PionerBureauet ApS
Private limited companyCVR 31891728LøgstrupActive
PionerBureauet ApS is a private limited company, based in Løgstrup, active in planning and design of advertising campaigns, founded in 2008. Net profit rose 452% from 2024 to 2025, ending at DKK 373k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit rose 452% (2024 → 2025), to DKK 373k.
- Equity rose 14% (2024 → 2025), to DKK 2m.
Registrations, last 24 months
- 30/04/2026: Industry changed to Planning and design of advertising campaigns (731110)
- 30/04/2026: Name changed from MM HOLDING ApS HJARBÆK to PionerBureauet ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −9 | −10 | −15 | −11 | −10 | −8 | +19.4% |
| Profit before tax | 224 | 63 | 118 | 198 | 71 | 373 | +422.8% |
| Net profit | 223 | 55 | 136 | 194 | 68 | 373 | +452.4% |
| Total assets | 2,017 | 1,913 | 1,932 | 1,976 | 1,877 | 2,330 | +24.1% |
| Equity | 1,891 | 1,796 | 1,783 | 1,827 | 1,715 | 1,953 | +13.9% |
| Liabilities | 126 | 117 | 150 | 149 | 163 | 377 | +131.7% |
| Cash and cash equivalents | 45 | 0 | 45 | 47 | 47 | 63 | +32.9% |
| Average number of employees | 0 | 0 | 0 | 0 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 21/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 23/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/04/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 17/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 63,474of 69,742 Better than 9% | No. 24,658of 69,964 Better than 65% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 615of 633 Better than 3% | No. 105of 634 Better than 84% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 22,644of 24,791 Better than 9% | No. 14,709of 24,909 Better than 41% |
| All companies of type ApS66,508 companies in the comparison | No. 61,016of 66,379 Better than 8% | No. 20,772of 66,505 Better than 69% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- PionerBureauet ApS−DKK 8,128
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- PionerBureauet ApSDKK 373k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- PionerBureauet ApSDKK 2m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- PionerBureauet ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Merete Munch Nielsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Merete Munch Nielsen | Director | 29/12/2008 |
- Founders
- Merete Munch Nielsen
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsNørresiden 9
8831 Løgstrup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PionerBureauet ApS | Nørresiden 9, Hjarbæk, 8831 Løgstrup | 3 | 1014966338 |
Purpose
Selskabets formål er at drive virksomhed indenfor markedsføring og reklame samt hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20263 changesaccounts 1 · name 1 · industry 1
- AccountsAnnual report for 2025 published
- NameName changed from MM HOLDING ApS HJARBÆK to PionerBureauet ApS
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20083 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as MM HOLDING ApS HJARBÆK
- ManagementMerete Munch Nielsen appointed director
- OwnershipMerete Munch Nielsen registered as owner (100%)
Related companies
Same industry in Viborg
- MOGG Studio ApS6 employees
- Won Won ApS5 employees
- Chrisser Skilte A/S3 employees
- Jysk Digital ApS2 employees
- Publicattack ApS2 employees
- Refleksion ApS2 employees
Same people in management
- MOGG Studio ApSvia Merete Munch Nielsen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.