Guloggratis.dk A/S
Public limited companyCVR 33784023Odense CActive
Guloggratis.dk A/S is a public limited company, based in Odense C, active in other advertising activities, founded in 2011. Measured by gross profit, it ranks no. 8 of 189 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 686k. With 18 employees, the company is about 6 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 8% (2024 → 2025), to DKK 11.9m.
- The loss got smaller: from DKK 3.3m to DKK 686k (2024 → 2025).
- Equity fell 29% (2024 → 2025), to DKK 1.7m.
Management and owners, last 24 months
- New in management: Brian Wested Laursen (board member, 01/07/2025), Anne Katrine Jensen (board member, 03/08/2026) and Christian Thu (chair of the board, 03/08/2026) (+1).
- Stepped down: Jens Bundgaard Andersen (board member, 01/07/2025), Bjarne Werner Munck (chair of the board, 01/05/2026) and Jesper Sondrup Rosener (chair of the board, 03/08/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 18,947 | 20,135 | 10,239 | 10,433 | 10,984 | 11,889 | +8.2% |
| Operating profit (EBIT) | 1,118 | −508 | −2,182 | −2,028 | −4,300 | −831 | +80.7% |
| Profit before tax | 1,097 | −562 | −2,216 | −1,865 | −4,263 | −871 | +79.6% |
| Net profit | 1,041 | −439 | −1,720 | −1,463 | −3,330 | −686 | +79.4% |
| Total assets | 21,751 | 16,768 | 11,850 | 11,129 | 6,348 | 6,221 | −2% |
| Equity | 9,338 | 8,899 | 7,179 | 5,716 | 2,386 | 1,700 | −28.7% |
| Liabilities | 10,014 | 5,951 | 3,240 | 4,286 | 3,768 | 4,350 | +15.4% |
| Cash and cash equivalents | 9,196 | 5,445 | 0 | – | – | – | – |
| Average number of employees | 34 | – | – | 13 | 21 | 16 | −23.8% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 10/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 19/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 3,567of 69,742 Better than 95% | No. 26,489of 69,964 Better than 62% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 3of 180 Better than 99% | No. 52of 180 Better than 72% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5,214of 24,791 Better than 79% | No. 15,453of 24,909 Better than 38% |
| All companies of type A/S18,025 companies in the comparison | No. 8,205of 17,786 Better than 54% | No. 14,928of 18,024 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- Guloggratis.dk A/SDKK 11.9m
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Guloggratis.dk A/S−DKK 686k
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- Guloggratis.dk A/SDKK 1.7m
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- Guloggratis.dk A/S18
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- JFM Gruppen ApS100%
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Henrik Holmblad | Director | 08/03/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Richard Wraae | Board member | 01/07/2014 |
| Michael Milsø Kayser | Board member | 01/06/2023 |
| Brian Wested Laursen | Board member | 01/07/2025 |
| Anne Katrine Jensen | Board member | 03/08/2026 |
| Christian Thu | Chair of the board | 03/08/2026 |
- Founders
- Det Nordjyske Mediehus A/S, Fynske Medier A/S
Former management (20)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Poul Erik Winther Andersen | Deputy chair | 27/06/2011 | 08/03/2012 |
| Jens Bundgaard Poulsen | Chair of the board | 27/06/2011 | 19/12/2014 |
| Per Westergaard Jensen | Board member | 27/06/2011 | 01/05/2016 |
| Richard Wraae | Director | 27/06/2011 | 30/06/2018 |
| Uffe Hyldgaard | Board member | 04/03/2013 | 19/12/2014 |
| Per Lyngby Cloos | Board member | 01/07/2014 | 19/12/2014 |
| Jesper Sondrup Rosener | Chair of the board | 19/12/2014 | 17/05/2022 |
| Troels Mylenberg | Board member | 02/05/2016 | 01/01/2018 |
| Bjarne Werner Munck | Board member | 30/09/2016 | 28/02/2023 |
| Jens Bundgaard Poulsen | Board member | 30/09/2016 | 31/03/2021 |
| Kamilla Harritsø | Director | 01/07/2018 | 19/03/2021 |
| Kristian Thykjær Petersen | CEO | 19/03/2021 | 30/08/2021 |
| Bjarne Werner Munck | CEO | 30/08/2021 | 01/03/2023 |
| Morten Bjørn Mortensen-Kortsen | Board member | 01/10/2021 | 03/03/2023 |
| Mads Dahl Møberg Andersen | Chair of the board | 17/05/2022 | 26/02/2024 |
| Jens Bundgaard Andersen | Board member | 19/09/2022 | 01/07/2025 |
| Bjarne Werner Munck | Deputy chair | 01/03/2023 | 25/02/2024 |
| Lasse Brunnenberger Wulff Hansen | Director | 01/03/2023 | 08/03/2024 |
| Bjarne Werner Munck | Chair of the board | 26/02/2024 | 01/05/2026 |
| Jesper Sondrup Rosener | Chair of the board | 01/05/2026 | 03/08/2026 |
Signing rule: Selskabet tegnes af den samlede bestyrelse, af formanden i forening med to bestyrelsesmedlemmer eller af formanden i forening med direktøren.
Address and production units
2 active production unitsBanegårdspladsen 1
5000 Odense C
Odense Municipality · Postcode 5000
Other companies at the address (5)
- The Unicorn A/SPlanning and design of advertising campaigns
- Step A/SPlanning and design of advertising campaigns
- JobDanmark ApSActivities of employment placement agencies
- Fynske Medier A/SPublishing of newspapers
- Fyens Stiftstidende A/SPublishing of journals and periodicals
| Production unit | Address | Employees | P number |
|---|---|---|---|
| GULOGGRATIS.DK A/S | Banegårdspladsen 1, 5000 Odense C | 18 | 1016991305 |
| GULOGGRATIS A/S | Gammel Kongevej 60, 16, 1850 Frederiksberg C | 1 | 1026923510 |
Purpose
Selskabets formål er at drive www.guloggratis.dk og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
59 registered events20266 changesmanagement 5 · accounts 1
- ManagementChristian Thu appointed chair of the board
- ManagementAnne Katrine Jensen appointed board member
- ManagementJesper Sondrup Rosener stepped down as chair of the board
- ManagementJesper Sondrup Rosener appointed chair of the board
- ManagementBjarne Werner Munck stepped down as chair of the board
- AccountsAnnual report for 2025 published
20254 changesmanagement 2 · accounts 1 · industry 1
- ManagementBrian Wested Laursen appointed board member
- ManagementJens Bundgaard Andersen stepped down as board member
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other advertising activities (731190)
20246 changesaccounts 1 · management 5
- AccountsAnnual report for 2023 published
- ManagementMartin Henrik Holmblad appointed director
- ManagementLasse Brunnenberger Wulff Hansen stepped down as director
- ManagementBjarne Werner Munck appointed chair of the board
- ManagementMads Dahl Møberg Andersen stepped down as chair of the board
- ManagementBjarne Werner Munck stepped down as deputy chair
20237 changesmanagement 6 · accounts 1
- ManagementMichael Milsø Kayser appointed board member
- AccountsAnnual report for 2022 published
- ManagementMorten Bjørn Mortensen-Kortsen stepped down as board member
- ManagementLasse Brunnenberger Wulff Hansen appointed director
- ManagementBjarne Werner Munck appointed deputy chair
- ManagementBjarne Werner Munck stepped down as ceo
- ManagementBjarne Werner Munck stepped down as board member
20224 changesmanagement 3 · accounts 1
- ManagementJens Bundgaard Andersen appointed board member
- AccountsAnnual report for 2021 published
- ManagementMads Dahl Møberg Andersen appointed chair of the board
- ManagementJesper Sondrup Rosener stepped down as chair of the board
20217 changesmanagement 6 · accounts 1
- ManagementMorten Bjørn Mortensen-Kortsen appointed board member
- ManagementBjarne Werner Munck appointed ceo
- ManagementKristian Thykjær Petersen stepped down as ceo
- AccountsAnnual report for 2020 published
- ManagementJens Bundgaard Poulsen stepped down as board member
- ManagementKristian Thykjær Petersen appointed ceo
- ManagementKamilla Harritsø stepped down as director
20184 changesaddress 1 · management 3
- AddressMoved to Banegårdspladsen 1, 5000 Odense C
- ManagementKamilla Harritsø appointed director
- ManagementRichard Wraae stepped down as director
- ManagementTroels Mylenberg stepped down as board member
20165 changesmanagement 4 · ownership 1
- ManagementJens Bundgaard Poulsen appointed board member
- ManagementBjarne Werner Munck appointed board member
- ManagementTroels Mylenberg appointed board member
- ManagementPer Westergaard Jensen stepped down as board member
- OwnershipJFM Gruppen ApS registered as owner (100%)
20152 changesownership 2
- OwnershipJFM A/S is no longer registered as owner
- OwnershipJFM A/S registered as owner (100%)
20146 changesmanagement 6
- ManagementJesper Sondrup Rosener appointed chair of the board
- ManagementPer Lyngby Cloos stepped down as board member
- ManagementUffe Hyldgaard stepped down as board member
- ManagementJens Bundgaard Poulsen stepped down as chair of the board
- ManagementPer Lyngby Cloos appointed board member
- ManagementRichard Wraae appointed board member
20131 changemanagement 1
- ManagementUffe Hyldgaard appointed board member
20121 changemanagement 1
- ManagementPoul Erik Winther Andersen stepped down as deputy chair
20116 changesindustry 1 · founded 1 · management 4
- IndustryIndustry changed to Other advertising activities (731190)
- FoundedRegistered as GULOGGRATIS.DK A/S
- ManagementPoul Erik Winther Andersen appointed deputy chair
- ManagementRichard Wraae appointed director
- ManagementPer Westergaard Jensen appointed board member
- ManagementJens Bundgaard Poulsen appointed chair of the board
Related companies
Same industry in Odense
- Eduplay ApS34 employees
- Dansk Skilte Center A/S27 employees
- Fahlén skilte ApS8 employees
- Elh Skilte ApS4 employees
- Autowrap ApS3 employees
- Trend Pack ApS2 employees
Same people in management
- Forbruger-kontakt A/Svia Bjarne Werner Munck
- Dansk Avis Omdeling A/Svia Bjarne Werner Munck
- Det Nordjyske Mediehus A/Svia Per Lyngby Cloos
- Jfm A/Svia Anne Katrine Jensen
- Frode Laursen A/Svia Bjarne Werner Munck
- Berlingske Media A/Svia Bjarne Werner Munck
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.