | 01/10/1999 | 31/05/2000 |
| Annemette Heller | Board member | 01/10/1999 | 31/05/2000 |
| Flemming Vennekilde | Chair of the board | 31/05/2000 | 26/02/2003 |
| Jan Holm Møller | Board member | 31/05/2000 | 20/06/2001 |
| Rolf Bach Christensen | Director | 31/05/2000 | 17/07/2003 |
| Steen Runge Kristiansen | Deputy chair | 31/05/2000 | 16/12/2002 |
| Eivind Gunleiksrud | Board member | 20/06/2001 | 21/06/2002 |
| Rolf Bach Christensen | Board member | 21/06/2002 | 17/07/2003 |
| Peter Guy Davies | Board member | 28/03/2003 | 20/04/2005 |
| Sanne Wall-Gremstrup | Chair of the board | 17/07/2003 | 30/03/2007 |
| Michael Thimm | Board member | 17/07/2003 | 05/05/2021 |
| Michael Thimm | Director | 17/07/2003 | 05/05/2021 |
| Michael John Readman | Board member | 20/04/2005 | 20/04/2006 |
| Philippe Jean Alfred Bernard | Board member | 20/04/2005 | 20/04/2006 |
| Didier Roux | Board member | 20/04/2005 | 22/05/2008 |
| Nicholas Joseph Camera | Board member | 20/04/2005 | 01/04/2012 |
| Kevin Granville Rose | Chair of the board | 30/03/2007 | 22/05/2008 |
| Alastair St John Rhymer | Chair of the board | 22/05/2008 | 17/02/2012 |
| Kashmir Singh Sohi | Chair of the board | 17/02/2012 | 31/01/2014 |
| Birger Steen Petersen | Chair of the board | 31/01/2014 | 08/01/2021 |
| Matts Einar Vesterblom | Board member | 31/01/2014 | 31/05/2018 |
| Heine Jørgensen | Board member | 31/05/2018 | 08/01/2021 |
| Allan Petersen | Chair of the board | 08/01/2021 | 16/09/2025 |
| Lars Møller | Board member | 08/01/2021 | 23/11/2023 |
| Adrian Michael Terry | Board member | 05/05/2021 | 01/10/2021 |
| Adrian Michael Terry | Director | 05/05/2021 | 01/10/2021 |
| Jes Uffe Durup Henriksen | Board member | 01/10/2021 | 17/09/2025 |
| Jes Uffe Durup Henriksen | Director | 01/10/2021 | 17/09/2025 |
| Alessandro Francesco Nisita | Board member | 24/11/2023 | 16/09/2025 |
| Allan Petersen | Board member | 17/09/2025 | 22/04/2026 |
| Allan Petersen | Director | 17/09/2025 | 22/04/2026 |
| Alessandro Francesco Nisita | Chair of the board | 17/09/2025 | 17/03/2026 |
| Adrian Michael Terry | Board member | 17/09/2025 | 17/03/2026 |
| Bo Jarlkov Damgaard | Chair of the board | 17/03/2026 | 21/04/2026 |
| Michael Holmer | Board member | 17/03/2026 | 21/04/2026 |
Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af en direktør i forening med et andet bestyrelsesmedlem, eller af den samlede bestyrelse.
Address and production units
2 active production unitsSankt Petri Passage 5
1165 København K
København Municipality · Postcode 1165
Other companies at the address (1)
- Google Denmark ApSOther software publishing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| IPG Mediabrands A/S | Sankt Petri Passage 5, 1165 København K | 17 | 1000858360 |
| IUM | Mariane Thomsens Gade 2F, 5. 2, 8000 Aarhus C | – | 1018074202 |
Purpose
Selskabets formål er at drive reklamevirksomhed og anden i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
113 registered events22015
02016
02017
22018
02019
22020
132021
12022
32023
12024
152025
132026
202613 changesaccounts 1 · management 12
- AccountsAnnual report for 2025 published
- ManagementMichael Holmer appointed chair of the board
- ManagementBo Jarlkov Damgaard appointed ceo
- ManagementBo Jarlkov Damgaard appointed board member
- ManagementAllan Petersen stepped down as board member
- ManagementAllan Petersen stepped down as director
- ManagementBo Jarlkov Damgaard stepped down as chair of the board
- ManagementMichael Holmer stepped down as board member
- ManagementBo Jarlkov Damgaard appointed chair of the board
- ManagementJohan Malling Boserup appointed board member
- ManagementMichael Holmer appointed board member
- ManagementAdrian Michael Terry stepped down as board member
- ManagementAlessandro Francesco Nisita stepped down as chair of the board
202515 changesname 1 · capital 1 · ownership 2 · merger 1 · management 8 · accounts 1 · industry 1
- NameName changed from IUM A/S to IPG Mediabrands A/S
- CapitalShare capital changed from 1,020,000 DKK to 1,030,000 DKK
- OwnershipInterpublic Group (Luxembourg) S.à.r.l. registered as owner (100%)
- OwnershipMediaBrands Denmark ApS is no longer registered as owner
- MergerMerger registered in CVR
- ManagementAllan Petersen appointed board member
- ManagementAdrian Michael Terry appointed board member
- ManagementAlessandro Francesco Nisita appointed chair of the board
- ManagementAllan Petersen appointed director
- ManagementJes Uffe Durup Henriksen stepped down as director
- ManagementJes Uffe Durup Henriksen stepped down as board member
- ManagementAlessandro Francesco Nisita stepped down as board member
- ManagementAllan Petersen stepped down as chair of the board
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesmanagement 2 · accounts 1
- ManagementAlessandro Francesco Nisita appointed board member
- ManagementLars Møller stepped down as board member
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
202113 changesmanagement 12 · accounts 1
- ManagementJes Uffe Durup Henriksen appointed director
- ManagementJes Uffe Durup Henriksen appointed board member
- ManagementAdrian Michael Terry stepped down as director
- ManagementAdrian Michael Terry stepped down as board member
- AccountsAnnual report for 2020 published
- ManagementAdrian Michael Terry appointed director
- ManagementAdrian Michael Terry appointed board member
- ManagementMichael Thimm stepped down as director
- ManagementMichael Thimm stepped down as board member
- ManagementAllan Petersen appointed chair of the board
- ManagementLars Møller appointed board member
- ManagementHeine Jørgensen stepped down as board member
- ManagementBirger Steen Petersen stepped down as chair of the board
20202 changesownership 2
- OwnershipMediaBrands Denmark ApS registered as owner (100%)
- OwnershipKinesso Denmark ApS is no longer registered as owner
20182 changesmanagement 2
- ManagementHeine Jørgensen appointed board member
- ManagementMatts Einar Vesterblom stepped down as board member
20152 changesownership 2
- OwnershipKinesso Denmark ApS registered as owner (100%)
- OwnershipInterpublic Group of Companies (LUX) Sarl is no longer registered as owner
20143 changesmanagement 3
- ManagementMatts Einar Vesterblom appointed board member
- ManagementBirger Steen Petersen appointed chair of the board
- ManagementKashmir Singh Sohi stepped down as chair of the board
20123 changesmanagement 3
- ManagementNicholas Joseph Camera stepped down as board member
- ManagementKashmir Singh Sohi appointed chair of the board
- ManagementAlastair St John Rhymer stepped down as chair of the board
20112 changesaddress 1 · ownership 1
- AddressMoved to Sankt Petri Passage 5, 2, 1165 København K
- OwnershipInterpublic Group of Companies (LUX) Sarl registered as owner (100%)
20101 changename 1
- NameName changed from INITIATIVE UNIVERSAL MEDIA A/S to IUM A/S
20091 changemerger 1
- MergerMerger registered in CVR
20084 changesmanagement 3 · industry 1
- ManagementAlastair St John Rhymer appointed chair of the board
- ManagementKevin Granville Rose stepped down as chair of the board
- ManagementDidier Roux stepped down as board member
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20072 changesmanagement 2
- ManagementKevin Granville Rose appointed chair of the board
- ManagementSanne Wall-Gremstrup stepped down as chair of the board
20062 changesmanagement 2
- ManagementMichael John Readman stepped down as board member
- ManagementPhilippe Jean Alfred Bernard stepped down as board member
20055 changesmanagement 5
- ManagementMichael John Readman appointed board member
- ManagementNicholas Joseph Camera appointed board member
- ManagementDidier Roux appointed board member
- ManagementPhilippe Jean Alfred Bernard appointed board member
- ManagementPeter Guy Davies stepped down as board member
20044 changesname 1 · address 1 · industry 1 · capital 1
- NameName changed from IUM A/S to INITIATIVE UNIVERSAL MEDIA A/S
- AddressMoved to Østergade 26A, 4, 1100 København K
- IndustryIndustry changed to Reklamebureauvirksomhed (744010)
- CapitalShare capital changed from 1,010,000 DKK to 1,020,000 DKK
200311 changescapital 1 · name 1 · address 1 · industry 1 · management 7
- CapitalShare capital changed from 1,000,000 DKK to 1,010,000 DKK
- NameName changed from MEDIABUREAUET A/S to IUM A/S
- AddressMoved to Østergade 26A, 4, 1100 København K
- IndustryIndustry changed to Not stated (980000)
- ManagementSanne Wall-Gremstrup appointed chair of the board
- ManagementMichael Thimm appointed director
- ManagementMichael Thimm appointed board member
- ManagementRolf Bach Christensen stepped down as board member
- ManagementRolf Bach Christensen stepped down as director
- ManagementPeter Guy Davies appointed board member
- ManagementFlemming Vennekilde stepped down as chair of the board
20024 changesmanagement 3 · industry 1
- ManagementSteen Runge Kristiansen stepped down as deputy chair
- ManagementRolf Bach Christensen appointed board member
- ManagementEivind Gunleiksrud stepped down as board member
- IndustryIndustry changed to Reklamebureauvirksomhed (744010)
20013 changesmanagement 2 · capital 1
- ManagementEivind Gunleiksrud appointed board member
- ManagementJan Holm Møller stepped down as board member
- CapitalShare capital changed from 500,000 DKK to 1,000,000 DKK
200011 changesindustry 1 · name 1 · address 1 · management 8
- IndustryIndustry changed to Research and experimental development on social sciences and humanities (722000)
- NameName changed from A/S PSE 38 NR. 2072 to MEDIABUREAUET A/S
- AddressMoved to Rosensgade 22, 2. th, 8100 Århus C
- ManagementJan Holm Møller appointed board member
- ManagementSteen Runge Kristiansen appointed deputy chair
- ManagementRolf Bach Christensen appointed director
- ManagementFlemming Vennekilde appointed chair of the board
- ManagementPeter Andreas Stakemann stepped down as board member
- ManagementAnnemette Heller stepped down as board member
- ManagementPeter Andreas Stakemann stepped down as director
- ManagementKim Madsen stepped down as chair of the board
19995 changesfounded 1 · management 4
- FoundedRegistered as A/S PSE 38 NR. 2072
- ManagementPeter Andreas Stakemann appointed board member
- ManagementAnnemette Heller appointed board member
- ManagementPeter Andreas Stakemann appointed director
- ManagementKim Madsen appointed chair of the board
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- Tryg Forsikring A/Svia Kim Madsen
- Pure Gym Denmark A/Svia Peter Andreas Stakemann
- Semler Mobility Retail A/Svia Annemette Heller
- Atea A/Svia Annemette Heller
- itm8 A/Svia Annemette Heller
- Nomeco A/Svia Annemette Heller
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.