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Refleksion ApS

Private limited companyCVR 30577876ViborgActive

Refleksion ApS is a private limited company, based in Viborg, active in planning and design of advertising campaigns, founded in 2007. Net profit rose 245% from 2024 to 2025, ending at DKK 72,942. Equity grew to DKK 217k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1m+21% vs. 2024
Net profitDKK 72,942+245.4% vs. 2024
EquityDKK 217k+50.7% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 21% (2024 → 2025), to DKK 1m.
  • Net profit rose 245% (2024 → 2025), to DKK 72,942.
  • Equity rose 51% (2024 → 2025), to DKK 217k.

Employees

  • 1 fewer employees than a year earlier: 2 (08/2026) against 3 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200kDKK 300k202020212022202320242025
EquityNet profit
Financial figures for Refleksion ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2361,0981,1571,0038301,004+21%
Operating profit (EBIT)−7212175−17030100+234.3%
Profit before tax−7311974−18627100+268.8%
Net profit−608754−1552173+245.4%
Total assets6938621,015641585560−4.3%
Equity137224278123144217+50.7%
Liabilities555638737518441343−22.2%
Cash and cash equivalents41821813384449+10.5%
Average number of employees3222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Refleksion ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202510/02/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202413/12/2024The companyPDFXBRL
202301/10/2022 – 30/09/202327/11/2023The companyPDFXBRL
202201/10/2021 – 30/09/202221/12/2022The companyPDFXBRL
202101/10/2020 – 30/09/202112/01/2022The companyPDFXBRL
202001/10/2019 – 30/09/202023/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 1mNo. 498 of 715
Better than 30% of the companies in the industry
EquityDKK 217kNo. 489 of 716
Better than 32% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 44,703of 69,742
Better than 36%
No. 49,943of 69,964
Better than 29%
Same industry and fewer than 20 employees634 companies in the comparison
No. 418of 633
Better than 34%
No. 416of 634
Better than 34%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 18,934of 24,791
Better than 24%
No. 22,122of 24,909
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 43,059of 66,379
Better than 35%
No. 45,991of 66,505
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Refleksion ApSDKK 1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Refleksion ApSDKK 72,942
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Refleksion ApSDKK 217k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Refleksion ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Peter Lund Abildtrup100%
Refleksion ApS

Management

4 active registrations

Executive management

Executive management at Refleksion ApS
NameRoleAppointed
Peter Lund AbildtrupCEO01/04/2007
Susanne Lund AbildtrupDirector28/03/2017

Board of directors

Board of directors at Refleksion ApS
NameRoleAppointed
Peter Lund AbildtrupBoard member01/04/2007
Susanne Lund AbildtrupBoard member01/12/2014
Founders
Peter Lund Abildtrup, Birgitte Erndorf Olesen
Former management (6)
Former management at Refleksion ApS
NameRoleAppointedResigned
Jess Hasselager PetersenBoard member01/04/200729/02/2012
Niels FærchChair of the board01/04/200729/02/2012
Niels Ole Asbjørn Schwartz PedersenBoard member01/04/200710/12/2010
Birgitte Erndorf OlesenBoard member01/04/200724/09/2008
Birgitte Erndorf OlesenDirector01/04/200724/09/2008
Sussi Lone Gantzhorn MeinvedBoard member29/02/201201/12/2014

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Benediktevej 44
8800 Viborg

Viborg Municipality · Postcode 8800

Production units
Production unitAddressEmployeesP number
REFLEKSION ApSBenediktevej 44, Finderup, 8800 Viborg21013253001

Purpose

Selskabets formål er reklame, kommunikations og marketingsvirksomhed

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20222 changesaccounts 2
  • Annual report for 2022 published
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Benediktevej 44, Finderup, 8800 Viborg
20171 changemanagement 1
  • Susanne Lund Abildtrup appointed director
20161 changeaddress 1
  • Moved to Lundborgvej 13, 8800 Viborg
20151 changeaddress 1
  • Moved to Læsøvej 11, 8800 Viborg
20142 changesmanagement 2
  • Susanne Lund Abildtrup appointed board member
  • Sussi Lone Gantzhorn Meinved stepped down as board member
20123 changesmanagement 3
  • Sussi Lone Gantzhorn Meinved appointed board member
  • Jess Hasselager Petersen stepped down as board member
  • Niels Færch stepped down as chair of the board
20101 changemanagement 1
  • Niels Ole Asbjørn Schwartz Pedersen stepped down as board member
20084 changesmanagement 2 · ownership 1 · industry 1
  • Birgitte Erndorf Olesen stepped down as board member
  • Birgitte Erndorf Olesen stepped down as director
  • Peter Lund Abildtrup registered as owner (100%)
  • Industry changed to Planning and design of advertising campaigns (731110)
20078 changesfounded 1 · management 7
  • Registered as REFLEKSION ApS
  • Birgitte Erndorf Olesen appointed board member
  • Birgitte Erndorf Olesen appointed director
  • Jess Hasselager Petersen appointed board member
  • Peter Lund Abildtrup appointed board member
  • Peter Lund Abildtrup appointed ceo
  • Niels Ole Asbjørn Schwartz Pedersen appointed board member
  • Niels Færch appointed chair of the board

Related companies

Same industry in Viborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction