A/S Information
Public limited companyCVR 63058416København KActive
A/S Information is a public limited company, based in København K, active in publishing of newspapers, founded in 1969. Net profit fell 37% from 2024 to 2025, ending at DKK 2.9m. Measured by gross profit, it ranks no. 10 of 37 companies in the industry in the database. With 161 employees, the company is about 23 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Revenue rose 3% (2024 → 2025), to DKK 119.1m.
- Net profit fell 37% (2024 → 2025), to DKK 2.9m.
- Equity rose 8% (2024 → 2025), to DKK 40.5m.
Employees
- 8 more employees than a year earlier: 161 (07/2026) against 153 (07/2025).
Management and owners, last 24 months
- New in management: Peter Bro Petersen (deputy chair, 28/05/2026) and Christina Tønnesen (board member, 28/05/2026).
- Stepped down: Hanne Gunnel Salomonsen (board member, 31/03/2026) and Peter Bro Petersen (board member, 27/05/2026).
Registrations, last 24 months
- 06/11/2024: Moved to Store Kongensgade 40, 1264 København K
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 133,617 | 114,467 | 113,210 | 111,397 | 115,742 | 119,133 | +2.9% |
| Gross profit | 31,320 | 54,274 | 56,124 | 57,434 | 63,399 | 63,173 | −0.4% |
| Operating profit (EBIT) | −615 | −1,434 | −952 | −5,783 | 1,454 | 1,086 | −25.3% |
| Profit before tax | 2,044 | 4,039 | −9,117 | −1,600 | 5,935 | 3,672 | −38.1% |
| Net profit | 1,666 | 3,224 | −7,186 | −1,264 | 4,633 | 2,935 | −36.7% |
| Total assets | 87,317 | 88,366 | 85,330 | 97,026 | 89,449 | 87,577 | −2.1% |
| Equity | 38,188 | 41,413 | 34,227 | 32,963 | 37,596 | 40,531 | +7.8% |
| Liabilities | 49,129 | 45,953 | 51,103 | 64,063 | 51,853 | 47,046 | −9.3% |
| Cash and cash equivalents | 12,064 | 4,187 | 63 | 419 | 390 | 451 | +15.6% |
| Average number of employees | 103 | 103 | 106 | 108 | 102 | 101 | −1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 27/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
37 companies in the databaseComparison with the other companies in publishing of newspapers based on the latest financial year.
Industry median: gross profit DKK 3.2m, net profit DKK 123k, equity DKK 1.6m, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 1,326of 4,412 Better than 70% | No. 1,441of 4,466 Better than 68% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 1,234of 10,152 Better than 88% | No. 2,303of 10,275 Better than 78% |
| All companies of type A/S18,025 companies in the comparison | No. 2,361of 17,786 Better than 87% | No. 4,119of 18,024 Better than 77% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Publishing of newspapers- A/S InformationDKK 63.2m
- Jp/politikens Hus A/SDKK 1.8bn
- Jfm A/SDKK 835.5m
- A/S InformationDKK 2.9m
- Jp/politikens Hus A/SDKK 81.8m
- Jfm A/SDKK 59.4m
- A/S InformationDKK 40.5m
- Jp/politikens Hus A/SDKK 3.6bn
- Jfm A/SDKK 371.5m
- A/S Information161
- Jp/politikens Hus A/S1,392
- Jfm A/S1,644
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- AkademikerPension - Akademikernes Pensionskasse5%
- A/S Information5%
- Informations Medarbejderforening10%
- Foreningen Informations Venner5%
Subsidiaries are shown only if they are in the database.
