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Sedaka ApS

Private limited companyCVR 34204314HerningActive

Sedaka ApS is a private limited company, based in Herning, active in planning and design of advertising campaigns, founded in 2012. The company went from a profit in 2024 to a loss of DKK 552k in 2025. Equity fell to DKK 910k in 2025.

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Key figures · financial year 2025

Gross profit−DKK 429k−139.2% vs. 2024
Net profit−DKK 552k−170.8% vs. 2024
EquityDKK 910k−37.7% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 139% (2024 → 2025), to −DKK 429k.
  • Net profit went from a profit of DKK 780k to a loss of DKK 552k (2024 → 2025).
  • Equity fell 38% (2024 → 2025), to DKK 910k.

Employees

  • 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).

Registrations, last 24 months

  • 03/04/2026: Moved to Kikkenborgvej 18, 5. 2, 7400 Herning
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Sedaka ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,9862,1392,0032,2161,094−429−139.2%
Operating profit (EBIT)1255503632,223967−747−177.3%
Profit before tax1085033592,2411,001−704−170.3%
Net profit823902651,747780−552−170.8%
Total assets2,8583,2262,0152,8742,0681,661−19.7%
Equity4127206852,1321,462910−37.7%
Liabilities2,4292,4771,330656317751+136.7%
Cash and cash equivalents2,1851,6541,3452,17860624−96.1%
Average number of employees4331110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 38% from 2024 to 2025 (DKK 1.5m to DKK 910k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sedaka ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202313/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202017/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234505/2206/2207/2208/2209/2210/2211/2212/2205/2306/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profit−DKK 429kNo. 714 of 715
Better than 0% of the companies in the industry
EquityDKK 910kNo. 291 of 716
Better than 59% of the companies in the industry
Number of employees2No. 574 of 716
Better than 20% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8m
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 67,898of 69,742
Better than 3%
No. 34,905of 69,964
Better than 50%
Same industry and fewer than 20 employees634 companies in the comparison
No. 632of 633
Better than 0%
No. 221of 634
Better than 65%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 32,849of 33,588
Better than 2%
No. 16,087of 33,687
Better than 52%
All companies of type ApS66,508 companies in the comparison
No. 64,949of 66,379
Better than 2%
No. 30,757of 66,505
Better than 54%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Sedaka ApS−DKK 429k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Sedaka ApS−DKK 552k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Sedaka ApSDKK 910k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Sedaka ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Sedaka Holding ApS100%
Sedaka ApS

Management

1 active registrations

Executive management

Executive management at Sedaka ApS
NameRoleAppointed
Niels Erik JørgensenCEO05/01/2012
Founders
Sedaka Holding ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

2 active production units

Kikkenborgvej 18
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unitAddressEmployeesP number
Sedaka ApSKikkenborgvej 18, 5. 2, 7400 Herning31017383619
skoleogklubaktiviteter.dk ApSHunnerupvej 3, 6920 Videbæk11024188732

Purpose

Selskabets formål er at udøve virksomhed med markedsføring og lotteri, samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Kikkenborgvej 18, 5. 2, 7400 Herning
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20243 changesaccounts 1 · address 1 · name 1
  • Annual report for 2023 published
  • Moved to Auroravej 6C, 3, 2610 Rødovre
  • Name changed from BLACKBOX BRANDING ApS to Sedaka ApS
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Kanalholmen 16L, 2650 Hvidovre
20191 changeaddress 1
  • Moved to Hammerholmen 11B, 2650 Hvidovre
20183 changesaddress 3
  • Moved to Engvej 75B, 2791 Dragør
  • Moved to Islands Brygge 34A, 3. th, 2300 København S
  • Moved to Engvej 75B, 2791 Dragør
20161 changeaddress 1
  • Moved to Islands Brygge 34A, 3. th, 2300 København S
20141 changeaddress 1
  • Moved to Bredgade 45, 7400 Herning
20131 changeaddress 1
  • Moved to Hammershusvej 6, b, 7400 Herning
20123 changesfounded 1 · management 1 · ownership 1
  • Registered as BLACKBOX BRANDING ApS
  • Niels Erik Jørgensen appointed ceo
  • SEDAKA HOLDING ApS registered as owner (100%)

Related companies

Same industry in Herning

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction