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Adpeople A/S

Public limited companyCVR 25137205København NVActive

Adpeople A/S is a public limited company, based in København NV, active in planning and design of advertising campaigns, founded in 1999. Net profit fell 35% from 2024 to 2025, ending at DKK 24.3m. Measured by gross profit, it ranks no. 7 of 715 companies in the industry in the database. With 93 employees, the company is about 31 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 80.3m−13.6% vs. 2024
Net profitDKK 24.3m−34.9% vs. 2024
EquityDKK 59.9m−15.2% vs. 2024
Employees93latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 80.3m.
  • Net profit fell 35% (2024 → 2025), to DKK 24.3m.
  • Equity fell 15% (2024 → 2025), to DKK 59.9m.

Employees

  • 12 fewer employees than a year earlier: 93 (08/2026) against 105 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
EquityNet profit
Financial figures for Adpeople A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit48,41257,33068,31982,05793,00380,338−13.6%
Operating profit (EBIT)22,29523,37021,93727,95537,08524,901−32.9%
Profit before tax29,08630,31528,89936,89945,71429,703−35%
Net profit23,68224,22922,97630,20937,31024,302−34.9%
Total assets119,864122,613114,285131,815126,74995,441−24.7%
Equity80,83480,06353,03958,24870,55859,860−15.2%
Liabilities38,44842,24761,24673,56756,19135,581−36.7%
Cash and cash equivalents6,6920–––––
Average number of employees547296110108102,000+94,344.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Adpeople A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202408/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202324/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202103/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 80.3mNo. 7 of 715
Better than 99% of the companies in the industry
EquityDKK 59.9mNo. 7 of 716
Better than 99% of the companies in the industry
Number of employees93No. 2 of 716
Better than 100% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 945of 4,412
Better than 79%
No. 1,052of 4,466
Better than 76%
Same industry and 50–199 employees24 companies in the comparison
No. 5of 24
Better than 83%
No. 4of 24
Better than 87%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 885of 24,791
Better than 96%
No. 2,028of 24,909
Better than 92%
All companies of type A/S18,025 companies in the comparison
No. 1,910of 17,786
Better than 89%
No. 3,200of 18,024
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Adpeople A/SDKK 80.3m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Adpeople A/SDKK 24.3m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Adpeople A/SDKK 59.9m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Adpeople A/S93
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Russell Square Holding B.V.100%
Adpeople A/S

Management

5 active registrations

Executive management

Executive management at Adpeople A/S
NameRoleAppointed
Martin Hviid SaxtorphDirector30/09/2016
Christopher John MyersDirector30/09/2016

Board of directors

Board of directors at Adpeople A/S
NameRoleAppointed
Manuel Segimon de ManzanosChair of the board28/01/2016
Martin Hviid SaxtorphBoard member15/09/2017
Balraj Singh MannBoard member14/05/2024
Founders
WD Production A/S
Former management (20)
Former management at Adpeople A/S
NameRoleAppointedResigned
Henrik DyringBoard member29/12/199913/11/2000
Ronnie JobBoard member29/12/199901/07/2008
Ronnie JobDirector29/12/199912/08/2013
Bjarne Plenge EgedalChair of the board29/12/199928/06/2000
Carsten MalbyChair of the board28/06/200001/07/2008
Eli JobBoard member30/05/200101/07/2008
Jan DuckertChair of the board01/07/200831/05/2015
Joseph ScangamorBoard member01/07/200816/01/2012
Torrence BooneBoard member01/07/200806/04/2010
Peter Elwood StringhamBoard member06/04/201031/05/2015
Adam James FoulshamBoard member16/01/201228/01/2016
Thomas LadefogedCEO28/03/201215/01/2013
Sille Stener PedersenCEO12/08/201301/01/2015
Emre GürsoyCEO01/01/201531/05/2016
Jan DuckertBoard member01/06/201531/05/2016
Peter Elwood StringhamChair of the board01/06/201528/01/2016
Melinda Brianne EdwardsBoard member28/01/201604/11/2019
Polly BarnesBoard member31/05/201615/09/2017
Andrew Jordan RutbergDirector31/05/201606/02/2024
Sofia PietrellaBoard member04/11/201914/05/2024