Management
10 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Stine Carsten Kendal | CEO | 05/12/2016 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Lasse Bolander | Chair of the board | 04/04/2011 |
| Kristian Rossau Villesen | Deputy board member | 19/05/2020 |
| Anna Rebekka von Sperling | Board member | 19/05/2020 |
| Sofie Brandt Portillo | Board member | 19/05/2020 |
| Stefan Bille Hermann | Board member | 17/05/2022 |
| Mathias Bonne Sindberg | Board member | 28/05/2024 |
| Malene Birkebæk Thomsen | Board member | 28/05/2024 |
| Peter Bro Petersen | Deputy chair | 28/05/2026 |
| Christina Tønnesen | Board member | 28/05/2026 |
Former management (80)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Regitse Johnsen | Deputy board member | 10/01/1969 | 25/11/2008 |
| Preben Sepstrup | Board member | 10/01/1969 | 18/11/1997 |
| Vibeke von Sperling | Board member | 10/01/1969 | 21/12/1988 |
| Anne-Marie Wivel | Director | 10/01/1969 | 16/06/1989 |
| Laue Traberg Smidt | Board member | 10/01/1969 | 21/12/1988 |
| Klaus Thorvald Rifbjerg | Board member | 10/01/1969 | 20/01/1993 |
| Birgit Smedegård Olesen | Deputy board member | 10/01/1969 | 23/01/1992 |
| Per Knudsen Kristiansen | Deputy board member | 10/01/1969 | 09/12/1994 |
| Lars Hedegaard Jensen | Board member | 10/01/1969 | 02/01/1990 |
| Arne Vilhelm Mariager | Board member | 10/01/1969 | 09/12/1994 |
| Ebbe Sønderriis | Board member | 10/01/1969 | 25/02/2002 |
| Carsten Steno Hansen | Director | 10/01/1969 | 22/04/1992 |
| Nils Michael Enrum | Board member | 10/01/1969 | 11/12/1990 |
| Jakob Groes | Deputy board member | 10/01/1969 | 01/12/1989 |
| Peter Elming | Board member | 10/01/1969 | 11/12/1990 |
| Jørn Andersen | Deputy board member | 10/01/1969 | 01/12/1989 |
| Dorte Zangenberg | Board member | 10/01/1969 | 22/09/1998 |
| Arne Frederiksen | Board member | 10/01/1969 | 27/10/1987 |
| Hanne Margrethe Bilde Hansen | Deputy board member | 10/01/1969 | 27/10/1987 |
| Ebbe Melgaard | Board member | 10/01/1969 | 28/11/2000 |
| Kai Selliken | Deputy board member | 10/01/1969 | 21/12/1988 |
| Lasse Knud Ellegaard | Board member | 10/01/1969 | 11/12/1990 |
| Lasse Knud Ellegaard | Director | 10/01/1969 | 01/06/1994 |
| Helge Martin Geest | Board member | 10/01/1969 | 21/12/1988 |
| Dorrit Kampmann | Board member | 10/01/1969 | 23/01/1992 |
| Torben Möger Pedersen | Chair of the board | 10/01/1969 | 04/04/2011 |
| Poul Martin Albret | Board member | 10/01/1969 | 01/11/1994 |
| Lene Frøslev | Deputy board member | 10/01/1969 | 23/01/1992 |
| Elna Schjønning | Deputy board member | 10/01/1969 | 23/01/1992 |
| Henrik Bo Nielsen | Director | 10/01/1969 | 01/09/2007 |
| Jørgen Steen Nielsen | Board member | 10/01/1969 | 06/11/1996 |
| Birgitte Vestermark | Deputy board member | 10/01/1969 | 10/09/1996 |
| Steen Bechgaard Danø | Chair of the board | 10/01/1969 | 22/04/1992 |
| Søren Thor Voulund | Board member | 10/01/1969 | 09/12/1994 |
| Søren Thor Voulund | Director | 10/01/1969 | 02/01/1990 |
| Peter Elley | Board member | 10/01/1969 | 02/11/1993 |
| Knud Klarskov Vilby | Deputy board member | 10/01/1969 | 11/12/1990 |
| Elin Boch | Deputy board member | 10/01/1969 | 23/01/1992 |
| Jytte Kristensen | Board member | 10/01/1969 | 12/02/2003 |
| Hans Erik Ingemar Tingmalm | Board member | 10/01/1969 | 22/04/1992 |
| Georg Metz | Director | 01/06/1994 | 10/09/1996 |
| Carsten Malby | Board member | 01/11/1994 | 26/03/2012 |
| Ole Nyeng | Deputy board member | 07/05/1996 | 02/05/2001 |
| Søren Paltorp | Deputy board member | 07/05/1996 | 25/02/2002 |
| Margot Fick | Deputy board member | 07/05/1996 | 12/02/2003 |
| Klavs Birkholm | Board member | 07/05/1996 | 02/05/2001 |
| Jytte Helene Freisleben | Board member | 18/11/1997 | 28/11/2000 |
