Autorola Danmark A/S
Public limited companyCVR 25550250Odense CActive
Autorola Danmark A/S is a public limited company, based in Odense C, active in wholesale of motor vehicles, founded in 2000. Net profit fell 16% from 2024 to 2025, ending at DKK 29.6m. Operations are spread over 6 production units in 5 towns. With 58 employees, the company is about 19 times larger than the industry median.
Key figures · financial year 2025
Gross profitDKK 70.8m−5.4% vs. 2024
Net profitDKK 29.6m−15.9% vs. 2024
EquityDKK 16.3m−28.2% vs. 2024
Employees58latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 5% (2024 → 2025), to DKK 70.8m.
- Net profit fell 16% (2024 → 2025), to DKK 29.6m.
- Equity fell 28% (2024 → 2025), to DKK 16.3m.
Employees
- 8 fewer employees than a year earlier: 58 (08/2026) against 66 (08/2025).
Management and owners, last 24 months
- New in management: Eyal Steinitz (chair of the board, 26/03/2025), Ann-Sofie Risom Grøftehauge (board member, 26/03/2025) and Tim Torben Albertsen (board member, 25/03/2026) (+1).
- Stepped down: Michael Vilhelm Nielsen (chair of the board, 26/03/2025) and Eyal Steinitz (board member, 25/03/2025).
Registrations, last 24 months
- 26/03/2025: Name changed from AUTOCOM A/S to Autorola Danmark A/S
- 01/01/2025: Industry changed to Wholesale of motor vehicles (467100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 55,698 | 53,781 | 55,126 | 71,115 | 74,828 | 70,786 | −5.4% |
| Operating profit (EBIT) | 33,481 | 31,052 | 31,702 | 42,566 | 42,429 | 35,884 | −15.4% |
| Profit before tax | 33,295 | 31,046 | 31,692 | 46,362 | 46,148 | 38,004 | −17.6% |
| Net profit | 25,846 | 24,166 | 24,698 | 36,029 | 35,230 | 29,626 | −15.9% |
| Total assets | 93,797 | 114,981 | 106,903 | 133,458 | 151,799 | 79,050 | −47.9% |
| Equity | 57,515 | 81,681 | 43,379 | 30,408 | 22,638 | 16,264 | −28.2% |
| Liabilities | 36,282 | 33,300 | 63,523 | 103,049 | 129,160 | 62,786 | −51.4% |
| Cash and cash equivalents | 2 | 2 | 0 | – | – | – | – |
| Average number of employees | 38 | 39 | 38 | 42 | 48 | 54 | +12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 31/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 20/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 25/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
199 companies in the databaseComparison with the other companies in wholesale of motor vehicles based on the latest financial year.
Gross profitDKK 70.8mNo. 11 of 199
Better than 95% of the companies in the industry
EquityDKK 16.3mNo. 56 of 199
Better than 72% of the companies in the industry
Number of employees58No. 7 of 199
Better than 97% of the companies in the industry
Industry median: gross profit DKK 3.3m, net profit DKK 462k, equity DKK 5.4m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 1,143of 4,412 Better than 74% | No. 2,412of 4,466 Better than 46% |
| Same industry and 50–199 employees12 companies in the comparison | No. 6of 12 Better than 55% | No. 12of 12 Better than 0% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 1,009of 24,791 Better than 96% | No. 5,022of 24,909 Better than 80% |
| All companies of type A/S18,025 companies in the comparison | No. 2,139of 17,786 Better than 88% | No. 6,921of 18,024 Better than 62% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of motor vehiclesGross profit
- Autorola Danmark A/SDKK 70.8m
- Wismo Group A/SDKK 1.3bn
- Scania Danmark A/SDKK 952.6m
Net profit
- Autorola Danmark A/SDKK 29.6m
- Wismo Group A/SDKK 662.3m
- Scania Danmark A/SDKK 219.8m
Equity
- Autorola Danmark A/SDKK 16.3m
- Wismo Group A/SDKK 2.7bn
- Scania Danmark A/SDKK 444m
Employees
- Autorola Danmark A/S58
- Wismo Group A/S66
- Scania Danmark A/S817
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
Autorola Danmark A/S
Management
9 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Peter Grøftehauge | CEO | 31/05/2007 |
| Thomas Friis Pedersen | Director | 01/01/2015 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Peter Grøftehauge | Board member | 31/05/2007 |
| Ivelin Mitkov Dimitrov | Board member | 21/06/2024 |
| Peter Alexander Miholich | Board member | 21/06/2024 |
| Eyal Steinitz | Chair of the board | 26/03/2025 |
| Ann-Sofie Risom Grøftehauge | Board member | 26/03/2025 |
| Tim Torben Albertsen | Board member | 25/03/2026 |
| Jeremy Thomas Paul Willis | Board member | 25/03/2026 |
- Founders
- Ecc A/S
Former management (21)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| John Willem Norden | Board member | 04/08/2000 | 05/01/2004 |
| John Willem Norden | Director | 04/08/2000 | 05/01/2004 |
| Claus Korsgaard Knudsen | Board member | 04/08/2000 | 16/02/2006 |
| Torben Otte Jørgensen | Board member | 05/01/2004 | 27/05/2004 |
| Torben Otte Jørgensen | Director | 05/01/2004 | 31/05/2007 |
| Tyge Jesper Rothe | Board member | 27/05/2004 | 31/05/2007 |
| Erik Kjeldsen Skjøtt | Board member | 27/05/2004 | 31/05/2007 |
| Arne Ellermann | Director | 27/05/2004 | 28/02/2007 |
| Frantz Palludan | Board member | 18/05/2006 | 31/05/2007 |
| Lars Thuesen | Board member | 20/06/2006 | 31/05/2007 |
| Erik Persson | Chair of the board | 31/05/2007 | 21/12/2009 |
| Ivan Nadelmann | Board member | 31/05/2007 | 21/12/2009 |
| Claus Andresen Moltrup | Chair of the board | 21/12/2009 | 31/08/2014 |
| Martin Grøftehauge | Board member | 21/12/2009 | 30/11/2023 |
| Morten Holmsten | Director | 12/12/2013 | 31/12/2014 |
| Peter Bisgaard | Chair of the board | 01/09/2014 | 18/05/2021 |
| Michael Vilhelm Nielsen | Board member | 18/05/2021 | 29/11/2023 |
| Carl Erik Skovgaard | Board member | 18/05/2021 | 30/11/2023 |
| Michael Vilhelm Nielsen | Chair of the board | 30/11/2023 | 26/03/2025 |
| Peter Bisgaard | Board member | 30/11/2023 | 21/06/2024 |
| Eyal Steinitz | Board member | 21/06/2024 | 25/03/2025 |
Signing rule: Selskabet tegnes af 1 direktør sammen med 1 bestyrelsesmedlem eller af den samlede bestyrelse.
Address and production units
6 active production unitsSkibhusvej 52A
5000 Odense C
Odense Municipality · Postcode 5000
Other companies at the address (2)
- Autorola Group A/SOther software publishing
- Autobudget Europe A/SComputer programming activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Autorola Danmark A/S | Skibhusvej 52A, st, 5000 Odense C | 57 | 1007834361 |
| Bilsalg.dk A/S | Industriparken 34, 2750 Ballerup | 1 | 1014131376 |
| Autorola | Tonne Kjærsvej 64, 7000 Fredericia | – | 1032059917 |
| Autorola | Industrivej 4, 5550 Langeskov | – | 1032298857 |
| Bilsalg.dk A/S | Værftsvej 8, 4600 Køge | – | 1027925444 |
| Bilsalg.dk A/S | Vejlbyvej 19, 7000 Fredericia | – | 1025943720 |
Purpose
Selskabets formål er at forestå driften af bilauktioner på internettet, herunder at foretage køb og salg af mobile enheder samt i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
69 registered events22015
02016
02017
02018
12019
02020
42021
12022
62023
52024
72025
32026
20263 changesaccounts 1 · management 2
- AccountsAnnual report for 2025 published
- ManagementJeremy Thomas Paul Willis appointed board member
- ManagementTim Torben Albertsen appointed board member
20257 changesaccounts 1 · name 1 · management 4 · industry 1
- AccountsAnnual report for 2024 published
- NameName changed from AUTOCOM A/S to Autorola Danmark A/S
- ManagementEyal Steinitz appointed chair of the board
- ManagementAnn-Sofie Risom Grøftehauge appointed board member
- ManagementMichael Vilhelm Nielsen stepped down as chair of the board
- ManagementEyal Steinitz stepped down as board member
- IndustryIndustry changed to Wholesale of motor vehicles (467100)
20245 changesmanagement 4 · accounts 1
- ManagementEyal Steinitz appointed board member
- ManagementPeter Alexander Miholich appointed board member
- ManagementIvelin Mitkov Dimitrov appointed board member
- ManagementPeter Bisgaard stepped down as board member
- AccountsAnnual report for 2023 published
20236 changesmanagement 5 · accounts 1
- ManagementMichael Vilhelm Nielsen appointed chair of the board
- ManagementPeter Bisgaard appointed board member
- ManagementCarl Erik Skovgaard stepped down as board member
- ManagementMartin Grøftehauge stepped down as board member
- ManagementMichael Vilhelm Nielsen stepped down as board member
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20214 changesaccounts 1 · management 3
- AccountsAnnual report for 2020 published
- ManagementCarl Erik Skovgaard appointed board member
- ManagementMichael Vilhelm Nielsen appointed board member
- ManagementPeter Bisgaard stepped down as chair of the board
20191 changeaddress 1
- AddressMoved to Skibhusvej 52A, st, 5000 Odense C
20152 changesindustry 1 · management 1
- IndustryIndustry changed to Engroshandel med personbiler, varebiler og minibusser (451110)
- ManagementThomas Friis Pedersen appointed director
20143 changesmanagement 3
- ManagementMorten Holmsten stepped down as director
- ManagementPeter Bisgaard appointed chair of the board
- ManagementClaus Andresen Moltrup stepped down as chair of the board
20131 changemanagement 1
- ManagementMorten Holmsten appointed director
20104 changesaddress 1 · name 1 · capital 1 · ownership 1
- AddressMoved to Tolderlundsvej 3E, 2, 5000 Odense C
- NameName changed from BILSALG.DK A/S to AUTOCOM A/S
- CapitalShare capital changed from 500,000 DKK to 1,000,000 DKK
- OwnershipAutorola Group A/S registered as owner (100%)
20094 changesmanagement 4
- ManagementClaus Andresen Moltrup appointed chair of the board
- ManagementMartin Grøftehauge appointed board member
- ManagementIvan Nadelmann stepped down as board member
- ManagementErik Persson stepped down as chair of the board
20081 changeindustry 1
- IndustryIndustry changed to Detailhandel med personbiler, varebiler og minibusser (451120)
200711 changesaddress 1 · management 10
- AddressMoved to Tolderlundsvej 3E, 2, 5000 Odense C
- ManagementPeter Grøftehauge appointed board member
- ManagementIvan Nadelmann appointed board member
- ManagementErik Persson appointed chair of the board
- ManagementPeter Grøftehauge appointed ceo
- ManagementLars Thuesen stepped down as board member
- ManagementFrantz Palludan stepped down as board member
- ManagementErik Kjeldsen Skjøtt stepped down as board member
- ManagementTyge Jesper Rothe stepped down as board member
- ManagementTorben Otte Jørgensen stepped down as director
- ManagementArne Ellermann stepped down as director
20063 changesmanagement 3
- ManagementLars Thuesen appointed board member
- ManagementFrantz Palludan appointed board member
- ManagementClaus Korsgaard Knudsen stepped down as board member
20051 changeaddress 1
- AddressMoved to Kristianiagade 16, 2100 København Ø
20048 changesmanagement 8
- ManagementArne Ellermann appointed director
- ManagementErik Kjeldsen Skjøtt appointed board member
- ManagementTyge Jesper Rothe appointed board member
- ManagementTorben Otte Jørgensen stepped down as board member
- ManagementTorben Otte Jørgensen appointed board member
- ManagementTorben Otte Jørgensen appointed director
- ManagementJohn Willem Norden stepped down as board member
- ManagementJohn Willem Norden stepped down as director
20004 changesfounded 1 · management 3
- FoundedRegistered as BILSALG.DK A/S
- ManagementJohn Willem Norden appointed board member
- ManagementClaus Korsgaard Knudsen appointed board member
- ManagementJohn Willem Norden appointed director
Related companies
Same industry in Odense
- Man Odense A/S57 employees
- REA Odense A/S19 employees
- Tarup A/S16 employees
- Peter Petersen Automobiler ApS8 employees
- W463 ApS2 employees
- Norcar Denmark ApS2 employees
Same people in management
- Awaze A/Svia Lars Thuesen
- Molslinjen A/Svia Frantz Palludan
- Elcon A/Svia Carl Erik Skovgaard
- Nordic Service Partners A/Svia Sven Halberg
- L'oréal Danmark A/Svia Tyge Jesper Rothe
- Alex Andersen. Ølund A/Svia Carl Erik Skovgaard
Largest in the industry
- Wismo Group A/SDKK 1.3bn
- Scania Danmark A/SDKK 952.6m
- Mercedes-benz Danmark A/SDKK 333.6m
- Auction Group A/SDKK 234.5m
- NCG Motor Company A/SDKK 232.4m
- Toyota Danmark A/SDKK 217.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.