It's A Fact ApS
Private limited companyCVR 38657615København KActive
It's A Fact ApS is a private limited company, based in København K, active in market research and public opinion polling, founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 15,217. Equity fell to DKK 489k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 33% (2024 → 2025), to DKK 1.1m.
- The loss got smaller: from DKK 375k to DKK 15,217 (2024 → 2025).
- Equity fell 22% (2024 → 2025), to DKK 489k.
Registrations, last 24 months
- 07/09/2026: Moved to Ny Adelgade 5, 1. tv, 1104 København K
- 12/08/2025: Moved to Ewaldsgade 3, 2, 2200 København N
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,621 | 2,000 | 1,329 | 1,911 | 848 | 1,128 | +33% |
| Operating profit (EBIT) | 346 | 733 | 47 | 66 | −503 | −43 | +91.4% |
| Profit before tax | 339 | 689 | −4 | 114 | −482 | −21 | +95.7% |
| Net profit | 263 | 534 | −9 | 89 | −375 | −15 | +95.9% |
| Total assets | 2,825 | 2,545 | 4,400 | 1,895 | 1,364 | 1,489 | +9.2% |
| Equity | 857 | 1,278 | 1,155 | 1,127 | 630 | 489 | −22.4% |
| Liabilities | 1,967 | 1,267 | 3,244 | 768 | 733 | 1,000 | +36.3% |
| Cash and cash equivalents | 711 | 416 | 1,075 | 1,321 | 1,095 | 675 | −38.3% |
| Average number of employees | 2 | 2 | 2 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 25/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 05/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 11/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
48 companies in the databaseComparison with the other companies in market research and public opinion polling based on the latest financial year.
Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 42,582of 69,742 Better than 39% | No. 42,389of 69,964 Better than 39% |
| Same industry and fewer than 20 employees31 companies in the comparison | No. 23of 31 Better than 27% | No. 14of 31 Better than 57% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 22,291of 33,588 Better than 34% | No. 20,013of 33,687 Better than 41% |
| All companies of type ApS66,508 companies in the comparison | No. 41,004of 66,379 Better than 38% | No. 38,265of 66,505 Better than 42% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Market research and public opinion polling- It's A Fact ApSDKK 1.1m
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- It's A Fact ApS−DKK 15,217
- Epinion A/SDKK 10.9m
- Norstat Danmark A/SDKK 15.8m
- It's A Fact ApSDKK 489k
- Epinion A/SDKK 23.3m
- Norstat Danmark A/SDKK 53.4m
- It's A Fact ApS2
- Epinion A/S168
- Norstat Danmark A/S143
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Martin Lund Pedersen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Lund Pedersen | Director | 17/05/2017 |
- Founders
- Martin Lund Pedersen
Signing rule: Selskabet tegnes af én direktør.
Address and production units
1 active production unitsNy Adelgade 5
1104 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| It's A Fact ApS | Ny Adelgade 5, 1. tv, 1104 København K | 3 | 1022462209 |
Purpose
Selskabets formål er at drive konsulentvirksomhed, herunder med udarbejdelse af markeds- og dataanalyser til private og offentlige virksomheder samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Ny Adelgade 5, 1. tv, 1104 København K
- AccountsAnnual report for 2025 published
20252 changesaddress 1 · accounts 1
- AddressMoved to Ewaldsgade 3, 2, 2200 København N
- AccountsAnnual report for 2024 published
20242 changesaddress 1 · accounts 1
- AddressMoved to Baldrianvej 13, 2900 Hellerup
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Tranekærvej 22, 2665 Vallensbæk Strand
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Baldrianvej 13, 2900 Hellerup
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Toldbodgade 59B, 1253 København K
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Kronprinsessegade 26, 1306 København K
20174 changesaddress 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Ny Vestergade 5, 1471 København K
- FoundedRegistered as It's A Fact ApS
- ManagementMartin Lund Pedersen appointed director
- OwnershipMartin Lund Pedersen registered as owner (100%)
Related companies
Same industry in København
- Epinion A/S168 employees
- Norstat Danmark A/S143 employees
- Fifty5Blue Denmark ApS93 employees
- Ipsos A/S78 employees
- GetWhy A/S70 employees
- Voxmeter A/S56 employees
Largest in the industry
- Epinion A/SDKK 78.3m
- Norstat Danmark A/SDKK 70.4m
- Nielseniq (denmark) ApSDKK 61.7m
- Ipsos A/SDKK 53.7m
- Wilke A/SDKK 37.9m
- Fifty5Blue Denmark ApSDKK 32.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.