| Carsten Granzow | Board member | 30/11/1998 | 22/11/2005 |
| Gert Birnbacher | Board member | 28/11/2000 | 20/11/2003 |
| Preben Erik Nielsen | Board member | 28/11/2000 | 25/05/2021 |
| Pia Fris Laneth | Board member | 02/05/2001 | 20/11/2007 |
| Iver Houmark Andersen | Deputy board member | 02/05/2001 | 20/11/2007 |
| Niels Rohleder | Board member | 25/02/2002 | 17/11/2003 |
| Stig Lykke Jakobsen | Board member | 12/02/2003 | 01/11/2019 |
| Keld Sørensen | Deputy board member | 12/02/2003 | 20/11/2007 |
| Ulrik Peter Dahlin | Board member | 17/11/2003 | 28/05/2024 |
| Mette-Line Nyeng | Deputy board member | 17/11/2003 | 26/03/2012 |
| Kristian Lund | Board member | 20/11/2003 | 04/04/2011 |
| Else Louise Regitze Sommer | Board member | 22/11/2005 | 28/05/2024 |
| Morten Hesseldahl | CEO | 01/09/2007 | 15/02/2010 |
| Niels Ivar Larsen | Deputy board member | 20/11/2007 | 26/03/2012 |
| Nikolai Thyssen | Board member | 28/11/2007 | 26/03/2012 |
| Susanne Glygaard | Deputy board member | 28/11/2007 | 26/03/2012 |
| Gunnar Green | Deputy board member | 25/11/2008 | 04/04/2011 |
| Mette Davidsen-Nielsen | CEO | 01/09/2010 | 05/12/2016 |
| Karin Petersen | Assistant director | 01/09/2010 | 01/09/2010 |
| Henrik Mogens Krog | Board member | 04/04/2011 | 26/03/2012 |
| Annette Gottlieb | Deputy board member | 04/04/2011 | 26/03/2012 |
| Ole Esben Kløcker | Deputy board member | 04/04/2011 | 26/03/2012 |
| Rasmus Bech Hansen | Board member | 26/03/2012 | 17/05/2022 |
| Maja Hechmann Find | Deputy board member | 26/03/2012 | 29/04/2016 |
| Anna Rebekka von Sperling | Board member | 26/03/2012 | 01/10/2013 |
| Kitte Wagner | Board member | 26/03/2012 | 05/09/2017 |
| Kristian Rossau Villesen | Board member | 01/10/2013 | 18/05/2020 |
| Charlotte Aagaard Larsen | Deputy board member | 02/05/2016 | 30/11/2017 |
| Søren Heuseler | Deputy board member | 02/05/2016 | 30/11/2017 |
| Tine Bruce Thygesen | Board member | 17/05/2018 | 28/05/2024 |
| Astrid Kirsten Schmeltzer Dybkjær | Deputy board member | 19/05/2020 | 31/01/2022 |
| Hanne Gunnel Salomonsen | Board member | 25/05/2021 | 31/03/2026 |
| Peter Bro Petersen | Board member | 28/05/2024 | 27/05/2026 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med 2 andre medlemmer af bestyrelsen, af 4 medlemmer af bestyrelsen i forening, eller af bestyrelsens formand, et bestyrelsesmedlem og en administrerende direktør i forening.
Address and production units
1 active production unitsStore Kongensgade 40
1264 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| A/S INFORMATION | Store Kongensgade 40, 1264 København K | 171 | 1003152027 |
Purpose
Selskabets formål er at udgive dagbladet "Information", således som dette hidtil har været udgivet af den selv- ejende institution af samme navn, og altså uafhængigt af alle politiske partier og økonomiske særinteresser "Information" må derfor aldrig af politiske eller øko- nomisk tryk bringes til at skrive mod dets egen over- bevisning eller fortie forhold, som det selv mener bør offentliggøres, og skal således forblive tro mod sin oprindelse som modstandsbevægelsens organ under besættelsen. "Information" skal være et forum for det frie ord. "Information" skal redeligt informere om modstridende synspunkter i det offentlige liv og skal påtale uoverensstemmelser mellem tale og gerning "Information" skal ved netop at i n f o r m e r e om begivenheder i Danmark og i udlandet og om disses bag- grund og sammenhæng arbejde for demokrati og frihed og for forståelse og samfølelse mellem mennesker og samfund, herunder også for demokrati og samarbejde på "Information's" egen arbejdsplads Foruden ovennævnte formål kan selskabet udøve anden i forbindelse hermed stående virksomhed, herunder medie-, grafisk- og forlagsvirksomhed
The purpose is quoted from the register in Danish.
Changes year by year
129 registered events20265 changesaccounts 1 · management 4
- AccountsAnnual report for 2025 published
- ManagementPeter Bro Petersen appointed deputy chair
- ManagementChristina Tønnesen appointed board member
- ManagementPeter Bro Petersen stepped down as board member
- ManagementHanne Gunnel Salomonsen stepped down as board member
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20248 changesaddress 1 · management 6 · accounts 1
- AddressMoved to Store Kongensgade 40, 1264 København K
- ManagementPeter Bro Petersen appointed board member
- ManagementMathias Bonne Sindberg appointed board member
- ManagementMalene Birkebæk Thomsen appointed board member
- ManagementTine Bruce Thygesen stepped down as board member
- ManagementElse Louise Regitze Sommer stepped down as board member
- ManagementUlrik Peter Dahlin stepped down as board member
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesaccounts 1 · management 3
- AccountsAnnual report for 2021 published
- ManagementStefan Bille Hermann appointed board member
- ManagementRasmus Bech Hansen stepped down as board member
- ManagementAstrid Kirsten Schmeltzer Dybkjær stepped down as deputy board member
20213 changesaccounts 1 · management 2
- AccountsAnnual report for 2020 published
- ManagementHanne Gunnel Salomonsen appointed board member
- ManagementPreben Erik Nielsen stepped down as board member
20205 changesmanagement 5
- ManagementSofie Brandt Portillo appointed board member
- ManagementAstrid Kirsten Schmeltzer Dybkjær appointed deputy board member
- ManagementAnna Rebekka von Sperling appointed board member
- ManagementKristian Rossau Villesen appointed deputy board member
- ManagementKristian Rossau Villesen stepped down as board member
20192 changesmanagement 1 · address 1
- ManagementStig Lykke Jakobsen stepped down as board member
- AddressMoved to Store Kongensgade 40, 1264 København K
20182 changesaddress 1 · management 1
- AddressMoved to Store Kongensgade 40, 1264 København K
- ManagementTine Bruce Thygesen appointed board member
20173 changesmanagement 3
- ManagementSøren Heuseler stepped down as deputy board member
- ManagementCharlotte Aagaard Larsen stepped down as deputy board member
- ManagementKitte Wagner stepped down as board member
20165 changesmanagement 5
- ManagementStine Carsten Kendal appointed ceo
- ManagementMette Davidsen-Nielsen stepped down as ceo
- ManagementSøren Heuseler appointed deputy board member
- ManagementCharlotte Aagaard Larsen appointed deputy board member
- ManagementMaja Hechmann Find stepped down as deputy board member
20142 changesownership 1 · merger 1
- OwnershipForeningen Informations Venner registered as owner (5%)
- MergerMerger registered in CVR
20133 changesownership 1 · management 2
- OwnershipInformations Medarbejderforening registered as owner (10%)
- ManagementKristian Rossau Villesen appointed board member
- ManagementAnna Rebekka von Sperling stepped down as board member
201212 changesmanagement 12
- ManagementAnna Rebekka von Sperling appointed board member
- ManagementRasmus Bech Hansen appointed board member
- ManagementKitte Wagner appointed board member
- ManagementMaja Hechmann Find appointed deputy board member
- ManagementOle Esben Kløcker stepped down as deputy board member
- ManagementAnnette Gottlieb stepped down as deputy board member
- ManagementHenrik Mogens Krog stepped down as board member
- ManagementSusanne Glygaard stepped down as deputy board member
- ManagementNikolai Thyssen stepped down as board member
- ManagementNiels Ivar Larsen stepped down as deputy board member
- ManagementMette-Line Nyeng stepped down as deputy board member
- ManagementCarsten Malby stepped down as board member
20116 changesmanagement 6
- ManagementOle Esben Kløcker appointed deputy board member
- ManagementLasse Bolander appointed chair of the board
- ManagementAnnette Gottlieb appointed deputy board member
- ManagementHenrik Mogens Krog appointed board member
- ManagementGunnar Green stepped down as deputy board member
- ManagementKristian Lund stepped down as board member
20104 changesmanagement 4
- ManagementMette Davidsen-Nielsen appointed ceo
- ManagementKarin Petersen appointed assistant director
- ManagementKarin Petersen stepped down as assistant director
- ManagementMorten Hesseldahl stepped down as ceo
20082 changesmanagement 1 · industry 1
- ManagementGunnar Green appointed deputy board member
- IndustryIndustry changed to Publishing of journals and periodicals (581300)
200710 changesmanagement 8 · ownership 2
- ManagementSusanne Glygaard appointed deputy board member
