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Citrusmedia ApS

Private limited companyCVR 12240449København VActive

Citrusmedia ApS is a private limited company, based in København V, active in media representation, founded in 1988. After a loss in 2024, the company made a profit of DKK 4.5m in 2025. Measured by gross profit, it ranks no. 9 of 41 companies in the industry in the database. With 23 employees, the company is about 6 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 21.3m+63.7% vs. 2024
Net profitDKK 4.5m+1,345.9% vs. 2024
EquityDKK 15.2m+41.6% vs. 2024
Employees23latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 64% (2024 → 2025), to DKK 21.3m.
  • Net profit went from a loss of DKK 358k to a profit of DKK 4.5m (2024 → 2025).
  • Equity rose 42% (2024 → 2025), to DKK 15.2m.

Employees

  • 6 more employees than a year earlier: 23 (08/2026) against 17 (08/2025).

Management and owners, last 24 months

  • New in management: Isabella Skovlind Nilsson (board member, 27/05/2026) and Frederik Sjøgren Stoklund (board member, 27/05/2026).
  • Stepped down: Thomas Christensen (board member, 16/04/2026).
  • New owners registered: Dansk Medie Invest ApS (20/06/2025).
  • No longer registered as owner: Dansk Medie Invest ApS (19/06/2025) and Lemon Invest ApS (20/06/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for Citrusmedia ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit8,86912,08414,73217,01612,98921,256+63.7%
Operating profit (EBIT)2,6965,7597,5458,0653,0598,985+193.7%
Profit before tax1,9654,1596,3304,254396,206+15,857.9%
Net profit1,4362,9364,6862,811−3584,463+1,345.9%
Total assets15,45121,89921,09440,74635,05246,605+33%
Equity2,1605,0968,28211,09310,73515,198+41.6%
Liabilities13,06116,39612,42029,22223,82230,862+29.5%
Cash and cash equivalents3,2712,0034,6894,4537358,075+998.6%
Average number of employees813101214140%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Annual reports

6 financial years
Annual reports for Citrusmedia ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202512/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202408/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202023/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 21.3mNo. 9 of 41
Better than 80% of the companies in the industry
EquityDKK 15.2mNo. 10 of 41
Better than 78% of the companies in the industry
Number of employees23No. 11 of 41
Better than 75% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7mHere
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,594of 9,892
Better than 74%
No. 2,204of 9,922
Better than 78%
Companies that are at least 30 years old10,276 companies in the comparison
No. 2,712of 10,152
Better than 73%
No. 3,926of 10,275
Better than 62%
All companies of type ApS66,508 companies in the comparison
No. 2,267of 66,379
Better than 97%
No. 5,127of 66,505
Better than 92%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. Citrusmedia ApSDKK 21.3m
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. Citrusmedia ApSDKK 4.5m
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. Citrusmedia ApSDKK 15.2m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. Citrusmedia ApS23
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Eiro Holding ApS5%
  • Dansk Medie Invest ApS90%
Citrusmedia ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

6 active registrations

Executive management

Executive management at Citrusmedia ApS
NameRoleAppointed
Eilif Bjørn Kjær Grønborg RosenkildeCEO01/08/2024

Board of directors

Board of directors at Citrusmedia ApS
NameRoleAppointed
Henrik Kaa AndersenBoard member01/02/2021
Eilif Bjørn Kjær Grønborg RosenkildeBoard member02/04/2024
Bo Einar Lohmann NilssonChair of the board02/04/2024
Isabella Skovlind NilssonBoard member27/05/2026
Frederik Sjøgren StoklundBoard member27/05/2026
Founders
René Milo, Svend Mortensen, Alice Inge Mygind Hansen
Former management (15)
Former management at Citrusmedia ApS
NameRoleAppointedResigned
René MiloDirector23/06/198804/01/2012
Lean MiloDirector09/01/200330/06/2015
Simon Carsten HauchBoard member08/11/201228/06/2016
Kenneth Douglas PlummerChair of the board08/11/201230/06/2015
Lean MiloBoard member08/11/201230/06/2015
Eilif Bjørn Kjær Grønborg RosenkildeCEO01/07/201531/01/2021
Kenneth Douglas PlummerBoard member01/07/201501/08/2015
Lean MiloChair of the board01/07/201503/10/2017
Bent Bang-JensenBoard member28/06/201603/10/2017
Eilif Bjørn Kjær Grønborg RosenkildeBoard member03/10/201731/01/2021
Christian Wrede ScherfigBoard member03/10/201702/04/2024
Henrik Kaa AndersenChair of the board03/10/201731/01/2021
Eilif Bjørn Kjær Grønborg RosenkildeChair of the board01/02/202101/04/2024
Jonas Sand JensenCEO01/02/202131/07/2024
Thomas ChristensenBoard member31/03/202316/04/2026

Signing rule: Selskabet tegnes af én direktør eller af to bestyrelsesmedlemmer.

Address and production units

1 active production units

Vesterbrogade 149
1620 København V

København Municipality · Postcode 1620

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
CITRUSMEDIA ApSVesterbrogade 149, 1620 København V231000355195

Purpose

Selskabets formål er at drive medie-, markedsførings- og reklamevirksomhed samt virksomhed, der er naturligt forbundet hermed.

The purpose is quoted from the register in Danish.

Changes year by year

65 registered events
20264 changesmanagement 3 · accounts 1
  • Frederik Sjøgren Stoklund appointed board member
  • Isabella Skovlind Nilsson appointed board member
  • Thomas Christensen stepped down as board member
  • Annual report for 2025 published
20255 changesownership 3 · accounts 1 · industry 1
  • Dansk Medie Invest ApS registered as owner (90%)
  • Lemon Invest ApS is no longer registered as owner
  • Dansk Medie Invest ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Media representation (731200)
20247 changesmanagement 6 · accounts 1
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed ceo
  • Jonas Sand Jensen stepped down as ceo
  • Annual report for 2023 published
  • Bo Einar Lohmann Nilsson appointed chair of the board
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed board member
  • Christian Wrede Scherfig stepped down as board member
  • Eilif Bjørn Kjær Grønborg Rosenkilde stepped down as chair of the board
20233 changesaccounts 1 · management 1 · address 1
  • Annual report for 2022 published
  • Thomas Christensen appointed board member
  • Moved to Vesterbrogade 149, 1620 København V
20221 changeaccounts 1
  • Annual report for 2021 published
20217 changesaccounts 1 · management 6
  • Annual report for 2020 published
  • Jonas Sand Jensen appointed ceo
  • Henrik Kaa Andersen appointed board member
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed chair of the board
  • Eilif Bjørn Kjær Grønborg Rosenkilde stepped down as board member
  • Henrik Kaa Andersen stepped down as chair of the board
  • Eilif Bjørn Kjær Grønborg Rosenkilde stepped down as ceo
20179 changesownership 3 · address 1 · management 5
  • Lemon Invest ApS registered as owner (10%)
  • Moved to Vesterbrogade 149, 2. b2, 1620 København V
  • Christian Wrede Scherfig appointed board member
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed board member
  • Henrik Kaa Andersen appointed chair of the board
  • Bent Bang-Jensen stepped down as board member
  • Lean Milo stepped down as chair of the board
  • Dansk Medie Invest ApS registered as owner (66.67%)
  • C MEDIA ApS is no longer registered as owner
20168 changesownership 6 · management 2
  • Eiro Holding ApS registered as owner (5%)
  • Bent Bang-Jensen appointed board member
  • Simon Carsten Hauch stepped down as board member
  • C MEDIA ApS registered as owner (90%)
  • PLAMBECK HOLDING A/S is no longer registered as owner
  • C MEDIA ApS is no longer registered as owner
  • PLAMBECK HOLDING A/S registered as owner (20%)
  • 2P INVESTERINGSSELSKAB ApS is no longer registered as owner
20157 changesmanagement 7
  • Kenneth Douglas Plummer stepped down as board member
  • Lean Milo appointed chair of the board
  • Kenneth Douglas Plummer appointed board member
  • Eilif Bjørn Kjær Grønborg Rosenkilde appointed ceo
  • Kenneth Douglas Plummer stepped down as chair of the board
  • Lean Milo stepped down as board member
  • Lean Milo stepped down as director
20127 changesname 1 · management 4 · ownership 2
  • Name changed from SCANDISPLAY ApS to CITRUSMEDIA ApS
  • Kenneth Douglas Plummer appointed chair of the board
  • Lean Milo appointed board member
  • Simon Carsten Hauch appointed board member
  • 2P INVESTERINGSSELSKAB ApS registered as owner (20%)
  • C MEDIA ApS registered as owner (66.67%)
  • René Milo stepped down as director
20101 changeindustry 1
  • Industry changed to Media representation (731200)
20081 changeindustry 1
  • Industry changed to Organisation of conventions and trade shows (823000)
20031 changemanagement 1
  • Lean Milo appointed director
19942 changescapital 2
  • Share capital changed from 202,500 DKK to 152,500 DKK
  • Share capital changed from 81,000 DKK to 202,500 DKK
19882 changesfounded 1 · management 1
  • Registered as SCANDISPLAY ApS
  • René Milo appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction