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Sports Group Denmark A/S

Public limited companyCVR 34704074SilkeborgActive

Sports Group Denmark A/S is a public limited company, based in Silkeborg, active in wholesale of clothing, founded in 2012. Net profit rose 55% from 2024 to 2025, ending at DKK 65.8m. Measured by gross profit, it ranks no. 4 of 356 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

RevenueDKK 1.2bn+1.3% vs. 2024
Net profitDKK 65.8m+54.9% vs. 2024
EquityDKK 272.3m+8.5% vs. 2024
Employees213latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 266.2m.
  • Revenue rose 1% (2024 → 2025), to DKK 1.2bn.
  • Net profit rose 55% (2024 → 2025), to DKK 65.8m.
  • Equity rose 8% (2024 → 2025), to DKK 272.3m.

Employees

  • 1 more employees than a year earlier: 213 (07/2026) against 212 (07/2025).

Management and owners, last 24 months

  • New in management: Jeppe Østergaard Bredahl (chair of the board, 18/02/2026) and Nicklas Pilgaard Morbjerg (board member, 18/02/2026).
  • Stepped down: Bjarne Brink Jeppesen (board member, 18/02/2026), Dan Højgaard Jensen (board member, 18/02/2026) and Dion Møberg Eriksen (chair of the board, 18/02/2026).
  • New owners registered: Langergaard Holding ApS (08/05/2025), Sports Group Denmark A/S (18/02/2026) and Comian Holding ApS (18/02/2026) (+1).
  • No longer registered as owner: Langergaard Holding ApS (07/05/2025), Comian Holding ApS (17/02/2026) and Iu Iv Invest 5 ApS (18/02/2026).

Registrations, last 24 months

  • 08/08/2025: Merger registered in CVR
  • 08/05/2025: Share capital changed from 2,428,572 DKK to 2,468,452 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
EquityNet profit
Financial figures for Sports Group Denmark A/S
202020212022202320242025Change
Revenue534,311787,9501,106,7631,019,5081,228,1691,243,972+1.3%
Gross profit95,347141,557229,562149,387238,319266,164+11.7%
Operating profit (EBIT)45,37077,294126,73235,71384,77998,842+16.6%
Profit before tax40,56672,480117,76311,40958,84285,248+44.9%
Net profit31,40856,21289,4628,64342,49665,818+54.9%
Total assets259,675353,779537,771673,039808,508785,358−2.9%
Equity75,551143,478192,114187,032251,021272,347+8.5%
Liabilities184,124208,530345,657486,007554,363513,011−7.5%
Cash and cash equivalents13,06218,88211,14421,07417,42817,118−1.8%
Average number of employees102121171243270281+4.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sports Group Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202405/05/2025The groupPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The groupPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The groupPDFXBRL
202101/01/2021 – 31/12/202118/05/2022The groupPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 266.2mNo. 4 of 356
Better than 99% of the companies in the industry
EquityDKK 272.3mNo. 9 of 356
Better than 98% of the companies in the industry
Number of employees213No. 6 of 356
Better than 99% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 189of 763
Better than 75%
No. 211of 796
Better than 74%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 110of 33,588
Better than 100%
No. 319of 33,687
Better than 99%
All companies of type A/S18,025 companies in the comparison
No. 576of 17,786
Better than 97%
No. 1,127of 18,024
Better than 94%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Sports Group Denmark A/SDKK 266.2m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Sports Group Denmark A/SDKK 65.8m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Sports Group Denmark A/SDKK 272.3m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Sports Group Denmark A/S213
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Bjarne Jeppesen Invest ApS15%
  • Henrik Bruun Jensen Holding A/S10%
  • Langergaard Holding ApS5%
  • Sports Group Denmark A/S10%
  • Comian Holding ApS5%
  • Brightfolk A/S25%
Sports Group Denmark A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

6 active registrations

Executive management

Executive management at Sports Group Denmark A/S
NameRoleAppointed
Martin Engelbreth MortensenDirector03/09/2024
Bjarne Brink JeppesenCEO03/09/2024

Board of directors

Board of directors at Sports Group Denmark A/S
NameRoleAppointed
Kasper Toftekær PhilipsenBoard member14/06/2016
Mark Thomas ChristiansenBoard member14/06/2016
Jeppe Østergaard BredahlChair of the board18/02/2026
Nicklas Pilgaard MorbjergBoard member18/02/2026
Founders
Bjarne Jeppesen Invest ApS
Former management (9)
Former management at Sports Group Denmark A/S
NameRoleAppointedResigned
Susanne WillemannChair of the board17/09/201207/06/2013
Michael Guldbrandt LarsenBoard member17/09/201207/06/2013
Bjarne Brink JeppesenBoard member17/09/201218/02/2026
Bjarne Brink JeppesenDirector17/09/201202/09/2024
Mark Thomas ChristiansenChair of the board07/06/201313/06/2016
Heidi Langergaard KroerBoard member07/06/201314/06/2016
Dan Højgaard JensenBoard member14/06/201618/02/2026
Jan JakobsenChair of the board14/06/201609/11/2023
Dion Møberg EriksenChair of the board09/11/202318/02/2026

Signing rule: Selskabet tegnes af direktionen i forening, eller af den administrerende direktør sammen med bestyrelsesformanden.

Address and production units

7 active production units

Skærskovgårdsvej 5
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
SPORTS GROUP DENMARK A/SSkærskovgårdsvej 5, 8600 Silkeborg1161017928135
SPORTS GROUP DENMARK A/SSkærskovgårdsvej 3, 8600 Silkeborg401030912523
Sports Group Denmark A/SSværdet 4, 9230 Svenstrup J271019536447
SPORTS GROUP DENMARK A/SNygade 109B, 7430 Ikast171030912582
SPORTS GROUP DENMARK A/SSilovej 8, 8, 9900 Frederikshavn91030912515
SPORTS GROUP DENMARK A/SHammerholmen 9D, 2650 Hvidovre91030912507
SPORTS GROUP DENMARK A/SThrigesvej 2, 8600 Silkeborg–1030912531

Purpose

Selskabets formål er udvikling, produktion og salg af sportsbeklædning og dertil hørende accessories.

The purpose is quoted from the register in Danish.

Changes year by year

69 registered events
202611 changesaccounts 1 · management 5 · ownership 5
  • Annual report for 2025 published
  • Nicklas Pilgaard Morbjerg appointed board member
  • Jeppe Østergaard Bredahl appointed chair of the board
  • Dion Møberg Eriksen stepped down as chair of the board
  • Dan Højgaard Jensen stepped down as board member
  • Bjarne Brink Jeppesen stepped down as board member
  • Brightfolk A/S registered as owner (25%)
  • COMIAN HOLDING ApS registered as owner (5%)
  • SPORTS GROUP DENMARK A/S registered as owner (10%)
  • IU IV INVEST 5 ApS is no longer registered as owner
  • COMIAN HOLDING ApS is no longer registered as owner
20255 changesmerger 1 · capital 1 · ownership 2 · accounts 1
  • Merger registered in CVR
  • Share capital changed from 2,428,572 DKK to 2,468,452 DKK
  • LANGERGAARD HOLDING ApS registered as owner (5%)
  • LANGERGAARD HOLDING ApS is no longer registered as owner
  • Annual report for 2024 published
20247 changesaddress 2 · management 3 · accounts 1 · ownership 1
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
  • Bjarne Brink Jeppesen appointed ceo
  • Martin Engelbreth Mortensen appointed director
  • Bjarne Brink Jeppesen stepped down as director
  • Annual report for 2023 published
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
  • HENRIK BRUUN JENSEN HOLDING A/S registered as owner (10%)
20233 changesmanagement 2 · accounts 1
  • Dion Møberg Eriksen appointed chair of the board
  • Jan Jakobsen stepped down as chair of the board
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
20214 changesaddress 3 · accounts 1
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
  • Annual report for 2020 published
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
20201 changeaddress 1
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
20182 changesaddress 2
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
  • Moved to Skærskovgårdsvej 5, 8600 Silkeborg
201614 changesmanagement 6 · ownership 8
  • Jan Jakobsen appointed chair of the board
  • Dan Højgaard Jensen appointed board member
  • Kasper Toftekær Philipsen appointed board member
  • Mark Thomas Christiansen appointed board member
  • Heidi Langergaard Kroer stepped down as board member
  • Mark Thomas Christiansen stepped down as chair of the board
  • IU IV INVEST 5 ApS registered as owner (25%)
  • LANGERGAARD HOLDING ApS registered as owner (10%)
  • COMIAN HOLDING ApS registered as owner (15%)
  • BJARNE JEPPESEN INVEST ApS registered as owner (15%)
  • COMIAN HOLDING ApS is no longer registered as owner
  • J.E.C HOLDING ApS is no longer registered as owner
  • LANGERGAARD HOLDING ApS is no longer registered as owner
  • BJARNE JEPPESEN INVEST ApS is no longer registered as owner
20153 changesownership 1 · capital 1 · address 1
  • JEC HOLDING ApS is no longer registered as owner
  • Share capital changed from 2,000,000 DKK to 2,428,572 DKK
  • Moved to Rømersvej 31, 7430 Ikast
20141 changeaddress 1
  • Moved to Thrigesvej 37B-37C, 7430 Ikast
201310 changesmanagement 4 · capital 1 · ownership 4 · address 1
  • Mark Thomas Christiansen appointed chair of the board
  • Heidi Langergaard Kroer appointed board member
  • Michael Guldbrandt Larsen stepped down as board member
  • Susanne Willemann stepped down as chair of the board
  • Share capital changed from 600,000 DKK to 2,000,000 DKK
  • COMIAN HOLDING ApS registered as owner (25%)
  • J.E.C HOLDING ApS registered as owner (10%)
  • LANGERGAARD HOLDING ApS registered as owner (15%)
  • JEC HOLDING ApS registered as owner (10%)
  • Moved to Thrigesvej 37B, 7430 Ikast
20126 changesfounded 1 · management 4 · ownership 1
  • Registered as SPORTS GROUP DENMARK A/S
  • Bjarne Brink Jeppesen appointed board member
  • Michael Guldbrandt Larsen appointed board member
  • Bjarne Brink Jeppesen appointed director
  • Susanne Willemann appointed chair of the board
  • BJARNE JEPPESEN INVEST ApS registered as owner (25%)

Related companies

Same industry in Silkeborg

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

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