- ManagementNikolai Thyssen appointed board member
- ManagementNiels Ivar Larsen appointed deputy board member
- ManagementKeld Sørensen stepped down as deputy board member
- ManagementIver Houmark Andersen stepped down as deputy board member
- ManagementPia Fris Laneth stepped down as board member
- ManagementMorten Hesseldahl appointed ceo
- ManagementHenrik Bo Nielsen stepped down as director
- OwnershipA/S INFORMATION registered as owner (5%)
- OwnershipAkademikerPension - Akademikernes Pensionskasse registered as owner (5%)
20052 changesmanagement 2
- ManagementElse Louise Regitze Sommer appointed board member
- ManagementCarsten Granzow stepped down as board member
20039 changesmanagement 9
- ManagementKristian Lund appointed board member
- ManagementGert Birnbacher stepped down as board member
- ManagementMette-Line Nyeng appointed deputy board member
- ManagementUlrik Peter Dahlin appointed board member
- ManagementNiels Rohleder stepped down as board member
- ManagementStig Lykke Jakobsen appointed board member
- ManagementKeld Sørensen appointed deputy board member
- ManagementMargot Fick stepped down as deputy board member
- ManagementJytte Kristensen stepped down as board member
20023 changesname 1 · management 2
- NameName changed from A/S DAGBLADET INFORMATION to A/S INFORMATION
- ManagementNiels Rohleder appointed board member
- ManagementSøren Paltorp stepped down as deputy board member
20014 changesmanagement 4
- ManagementIver Houmark Andersen appointed deputy board member
- ManagementPia Fris Laneth appointed board member
- ManagementKlavs Birkholm stepped down as board member
- ManagementOle Nyeng stepped down as deputy board member
20003 changesmanagement 3
- ManagementGert Birnbacher appointed board member
- ManagementPreben Erik Nielsen appointed board member
- ManagementJytte Helene Freisleben stepped down as board member
19981 changemanagement 1
- ManagementCarsten Granzow appointed board member
19971 changemanagement 1
- ManagementJytte Helene Freisleben appointed board member
19967 changesmanagement 7
- ManagementJørgen Steen Nielsen stepped down as board member
- ManagementGeorg Metz stepped down as director
- ManagementBirgitte Vestermark stepped down as deputy board member
- ManagementKlavs Birkholm appointed board member
- ManagementOle Nyeng appointed deputy board member
- ManagementSøren Paltorp appointed deputy board member
- ManagementMargot Fick appointed deputy board member
19943 changesmanagement 3
- ManagementSøren Thor Voulund stepped down as board member
- ManagementCarsten Malby appointed board member
- ManagementGeorg Metz appointed director
19931 changemanagement 1
- ManagementPeter Elley stepped down as board member
19922 changesmanagement 2
- ManagementSteen Bechgaard Danø stepped down as chair of the board
- ManagementElin Boch stepped down as deputy board member
19903 changesmanagement 2 · capital 1
- ManagementKnud Klarskov Vilby stepped down as deputy board member
- CapitalShare capital changed from 5,000,000 DKK to 12,000,000 DKK
- ManagementSøren Thor Voulund stepped down as director
19891 changecapital 1
- CapitalShare capital changed from 1,500,000 DKK to 5,000,000 DKK
196911 changesfounded 1 · management 10
- FoundedRegistered as A/S DAGBLADET INFORMATION
- ManagementJytte Kristensen appointed board member
- ManagementElin Boch appointed deputy board member
- ManagementKnud Klarskov Vilby appointed deputy board member
- ManagementPeter Elley appointed board member
- ManagementSøren Thor Voulund appointed director
- ManagementSøren Thor Voulund appointed board member
- ManagementSteen Bechgaard Danø appointed chair of the board
- ManagementBirgitte Vestermark appointed deputy board member
- ManagementJørgen Steen Nielsen appointed board member
- ManagementHenrik Bo Nielsen appointed director
Related companies
Same industry in København
- Dagbladet Børsen A/S214 employees
- Aktieselskabet Kristeligt Dagblad183 employees
- Altinget ApS142 employees
- Watch Medier A/S120 employees
- Zetland ApS65 employees
- Mandag Morgen ApS28 employees
Same people in management
- Coop Danmark A/Svia Lasse Bolander
- 365discount A/Svia Lasse Bolander
- TV 2 Danmark A/Svia Hanne Gunnel Salomonsen
- Det Nordjyske Mediehus A/Svia Lasse Bolander
- Jfm A/Svia Peter Bro Petersen
- Terma A/Svia Steen Bechgaard Danø
Largest in the industry
- Jp/politikens Hus A/SDKK 1.8bn
- Jfm A/SDKK 835.5m
- Det Nordjyske Mediehus A/SDKK 358.4m
- Sjællandske Medier A/SDKK 221.6m
- Dagbladet Børsen A/SDKK 213.6m
- Herning Folkeblad (vestjylland) A/SDKK 167m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.