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Happy & Co A/S

Public limited companyCVR 34202222HerningActive

Happy & Co A/S is a public limited company, based in Herning, active in planning and design of advertising campaigns, founded in 2012. Net profit fell 14% from 2025 to 2026, ending at DKK 632k. With 17 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 84% of the companies in the industry in the database.

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Key figures · financial year 2026

Gross profitDKK 8.8m−5.2% vs. 2025
Net profitDKK 632k−14.4% vs. 2025
EquityDKK 2m−3.3% vs. 2025
Employees17latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 5% (2025 → 2026), to DKK 8.8m.
  • Net profit fell 14% (2025 → 2026), to DKK 632k.
  • Equity fell 3% (2025 → 2026), to DKK 2m.

Management and owners, last 24 months

  • New owners registered: Warhorse Holding ApS (16/12/2024), RiceFarmplace ApS (16/06/2026) and KO26 Holding ApS (16/06/2026).
  • No longer registered as owner: Happy Holding Herning ApS (16/06/2026) and Global Wind Power Holding ApS (16/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202120222023202420252026
EquityNet profit
Financial figures for Happy & Co A/S
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,4068,6098,6539,5889,2838,799−5.2%
Operating profit (EBIT)979−5094061,3621,244840−32.5%
Profit before tax967−5223281,3051,216825−32.2%
Net profit752−4192511,015738632−14.4%
Total assets5,8253,7413,8224,5514,7934,623−3.5%
Equity1,7565818321,8472,0852,017−3.3%
Liabilities4,0693,1602,9902,7052,6942,183−19%
Cash and cash equivalents2,1871119711,035+6.7%
Average number of employees151615151413−7.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202120222023202420252026
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Happy & Co A/S
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202602/10/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202515/09/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202402/09/2024The companyPDFXBRL
202301/07/2022 – 30/06/202326/09/2023The companyPDFXBRL
202201/07/2021 – 30/06/202208/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202127/09/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 8.8mNo. 115 of 715
Better than 84% of the companies in the industry
EquityDKK 2mNo. 165 of 716
Better than 77% of the companies in the industry
Number of employees17No. 101 of 716
Better than 86% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 5,970of 69,742
Better than 91%
No. 24,250of 69,964
Better than 65%
Same industry and fewer than 20 employees634 companies in the comparison
No. 40of 633
Better than 94%
No. 102of 634
Better than 84%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 4,994of 33,588
Better than 85%
No. 10,787of 33,687
Better than 68%
All companies of type A/S18,025 companies in the comparison
No. 9,553of 17,786
Better than 46%
No. 14,518of 18,024
Better than 19%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Happy & Co A/SDKK 8.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Happy & Co A/SDKK 632k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Happy & Co A/SDKK 2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Happy & Co A/S17
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nymann Management ApS20%
  • MChristensen Holding ApS10%
  • Warhorse Holding ApS20%
  • RiceFarmplace ApS25%
  • KO26 Holding ApS25%
Happy & Co A/S

Management

5 active registrations

Executive management

Executive management at Happy & Co A/S
NameRoleAppointed
Jakob Gaardsted PetersenDirector03/01/2012

Board of directors

Board of directors at Happy & Co A/S
NameRoleAppointed
Jakob Gaardsted PetersenBoard member08/09/2015
Søren Hampen KristensenBoard member28/02/2019
Henrik Amby JensenBoard member20/09/2021
Michael Nymann NilssonChair of the board20/09/2021
Founders
Ib Xpress A/S
Former management (10)
Former management at Happy & Co A/S
NameRoleAppointedResigned
Per Nielsen HaulrikBoard member03/01/201220/09/2021
Bernhard Bo JensenChair of the board03/01/201220/09/2021
Dan Boje NielsenBoard member03/01/201213/09/2016
Christian Søsted PoulsenBoard member03/01/201211/09/2018
Kjeld Bjarne SkovBoard member03/01/201204/09/2013
Jakob Gaardsted PetersenBoard member03/01/201204/09/2013
Preben RokkjærBoard member03/01/201208/09/2015
Karsten Robby OlsenBoard member13/09/201623/11/2023
Dion Møberg EriksenBoard member28/02/201920/09/2021
Mathias ChristensenBoard member20/09/202123/11/2023

Signing rule: Selskabet tegnes af bestyrelsesformanden sammen med direktøren eller af den samlede bestyrelse.

Address and production units

1 active production units

Haraldsgade 36
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unitAddressEmployeesP number
HAPPY & CO A/SHaraldsgade 36, 5, 7400 Herning171017375128

Purpose

Selskabets formål er at drive markedsføringsvirksomhed samt forestå de i forbindelse hermed knyttede aktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

53 registered events
20264 changesaccounts 1 · ownership 3
  • Annual report for 2026 published
  • RiceFarmplace ApS registered as owner (25%)
  • KO26 Holding ApS registered as owner (25%)
  • HAPPY HOLDING HERNING ApS is no longer registered as owner
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20243 changesownership 2 · accounts 1
  • Warhorse Holding ApS registered as owner (20%)
  • GLOBAL WIND POWER HOLDING ApS is no longer registered as owner
  • Annual report for 2024 published
20233 changesmanagement 2 · accounts 1
  • Mathias Christensen stepped down as board member
  • Karsten Robby Olsen stepped down as board member
  • Annual report for 2023 published
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Haraldsgade 36, 5, 7400 Herning
202113 changesaccounts 1 · management 6 · ownership 6
  • Annual report for 2021 published
  • Michael Nymann Nilsson appointed chair of the board
  • Henrik Amby Jensen appointed board member
  • Mathias Christensen appointed board member
  • Dion Møberg Eriksen stepped down as board member
  • Per Nielsen Haulrik stepped down as board member
  • Bernhard Bo Jensen stepped down as chair of the board
  • MChristensen Holding ApS registered as owner (10%)
  • Nymann Management ApS registered as owner (20%)
  • HAPPY HOLDING HERNING ApS registered as owner (50%)
  • GLOBAL WIND POWER HOLDING ApS registered as owner (20%)
  • I.B Gruppen ApS is no longer registered as owner
  • HAPPY HOLDING HERNING ApS is no longer registered as owner
20193 changesaddress 1 · management 2
  • Moved to Strøget 40, 7430 Ikast
  • Dion Møberg Eriksen appointed board member
  • Søren Hampen Kristensen appointed board member
20182 changesaddress 1 · management 1
  • Moved to Strøget 40, 7430 Ikast
  • Christian Søsted Poulsen stepped down as board member
20162 changesmanagement 2
  • Karsten Robby Olsen appointed board member
  • Dan Boje Nielsen stepped down as board member
20154 changesownership 2 · management 2
  • I.B Gruppen ApS registered as owner (50%)
  • IBG Invest A/S is no longer registered as owner
  • Jakob Gaardsted Petersen appointed board member
  • Preben Rokkjær stepped down as board member
20142 changesownership 1 · merger 1
  • IBG Invest A/S registered as owner (50%)
  • Merger registered in CVR
20132 changesmanagement 2
  • Jakob Gaardsted Petersen stepped down as board member
  • Kjeld Bjarne Skov stepped down as board member
201211 changescapital 1 · founded 1 · management 8 · ownership 1
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Registered as HAPPY & CO A/S
  • Per Nielsen Haulrik appointed board member
  • Jakob Gaardsted Petersen appointed board member
  • Kjeld Bjarne Skov appointed board member
  • Jakob Gaardsted Petersen appointed director
  • Christian Søsted Poulsen appointed board member
  • Dan Boje Nielsen appointed board member
  • Preben Rokkjær appointed board member
  • Bernhard Bo Jensen appointed chair of the board
  • HAPPY HOLDING HERNING ApS registered as owner (50%)

Related companies

Same industry in Herning

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction