Publicattack ApS
Private limited companyCVR 25459318ViborgActive
Publicattack ApS is a private limited company, based in Viborg, active in planning and design of advertising campaigns, founded in 2000. The company went from a profit in 2024 to a loss of DKK 8,107 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 119% (2024 → 2025), to −DKK 8,080.
- Net profit went from a profit of DKK 30,381 to a loss of DKK 8,107 (2024 → 2025).
- Equity fell 7% (2024 → 2025), to DKK 105k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 519 | 431 | 249 | 159 | 43 | −8 | −118.7% |
| Operating profit (EBIT) | 14 | 81 | 82 | 120 | 43 | – | – |
| Profit before tax | −8 | – | 57 | 92 | 30 | −8 | −126.7% |
| Net profit | −8 | 58 | 57 | 84 | 30 | −8 | −126.7% |
| Total assets | 134 | 68 | 73 | 334 | 349 | 355 | +1.6% |
| Equity | −272 | −213 | −157 | 83 | 113 | 105 | −7.2% |
| Liabilities | 406 | 281 | 230 | 251 | 236 | 250 | +5.8% |
| Cash and cash equivalents | 45 | 0 | – | 7 | 8 | 12 | +40.2% |
| Average number of employees | 2 | 2 | 1 | 1 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 16/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 01/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 20/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 63,467of 69,742 Better than 9% | No. 54,529of 69,964 Better than 22% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 614of 633 Better than 3% | No. 474of 634 Better than 25% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 22,639of 24,787 Better than 9% | No. 22,782of 24,905 Better than 9% |
| All companies of type ApS66,508 companies in the comparison | No. 61,009of 66,379 Better than 8% | No. 50,696of 66,505 Better than 24% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Publicattack ApS−DKK 8,080
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Publicattack ApS−DKK 8,107
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Publicattack ApSDKK 105k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Publicattack ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Svend Esben Rævsgaard Svenningsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Svend Esben Rævsgaard Svenningsen | Director | 21/06/2000 |
- Founders
- Svend Esben Rævsgaard Svenningsen
Signing rule: Selskabet tegnes af en direktør alene eller af den samlede direktion.
Address and production units
1 active production unitsHelvegshøjen 11
8800 Viborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PUBLICATTACK ApS | Helvegshøjen 11, 8800 Viborg | 2 | 1007727522 |
Purpose
Selskabets formål er at drive reklamebureau og producere reklamer, radio & tv programmer samt udvikle nye idéer til bl.a. radio og tv koncepter.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20113 changesname 2 · industry 1
- NameName changed from FUNQYMEDIA ApS to PUBLICATTACK ApS
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- NameName changed from SOUNDEX ApS to FUNQYMEDIA ApS
20081 changeindustry 1
- IndustryIndustry changed to Detailhandel med computere, ydre enheder og software (474100)
20071 changeaddress 1
- AddressMoved to Helvegshøjen 11, 8800 Viborg
20031 changeindustry 1
- IndustryIndustry changed to Detailhandel med computere og standardsoftware (524866)
20003 changesownership 1 · founded 1 · management 1
- OwnershipSvend Esben Rævsgaard Svenningsen registered as owner (100%)
- FoundedRegistered as SOUNDEX ApS
- ManagementSvend Esben Rævsgaard Svenningsen appointed director
Related companies
Same industry in Viborg
- MOGG Studio ApS6 employees
- Won Won ApS5 employees
- PionerBureauet ApS3 employees
- Chrisser Skilte A/S3 employees
- Refleksion ApS2 employees
- Manguster ApS2 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.