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Luma Media ApS

Private limited companyCVR 37930261København VActive

Luma Media ApS is a private limited company, based in København V, active in other advertising activities, founded in 2016. The company went from a profit in 2024 to a loss of DKK 1,691 in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 202k−65.1% vs. 2024
Net profit−DKK 1,691−124.3% vs. 2024
EquityDKK 2.8m−0.1% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 65% (2024 → 2025), to DKK 202k.
  • Net profit went from a profit of DKK 6,965 to a loss of DKK 1,691 (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 2 (12/2022) against 3 (12/2021).

Management and owners, last 24 months

  • New in management: Eilif Bjørn Kjær Grønborg Rosenkilde (director, 29/01/2025).
  • Stepped down: Jonas Sand Jensen (ceo, 29/01/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m201820192022202320242025
EquityNet profit
Financial figures for Luma Media ApS
201820192022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6313,0495,010762578202−65.1%
Operating profit (EBIT)−2565262,8103−96−129−34.5%
Profit before tax−2565172,80063110−100%
Net profit−2004022,184507−2−124.3%
Total assets3,7845,9154,2593,4873,4633,384−2.3%
Equity−1522502,7452,7952,8022,800−0.1%
Liabilities3,8465,4661,403671661583−11.8%
Cash and cash equivalents4336641,314162199131−34.2%
Average number of employees–42000–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m201820192022202320242025
Gross profitMedian, the industry (189 companies)

Annual reports

6 financial years
Annual reports for Luma Media ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/04/2023The companyPDFXBRL
201901/01/2019 – 31/12/201927/05/2020The companyPDFXBRL
201801/01/2018 – 31/12/201808/06/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234501/2002/2003/2004/2005/2006/2007/2008/2009/2010/2011/2012/2001/2102/2103/2104/2105/2106/2107/2108/2109/2110/2111/2112/2101/2202/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/22
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 202kNo. 172 of 189
Better than 9% of the companies in the industry
EquityDKK 2.8mNo. 36 of 189
Better than 81% of the companies in the industry
Number of employees2No. 172 of 189
Better than 9% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 59,399of 69,742
Better than 15%
No. 20,167of 69,964
Better than 71%
Same industry and fewer than 20 employees180 companies in the comparison
No. 163of 180
Better than 9%
No. 28of 180
Better than 85%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,685of 33,588
Better than 12%
No. 8,823of 33,687
Better than 74%
All companies of type ApS66,508 companies in the comparison
No. 57,140of 66,379
Better than 14%
No. 16,609of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. Luma Media ApSDKK 202k
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. Luma Media ApS−DKK 1,691
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. Luma Media ApSDKK 2.8m
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. Luma Media ApS2
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Luma Media ApS

Management

1 active registrations

Executive management

Executive management at Luma Media ApS
NameRoleAppointed
Eilif Bjørn Kjær Grønborg RosenkildeDirector29/01/2025
Founders
Nybib 97 ApS
Former management (2)
Former management at Luma Media ApS
NameRoleAppointedResigned
Bibi TromholtDirector11/08/201605/01/2023
Jonas Sand JensenCEO05/01/202329/01/2025

Signing rule: Selskabet tegnes af 1 direktør

Address and production units

1 active production units

Vesterbrogade 149
1620 København V

København Municipality · Postcode 1620

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
Luma Media ApSVesterbrogade 149, 1620 København V21021660899

Purpose

Selskabets formål er at drive virksomhed med salg af medieplads herunder reklamevirksomhed samt dermed beslægtet virksomhed efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2024 published
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed director
  • Jonas Sand Jensen stepped down as ceo
  • Industry changed to Other advertising activities (731190)
20241 changeaccounts 1
  • Annual report for 2023 published
20236 changesaccounts 1 · address 1 · management 2 · ownership 2
  • Annual report for 2022 published
  • Moved to Vesterbrogade 149, 1620 København V
  • Jonas Sand Jensen appointed ceo
  • Bibi Tromholt stepped down as director
  • CITRUSMEDIA ApS registered as owner (100%)
  • NYBIB 97 ApS is no longer registered as owner
20211 changeaddress 1
  • Moved to Gammel Kongevej 60, 17, 1850 Frederiksberg C
20202 changesaccounts 1 · address 1
  • Annual report for 2019 published
  • Moved to Hvidsværmervej 119, 1, 2610 Rødovre
20191 changeaccounts 1
  • Annual report for 2018 published
20164 changesownership 1 · address 1 · founded 1 · management 1
  • NYBIB 97 ApS registered as owner (100%)
  • Moved to Ejbyvej 151, 2610 Rødovre
  • Registered as Luma Media ApS
  • Bibi Tromholt appointed director

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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