Signing rule: Selskabet tegnes af en direktør og bestyrelsesformanden i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Vibevej 26
2400 København NV

København Municipality · Postcode 2400

Production units
Production unitAddressEmployeesP number
ADPEOPLE A/SVibevej 26, 2400 København NV931007411118

Purpose

Selskabets formål er at drive reklame- og konsulentvirksomhed samt anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

66 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20244 changesaccounts 1 · management 3
  • Annual report for 2023 published
  • Balraj Singh Mann appointed board member
  • Sofia Pietrella stepped down as board member
  • Andrew Jordan Rutberg stepped down as director
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesaddress 2 · accounts 1
  • Moved to Vibevej 26, 2400 København NV
  • Moved to Glentevej 61, 2400 København NV
  • Annual report for 2020 published
20192 changesmanagement 2
  • Sofia Pietrella appointed board member
  • Melinda Brianne Edwards stepped down as board member
20172 changesmanagement 2
  • Martin Hviid Saxtorph appointed board member
  • Polly Barnes stepped down as board member
201610 changesmanagement 10
  • Christopher John Myers appointed director
  • Martin Hviid Saxtorph appointed director
  • Polly Barnes appointed board member
  • Andrew Jordan Rutberg appointed director
  • Jan Duckert stepped down as board member
  • Emre Gürsoy stepped down as ceo
  • Melinda Brianne Edwards appointed board member
  • Manuel Segimon de Manzanos appointed chair of the board
  • Peter Elwood Stringham stepped down as chair of the board
  • Adam James Foulsham stepped down as board member
20159 changesownership 3 · management 6
  • Russell Square Holding B.V. registered as owner (100%)
  • AQVILO DANMARK A/S is no longer registered as owner
  • Russell Square Holding B.V. is no longer registered as owner
  • Jan Duckert appointed board member
  • Peter Elwood Stringham appointed chair of the board
  • Peter Elwood Stringham stepped down as board member
  • Jan Duckert stepped down as chair of the board
  • Emre Gürsoy appointed ceo
  • Sille Stener Pedersen stepped down as ceo
20141 changemerger 1
  • Merger registered in CVR
20133 changesmanagement 3
  • Sille Stener Pedersen appointed ceo
  • Ronnie Job stepped down as director
  • Thomas Ladefoged stepped down as ceo
20123 changesmanagement 3
  • Thomas Ladefoged appointed ceo
  • Adam James Foulsham appointed board member
  • Joseph Scangamor stepped down as board member
20103 changesaddress 1 · management 2
  • Moved to Per Henrik Lings Allé 2-4, 2100 København Ø
  • Peter Elwood Stringham appointed board member
  • Torrence Boone stepped down as board member
200810 changesmanagement 6 · ownership 2 · capital 1 · industry 1
  • Jan Duckert appointed chair of the board
  • Torrence Boone appointed board member
  • Joseph Scangamor appointed board member
  • Eli Job stepped down as board member
  • Carsten Malby stepped down as chair of the board
  • Ronnie Job stepped down as board member
  • AQVILO DANMARK A/S registered as owner (20%)
  • Russell Square Holding B.V. registered as owner (66.67%)
  • Share capital changed from 500,000 DKK to 518,200 DKK
  • Industry changed to Planning and design of advertising campaigns (731110)
20012 changesmanagement 1 · address 1
  • Eli Job appointed board member
  • Moved to Vester Farimagsgade 41, 1606 København V
20004 changesmanagement 3 · industry 1
  • Henrik Dyring stepped down as board member
  • Carsten Malby appointed chair of the board
  • Bjarne Plenge Egedal stepped down as chair of the board
  • Industry changed to Reklamebureauvirksomhed (744010)
19995 changesfounded 1 · management 4
  • Registered as ADPEOPLE A/S
  • Ronnie Job appointed board member
  • Bjarne Plenge Egedal appointed chair of the board
  • Ronnie Job appointed director
  • Henrik Dyring appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction