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Pepsico Nordic Denmark ApS

Private limited companyCVR 35817530København VActive

Pepsico Nordic Denmark ApS is a private limited company, based in København V, active in planning and design of advertising campaigns, founded in 2014. With 49 employees, the company is about 16 times larger than the industry median. Gross profit is higher than that of 98% of the companies in the industry in the database. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 49.8m+1.2% vs. 2024
Net profitDKK 3.5m+0.6% vs. 2024
EquityDKK 41.3m+9.3% vs. 2024
Employees49latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1% (2024 → 2025), to DKK 49.8m.
  • Equity rose 9% (2024 → 2025), to DKK 41.3m.

Employees

  • 5 more employees than a year earlier: 49 (07/2026) against 44 (07/2025).

Management and owners, last 24 months

  • New in management: Mads Lyder Iversen (director, 26/03/2026), Torben Nielsen (director, 26/03/2026) and Rachael Marie Caulton (director, 26/03/2026).
  • Stepped down: Bogdan-Andrei Savin (director, 26/03/2026), Abdullah Bicer (director, 26/03/2026) and Neal Fraser Redfern (director, 26/03/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Pepsico Nordic Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit39,90345,56750,08556,22949,19949,801+1.2%
Operating profit (EBIT)4,463848–8,591–––
Profit before tax4,7105685,0538,4384,4954,554+1.3%
Net profit3,724−2893,9636,5573,5003,522+0.6%
Total assets50,98184,73888,894132,204114,62153,531−53.3%
Equity24,00523,71627,67934,23637,73641,258+9.3%
Liabilities26,97661,022––76,88612,272−84%
Cash and cash equivalents30,00415,05119,8073,03917,83634,706+94.6%
Average number of employees273744444241−2.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Pepsico Nordic Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202514/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/07/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202312/07/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202217/07/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202118/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 49.8mNo. 17 of 715
Better than 98% of the companies in the industry
EquityDKK 41.3mNo. 13 of 716
Better than 98% of the companies in the industry
Number of employees49No. 29 of 716
Better than 96% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 444of 9,892
Better than 96%
No. 865of 9,922
Better than 91%
Same industry and 20–49 employees56 companies in the comparison
No. 1of 56
Better than 100%
No. 1of 56
Better than 100%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 699of 33,588
Better than 98%
No. 1,376of 33,687
Better than 96%
All companies of type ApS66,508 companies in the comparison
No. 722of 66,379
Better than 99%
No. 2,459of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Pepsico Nordic Denmark ApSDKK 49.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Pepsico Nordic Denmark ApSDKK 3.5m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Pepsico Nordic Denmark ApSDKK 41.3m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Pepsico Nordic Denmark ApS49
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Quaker Oats Europe LLC100%
Pepsico Nordic Denmark ApS

Management

3 active registrations

Executive management

Executive management at Pepsico Nordic Denmark ApS
NameRoleAppointed
Mads Lyder IversenDirector26/03/2026
Torben NielsenDirector26/03/2026
Rachael Marie CaultonDirector26/03/2026
Auditor
KPMG P/S
Founders
Quaker Oats Europe LLC
Former management (14)
Former management at Pepsico Nordic Denmark ApS
NameRoleAppointedResigned
Rasmus Helt PoulsenDirector25/03/201424/03/2015
Björn BernemannDirector25/03/201415/12/2015
Dirk Marius Martinus van der PijlDirector25/03/201415/12/2015
Peter MeldahlDirector24/03/201531/01/2020
Francisco Javier Urunuela FernandezCEO15/12/201530/04/2018
Illona SimientkowskiDirector15/12/201524/10/2018
Ekaterina LivkeDirector28/11/201830/06/2021
Anders Bøcker PedersenCEO12/05/202001/07/2024
Wim Albert B. DestoopDirector12/05/202017/07/2023
Linda Maaike Jacoba BogersDirector30/06/202101/02/2023
Mette HyllebergDirector01/02/202301/07/2024
Bogdan-Andrei SavinDirector01/09/202326/03/2026
Abdullah BicerDirector01/07/202426/03/2026
Neal Fraser RedfernDirector01/07/202426/03/2026

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Vesterbrogade 149
1620 København V

København Municipality · Postcode 1620

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
PEPSICO NORDIC DENMARK ApSVesterbrogade 149, 1620 København V481019265958

Purpose

Selskabets formål er udformning af reklamer og tilrettelæggelse og gennemførelse af reklamekampagner under anvendelse af interne kræfter eller underleverandører for brands tilhørende PepsiCo Inc, herunder markedsføringsrådgivning for PepsiCo Inc's distributører i Norden.

The purpose is quoted from the register in Danish.

Changes year by year

43 registered events
20267 changesaccounts 1 · management 6
  • Annual report for 2025 published
  • Mads Lyder Iversen appointed director
  • Rachael Marie Caulton appointed director
  • Torben Nielsen appointed director
  • Neal Fraser Redfern stepped down as director
  • Abdullah Bicer stepped down as director
  • Bogdan-Andrei Savin stepped down as director
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20245 changesaccounts 1 · management 4
  • Annual report for 2023 published
  • Neal Fraser Redfern appointed director
  • Abdullah Bicer appointed director
  • Mette Hylleberg stepped down as director
  • Anders Bøcker Pedersen stepped down as ceo
20235 changesmanagement 4 · accounts 1
  • Bogdan-Andrei Savin appointed director
  • Wim Albert B. Destoop stepped down as director
  • Annual report for 2022 published
  • Mette Hylleberg appointed director
  • Linda Maaike Jacoba Bogers stepped down as director
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2020 published
  • Linda Maaike Jacoba Bogers appointed director
  • Ekaterina Livke stepped down as director
  • Industry changed to Planning and design of advertising campaigns (731110)
20203 changesmanagement 3
  • Wim Albert B. Destoop appointed director
  • Anders Bøcker Pedersen appointed ceo
  • Peter Meldahl stepped down as director
20183 changesmanagement 3
  • Ekaterina Livke appointed director
  • Illona Simientkowski stepped down as director
  • Francisco Javier Urunuela Fernandez stepped down as ceo
20171 changeaddress 1
  • Moved to Vesterbrogade 149, 1620 København V
20156 changesmanagement 6
  • Illona Simientkowski appointed director
  • Francisco Javier Urunuela Fernandez appointed ceo
  • Dirk Marius Martinus van der Pijl stepped down as director
  • Björn Bernemann stepped down as director
  • Peter Meldahl appointed director
  • Rasmus Helt Poulsen stepped down as director
20146 changescapital 1 · ownership 1 · founded 1 · management 3
  • Share capital changed from 80,000 DKK to 500,000 DKK
  • Quaker Oats Europe LLC registered as owner (100%)
  • Registered as PEPSICO NORDIC DENMARK ApS
  • Rasmus Helt Poulsen appointed director
  • Dirk Marius Martinus van der Pijl appointed director
  • Björn Bernemann appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction