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Won Won ApS

Private limited companyCVR 33950373ViborgActive

Won Won ApS is a private limited company, based in Viborg, active in planning and design of advertising campaigns, founded in 2011. The company went from a profit in 2024 to a loss of DKK 233k in 2025. Equity fell to DKK 188k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.5m−24.6% vs. 2024
Net profit−DKK 233k−176% vs. 2024
EquityDKK 188k−71.7% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 25% (2024 → 2025), to DKK 2.5m.
  • Net profit went from a profit of DKK 306k to a loss of DKK 233k (2024 → 2025).
  • Equity fell 72% (2024 → 2025), to DKK 188k.

Management and owners, last 24 months

  • Stepped down: Emil Krone Gammelgaard (board member, 19/12/2025), Jes Ejsing (board member, 19/12/2025) and Kim Nielsen (chair of the board, 19/12/2025) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Won Won ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,1884,0504,0783,1793,3502,525−24.6%
Operating profit (EBIT)170–64132411−282−168.8%
Profit before tax14356962620395−296−174.8%
Net profit10444148513306−233−176%
Total assets1,3022,6662,1892,1802,0131,360−32.5%
Equity110551810594665188−71.7%
Liabilities1,1922,0401,3291,5291,2651,151−9%
Cash and cash equivalents1092038093638−97.8%
Average number of employees6554440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 72% from 2024 to 2025 (DKK 665k to DKK 188k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Won Won ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202522/12/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202420/12/2024The companyPDFXBRL
202301/10/2022 – 30/09/202328/12/2023The companyPDFXBRL
202201/10/2021 – 30/09/202228/11/2022The companyPDFXBRL
202101/10/2020 – 30/09/202116/12/2021The companyPDFXBRL
202001/10/2019 – 30/09/202008/01/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 2.5mNo. 320 of 715
Better than 55% of the companies in the industry
EquityDKK 188kNo. 504 of 716
Better than 30% of the companies in the industry
Number of employees5No. 271 of 716
Better than 62% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 26,120of 69,742
Better than 63%
No. 50,998of 69,964
Better than 27%
Same industry and fewer than 20 employees634 companies in the comparison
No. 241of 633
Better than 62%
No. 431of 634
Better than 32%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 14,078of 24,787
Better than 43%
No. 22,287of 24,905
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 25,544of 66,379
Better than 62%
No. 47,076of 66,505
Better than 29%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Won Won ApSDKK 2.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Won Won ApS−DKK 233k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Won Won ApSDKK 188k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Won Won ApS5
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Won Won ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

2 active registrations

Executive management

Executive management at Won Won ApS
NameRoleAppointed
Jes EjsingDirector22/09/2011
Emil Krone GammelgaardDirector31/05/2017
Founders
Per Freundlich Andersen, Emil Krone Gammelgaard, Jes Ejsing, Jette Ridder Brøndum
Former management (11)
Former management at Won Won ApS
NameRoleAppointedResigned
Per Freundlich AndersenBoard member22/09/201131/05/2017
Emil Krone GammelgaardBoard member22/09/201131/05/2017
Jes EjsingBoard member22/09/201131/05/2017
Jette Ridder BrøndumBoard member22/09/201125/02/2015
Emil Krone GammelgaardBoard member14/11/201819/12/2025
Carsten Torben StenrøjlChair of the board14/11/201829/11/2021
Jes EjsingBoard member14/11/201819/12/2025
Frank Hjortekær-JensenBoard member14/11/201818/01/2021
Jens-Jacob Thuun AarupBoard member14/11/201830/11/2019
Kim NielsenChair of the board17/11/202319/12/2025
Kim Ricken JørgensenBoard member17/11/202319/12/2025

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Kompagnistræde 2
8800 Viborg

Viborg Municipality · Postcode 8800

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Won Won ApSKompagnistræde 2, 8800 Viborg51017144495

Purpose

Selskabets formål er drive virksomhed indenfor reklame, kommunikation, grafisk design samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
20256 changesaccounts 1 · management 4 · industry 1
  • Annual report for 2025 published
  • Kim Ricken Jørgensen stepped down as board member
  • Kim Nielsen stepped down as chair of the board
  • Emil Krone Gammelgaard stepped down as board member
  • Jes Ejsing stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20233 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Kim Ricken Jørgensen appointed board member
  • Kim Nielsen appointed chair of the board
20221 changeaccounts 1
  • Annual report for 2022 published
20214 changesaccounts 2 · management 2
  • Annual report for 2021 published
  • Carsten Torben Stenrøjl stepped down as chair of the board
  • Frank Hjortekær-Jensen stepped down as board member
  • Annual report for 2020 published
20191 changemanagement 1
  • Jens-Jacob Thuun Aarup stepped down as board member
20185 changesmanagement 5
  • Emil Krone Gammelgaard appointed board member
  • Carsten Torben Stenrøjl appointed chair of the board
  • Jes Ejsing appointed board member
  • Jens-Jacob Thuun Aarup appointed board member
  • Frank Hjortekær-Jensen appointed board member
20178 changesownership 2 · name 1 · capital 1 · management 4
  • Won Won ApS registered as owner (33.33%)
  • Per Freundlich Andersen is no longer registered as owner
  • Name changed from WON WON A/S to Won Won ApS
  • Share capital changed from 500,000 DKK to 120,000 DKK
  • Emil Krone Gammelgaard appointed director
  • Jes Ejsing stepped down as board member
  • Emil Krone Gammelgaard stepped down as board member
  • Per Freundlich Andersen stepped down as board member
20151 changemanagement 1
  • Jette Ridder Brøndum stepped down as board member
20143 changesownership 3
  • Per Freundlich Andersen registered as owner (33.33%)
  • Emil Krone Gammelgaard registered as owner (33.33%)
  • Jes Ejsing registered as owner (33.33%)
20121 changeaddress 1
  • Moved to Kompagnistræde 2, 8800 Viborg
20116 changesfounded 1 · management 5
  • Registered as WON WON A/S
  • Jette Ridder Brøndum appointed board member
  • Jes Ejsing appointed board member
  • Emil Krone Gammelgaard appointed board member
  • Jes Ejsing appointed director
  • Per Freundlich Andersen appointed board member

Related companies

Same industry in Viborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction