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Step A/S

Public limited companyCVR 25506227Odense CActive

Step A/S is a public limited company, based in Odense C, active in planning and design of advertising campaigns, founded in 2000. After a loss in 2024, the company made a profit of DKK 4.8m in 2025. Operations are spread over 6 production units in 4 towns. With 25 employees, the company is about 8 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 43.2m+1% vs. 2024
Net profitDKK 4.8m+183.8% vs. 2024
EquityDKK 6.5m+283.3% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a loss of DKK 5.7m to a profit of DKK 4.8m (2024 → 2025).
  • Equity rose 283% (2024 → 2025), to DKK 6.5m.

Employees

  • 34 fewer employees than a year earlier: 25 (08/2026) against 59 (08/2025).

Management and owners, last 24 months

  • New in management: Christian Thu (board member, 03/08/2026).
  • Stepped down: Thomas Ladefoged (board member, 03/08/2026) and Bjarne Werner Munck (board member, 01/05/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
  • 02/12/2024: Moved to Banegårdspladsen 1, 5000 Odense C

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
EquityNet profit
Financial figures for Step A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit56,98057,77559,42150,36442,78243,196+1%
Operating profit (EBIT)−7,9723,8736,257−7,491−7,2526,380+188%
Profit before tax−8,1563,9536,122−7,454−7,3116,224+185.1%
Net profit−6,3263,0284,739−5,868−5,7374,810+183.8%
Total assets30,66037,33934,10524,92818,46420,060+8.6%
Equity5,5378,56413,3037,4351,6986,508+283.3%
Liabilities25,12328,77520,80117,49316,76613,552−19.2%
Cash and cash equivalents2,1208,8420––––
Average number of employees117––927553−29.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 29% from 75 in 2024 to 53 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Step A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202509/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202406/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 43.2mNo. 23 of 715
Better than 97% of the companies in the industry
EquityDKK 6.5mNo. 71 of 716
Better than 90% of the companies in the industry
Number of employees25No. 22 of 716
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 609of 9,892
Better than 94%
No. 4,080of 9,922
Better than 59%
Same industry and 20–49 employees56 companies in the comparison
No. 4of 56
Better than 95%
No. 20of 56
Better than 65%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,662of 24,791
Better than 93%
No. 8,493of 24,909
Better than 66%
All companies of type A/S18,025 companies in the comparison
No. 3,316of 17,786
Better than 81%
No. 10,448of 18,024
Better than 42%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Step A/SDKK 43.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Step A/SDKK 4.8m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Step A/SDKK 6.5m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Step A/S25
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • JFM Gruppen ApS100%
Step A/S

Management

4 active registrations

Executive management

Executive management at Step A/S
NameRoleAppointed
Richard WraaeCEO02/07/2018

Board of directors

Board of directors at Step A/S
NameRoleAppointed
Jesper Sondrup RosenerChair of the board02/07/2018
Emil Steen JørgensenBoard member28/06/2024
Christian ThuBoard member03/08/2026
Founders
ApS KBUS 38 nr.3117
Former management (21)
Former management at Step A/S
NameRoleAppointedResigned
Peter Andreas StakemannDirector01/07/200008/09/2000
Ian Ulric Michael HelgensDirector08/09/200008/07/2014
Erik Storm ThomsenBoard member01/03/200908/07/2014
Ian Ulric Michael HelgensBoard member08/07/201416/09/2016
Michael Brink PedersenBoard member08/07/201427/02/2015
Michael Brink PedersenCEO08/07/201427/02/2015
Jesper Sondrup RosenerChair of the board08/07/201416/09/2016
Henrik Bo LundBoard member22/09/201423/05/2016
Peter Mikael RingtvedBoard member27/02/201523/05/2016
Peter Mikael RingtvedDirector27/02/201529/04/2016
Keld RørmoseCEO02/05/201615/09/2016
Michael Brink PedersenBoard member23/05/201616/08/2016
Bjarne Werner MunckBoard member16/08/201615/09/2016
Bjarne Werner MunckDirector15/09/201616/09/2016
Bjarne Werner MunckChair of the board16/09/201601/07/2018
Jens Bundgaard PoulsenBoard member16/09/201602/07/2018
Thomas LadefogedBoard member16/09/201603/08/2026
Richard WraaeBoard member16/09/201602/07/2018
Jesper Sondrup RosenerDirector16/09/201602/07/2018
Bjarne Werner MunckBoard member02/07/201801/05/2026
Jacob Melgaard KnobelBoard member01/10/202110/04/2024

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse.

Address and production units

6 active production units

Banegårdspladsen 1
5000 Odense C

Odense Municipality · Postcode 5000

Other companies at the address (5)

Production units
Production unitAddressEmployeesP number
STEP A/SBanegårdspladsen 1, 5000 Odense C171007786294
STEP A/SPilestræde 40B, 3, 1112 København K81029180292
STEPGammel Kongevej 60, 16, 1850 Frederiksberg C31024558440
STEPKirkestræde 1, 7500 Holstebro11022349313
Step A/SPilestræde 40B, 3, 1112 København K–1029198574
Step A/SPilestræde 34, 1112 København K–1032085047

Purpose

Selskabets formål er at drive konsulent- og formidlingsvirksomhed indenfor den grafiske branche samt anden hermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

74 registered events
20264 changesmanagement 3 · accounts 1
  • Christian Thu appointed board member
  • Thomas Ladefoged stepped down as board member
  • Bjarne Werner Munck stepped down as board member
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20244 changesaddress 1 · management 2 · accounts 1
  • Moved to Banegårdspladsen 1, 5000 Odense C
  • Emil Steen Jørgensen appointed board member
  • Annual report for 2023 published
  • Jacob Melgaard Knobel stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesmanagement 1 · accounts 1
  • Jacob Melgaard Knobel appointed board member
  • Annual report for 2020 published
20187 changesmanagement 7
  • Bjarne Werner Munck appointed board member
  • Jesper Sondrup Rosener appointed chair of the board
  • Richard Wraae appointed ceo
  • Jesper Sondrup Rosener stepped down as director
  • Richard Wraae stepped down as board member
  • Jens Bundgaard Poulsen stepped down as board member
  • Bjarne Werner Munck stepped down as chair of the board
20173 changesname 1 · address 1 · industry 1
  • Name changed from DEN GRAFISKE GRUPPE A/S to STEP A/S
  • Moved to Nedergade 35C, 1. th, 5000 Odense C
  • Industry changed to Planning and design of advertising campaigns (731110)
201622 changesname 1 · capital 1 · management 18 · merger 1 · ownership 1
  • Name changed from PRINT & CO. ApS to DEN GRAFISKE GRUPPE A/S
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Bjarne Werner Munck appointed chair of the board
  • Jesper Sondrup Rosener appointed director
  • Richard Wraae appointed board member
  • Thomas Ladefoged appointed board member
  • Jens Bundgaard Poulsen appointed board member
  • Bjarne Werner Munck stepped down as director
  • Ian Ulric Michael Helgens stepped down as board member
  • Jesper Sondrup Rosener stepped down as chair of the board
  • Merger registered in CVR
  • Bjarne Werner Munck appointed director
  • Bjarne Werner Munck stepped down as board member
  • Keld Rørmose stepped down as ceo
  • Bjarne Werner Munck appointed board member
  • Michael Brink Pedersen stepped down as board member
  • Michael Brink Pedersen appointed board member
  • Peter Mikael Ringtved stepped down as board member
  • Henrik Bo Lund stepped down as board member
  • Keld Rørmose appointed ceo
  • Peter Mikael Ringtved stepped down as director
  • JFM Gruppen ApS registered as owner (100%)
20156 changesownership 2 · management 4
  • JFM A/S is no longer registered as owner
  • Peter Mikael Ringtved appointed director
  • Peter Mikael Ringtved appointed board member
  • Michael Brink Pedersen stepped down as ceo
  • Michael Brink Pedersen stepped down as board member
  • JFM A/S registered as owner (100%)
20149 changesownership 2 · management 7
  • FYNSKE MEDIER A/S is no longer registered as owner
  • Henrik Bo Lund appointed board member
  • Ian Ulric Michael Helgens appointed board member
  • Jesper Sondrup Rosener appointed chair of the board
  • Michael Brink Pedersen appointed ceo
  • Michael Brink Pedersen appointed board member
  • Erik Storm Thomsen stepped down as board member
  • Ian Ulric Michael Helgens stepped down as director
  • FYNSKE MEDIER A/S registered as owner (100%)
20121 changeaddress 1
  • Moved to Wichmandsgade 5E, st, 5000 Odense C
20091 changemanagement 1
  • Erik Storm Thomsen appointed board member
20081 changeindustry 1
  • Industry changed to Agenturhandel med specialiseret varesortiment i.a.n. (461800)
20041 changeindustry 1
  • Industry changed to Formgivning og industrielt design (748720)
20031 changeindustry 1
  • Industry changed to Udvikling af kundespecifikt software og konsulentbistand i forbindelse med software (722200)
20021 changename 1
  • Name changed from ITSTIME ApS to PRINT & CO. ApS
20007 changesindustry 1 · name 1 · address 1 · management 3 · founded 1
  • Industry changed to Research and experimental development on social sciences and humanities (722000)
  • Name changed from ApS KBUS 17 NR. 1628 to ITSTIME ApS
  • Moved to Vestergade 95, 5000 Odense C
  • Ian Ulric Michael Helgens appointed director
  • Peter Andreas Stakemann stepped down as director
  • Registered as ApS KBUS 17 NR. 1628
  • Peter Andreas Stakemann appointed director

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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