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Grey Danmark A/S

Public limited companyCVR 25977564København KActive

Grey Danmark A/S is a public limited company, based in København K, active in planning and design of advertising campaigns, founded in 2001. Measured by gross profit, it ranks no. 5 of 715 companies in the industry in the database. With 105 employees, the company is about 35 times larger than the industry median. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

RevenueDKK 163.4m+5.4% vs. 2024
Net profitDKK 8.6m+1.5% vs. 2024
EquityDKK 33m+0.4% vs. 2024
Employees105latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 2% (2024 → 2025), to DKK 85.6m.
  • Revenue rose 5% (2024 → 2025), to DKK 163.4m.
  • Net profit rose 2% (2024 → 2025), to DKK 8.6m.

Employees

  • 2 fewer employees than a year earlier: 105 (08/2026) against 107 (08/2025).

Management and owners, last 24 months

  • New in management: Charlotte Porsager (board member, 13/04/2026).
  • Stepped down: Rolf Bach Christensen (ceo, 09/04/2026) and Rolf Bach Christensen (board member, 13/04/2026).

Registrations, last 24 months

  • 17/01/2025: Name changed from UNCLEGREY A/S to Grey Danmark A/S
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
EquityNet profit
Financial figures for Grey Danmark A/S
202020212022202320242025Change
Revenue125,555131,669172,081188,733155,081163,436+5.4%
Gross profit48,00146,87780,39992,99384,22985,618+1.6%
Operating profit (EBIT)2,9463,4678,67215,5529,04710,385+14.8%
Profit before tax2,9243,1918,82617,49210,91611,084+1.5%
Net profit3,7162,2626,85313,6258,4918,622+1.5%
Total assets74,76078,03594,200119,42178,71989,278+13.4%
Equity39,63941,90140,77454,39932,89033,021+0.4%
Liabilities35,12136,13353,42665,02245,82956,187+22.6%
Average number of employees62609510399990%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Grey Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202212/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202104/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 85.6mNo. 5 of 715
Better than 99% of the companies in the industry
EquityDKK 33mNo. 14 of 716
Better than 98% of the companies in the industry
Number of employees105No. 7 of 716
Better than 99% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 869of 4,412
Better than 80%
No. 1,643of 4,466
Better than 63%
Same industry and 50–199 employees24 companies in the comparison
No. 4of 24
Better than 87%
No. 8of 24
Better than 70%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 839of 24,791
Better than 97%
No. 3,162of 24,909
Better than 87%
All companies of type A/S18,025 companies in the comparison
No. 1,814of 17,786
Better than 90%
No. 4,652of 18,024
Better than 74%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Grey Danmark A/SDKK 85.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Grey Danmark A/SDKK 8.6m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Grey Danmark A/SDKK 33m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Grey Danmark A/S105
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • WPP Times Square B.V100%
Grey Danmark A/S

Management

5 active registrations

Executive management

Executive management at Grey Danmark A/S
NameRoleAppointed
Lars SamuelsenDirector14/02/2011
Lars Dyhr JensenDirector24/02/2020

Board of directors

Board of directors at Grey Danmark A/S
NameRoleAppointed
Jesper Juhl HansenChair of the board27/10/2021
Morten Vestergren FrederiksenBoard member27/10/2021
Charlotte PorsagerBoard member13/04/2026
Founders
Grey Worldwide Advertising Nordic A/S, Heimre A/S
Former management (32)
Former management at Grey Danmark A/S
NameRoleAppointedResigned
Dan Stampe-TerkildsenBoard member30/03/200119/02/2004
Jens HeimburgerBoard member30/03/200119/02/2004
Morten TheilBoard member30/03/200121/08/2001
Morten TheilDirector30/03/200101/02/2002
Hans Kristen Mørch GundesenChair of the board30/03/200107/06/2001
Carl Erik KjærsgaardChair of the board07/06/200101/04/2011
Benny KlausenBoard member21/08/200120/09/2001
Jesper Johan Winge LeisnerBoard member20/09/200119/02/2004
Søren Holkenfeldt Behrendt BergDirector01/02/200201/12/2003
Jesper Johan Winge LeisnerCEO01/12/200319/02/2004
Nico Schou SørensenBoard member19/02/200401/05/2005
Nico Schou SørensenDirector19/02/200401/05/2005
Klaus Bo AndersenBoard member19/02/200401/10/2004
Sisse Fjelsted RasmussenBoard member01/10/200422/09/2008
Jonas von Barnekow Benzon HemmingsenBoard member02/05/200521/05/2007
Sisse Fjelsted RasmussenCEO02/05/200522/09/2008
Ulrik GabelgaardBoard member21/05/200730/08/2007
Githa Karen ElsborgBoard member30/08/200722/10/2009
Mads Aagaard WintherDirector22/09/200814/02/2011
Per Åge PedersenBoard member22/10/200930/08/2010
Valentin Thore RinggårdBoard member30/08/201031/01/2013
Peter FerslevDirector14/02/201131/07/2011
Carsten BülowDirector14/02/201131/05/2018
Lars SamuelsenBoard member01/04/201103/10/2011
Mads Aagaard WintherChair of the board01/04/201127/10/2021
Rolf Bach ChristensenCEO01/10/201109/04/2026
Lars Jimmy BlomDirector01/10/201101/06/2017
Rolf Bach ChristensenBoard member03/10/201113/04/2026
Majken Skovbøg AlbrechtsenBoard member01/02/201328/05/2014
Rune KristensenBoard member28/05/201424/02/2020
Martin Peters GinsborgDirector01/09/201712/08/2019
Jesper Juhl HansenBoard member24/02/202026/10/2021

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening

Address and production units

2 active production units

Rosenborggade 15
1130 København K

København Municipality · Postcode 1130

Production units
Production unitAddressEmployeesP number
Grey Danmark A/SRosenborggade 15, 3, 1130 København K971029420005
Hack Kampmanns Plads 1, 2. tv.Hack Kampmanns Plads 1, 8000 Aarhus C81016895063

Purpose

Selskabets formål er at drive reklamevirksomhed og anden efter bestyrelsens skøn i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

103 registered events
20264 changesaccounts 1 · management 3
  • Annual report for 2025 published
  • Charlotte Porsager appointed board member
  • Rolf Bach Christensen stepped down as board member
  • Rolf Bach Christensen stepped down as ceo
20253 changesaccounts 1 · name 1 · industry 1
  • Annual report for 2024 published
  • Name changed from UNCLEGREY A/S to Grey Danmark A/S
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesownership 2 · address 1 · accounts 1
  • WPP Times Square B.V registered as owner (100%)
  • GREY NORDIC ApS is no longer registered as owner
  • Moved to Rosenborggade 15, 3, 1130 København K
  • Annual report for 2022 published
20223 changescapital 1 · merger 1 · accounts 1
  • Share capital changed from 10,700,000 DKK to 10,800,000 DKK
  • Merger registered in CVR
  • Annual report for 2021 published
20215 changesmanagement 4 · accounts 1
  • Morten Vestergren Frederiksen appointed board member
  • Jesper Juhl Hansen appointed chair of the board
  • Mads Aagaard Winther stepped down as chair of the board
  • Jesper Juhl Hansen stepped down as board member
  • Annual report for 2020 published
20203 changesmanagement 3
  • Jesper Juhl Hansen appointed board member
  • Lars Dyhr Jensen appointed director
  • Rune Kristensen stepped down as board member
20194 changesmanagement 1 · capital 1 · merger 1 · address 1
  • Martin Peters Ginsborg stepped down as director
  • Share capital changed from 7,000,000 DKK to 10,700,000 DKK
  • Merger registered in CVR
  • Moved to Ny Østergade 20, 1101 København K
20181 changemanagement 1
  • Carsten Bülow stepped down as director
20172 changesmanagement 2
  • Martin Peters Ginsborg appointed director
  • Lars Jimmy Blom stepped down as director
20142 changesmanagement 2
  • Rune Kristensen appointed board member
  • Majken Skovbøg Albrechtsen stepped down as board member
20133 changescapital 1 · management 2
  • Share capital changed from 6,000,000 DKK to 7,000,000 DKK
  • Majken Skovbøg Albrechtsen appointed board member
  • Valentin Thore Ringgård stepped down as board member
201115 changesmanagement 12 · merger 1 · name 2
  • Rolf Bach Christensen appointed board member
  • Lars Samuelsen stepped down as board member
  • Rolf Bach Christensen appointed ceo
  • Lars Jimmy Blom appointed director
  • Merger registered in CVR
  • Peter Ferslev stepped down as director
  • Name changed from GREY DANMARK A/S to UNCLEGREY A/S
  • Mads Aagaard Winther appointed chair of the board
  • Lars Samuelsen appointed board member
  • Carl Erik Kjærsgaard stepped down as chair of the board
  • Name changed from NORDIC RETAIL GROUP A/S to GREY DANMARK A/S
  • Carsten Bülow appointed director
  • Lars Samuelsen appointed director
  • Peter Ferslev appointed director
  • Mads Aagaard Winther stepped down as director
20103 changesaddress 1 · management 2
  • Moved to Ny Østergade 20, 1101 København K
  • Valentin Thore Ringgård appointed board member
  • Per Åge Pedersen stepped down as board member
20094 changesname 2 · management 2
  • Name changed from TEAM WPP, NORDIC RETAIL GROUP A/S to NORDIC RETAIL GROUP A/S
  • Name changed from LFC NR. 3 A/S to TEAM WPP, NORDIC RETAIL GROUP A/S
  • Per Åge Pedersen appointed board member
  • Githa Karen Elsborg stepped down as board member
20084 changesmanagement 3 · industry 1
  • Mads Aagaard Winther appointed director
  • Sisse Fjelsted Rasmussen stepped down as ceo
  • Sisse Fjelsted Rasmussen stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20075 changesmanagement 4 · address 1
  • Githa Karen Elsborg appointed board member
  • Ulrik Gabelgaard stepped down as board member
  • Moved to Kristen Bernikows Gade 1, 4, 1105 København K
  • Ulrik Gabelgaard appointed board member
  • Jonas von Barnekow Benzon Hemmingsen stepped down as board member
20054 changesmanagement 4
  • Sisse Fjelsted Rasmussen appointed ceo
  • Jonas von Barnekow Benzon Hemmingsen appointed board member
  • Nico Schou Sørensen stepped down as board member
  • Nico Schou Sørensen stepped down as director
200414 changesmanagement 9 · capital 2 · ownership 1 · merger 1 · industry 1
  • Sisse Fjelsted Rasmussen appointed board member
  • Klaus Bo Andersen stepped down as board member
  • Share capital changed from 5,000,000 DKK to 6,000,000 DKK
  • GREY NORDIC ApS registered as owner (100%)
  • Share capital changed from 500,000 DKK to 5,000,000 DKK
  • Merger registered in CVR
  • Nico Schou Sørensen appointed board member
  • Klaus Bo Andersen appointed board member
  • Nico Schou Sørensen appointed director
  • Jesper Johan Winge Leisner stepped down as ceo
  • Jesper Johan Winge Leisner stepped down as board member
  • Jens Heimburger stepped down as board member
  • Dan Stampe-Terkildsen stepped down as board member
  • Industry changed to Not stated (980000)
20034 changesname 1 · address 1 · management 2
  • Name changed from LA FAMILIA COMMUNICATIONS A/S to LFC NR. 3 A/S
  • Moved to Antonigade 11, 3, 1106 København K
  • Jesper Johan Winge Leisner appointed ceo
  • Søren Holkenfeldt Behrendt Berg stepped down as director
20022 changesmanagement 2
  • Søren Holkenfeldt Behrendt Berg appointed director
  • Morten Theil stepped down as director
200113 changesmanagement 11 · industry 1 · founded 1
  • Jesper Johan Winge Leisner appointed board member
  • Benny Klausen stepped down as board member
  • Benny Klausen appointed board member
  • Morten Theil stepped down as board member
  • Carl Erik Kjærsgaard appointed chair of the board
  • Hans Kristen Mørch Gundesen stepped down as chair of the board
  • Industry changed to Reklamebureauvirksomhed (744010)
  • Registered as LA FAMILIA COMMUNICATIONS A/S
  • Jens Heimburger appointed board member
  • Hans Kristen Mørch Gundesen appointed chair of the board
  • Morten Theil appointed director
  • Morten Theil appointed board member
  • Dan Stampe-Terkildsen appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction