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SurveyGauge ApS

Private limited companyCVR 42540641KoldingActive

SurveyGauge ApS is a private limited company, based in Kolding, active in market research and public opinion polling, founded in 2021. The company made a loss in both 2024 and 2025, most recently DKK 1.9m. Equity fell to DKK 380k in 2025.

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Key figures · financial year 2025

Gross profitDKK 72,007−92.1% vs. 2024
Net profit−DKK 1.9m−199.8% vs. 2024
EquityDKK 380k−83.2% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 92% (2024 → 2025), to DKK 72,007.
  • The loss grew: from DKK 629k to DKK 1.9m (2024 → 2025).
  • Equity fell 83% (2024 → 2025), to DKK 380k.

Management and owners, last 24 months

  • New in management: Anders Christiansen (chair of the board, 18/09/2025), Daniel Lapp (ceo, 18/09/2025) and Daniel Lapp (board member, 18/09/2025) (+1).
  • Stepped down: Daniel Lapp (director, 31/12/2024), Ole Stendys Wulff (board member, 30/11/2024) and Claus Nielsen (chair of the board, 31/12/2024) (+5).
  • New owners registered: PG Development ApS (22/01/2025) and Lapp ApS (18/09/2025).
  • No longer registered as owner: PG Development ApS (21/01/2025), Nijo Ejendomme ApS (22/01/2025) and OSW Development ApS (22/01/2025) (+2).

Registrations, last 24 months

  • 01/09/2026: Moved to Venusvej 44, 6000 Kolding
  • 24/11/2025: Moved to Birkemose Allé 39, st, 6000 Kolding
  • 22/09/2025: Moved to Kolding Landevej 213, 6000 Kolding
  • 18/09/2025: Name changed from CXFacts ApS to SurveyGauge ApS
  • 29/01/2025: Moved to Skibhusvej 52A, 5000 Odense C

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m2022202320242025
EquityNet profit
Financial figures for SurveyGauge ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit−60729191072−92.1%
Operating profit (EBIT)−2,246−1,975−816−1,185−45.3%
Profit before tax−2,258−1,981−820−1,193−45.4%
Net profit−1,668−1,534−629−1,884−199.8%
Total assets3,9102,4042,4601,660−32.5%
Equity3,8272,2932,265380−83.2%
Liabilities831111951,150+489.4%
Cash and cash equivalents2,121299199339+70.3%
Average number of employees5431−66.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m2022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 83% from 2024 to 2025 (DKK 2.3m to DKK 380k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

4 financial years
Annual reports for SurveyGauge ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/05/2024The companyPDFXBRL
202211/07/2021 – 31/12/202220/06/2023The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345612/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2409/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 72,007No. 47 of 48
Better than 2% of the companies in the industry
EquityDKK 380kNo. 30 of 48
Better than 38% of the companies in the industry
Number of employees6No. 45 of 48
Better than 6% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45m
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 61,513of 69,742
Better than 12%
No. 45,031of 69,964
Better than 36%
Same industry and fewer than 20 employees31 companies in the comparison
No. 30of 31
Better than 3%
No. 16of 31
Better than 50%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,481of 33,588
Better than 9%
No. 21,336of 33,687
Better than 37%
All companies of type ApS66,508 companies in the comparison
No. 59,141of 66,379
Better than 11%
No. 40,953of 66,505
Better than 38%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. SurveyGauge ApSDKK 72,007
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. SurveyGauge ApS−DKK 1.9m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. SurveyGauge ApSDKK 380k
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. SurveyGauge ApS6
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • PG Development ApS66.67%
  • Lapp ApS25%
SurveyGauge ApS

Management

3 active registrations

Executive management

Executive management at SurveyGauge ApS
NameRoleAppointed
Daniel LappCEO18/09/2025

Board of directors

Board of directors at SurveyGauge ApS
NameRoleAppointed
Anders ChristiansenChair of the board18/09/2025
Daniel LappBoard member18/09/2025
Founders
Ole Stendys Wulff, Daniel Lapp, Nijo Ejendomme ApS
Former management (10)
Former management at SurveyGauge ApS
NameRoleAppointedResigned
Ole Stendys WulffCEO11/07/202131/08/2022
Claus NielsenDirector11/07/202131/08/2022
Daniel LappDirector11/07/202131/12/2024
Ole Stendys WulffBoard member20/09/202130/11/2024
Claus NielsenChair of the board20/09/202131/12/2024
Peter GrøftehaugeBoard member20/09/202118/09/2025
Daniel LappBoard member20/09/202131/12/2024
Ole Stendys WulffDirector01/09/202230/11/2024
Claus NielsenCEO01/09/202231/12/2024
Peter GrøftehaugeCEO01/01/202518/09/2025

Signing rule: Selskabet tegnes af et medlem af direktionen og et medlem af bestyrelsen i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Venusvej 44
6000 Kolding

Kolding Municipality · Postcode 6000

Production units
Production unitAddressEmployeesP number
SurveyGauge ApSVenusvej 44, 6000 Kolding51027367271

Purpose

Selskabets formål er at drive IT og Investeringsvirksomhed i såvel ind-som udland.

The purpose is quoted from the register in Danish.

Changes year by year

102 registered events
20262 changesaddress 1 · accounts 1
  • Moved to Venusvej 44, 6000 Kolding
  • Annual report for 2025 published
202518 changesaddress 3 · name 1 · management 6 · ownership 7 · accounts 1
  • Moved to Birkemose Allé 39, st, 6000 Kolding
  • Moved to Kolding Landevej 213, 6000 Kolding
  • Name changed from CXFacts ApS to SurveyGauge ApS
  • Anders Christiansen appointed chair of the board
  • Daniel Lapp appointed ceo
  • Daniel Lapp appointed board member
  • Peter Grøftehauge stepped down as ceo
  • Peter Grøftehauge stepped down as board member
  • Lapp ApS registered as owner (25%)
  • Annual report for 2024 published
  • Moved to Skibhusvej 52A, 5000 Odense C
  • PG DEVELOPMENT ApS registered as owner (66.67%)
  • Lapp ApS is no longer registered as owner
  • Vibe Investment Fund ApS is no longer registered as owner
  • Nijo Ejendomme ApS is no longer registered as owner
  • OSW Development ApS is no longer registered as owner
  • PG DEVELOPMENT ApS is no longer registered as owner
  • Peter Grøftehauge appointed ceo
202411 changesmanagement 6 · accounts 1 · capital 1 · ownership 3
  • Claus Nielsen stepped down as ceo
  • Daniel Lapp stepped down as board member
  • Claus Nielsen stepped down as chair of the board
  • Daniel Lapp stepped down as director
  • Ole Stendys Wulff stepped down as director
  • Ole Stendys Wulff stepped down as board member
  • Annual report for 2023 published
  • Share capital changed from 64,444 DKK to 68,310 DKK
  • Lapp ApS registered as owner (10%)
  • SABRA INVEST A/S is no longer registered as owner
  • Lapp ApS is no longer registered as owner
20232 changesaccounts 1 · name 1
  • Annual report for 2022 published
  • Name changed from BuyingTeams ApS to CXFacts ApS
202246 changescapital 2 · ownership 40 · management 4
  • Share capital changed from 57,143 DKK to 64,444 DKK
  • SABRA INVEST A/S registered as owner (5%)
  • Vibe Investment Fund ApS registered as owner (5%)
  • Ole Stendys Wulff appointed director
  • Claus Nielsen appointed ceo
  • Lapp ApS registered as owner (15%)
  • Ole Stendys Wulff registered as owner (15%)
  • Ole Stendys Wulff is no longer registered as owner
  • Claus Nielsen registered as owner (25%)
  • Claus Nielsen is no longer registered as owner
  • Peter Grøftehauge registered as owner (25%)
  • Peter Grøftehauge is no longer registered as owner
  • PG DEVELOPMENT ApS registered as owner (25%)
  • Daniel Lapp registered as owner (20%)
  • Daniel Lapp is no longer registered as owner
  • Nijo Ejendomme ApS registered as owner (25%)
  • OSW Development ApS registered as owner (15%)
  • Ole Stendys Wulff stepped down as ceo
  • Claus Nielsen stepped down as director
  • Nijo Ejendomme ApS is no longer registered as owner
  • Ole Stendys Wulff is no longer registered as owner
  • Claus Nielsen is no longer registered as owner
  • Peter Grøftehauge is no longer registered as owner
  • Daniel Lapp is no longer registered as owner
  • PG DEVELOPMENT ApS is no longer registered as owner
  • Lapp ApS is no longer registered as owner
  • OSW Development ApS is no longer registered as owner
  • Share capital changed from 50,714 DKK to 57,143 DKK
  • Nijo Ejendomme ApS registered as owner (20%)
  • Ole Stendys Wulff registered as owner (25%)
  • Claus Nielsen registered as owner (20%)
  • Peter Grøftehauge registered as owner (25%)
  • Daniel Lapp registered as owner (20%)
  • PG DEVELOPMENT ApS registered as owner (25%)
  • Lapp ApS registered as owner (20%)
  • OSW Development ApS registered as owner (25%)
  • Lapp ApS is no longer registered as owner
  • OSW Development ApS is no longer registered as owner
  • PG DEVELOPMENT ApS is no longer registered as owner
  • Daniel Lapp is no longer registered as owner
  • Peter Grøftehauge is no longer registered as owner
  • Ole Stendys Wulff is no longer registered as owner
  • Claus Nielsen is no longer registered as owner
  • Nijo Ejendomme ApS is no longer registered as owner
  • Lapp ApS registered as owner (20%)
  • OSW Development ApS registered as owner (33.33%)
202123 changesaddress 2 · management 7 · capital 1 · ownership 12 · founded 1
  • Moved to Lejrvej 19, 1, Kirke Værløse, 3500 Værløse
  • Daniel Lapp appointed board member
  • Ole Stendys Wulff appointed board member
  • Claus Nielsen appointed chair of the board
  • Peter Grøftehauge appointed board member
  • Share capital changed from 40,000 DKK to 50,714 DKK
  • PG DEVELOPMENT ApS registered as owner (20%)
  • Daniel Lapp registered as owner (20%)
  • Peter Grøftehauge registered as owner (20%)
  • Ole Stendys Wulff registered as owner (33.33%)
  • Claus Nielsen registered as owner (20%)
  • Nijo Ejendomme ApS registered as owner (20%)
  • Daniel Lapp is no longer registered as owner
  • Nijo Ejendomme ApS is no longer registered as owner
  • Ole Stendys Wulff is no longer registered as owner
  • Moved to Teglgårdsvej 7A, st, 2920 Charlottenlund
  • Registered as BuyingTeams ApS
  • Ole Stendys Wulff appointed ceo
  • Daniel Lapp appointed director
  • Claus Nielsen appointed director
  • Daniel Lapp registered as owner (10%)
  • Nijo Ejendomme ApS registered as owner (25%)
  • Ole Stendys Wulff registered as owner (50%)

Related companies

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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