MDK Media ApS
Private limited companyCVR 41852585Odense SVActive
MDK Media ApS is a private limited company, based in Odense SV, active in planning and design of advertising campaigns, founded in 2020. Equity was negative at the end of 2025 (−DKK 107k). Net profit fell 60% from 2024 to 2025, ending at DKK 191k. With 14 employees, the company is about 5 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 29% (2024 → 2025), to DKK 6.6m.
- Net profit fell 60% (2024 → 2025), to DKK 191k.
Employees
- 1 more employees than a year earlier: 14 (07/2026) against 13 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 521 | 1,962 | 3,095 | 5,160 | 6,639 | +28.6% |
| Operating profit (EBIT) | −130 | −522 | −295 | 650 | 262 | −59.6% |
| Profit before tax | −140 | −570 | −335 | 613 | 246 | −59.8% |
| Net profit | −109 | −446 | −263 | 475 | 191 | −59.9% |
| Total assets | 654 | 694 | 1,103 | 1,592 | 1,282 | −19.5% |
| Equity | −64 | −510 | −773 | −298 | −107 | +64% |
| Liabilities | 718 | 1,203 | 1,875 | 1,890 | 1,389 | −26.5% |
| Cash and cash equivalents | – | – | – | 395 | 272 | −31.1% |
| Average number of employees | 2 | 5 | 6 | 8 | 10 | +25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 107k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 04/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 25/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 10/07/2023 | The company | PDFXBRL |
| 2021 | 12/11/2020 – 31/12/2021 | 21/02/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 9,290of 69,742 Better than 87% | No. 62,448of 69,964 Better than 11% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 69of 633 Better than 89% | No. 576of 634 Better than 9% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 6,643of 33,588 Better than 80% | No. 29,427of 33,687 Better than 13% |
| All companies of type ApS66,508 companies in the comparison | No. 10,094of 66,379 Better than 85% | No. 58,796of 66,505 Better than 12% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- MDK Media ApSDKK 6.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- MDK Media ApSDKK 191k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- MDK Media ApS−DKK 107k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- MDK Media ApS14
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- MDK Invest ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anders Brogaard Jensen | Director | 12/11/2020 |
- Founders
- Anders Brogaard Holding ApS, PS Holding Hadsten ApS, Palm Portals Limited
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsThujavej 13
5250 Odense SV
Odense Municipality · Postcode 5250
Other companies at the address (3)
- ZentroPeople ApSTemporary employment agency activities and other staff provision
- Dopago ApSComputer consultancy and computer facilities management
- SmartBeboer ApSOther software publishing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MDK Media ApS | Thujavej 13, Dyrup, 5250 Odense SV | 14 | 1026475666 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · name 1
- AccountsAnnual report for 2022 published
- NameName changed from CarAds ApS to MDK Media ApS
20224 changesownership 3 · accounts 1
- OwnershipMDK Invest ApS registered as owner (100%)
- OwnershipAnders Brogaard Holding ApS is no longer registered as owner
- OwnershipPalm Portals Limited is no longer registered as owner
- AccountsAnnual report for 2021 published
20217 changesownership 5 · address 2
- OwnershipAnders Brogaard Holding ApS registered as owner (50%)
- OwnershipPalm Portals Limited registered as owner (50%)
- OwnershipPS Holding Hadsten ApS is no longer registered as owner
- OwnershipAnders Brogaard Holding ApS is no longer registered as owner
- OwnershipPalm Portals Limited is no longer registered as owner
- AddressMoved to Thujavej 13, Dyrup, 5250 Odense SV
- AddressMoved to Gammel Sellingvej 1K, 1, 8370 Hadsten
20205 changesfounded 1 · management 1 · ownership 3
- FoundedRegistered as CarAds ApS
- ManagementAnders Brogaard Jensen appointed director
- OwnershipAnders Brogaard Holding ApS registered as owner (33.33%)
- OwnershipPS Holding Hadsten ApS registered as owner (33.33%)
- OwnershipPalm Portals Limited registered as owner (33.33%)
Related companies
Same industry in Odense
- Nørgård Mikkelsen A/S75 employees
- The Unicorn A/S33 employees
- Step A/S25 employees
- Marginal Reklamebureau ApS17 employees
- Mack Media ApS11 employees
- Komplet Web ApS9 employees
Same people in management
- Adhost ApSvia Anders Brogaard Jensen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.