Advative ApS

Private limited companyCVR 39040948København KActive

Advative ApS is a private limited company, based in København K, active in other advertising activities, founded in 2017. Net profit fell 96% from 2024 to 2025, ending at DKK 40,242. With 10 employees, the company is about 3 times larger than the industry median. Gross profit is higher than that of 88% of the companies in the industry in the database.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 6.6m−9.6% vs. 2024

Net profitDKK 40,242−96% vs. 2024

EquityDKK 5.3m+0.8% vs. 2024

Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 10% (2024 → 2025), to DKK 6.6m.
Net profit fell 96% (2024 → 2025), to DKK 40,242.

Employees

1 fewer employees than a year earlier: 10 (07/2026) against 11 (07/2025).

Management and owners, last 24 months

New owners registered: Albion ApS (17/07/2026) and Advative ApS (17/07/2026).
No longer registered as owner: Albion ApS (16/07/2026).

Registrations, last 24 months

01/01/2025: Industry changed to Other advertising activities (731190)
23/12/2024: Share capital changed from 53,141 DKK to 54,242 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Advative ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	2,475	2,559	3,647	5,670	7,251	6,552	−9.6%
Operating profit (EBIT)	1,826	−394	–	–	1,380	401	−71%
Profit before tax	1,780	−398	392	1,082	1,306	70	−94.6%
Net profit	1,447	−321	307	834	1,004	40	−96%
Total assets	5,538	5,334	7,995	10,798	11,975	16,681	+39.3%
Equity	2,845	3,075	3,382	4,216	5,221	5,262	+0.8%
Liabilities	2,359	2,003	–	–	6,175	11,201	+81.4%
Cash and cash equivalents	3,037	1,608	4,469	4,778	5,965	7,258	+21.7%
Average number of employees	5	4	5	6	8	9	+12.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (189 companies)

Gross profitMedian, the industry (189 companies)

Annual reports

6 financial years

Annual reports for Advative ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	10/07/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	14/07/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	01/07/2024	The company	PDF not statedXBRL
2022	01/01/2022 – 31/12/2022	13/07/2023	The company	PDF not statedXBRL
2021	01/01/2021 – 31/12/2021	15/07/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	16/07/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 6.6mNo. 23 of 189

Better than 88% of the companies in the industry

EquityDKK 5.3mNo. 12 of 189

Better than 94% of the companies in the industry

Number of employees10No. 25 of 189

Better than 87% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 9,478of 69,742 Better than 86%	No. 13,677of 69,964 Better than 80%
Same industry and fewer than 20 employees180 companies in the comparison	No. 15of 180 Better than 92%	No. 8of 180 Better than 96%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 6,727of 33,588 Better than 80%	No. 5,860of 33,687 Better than 83%
All companies of type ApS66,508 companies in the comparison	No. 10,255of 66,379 Better than 85%	No. 10,849of 66,505 Better than 84%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities

Gross profit

Advative ApSDKK 6.6m
Metz A/SDKK 74.7m
Conz Media ApSDKK 29.9m

Net profit

Advative ApSDKK 40,242
Metz A/SDKK 21.2m
Conz Media ApSDKK 13.2m

Equity

Advative ApSDKK 5.3m
Metz A/SDKK 41.1m
Conz Media ApSDKK 13.3m

Employees

Advative ApS10
Metz A/S64
Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Suspify ApS25%
Csh ApS25%
Albion ApS20%
Advative ApS10%

Advative ApS

Subsidiaries and ownership shares

Advative ApS10%

Subsidiaries are shown only if they are in the database.

Management

3 active registrations

Executive management

Executive management at Advative ApS
Name	Role	Appointed
Jacques Sirot	Director	17/12/2020
Christian Sundgård Hansen	Director	17/12/2020
Susan Poulsen	CEO	17/12/2020

Auditor: Grant Thornton, Godkendt Revisionspartnerselskab
Founders: Jacques Sirot, Suspify ApS, Csh ApS

Former management (4)

Former management at Advative ApS
Name	Role	Appointed	Resigned
Susan Poulsen	Director	23/10/2017	16/12/2020
Jacques Sirot	Board member	11/06/2019	17/12/2020
Christian Sundgård Hansen	Chair of the board	11/06/2019	17/12/2020
Susan Poulsen	Board member	11/06/2019	17/12/2020

Signing rule: Selskabet tegnes af den administrerende direktør sammen med et andet medlem af direktionen.

Address and production units

1 active production units

Højbro Plads 10
1200 København K

København Municipality · Postcode 1200

Other companies at the address (8)

Autoflows A/SComputer programming activities
Matrikel 1 ApSRenting of commercial property
Highbridge AdvokatanpartsselskabLegal activities
Much ApSComputer programming activities
Visigon Denmark ApSComputer consultancy and computer facilities management

Production units
Production unit	Address	Industry	Employees	P number
Advative ApS	Højbro Plads 10, 1200 København K	Other advertising activities	10	1022963372

Purpose

Virksomhedens formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events

82017

12018

52019

72020

32021

12022

22023

22024

22025

42026

20264 changesownership 3 · accounts 1

17/07OwnershipAlbion ApS registered as owner (20%)
17/07OwnershipAdvative ApS registered as owner (10%)
16/07OwnershipAlbion ApS is no longer registered as owner
10/07AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

14/07AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Other advertising activities (731190)

20242 changescapital 1 · accounts 1

23/12CapitalShare capital changed from 53,141 DKK to 54,242 DKK
01/07AccountsAnnual report for 2023 published

20232 changesaccounts 1 · capital 1

13/07AccountsAnnual report for 2022 published
10/04CapitalShare capital changed from 52,344 DKK to 53,141 DKK

20221 changeaccounts 1

15/07AccountsAnnual report for 2021 published

20213 changescapital 1 · address 1 · accounts 1

21/12CapitalShare capital changed from 50,250 DKK to 52,344 DKK
17/09AddressMoved to Højbro Plads 10, 1200 København K
16/07AccountsAnnual report for 2020 published

20207 changesmanagement 7

17/12ManagementSusan Poulsen appointed ceo
17/12ManagementJacques Sirot appointed director
17/12ManagementChristian Sundgård Hansen appointed director
17/12ManagementSusan Poulsen stepped down as board member
17/12ManagementJacques Sirot stepped down as board member
17/12ManagementChristian Sundgård Hansen stepped down as chair of the board
16/12ManagementSusan Poulsen stepped down as director

20195 changescapital 1 · management 3 · address 1

11/06CapitalShare capital changed from 50,000 DKK to 50,250 DKK
11/06ManagementSusan Poulsen appointed board member
11/06ManagementJacques Sirot appointed board member
11/06ManagementChristian Sundgård Hansen appointed chair of the board
06/06AddressMoved to Højbro Plads 10, 1200 København K

20181 changeaddress 1

17/08AddressMoved to Gothersgade 11, 2, 1123 København K

20178 changesaddress 1 · founded 1 · management 1 · ownership 5

19/12AddressMoved to Nyhavn 16, 1, 1051 København K
23/10FoundedRegistered as Advative ApS
23/10ManagementSusan Poulsen appointed director
23/10OwnershipJacques Sirot registered as owner (33.33%)
23/10OwnershipJacques Sirot is no longer registered as owner
23/10OwnershipAlbion ApS registered as owner (25%)
23/10OwnershipSuspify ApS registered as owner (25%)
23/10OwnershipCSH ApS registered as owner (25%)

Related companies

Same industry in København

Bold Copenhagen A/S18 employees
Mediaprint A/S16 employees
Moon ApS11 employees
Kadaver ApS8 employees
Aspekt Visuel Kommunikation A/S8 employees
Skiltefabrikken ApS6 employees

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVR Report a correction