Westen Pro ApS
Private limited companyCVR 34599076AulumActive
Westen Pro ApS is a private limited company, based in Aulum, active in planning and design of advertising campaigns, founded in 2012. The company went from a profit in 2024 to a loss of DKK 165k in 2025. Equity fell to DKK 65,846 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 377% (2024 → 2025), to −DKK 72,308.
- Net profit went from a profit of DKK 9,513 to a loss of DKK 165k (2024 → 2025).
- Equity fell 54% (2024 → 2025), to DKK 65,846.
Employees
- 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 447 | 525 | 181 | −1 | 26 | −72 | −376.9% |
| Operating profit (EBIT) | 181 | 245 | 39 | −48 | 10 | −79 | −919.1% |
| Profit before tax | 168 | 244 | 39 | −52 | 11 | −182 | −1,695.3% |
| Net profit | 134 | 190 | 29 | −43 | 10 | −165 | −1,834.5% |
| Total assets | 321 | 376 | 278 | 246 | 165 | 81 | −51.2% |
| Equity | 163 | 264 | 251 | 203 | 145 | 66 | −54.5% |
| Liabilities | 157 | 111 | 25 | 42 | 21 | 15 | −28.6% |
| Cash and cash equivalents | 231 | 193 | 32 | 11 | 19 | 38 | +102.9% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 54% from 2024 to 2025 (DKK 145k to DKK 65,846).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 27/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 09/03/2025 | The company | PDF not statedXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 03/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 28/03/2023 | The company | PDF not statedXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 25/02/2022 | The company | PDF not statedXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 01/03/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 65,506of 69,742 Better than 6% | No. 56,490of 69,964 Better than 19% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 624of 633 Better than 1% | No. 494of 634 Better than 22% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 32,112of 33,588 Better than 4% | No. 26,917of 33,687 Better than 20% |
| All companies of type ApS66,508 companies in the comparison | No. 62,912of 66,379 Better than 5% | No. 52,710of 66,505 Better than 21% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Westen Pro ApS−DKK 72,308
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Westen Pro ApS−DKK 165k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Westen Pro ApSDKK 65,846
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Westen Pro ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Five & Two Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Ivan Peter Dalgaard Westen | Director | 22/06/2012 |
- Founders
- Ivan Peter Dalgaard Westen
Signing rule: Selskabet tegnes af direktør
Address and production units
1 active production unitsDanmarksgade 27
7490 Aulum
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Westen Pro ApS | Danmarksgade 27, 7490 Aulum | 2 | 1017753238 |
Purpose
Selskabets formål er at drive markedsføringsvirksomhed med dertil hørende aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Danmarksgade 27, 7490 Aulum
20222 changesaddress 1 · accounts 1
- AddressMoved to Rugbjergvej 6, 7490 Aulum
- AccountsAnnual report for 2021 published
20213 changesownership 2 · accounts 1
- OwnershipFive & Two Holding ApS registered as owner (100%)
- OwnershipIvan Peter Dalgaard Westen is no longer registered as owner
- AccountsAnnual report for 2020 published
20192 changesaddress 2
- AddressMoved to Rugbjergvej 6, 7490 Aulum
- AddressMoved to Rugbjergvej 6, 7490 Aulum
20171 changename 1
- NameName changed from LOGOMARKETING ApS to Westen Pro ApS
20161 changeaddress 1
- AddressMoved to Rugbjergvej 6, 7490 Aulum
20152 changesownership 1 · capital 1
- OwnershipIvan Peter Dalgaard Westen registered as owner (100%)
- CapitalShare capital changed from 80,000 DKK to 50,000 DKK
20122 changesfounded 1 · management 1
- FoundedRegistered as LOGOMARKETING ApS
- ManagementIvan Peter Dalgaard Westen appointed director
Related companies
Same industry in Herning
- Happy & Co A/S17 employees
- LeadMotor ApS16 employees
- Ar Skilte ApS13 employees
- Preben Hjort Promotion ApS3 employees
- Sedaka ApS2 employees
- Brandtree ApS2 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.