REA Odense A/S
Public limited companyCVR 44622130Odense SActive
REA Odense A/S is a public limited company, based in Odense S, active in wholesale of motor vehicles, founded in 2024. The company made a loss in both 2024 and 2025, most recently DKK 3.4m. The company is new and has been registered for 2 years. With 19 employees, the company is about 6 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 2,469 to DKK 3.4m (2024 → 2025).
- Equity turned positive again: DKK 14.6m (2024 → 2025).
Management and owners, last 24 months
- New in management: Christian Pagaard Junker (chair of the board, 06/06/2025), Henrik Ejgil Jørgensen (board member, 06/06/2025) and Jørgen Wenshøj (board member, 06/06/2025) (+6).
- Stepped down: Jens Peter Barsøe Nielsen (director, 07/11/2024), Jens Peter Barsøe Nielsen (board member, 03/03/2025) and Anders Hedin (chair of the board, 06/06/2025) (+5).
- New owners registered: REA Erhvervsbiler A/S (06/06/2025) and Hedin Nordic Truck A/S (04/11/2024).
- No longer registered as owner: Hedin Mobility Group AB (04/11/2024) and Hedin Nordic Truck A/S (06/06/2025).
Registrations, last 24 months
- 06/06/2025: Name changed from Hedin Nordic Truck Retail A/S to REA Odense A/S
- 07/03/2025: Moved to Krumtappen 10, Hjallese, 5260 Odense S
- 01/01/2025: Industry changed to Wholesale of motor vehicles (467100)
- 14/11/2024: Moved to Roholmsvej 19, 2620 Albertslund
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | −0 | 342 | +83,608.8% |
| Operating profit (EBIT) | −2 | −5,130 | −207,672.2% |
| Profit before tax | – | −5,027 | – |
| Net profit | −2 | −3,378 | −136,708% |
| Total assets | 14 | 16,712 | +115,948.8% |
| Equity | −2 | 14,581 | +704,836.7% |
| Liabilities | 16 | 2,131 | +12,839.8% |
| Cash and cash equivalents | – | 250 | – |
| Average number of employees | 3 | 7 | +133.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 19/06/2026 | The company | PDF not statedXBRL |
| 2024 | 07/02/2024 – 31/12/2024 | 17/07/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
199 companies in the databaseComparison with the other companies in wholesale of motor vehicles based on the latest financial year.
Industry median: gross profit DKK 3.3m, net profit DKK 462k, equity DKK 5.4m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,035of 69,742 Better than 18% | No. 7,121of 69,964 Better than 90% |
| Same industry and fewer than 20 employees174 companies in the comparison | No. 146of 174 Better than 16% | No. 36of 174 Better than 80% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 12,950of 16,614 Better than 22% | No. 693of 16,661 Better than 96% |
| All companies of type A/S18,025 companies in the comparison | No. 16,245of 17,786 Better than 9% | No. 7,331of 18,024 Better than 59% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of motor vehicles- REA Odense A/SDKK 342k
- Wismo Group A/SDKK 1.3bn
- Scania Danmark A/SDKK 952.6m
- REA Odense A/S−DKK 3.4m
- Wismo Group A/SDKK 662.3m
- Scania Danmark A/SDKK 219.8m
- REA Odense A/SDKK 14.6m
- Wismo Group A/SDKK 2.7bn
- Scania Danmark A/SDKK 444m
- REA Odense A/S19
- Wismo Group A/S66
- Scania Danmark A/S817
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Gert Torben Hansen | Director | 06/06/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christian Pagaard Junker | Chair of the board | 06/06/2025 |
| Henrik Ejgil Jørgensen | Board member | 06/06/2025 |
| Jørgen Wenshøj | Board member | 06/06/2025 |
| Gert Torben Hansen | Board member | 06/06/2025 |
- Founders
- Hedin Mobility Group AB
Former management (8)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jens Peter Barsøe Nielsen | Director | 07/02/2024 | 07/11/2024 |
| Jens Peter Barsøe Nielsen | Board member | 07/02/2024 | 03/03/2025 |
| Anders Hedin | Chair of the board | 07/02/2024 | 06/06/2025 |
| Hampus Hedin | Board member | 07/02/2024 | 06/11/2024 |
| Hampus Hedin | Deputy chair | 07/11/2024 | 06/06/2025 |
| John Per Håkan Jönsson | CEO | 07/11/2024 | 03/03/2025 |
| John Rolf Fredrik Hurtig | CEO | 03/03/2025 | 06/06/2025 |
| John Rolf Fredrik Hurtig | Board member | 03/03/2025 | 06/06/2025 |
Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse.
Address and production units
1 active production unitsKrumtappen 10
5260 Odense S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| REA Odense A/S | Krumtappen 10, Hjallese, 5260 Odense S | 18 | 1030080269 |
Purpose
Selskabets formål er handel og service af nye og brugte motorkøretøjer og andre aktiviteter forbundet hermed, inklusiv at eje og udleje fast ejendom og værdipapirer samt sådanne finansieringsaktiviteter, der har en naturlig forbindelse med virksomhedens førnævnte forretningsområder, undtagen finansieringsaktiviteter omfattet af nationale finansieringsreguleringer vedrørende finansieringsaktiviteter, som kræver en licens eller tilladelse.
The purpose is quoted from the register in Danish.
Changes year by year
35 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202519 changesaccounts 1 · name 1 · management 13 · ownership 2 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- NameName changed from Hedin Nordic Truck Retail A/S to REA Odense A/S
- ManagementChristian Pagaard Junker appointed chair of the board
- ManagementGert Torben Hansen appointed board member
- ManagementGert Torben Hansen appointed director
- ManagementJørgen Wenshøj appointed board member
- ManagementHenrik Ejgil Jørgensen appointed board member
- ManagementJohn Rolf Fredrik Hurtig stepped down as ceo
- ManagementJohn Rolf Fredrik Hurtig stepped down as board member
- ManagementHampus Hedin stepped down as deputy chair
- ManagementAnders Hedin stepped down as chair of the board
- OwnershipREA Erhvervsbiler A/S registered as owner (100%)
- OwnershipHedin Nordic Truck A/S is no longer registered as owner
- AddressMoved to Krumtappen 10, Hjallese, 5260 Odense S
- ManagementJohn Rolf Fredrik Hurtig appointed ceo
- ManagementJohn Rolf Fredrik Hurtig appointed board member
- ManagementJohn Per Håkan Jönsson stepped down as ceo
- ManagementJens Peter Barsøe Nielsen stepped down as board member
- IndustryIndustry changed to Wholesale of motor vehicles (467100)
202415 changesaddress 3 · management 8 · ownership 3 · founded 1
- AddressMoved to Roholmsvej 19, 2620 Albertslund
- ManagementJohn Per Håkan Jönsson appointed ceo
- ManagementHampus Hedin appointed deputy chair
- ManagementJens Peter Barsøe Nielsen stepped down as director
- ManagementHampus Hedin stepped down as board member
- OwnershipHedin Nordic Truck A/S registered as owner (100%)
- OwnershipHedin Mobility Group AB is no longer registered as owner
- AddressMoved to Dronning Sophies Allé 7D, Skanderborg Bakker, 8660 Skanderborg
- AddressMoved to Krøyer Kielbergs Vej 3, 5, 8660 Skanderborg
- FoundedRegistered as Hedin Nordic Truck Retail A/S
- ManagementJens Peter Barsøe Nielsen appointed board member
- ManagementHampus Hedin appointed board member
- ManagementAnders Hedin appointed chair of the board
- ManagementJens Peter Barsøe Nielsen appointed director
- OwnershipHedin Mobility Group AB registered as owner (100%)
Related companies
Same industry in Odense
- Autorola Danmark A/S58 employees
- Man Odense A/S57 employees
- Tarup A/S16 employees
- Peter Petersen Automobiler ApS8 employees
- W463 ApS2 employees
- Norcar Denmark ApS2 employees
Same people in management
- Danish Agro A.m.b.a.via Christian Pagaard Junker
- ROSE Poultry A/Svia Christian Pagaard Junker
- Johannes Fog A/Svia Jørgen Wenshøj
- Guldfeldt A/Svia Christian Pagaard Junker
- Samson Agro A/Svia Christian Pagaard Junker
- DANHATCH Denmark A/Svia Christian Pagaard Junker
Largest in the industry
- Wismo Group A/SDKK 1.3bn
- Scania Danmark A/SDKK 952.6m
- Mercedes-benz Danmark A/SDKK 333.6m
- Auction Group A/SDKK 234.5m
- NCG Motor Company A/SDKK 232.4m
- Toyota Danmark A/SDKK 217.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.