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Eduplay ApS

Private limited companyCVR 42001856Odense SActive

Eduplay ApS is a private limited company, based in Odense S, active in other advertising activities, founded in 2021. Net profit rose 11% from 2024 to 2025, ending at DKK 1.9m. Measured by gross profit, it ranks no. 5 of 189 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 19.2m+35% vs. 2024
Net profitDKK 1.9m+10.7% vs. 2024
EquityDKK 3.9m+92.5% vs. 2024
Employees34latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 35% (2024 → 2025), to DKK 19.2m.
  • Net profit rose 11% (2024 → 2025), to DKK 1.9m.
  • Equity rose 92% (2024 → 2025), to DKK 3.9m.

Employees

  • 7 more employees than a year earlier: 34 (07/2026) against 27 (07/2025).

Management and owners, last 24 months

  • New owners registered: JEJ Odense Holding ApS (30/04/2025), Eduplay Holding ApS (30/04/2025) and Eduplay Holding ApS (29/04/2025).
  • No longer registered as owner: Lars Nielsen (29/04/2025) and Eduplay Holding ApS (29/04/2025).

Registrations, last 24 months

  • 16/06/2026: Moved to Rolundvej 19, Hjallese, 5260 Odense S
  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m20212022202320242025
EquityNet profit
Financial figures for Eduplay ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit362151,37414,25319,234+35%
Operating profit (EBIT)–983402,4802,879+16.1%
Profit before tax34933172,2942,517+9.7%
Net profit26712421,7111,894+10.7%
Total assets1682406,7897,80517,665+126.3%
Equity64963382,0493,943+92.5%
Liabilities1031446,4525,75613,416+133.1%
Cash and cash equivalents9311,4621,3534,035+198.2%
Average number of employees0111524+60%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18mDKK 20m20212022202320242025
Gross profitMedian, the industry (189 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Eduplay ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/07/2023The companyPDFXBRL
202106/01/2021 – 31/12/202123/05/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303502/2304/2305/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 19.2mNo. 5 of 189
Better than 98% of the companies in the industry
EquityDKK 3.9mNo. 20 of 189
Better than 90% of the companies in the industry
Number of employees34No. 4 of 189
Better than 98% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,035of 9,892
Better than 69%
No. 5,246of 9,922
Better than 47%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,138of 33,588
Better than 94%
No. 7,132of 33,687
Better than 79%
All companies of type ApS66,508 companies in the comparison
No. 2,580of 66,379
Better than 96%
No. 13,249of 66,505
Better than 80%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. Eduplay ApSDKK 19.2m
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. Eduplay ApSDKK 1.9m
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. Eduplay ApSDKK 3.9m
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. Eduplay ApS34
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • JEJ Odense Holding ApS5%
  • Eduplay Holding ApS90%
Eduplay ApS

Management

1 active registrations

Executive management

Executive management at Eduplay ApS
NameRoleAppointed
Lars NielsenCEO06/01/2021
Founders
Lars Nielsen

Signing rule: Selskabet tegnes af én direktør

Address and production units

2 active production units

Rolundvej 19
5260 Odense S

Odense Municipality · Postcode 5260

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Eduplay ApSRolundvej 19, Hjallese, 5260 Odense S311026656253
Eduplay Toys EsbjergHåndværkervej 12, 6710 Esbjerg V21030531368

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20262 changesaddress 1 · accounts 1
  • Moved to Rolundvej 19, Hjallese, 5260 Odense S
  • Annual report for 2025 published
20257 changesaccounts 1 · ownership 5 · industry 1
  • Annual report for 2024 published
  • JEJ Odense Holding ApS registered as owner (5%)
  • Eduplay Holding ApS registered as owner (90%)
  • Eduplay Holding ApS registered as owner (100%)
  • Eduplay Holding ApS is no longer registered as owner
  • Lars Nielsen is no longer registered as owner
  • Industry changed to Other advertising activities (731190)
20242 changesaccounts 1 · name 1
  • Annual report for 2023 published
  • Name changed from Eduplay legepladser ApS to Eduplay ApS
20233 changesname 1 · accounts 1 · address 1
  • Name changed from Topstickers ApS to Eduplay legepladser ApS
  • Annual report for 2022 published
  • Moved to Cikorievej 20, 5220 Odense SØ
20222 changesaddress 1 · accounts 1
  • Moved to Sivlandvænget 11B, Hjallese, 5260 Odense S
  • Annual report for 2021 published
20214 changesaddress 1 · founded 1 · management 1 · ownership 1
  • Moved to Cikorievej 44, 5220 Odense SØ
  • Registered as Topstickers ApS
  • Lars Nielsen appointed ceo
  • Lars Nielsen registered as owner (100%)

Related companies

Same industry in Odense

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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