Metz A/S
Public limited companyCVR 27171508VedbækActive
Metz A/S is a public limited company, based in Vedbæk, active in other advertising activities, founded in 2003. Net profit rose 7% from 2024 to 2025, ending at DKK 21.2m. Measured by gross profit, it ranks no. 1 of 189 companies in the industry in the database. Profit has grown three years in a row.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 5% (2024 → 2025), to DKK 74.7m.
- Net profit rose 7% (2024 → 2025), to DKK 21.2m.
- Equity rose 3% (2024 → 2025), to DKK 41.1m.
Employees
- 4 more employees than a year earlier: 64 (08/2026) against 60 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 43,954 | 54,689 | 51,490 | 80,012 | 71,341 | 74,659 | +4.7% |
| Operating profit (EBIT) | 10,778 | 23,448 | 16,466 | 22,308 | 25,530 | 27,123 | +6.2% |
| Profit before tax | 10,420 | 23,289 | 16,321 | 21,947 | 25,199 | 27,079 | +7.5% |
| Net profit | 8,126 | 18,165 | 12,728 | 17,114 | 19,758 | 21,195 | +7.3% |
| Total assets | 69,166 | 78,372 | 116,981 | 129,499 | 160,864 | 118,808 | −26.1% |
| Equity | 23,126 | 33,165 | 27,728 | 32,114 | 39,755 | 41,119 | +3.4% |
| Liabilities | 44,083 | 43,761 | 87,500 | 95,722 | 119,641 | 76,194 | −36.3% |
| Cash and cash equivalents | 5,188 | 5,585 | 9,049 | 23,304 | 29,509 | 20,772 | −29.6% |
| Average number of employees | 56 | 44 | 52 | 74 | 65 | 66 | +1.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/05/2024 – 30/04/2025 | 30/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 31/10/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 31/10/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 02/11/2022 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 13/07/2021 | The company | PDFXBRL |
| 2020 | 01/05/2019 – 30/04/2020 | 05/11/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 1,043of 4,412 Better than 76% | No. 1,426of 4,466 Better than 68% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 943of 24,791 Better than 96% | No. 2,719of 24,909 Better than 89% |
| All companies of type A/S18,025 companies in the comparison | No. 2,021of 17,786 Better than 89% | No. 4,078of 18,024 Better than 77% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- Exponent A/SDKK 3.8m
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- Exponent A/SDKK 4.6m
- Metz A/S64
- Conz Media ApS5
- Exponent A/S34
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Baxx & Metz Holding A/S100%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Claus Hedegaard | Director | 28/04/2003 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Claus Hedegaard | Board member | 28/04/2003 |
| Hans Hedegaard | Chair of the board | 04/10/2018 |
| Jesper Buch | Board member | 04/10/2018 |
- Founders
- Metz Holding A/S
Former management (6)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Peter Hedegaard | Board member | 28/04/2003 | 27/05/2014 |
| Hans Hedegaard | Board member | 28/04/2003 | 03/10/2018 |
| Susanne Hedegaard | Board member | 27/05/2014 | 04/10/2018 |
| Michael Eriksen | Board member | 29/04/2021 | 24/05/2022 |
| Michael Eriksen | Director | 29/04/2021 | 24/05/2022 |
| Finn Boel Pedersen | Board member | 29/04/2021 | 03/06/2022 |
Signing rule: Selskabet tegnes af direktøren alene, to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.
Address and production units
3 active production unitsSkelstedet 9
2950 Vedbæk
| Production unit | Address | Employees | P number |
|---|---|---|---|
| METZ A/S | Skelstedet 9, Gl Holte, 2950 Vedbæk | 74 | 1003461945 |
| Metz A/S | Teglbuen 8, 2990 Nivå | – | 1029251017 |
| Metz A/S | Birkemose Allé 29, 6000 Kolding | – | 1030811948 |
Purpose
Selskabets formål er handel med promotionartikler og julegaver.
The purpose is quoted from the register in Danish.
Changes year by year
39 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Other advertising activities (731190)
20243 changesaccounts 1 · capital 1 · merger 1
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 549,000 DKK to 550,000 DKK
- MergerMerger registered in CVR
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20224 changesaccounts 1 · management 3
- AccountsAnnual report for 2022 published
- ManagementFinn Boel Pedersen stepped down as board member
- ManagementMichael Eriksen stepped down as board member
- ManagementMichael Eriksen stepped down as director
20217 changesaccounts 1 · management 3 · ownership 3
- AccountsAnnual report for 2021 published
- ManagementMichael Eriksen appointed board member
- ManagementFinn Boel Pedersen appointed board member
- ManagementMichael Eriksen appointed director
- OwnershipBaxx & Metz Holding A/S registered as owner (100%)
- OwnershipMETZ HOLDING A/S is no longer registered as owner
- OwnershipJB Holding ApS is no longer registered as owner
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20187 changesmanagement 4 · ownership 3
- ManagementJesper Buch appointed board member
- ManagementHans Hedegaard appointed chair of the board
- ManagementSusanne Hedegaard stepped down as board member
- ManagementHans Hedegaard stepped down as board member
- OwnershipMETZ HOLDING A/S registered as owner (66.67%)
- OwnershipJB Holding ApS registered as owner (10%)
- OwnershipMETZ HOLDING A/S is no longer registered as owner
20142 changesmanagement 2
- ManagementSusanne Hedegaard appointed board member
- ManagementPeter Hedegaard stepped down as board member
20082 changesaddress 1 · industry 1
- AddressMoved to Skelstedet 9, Gl Holte, 2950 Vedbæk
- IndustryIndustry changed to Other advertising activities (731190)
20073 changescapital 1 · merger 1 · address 1
- CapitalShare capital changed from 500,000 DKK to 549,000 DKK
- MergerMerger registered in CVR
- AddressMoved to Staktoften 3, Trørød, 2950 Vedbæk
20061 changeindustry 1
- IndustryIndustry changed to Anden reklamevirksomhed og reklameformidling (744090)
20036 changesfounded 1 · management 4 · ownership 1
- FoundedRegistered as METZ A/S
- ManagementHans Hedegaard appointed board member
- ManagementClaus Hedegaard appointed board member
- ManagementClaus Hedegaard appointed director
- ManagementPeter Hedegaard appointed board member
- OwnershipMETZ HOLDING A/S registered as owner (100%)
Related companies
Same industry in Rudersdal
- CEC Event Cph ApS20 employees
- SP Outdoor ApS6 employees
- Targeted ApS6 employees
- Prikken Design & Produktion A/S5 employees
- Clubsystem ApS2 employees
Same people in management
- AL Sydbank A/Svia Finn Boel Pedersen
- PLESNER Advokatpartnerselskabvia Hans Hedegaard
- Auto-Centralen A/Svia Finn Boel Pedersen
- Fynske Bank A/Svia Finn Boel Pedersen
- Nortec A/Svia Finn Boel Pedersen
- Dat A/Svia Finn Boel Pedersen
Largest in the industry
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
- Bold Copenhagen A/SDKK 14m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.