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MOGG Studio ApS

Private limited companyCVR 30178904ViborgActive

MOGG Studio ApS is a private limited company, based in Viborg, active in planning and design of advertising campaigns, founded in 2007. Net profit rose 490% from 2024 to 2025, ending at DKK 354k. Equity grew to DKK 3.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 4.2m+69.5% vs. 2024
Net profitDKK 354k+490% vs. 2024
EquityDKK 3.6m+152.9% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 69% (2024 → 2025), to DKK 4.2m.
  • Net profit rose 490% (2024 → 2025), to DKK 354k.
  • Equity rose 153% (2024 → 2025), to DKK 3.6m.

Employees

  • 8 fewer employees than a year earlier: 6 (08/2026) against 14 (08/2025).

Management and owners, last 24 months

  • New in management: Janni Grønkjær Munkholm (ceo, 09/07/2025).
  • Stepped down: Henrik Dahl Nielsen (ceo, 09/07/2025).
  • New owners registered: Grønkjær Munkholm A/S (01/10/2026), Grønkjær Munkholm A/S (16/09/2025) and MOGG Studio ApS (01/05/2026).
  • No longer registered as owner: PionerBureauet ApS (01/05/2026), Grønkjær Munkholm A/S (30/09/2026) and MOGG Studio ApS (01/10/2026).

Registrations, last 24 months

  • 01/10/2026: Share capital changed from 250,000 DKK to 125,000 DKK
  • 29/04/2026: Name changed from Munch & Grønkjær ApS to MOGG Studio ApS
  • 16/09/2025: Share capital changed from 125,000 DKK to 250,000 DKK
  • 09/07/2025: Name changed from PIONERBUREAUET ApS to Munch & Grønkjær ApS
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
EquityNet profit
Financial figures for MOGG Studio ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,0472,6193,3843,6462,4914,221+69.5%
Operating profit (EBIT)–3942226098586+498.9%
Profit before tax2874327324089465+421.1%
Net profit2182920218160354+490%
Total assets2,3712,3563,7522,3482,5847,847+203.7%
Equity1,5781,4561,5081,5391,4193,588+152.9%
Liabilities7848902,1637891,1614,251+266.1%
Cash and cash equivalents6184587972333939−88.6%
Average number of employees544546+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for MOGG Studio ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202017/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 4.2mNo. 213 of 715
Better than 70% of the companies in the industry
EquityDKK 3.6mNo. 109 of 716
Better than 85% of the companies in the industry
Number of employees6No. 201 of 716
Better than 72% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 16,177of 69,742
Better than 77%
No. 17,393of 69,964
Better than 75%
Same industry and fewer than 20 employees634 companies in the comparison
No. 137of 633
Better than 78%
No. 52of 634
Better than 92%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 10,813of 24,791
Better than 56%
No. 11,406of 24,909
Better than 54%
All companies of type ApS66,508 companies in the comparison
No. 16,283of 66,379
Better than 75%
No. 14,079of 66,505
Better than 79%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. MOGG Studio ApSDKK 4.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. MOGG Studio ApSDKK 354k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. MOGG Studio ApSDKK 3.6m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. MOGG Studio ApS6
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
MOGG Studio ApS

Management

1 active registrations

Executive management

Executive management at MOGG Studio ApS
NameRoleAppointed
Janni Grønkjær MunkholmCEO09/07/2025
Founders
Merete Munch Nielsen
Former management (2)
Former management at MOGG Studio ApS
NameRoleAppointedResigned
Merete Munch NielsenDirector01/01/200717/02/2020
Henrik Dahl NielsenCEO17/02/202009/07/2025

Signing rule: Selskabet tegnes af én direktør alene.

Address and production units

1 active production units

Ærøvej 21
8800 Viborg

Viborg Municipality · Postcode 8800

Production units
Production unitAddressEmployeesP number
MOGG Studio ApSÆrøvej 21, 1, 8800 Viborg61012896693

Purpose

Selskabets formål er at drive virksomhed indenfor markedsføring, reklame, instore rådgivning og salg samt hermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20268 changescapital 1 · ownership 5 · accounts 1 · name 1
  • Share capital changed from 250,000 DKK to 125,000 DKK
  • Grønkjær Munkholm A/S registered as owner (100%)
  • MOGG Studio ApS is no longer registered as owner
  • Grønkjær Munkholm A/S is no longer registered as owner
  • Annual report for 2025 published
  • MOGG Studio ApS registered as owner (50%)
  • PionerBureauet ApS is no longer registered as owner
  • Name changed from Munch & Grønkjær ApS to MOGG Studio ApS
20257 changescapital 1 · ownership 1 · name 1 · management 2 · accounts 1 · industry 1
  • Share capital changed from 125,000 DKK to 250,000 DKK
  • Grønkjær Munkholm A/S registered as owner (50%)
  • Name changed from PIONERBUREAUET ApS to Munch & Grønkjær ApS
  • Janni Grønkjær Munkholm appointed ceo
  • Henrik Dahl Nielsen stepped down as ceo
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesmanagement 2
  • Henrik Dahl Nielsen appointed ceo
  • Merete Munch Nielsen stepped down as director
20181 changeaddress 1
  • Moved to Ærøvej 21, 1, 8800 Viborg
20111 changeaddress 1
  • Moved to Vognmagervej 6, 8800 Viborg
20091 changeaddress 1
  • Moved to Agerlandsvej 10, 1. th, 8800 Viborg
20083 changesownership 2 · industry 1
  • PionerBureauet ApS registered as owner (50%)
  • Merete Munch Nielsen is no longer registered as owner
  • Industry changed to Planning and design of advertising campaigns (731110)
20073 changesfounded 1 · management 1 · ownership 1
  • Registered as PIONERBUREAUET ApS
  • Merete Munch Nielsen appointed director
  • Merete Munch Nielsen registered as owner (100%)

Related companies

Same industry in Viborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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